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The #1 Struggle Most Entrepreneurs Don’t Know that they have…
Someone reached out to me last week and needed some help with their business. They’re not getting many leads from their website and are spending money in many places, and nothing seems to be tracking. Hmmmmm. That’s always a puzzle that I’m ready to jump into action to figure out what’s really happening. What’s interesting is how, over the years, my process of helping clients has evolved. Often times when someone comes to me, they think they know the issue and may have ideas about how to fix it. Yet, after our conversation, I discovered that’s not the real issue at all. It’s something totally different. So, let’s back up –…
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Have you ever mapped out your business and life choices?
I’m currently in a 6 week inspiring and thought-provoking class taught by my good friend Kim DeYoung. The class is called “Choice Confident.” She teaches you how to use questions to map out all the important choices in your life, which she calls “Choice Mapping.” This is based on her book – The Book Of Choice: Mapping the Life You Want by Understanding the Life You Have. The class and her book are fascinating tools. She puts your choices into three categories: Proactive, Professional, and Personal Choices. Last night, we talked about professional choices – specifically work relationship choices. (You can also map out past, present, and future choices too.) All the questions…
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You Are The Guru You’re Looking For….
Countless times, I’ve had people come to me in a flurry of frustration, having spent a lot of money on an expert or guru and they didn’t have any real results to show for it. That totally frustrates me too. Being a marketer in business for as long as I have, I’ve seen it all. And I definitely feel for them. It frustrates me because out of the many marketing experts out there, not all of them have the integrity, authenticity, and honesty that you deserve when working with them. There’s also something else that happens. Maybe you stumble across an expert/guru, and you end up buying all their courses…
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If you ever procrastinate – this will help! Open up :-)
I had an interesting procrastination discovery moment this week that I wanted to share with you. Let me give you a little background first for context—I’m working on another big launch. This one is an affiliate launch. We have over 50 affiliates that will be promoting our launch to their email lists. When you do this type of launch, you need to give your affiliates all the promotional materials they will need to create a successful launch for everyone. This includes creating social media graphics, email copy, and more. One of the free lead generators for the launch is a trailer video that’s about 5 minutes long. (The other three…
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Inspiration to Create Your Own Manifesto
Let’s talk about manifestos and how they could be a perfect way to inspire you, your staff, or your team to make a huge difference in the last quarter of this year. You might be thinking that manifestos are just reserved for people who are trying to create a political revolution to overthrow governments. How is that even relevant to my business? Well, I will get to that in a minute. First, I thought it might be interesting to give you the top 5 manifestos that you may have heard of or maybe not thought of as a manifesto: Here’s the definition of Manifesto from Meriam Webster: “A manifesto is a public…
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Discover the hidden secret(s) in your business…
I know, I know, you might be thinking, “Geez Shannon, what’s with this gimmicky email header about hidden secrets that sounds more like clickbait?” Yeah, I get it and to be totally honest, I did want you to open my email :-). Yet, it was more about me thinking…. That in my 17 years of running my business with hundreds of clients, almost all of them always had some fascinating piece of content that they had forgotten about, or worse, didn’t think it had any value. Heavy sigh. So I thought it was high time that I addressed this big elephant that’s hidden away in either a drawer, file cabinet (yes, I still…
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Are You waiting for the perfect moment?
Have you ever been in a group of entrepreneurs where you meet regularly to connect about your business and also get the opportunity to do a hot seat about it? I’ve been in several over the years, and the insights and ideas are pretty mind-blowing. My most recent group is one I look forward to participating in each month. One of the many reasons is that there’s no ego in the room. We all just show up, support each other, and give honest feedback that helps create some pretty amazing insights. After being in the group for over 2 years now, there’s a theme that seems to always come up at…
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What separates highly successful people from anyone else….
