• Marketing Lessons I Learned from Nike
    Attitude,  Challenges,  Clients & Customers,  Communication,  Entrepreneurs,  Marketing,  Prospects,  Questions

    Is your business like Nike? Lessons from an athletic shoe company

    Last week, I shared about how your business changes over the years and how that change will impact your dream clients/customers. My core message was to ensure you connect with your power dream clients/customers and interview or give them a survey so you can take into account their needs before you implement your changes. This week, I promised to share some interesting insights from Nike (and the athletic shoe industry) – focusing on sales from a unique perspective. And how these insights can help your business. My spouse, during her college years, supported herself by working part-time at Athlete’s Foot. She was one of their top salespeople. She knows running and athletic…

  • Clients & Customers,  Communication,  Entrepreneurs,  Implementation,  Marketing,  Motivation,  Outcome,  Product Launches,  Prospects

    The Final Fridge Adventure (Part 2)

    Last week I shared with you part 1 of my spouse and I’s fridge adventure. I shared with you some insights into the first two appliance stores we perused. And I gave you some takeaways of what to do and not do when it comes to your business and attracting clients. You can access it here. In this blog post, I want to tell you about the third place we visited to peruse refrigerators. It was a very different experience. This store was more of an upscale local appliance store. We bought our washer and dryer there, so we knew they were reasonably top-notch. And we like supporting our local businesses. As soon…

  • Challenges,  Clients & Customers,  Communication,  Entrepreneurs,  Goals,  Implementation,  Marketing,  New Year,  Overcoming Obstacles,  Prospects,  Questions

    The fascinating adventures of Refrigerator Shopping… (Part 1)

    It’s the beginning of 2023, and for me, it’s been a bit of a rocky start – with my New Year’s Eve CVD positive test, the cyclone rain bombs (and it’s still raining btw). And, finally, getting my Mom on a plane home… It was the best of times and the worse of times… 😉 I’m doing as much self-care as I can and focusing on what I’m grateful for… And one of those things is you! That’s why I wanted to share with you my spouse and I’s fascinating adventure of shopping for a refrigerator. I promise there will be some interesting lessons that will apply to your business.…

  • copywriting,  Entrepreneurs,  Marketing,  Prospects

    My Best Soulful Holiday Marketing Tips

    Earlier this week, I was on the phone with a client who said – “I cringe when I think about creating and sending out an email where I’m selling something this holiday.” She’s someone that just doesn’t like marketing or selling. That’s one of the many reasons why we’re working together. I totally get it when I tell folks what I do, and their immediate response is, “Oh wow, let’s connect cuz I definitely don’t like marketing and would love your help.” If you’re someone who’s just not into marketing or wants to be guided and learn a bit about how it can help your business – I’m here for you.…

  • Challenges,  Clients & Customers,  Communication,  Implementation,  Motivation,  Overcoming Obstacles,  Prospects,  Questions

    You are one question away from…

    Not sure you’ve noticed that I’m kind of a geek when it comes to collecting information that I’m interested in. Especially when my curiosity overtakes me after I read a story about what someone did that was pretty fascinating such as Cyril Derreumaux. He traversed the pacific ocean in his kayak to reach Hawaii in 92 days. Or when Marc Andreeson set a record in California when he decided to buy the most expensive house in America for a $177 million compound in Malibu. What’s going through their head when they make these decisions? Or is anything going through their head? Maybe it’s just a deeply rooted feeling or an inner drive…

  • copywriting,  Entrepreneurs,  Marketing,  Product Launches,  Prospects,  Website

    Best Copywriting Formula that will help you promote and sell anything

    Since I’ve been in business, I’m always searching for the best tool that can help me be a better entrepreneur AND help my clients as well. Over the years, I’ve collected HUNDREDS of courses, books, tools, tips, techniques, mindmaps, formulas, and more. And I do LOVE sharing what I learn in hopes it can help propel you onto more success in your work and your life. As I’ve talked about many times, I’m in the midst of taking several copywriting courses. And a fun fact, while in Las Vegas, I got to meet and hang out for the day with Parris Lampropoulus, who’s a legend in the direct response copywriting…

  • Clients & Customers,  Marketing,  Media,  Product Launches,  Prospects

    Not one of my usual posts – this is a little different…

    Do you ever feel like your messaging in your business is falling on deaf ears?  Or maybe you feel like the market you’re in is just way too crowded, and you’re frustrated because your messaging just isn’t getting through because of all the competition? I know how it can be really frustrating to market yourself in a very crowded online world. That’s why today, as promised from last week – I want to share how The Ad Girls (Jennifer Spivak and Courtney Tarrant) created a million-dollar funnel with this incredibly simple Facebook ad sequence. The information in this email was a presentation that Jennifer did at the Traffic and Conversion…

  • Clients & Customers,  Communication,  copywriting,  Marketing,  Prospects,  Uncategorized

