First Steps You MUST Take to Creating Your Information Products

One of the many services I offer is working with clients to help them create their products and then launch these products for them.  The question I always get over and over and over again is—“How do I know what product to create?”  This is an incredibly important question and often hard to figure out and most of my clients before they worked with me used all sorts of Google algorithms and some even used the pasta method, which I wouldn’t recommend.  The important note here is most guessed and did many other things. The funny thing is THE best thing they could have done to find this out was right under their nose and I was the one that pointed it out to them…

Want to know what it is?  It’s doing a quick survey to your list and ASK THEM what they want. Alex Mandossian calls this an Ask Campaign.  Why not go out there and ask the very people who will buy from you what they want?  And even if you don’t have a list, you can still use social media and post your survey online and drive some traffic there or you could find a JV partner who would be willing to mail the survey to their list for you.

Here are some terrific questions to ask:

What’s the one must-have product you would buy from me if I was smart enough to create and sell it to you?

What format should we offer this product to you so you can consume and learn from it effortlessly and easily?

• Online course- videos, audio and transcripts viewable and downloadable
• Printed Physical course that’s mailed out to you
• Live webinar that was a 6-week course
• Live teleseminar was a 6-week course
• Combined online course and live Q&A coaching calls
• Other- (Please specify)

What price point would you be willing to invest in this product? (Choose one)

• $0 – $100
• $100 – $250
• $251 – $500
• $501 – $1,000
• $1,001 – $2,500
• $2,501 – $5000
• $5,001 – $10,000
• $10,001+

This is THE best way to figure out what next product you ought to create for your list. And again if you don’t have a list, you could use social media and simply as one question—“What’s the one big challenge you’re facing today in your business?” and you’ll get some cool answers that will help spin you in the right direction to creating your next product.

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