I just came across another terrific article from Inc.com. They always have good combos of business, marketing, and uplifting short reads that are clickbait worthy. They often talk about Warren Buffett (who just turned 92) and what separates highly successful people from everyone else. It’s something that you probably already know. And it’s definitely something that’s at the core of Soulful Marketing — His classic quote says it all: “In the world of business, the people who are most successful are those who are doing what they love.” ~Warren Buffett The big question for you is — “Are you doing what you LOVE for Income?” And if you’re not doing what you love,…
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The Best Marketer of the Year Award goes to…
You might have guessed this answer if you read my email from last week… 🙂 (And thanks for all the kind comments – appreciate you!) This woman is simply on FIRE – Taylor Swift. Congrats on almost breaking the internet with your ticket sales to your live concerts, and now for breaking massive movie ticket records. Holy cow… what a force! Broke Movie Records – With her Eras Tour Concert Film – In the first 3 hours that pre-order tickets were available – AMC says their sales topped 26 million. And that was just one theater chain! Movie studios didn’t know this was coming, forcing them to move their release dates away…
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What do Taylor Swift, Tony Robbins & Apple have in common?
Hi Shannon, This summer, there’s been a lot written in the news about Taylor Swift’s Eras Tour. From crazy ticket prices, scalpers, and Live Nation/Ticketmaster’s conglomerate controlling 70% of live-event ticketing — to are Swift’s fans more like a cult or cure for adolescents and teens? I have to admit, I haven’t really listened to Swift’s music in a while. Plus, I don’t have kids who would fall into her demographic. Yet, I stumbled upon various articles in the NY Times about her infamous sold-out tours and fandom this summer. That’s when I realized this would be a terrific mini-case study, so I wanted to share it with you… So, what do…
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How picking the best strawberries could boost your business :-)
Have you ever been shopping for fresh berries at the grocery store? The other day, while picking out some strawberries in the huge fruit section at Costco, I noticed the fascinating decision-making process of fellow berry enthusiasts. As I stood there, engrossed in the fruity frenzy, I couldn’t help but notice the thoughtful deliberation each person displayed. No one simply grabbed the first container they saw. It was like witnessing a secret ritual of strawberry selection. My Curiosity was piqued, and I began to think, “What criteria do these people use to determine which container is the perfect one that will go home with them?” After all, there’s more to it than just…
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“Life is Good” – a Case Study – Lessons in Soulful Marketing
Another fun Soulful Marketing Principles case study for you. This company has been my go-to for t-shirts for at least the last 15 years. I have over 30 of their t-shirts, from long sleeves to short sleeves to tank tops. And it’s not just because I love their fun designs, it’s also because it’s THE MOST comfortable cotton t-shirt I’ve ever worn. And the same size ALWAYS fits me. Then there’s the ultra reason I love them because they created a brand and a community I absolutely connect with. Their mission is simple “To spread the power of optimism.” In 1994, Brothers Bert and John Jacobs, after 5 years of less-than-stellar…
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The Information Paradox
It’s no secret that I’m addicted to learning. Honestly, it’s better than being addicted to anything else. 🙂 What I find interesting is that today, there’s so much available information and way too many ideas, books, strategies, and much more to learn. Sometimes it’s just overwhelming. I read Seth Godin’s blog a few months ago, where he told this story about Cliffs Notes. They were in the bestselling section of the bookstore for a decade. And they were mostly geared toward high school students who didn’t want to read or just wanted more insight into the book. So he came up with the idea of creating his version called Quicklit,…
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Lessons From Launch Land…
Whenever I’m working with a client who’s launching a product, course, or service online, I always walk them through my 7-Step Soulful Marketing System. That’s actually how you might have gotten here, on my eNewsletter list. (When you downloaded my 7-Step Soulful Marketing & Launch System Core Planner.) So I thought a quick refresher might be helpful. Especially now that I’m in the throes of my client’s 7-figure launch, all these lessons are hitting me in the face. And oh boy, when you’re in the throes of a launch, as I talked about last week, there are some huge lessons to be learned. Plus, some terrific reminders—Even for me, after doing them for…
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In the throes of crazy town…
It’s launch week for me and my major client. All I can say is yowza, I totally forgot how zainy launch life can be. This launch has sooo many moving parts and is complicated. Yet, that’s what I do best. 🙂 So then, why do I feel like I’m in the throes of crazy town? It’s interesting as I unpack it in my head. It’s been a while since I’ve done a big launch like this with so many moving parts. (Actually, it’s going to make a terrific case study!) And I’m also working with a team that I haven’t worked with since their last launch back in 2018. So…