    Confessions, Word Choices, & Websites

    This is a little out there and something I noticed this morning when I was doing my morning reading. (I read at least 30 minutes every morning to stimulate my brain. Remember, I’m a learnaholic, so this fuels me and my day. 🙂 When I was reading, I noticed how this writer used the word “but” a lot. I mean, “but” is an ok word yet in my somewhat limited grammar experience, (Grammarly.com is my friend.) ”but” is a conjunction (i.e., a linking word) that’s used to introduce a contrast. So it always negates what comes before it. (Yeah, I did have to look that up to get the right…

  • Clients & Customers,  Entrepreneurs,  Marketing,  Prospects,  Uncategorized

    Go Big or Go Home

    Finally, I was able to get out of town. (I just got back last night!) Sheesh, with all the flaring up of the pandemic again, I was second-guessing my trip. Yet, I honestly just wanted to get out of town. I had registered for the Traffic & Conversion (T&C) Summit, which I used to go to every year. I slacked off in 2019, and of course, they didn’t have it in 2020. In 2019, I attended at least six different events. So I knew that this was the only event I would attend this year with what was happening with the pandemic. That’s when I made the all-important decision that…

  • Clients & Customers,  Entrepreneurs,  Prospects

    The ONE thing Barbara Corcoran did that changed her trajectory in real estate

    I heard an interesting story this morning and wanted to share it with you. It’s about Barbara Corcoran and how she got her first break in real estate. I loved not only her tenacity and grit but also how she really “got” what her dream client felt was important in an apartment in NYC. It’s when she was first starting out as a secretary at a real estate agency. She had asked the owner if he would give her an apartment to list so she could get some experience. So, of course, being green, he gave her the most difficult apartment to sell. It was a third-floor walk-up, not a…

  • Clients & Customers,  Communication,  Entrepreneurs,  Prospects

    The Not So ‘Sexy’ Way to Get New Clients

    Being in the online marketing space for 15 years, I’m feeling grateful for all the learning I’ve been doing. That’s what I’m calling any mistakes I’ve made along the way – learning because they’re not mistakes if I’ve taken away some huge lessons! I can think back at how hard it was to create high converting landing and web pages, and now as you may have seen with my last couple of emails, there are TONS of online resources that will make it even easier for you to create web pages, graphics and more. The name of the game, though to keep your business alive and to thrive is to…

  • Clients & Customers,  Communication,  copywriting,  Marketing,  Prospects

    Have You Hugged Your Customers Lately?

    There’s been a lot of hugging going on this week for me, which I love since it feels like the pandemic madness of “no touching” is slowly being lifted as more people have gotten vaccinated. (In our little part of Northern CA, if you can believe, only 28% of folks have gotten vaccinated – hmmmm…) So what’s all the hugging about? Well, it was my spouse’s birthday this week, and yesterday was our 2 year wedding anniversary. So lot’s to celebrate and happy we can do that with friends. There’s just something about hugging. You know when you get a really good hug that lasts a few seconds more than…

  • Perfect Non Sales Formula
    Clients & Customers,  Entrepreneurs,  Marketing,  Prospects

    The Perfect “Non-Sales Formula” for 1 hr Free Coaching/Consulting Call

    Do you ever use 15-minute, 30-minute, or 60-minute complimentary calls to get potential clients/customers to work with you or invest in your coaching program, membership, etc.? If you answered yes, this email will give you another perspective on these calls that will help you close more of these calls in the future. Yet, it’s not what you think… If you don’t use complementary calls for potential clients, what I’m about to share with you will help with your future connections with potential (or current) clients/customers. Please keep reading.  It all started on a podcast. I had the absolute pleasure of being on a podcast for a private copywriting group. I…

  • Attitude,  Clients & Customers,  Entrepreneurs,  Marketing,  Prospects

    Never Ever Cold Call Again to Get New Clients!

    Something I learned over 6 years ago from “the Millionaire Maker” Dan Kennedy is that in order for you not to do cold calls, and to not be stressing out where your money will come from each month— you need to create a “lead generation funnel.” I not only learned it from him, but I also shared the stage with him where he asked me to share the strategies I used to help grow my business here are a few of them below. What you need to pay real attention to is that After I did that, created and implemented those strategies… I never had to worry about getting any…

  • Blogging,  Communication,  Entrepreneurs,  Marketing,  Prospects

    The Simplest Secret to Getting More Clients/Customers (AKA More conversions :-)

    Being in marketing for what feels like a lifetime, the ONE things all my clients struggle with is how do they get more new clients/customers? And– how do they get  more people to convert on their websites and get into their marketing funnel?  I’d like to tell you that the REAL answer is incredibly sophisticated and complicated. But, it’s really not, it really IS simple, what I’m about to reveal to you.  And you have to understand that this is not rocket science and it’s something you probably already know. .. The SECRET to getting more Clients/Customers- is you HAVE to BUILD a RELATIONSHIP with them FIRST– BEFORE you ask them…