What is a blog, really?

I’ve had this blog for 4 years now, which is totally hard to believe… and it’s been a terrific tool for me and my business.  So I thought it would be helpful to give you some tips about what a blog is and how to best take advantage of it in your business..

Blogs have gained a lot of notoriety in this techno world we live in because in an instant you have access to information on almost any subject or question you might have. And I know you can’t believe everything you read on the Internet but it’s all about adding value and giving terrific content.

What is a blog? Blog by definition is a shortened form of weblog (“web” as in Internet and “log” as in journal). So basically it is a diary of sorts of words, pictures, audios, and videos for public viewing.

Why blog? Businesses use blogs to share ideas, concepts, expertise, knowledge, experience, help, support and ultimately to help promote their business on the World Wide Web.

But as you might guess, not all blogs are successful. You have to have good content that people will actually want to read about. But this content above all can’t be boring or be to over promotional or too salesy. You need to add a splash of humor, show your personality, and use real life personal stories to capture your audience’s attention, as well as even entertain them.

So your blog posts are about your business, tips and tricks, techniques and good advice sort of things that are specific to your niche. In doing this you need to carefully choose keywords to describe these posts so they will rank high with the search engines.

Here’s a free tip for you.  One of the most frustrating things about blogs I find is figuring out what to write from week to week. Ideally you want to have at least 1 post a  week and at most 2 to 3 posts in a week.  So figuring out what to write can be cumbersome and you could wind up with the blank page syndrome.

Here’s a terrific idea that will totally help you — Get your readers to write your blog for you.  You can do what my friend and client Jeff Walker did when he was creating his blog. He used a survey to find out exactly what his customers wanted to read about. He got so many ideas I’m sure he won’t have blank page syndrome for a long time! How did he get so many responses on his survey? He had a contest. If you helped him name his blog and give him some ideas, the winner would get an iPad. This is a terrific tip that everyone ought to be using in their business— ASK your prospects and your clients what they want to learn more about, ask them what their biggest challenges are, start the conversation with them by doing a survey.

And blogs that are more recent and updated regularly are the favorites of the search engines.

Does your business have a blog? If you do, terrific, then why not get your list to help you figure out what to write. If you don’t have one, then check out Blogger.com (blog.com) or WordPress.com and start a free blog with them. This is also an awesome way that you can drive more traffic to your website by having a blog.

Keep in mind your posts don’t have to be long, just 200 – 400 words.

Here’s to happy blogging!