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The Best Marketer of the Year Award goes to…
You might have guessed this answer if you read my email from last week… 🙂 (And thanks for all the kind comments – appreciate you!) This woman is simply on FIRE – Taylor Swift. Congrats on almost breaking the internet with your ticket sales to your live concerts, and now for breaking massive movie ticket records. Holy cow… what a force! Broke Movie Records – With her Eras Tour Concert Film – In the first 3 hours that pre-order tickets were available – AMC says their sales topped 26 million. And that was just one theater chain! Movie studios didn’t know this was coming, forcing them to move their release dates away…
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What do Taylor Swift, Tony Robbins & Apple have in common?
Hi Shannon, This summer, there’s been a lot written in the news about Taylor Swift’s Eras Tour. From crazy ticket prices, scalpers, and Live Nation/Ticketmaster’s conglomerate controlling 70% of live-event ticketing — to are Swift’s fans more like a cult or cure for adolescents and teens? I have to admit, I haven’t really listened to Swift’s music in a while. Plus, I don’t have kids who would fall into her demographic. Yet, I stumbled upon various articles in the NY Times about her infamous sold-out tours and fandom this summer. That’s when I realized this would be a terrific mini-case study, so I wanted to share it with you… So, what do…
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How picking the best strawberries could boost your business :-)
Have you ever been shopping for fresh berries at the grocery store? The other day, while picking out some strawberries in the huge fruit section at Costco, I noticed the fascinating decision-making process of fellow berry enthusiasts. As I stood there, engrossed in the fruity frenzy, I couldn’t help but notice the thoughtful deliberation each person displayed. No one simply grabbed the first container they saw. It was like witnessing a secret ritual of strawberry selection. My Curiosity was piqued, and I began to think, “What criteria do these people use to determine which container is the perfect one that will go home with them?” After all, there’s more to it than just…
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“Life is Good” – a Case Study – Lessons in Soulful Marketing
Another fun Soulful Marketing Principles case study for you. This company has been my go-to for t-shirts for at least the last 15 years. I have over 30 of their t-shirts, from long sleeves to short sleeves to tank tops. And it’s not just because I love their fun designs, it’s also because it’s THE MOST comfortable cotton t-shirt I’ve ever worn. And the same size ALWAYS fits me. Then there’s the ultra reason I love them because they created a brand and a community I absolutely connect with. Their mission is simple “To spread the power of optimism.” In 1994, Brothers Bert and John Jacobs, after 5 years of less-than-stellar…
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The Information Paradox
It’s no secret that I’m addicted to learning. Honestly, it’s better than being addicted to anything else. 🙂 What I find interesting is that today, there’s so much available information and way too many ideas, books, strategies, and much more to learn. Sometimes it’s just overwhelming. I read Seth Godin’s blog a few months ago, where he told this story about Cliffs Notes. They were in the bestselling section of the bookstore for a decade. And they were mostly geared toward high school students who didn’t want to read or just wanted more insight into the book. So he came up with the idea of creating his version called Quicklit,…
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Lessons From Launch Land…
Whenever I’m working with a client who’s launching a product, course, or service online, I always walk them through my 7-Step Soulful Marketing System. That’s actually how you might have gotten here, on my eNewsletter list. (When you downloaded my 7-Step Soulful Marketing & Launch System Core Planner.) So I thought a quick refresher might be helpful. Especially now that I’m in the throes of my client’s 7-figure launch, all these lessons are hitting me in the face. And oh boy, when you’re in the throes of a launch, as I talked about last week, there are some huge lessons to be learned. Plus, some terrific reminders—Even for me, after doing them for…
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In the throes of crazy town…
It’s launch week for me and my major client. All I can say is yowza, I totally forgot how zainy launch life can be. This launch has sooo many moving parts and is complicated. Yet, that’s what I do best. 🙂 So then, why do I feel like I’m in the throes of crazy town? It’s interesting as I unpack it in my head. It’s been a while since I’ve done a big launch like this with so many moving parts. (Actually, it’s going to make a terrific case study!) And I’m also working with a team that I haven’t worked with since their last launch back in 2018. So…
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What frustrates me a lot is when…
I’d love to say that I’m Zen enough that nothing bothers me much anymore. And to some degree, that’s an honest statement. Then, on the other hand, when I spend money, and the company I give it to royally messes up a gift, it does kind of frustrate me. There’s one sure way of not getting any repeat business and having your business suck wind… That’s when a customer (me) purchases an item as a gift (for my Mom), and the company discovers it’s out of stock when trying to fulfill the order. Instead of checking with the customer (me)—they send another in stock item. This confuses the customer (me) when…
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We all scream, “Ice Cream! Ben & Jerry’s Case Study – Lessons in Soulful Marketing
I’m at it again, doing some fun research on “Soulful” businesses and how they use Soulful Marketing principles. This company is my personal favorite, not just cuz I love ice cream, it’s cuz of their mission, values and original focus on sustainability and social impact. Ben & Jerry’s understand their customer and how they care about issues and want to know what the company is doing to make a positive impact. This is a business that created a strong brand that totally appeals to customers who share their values. This is how you create longevity and long-term success in your business and more… Oh, and my favorite flavor is the…
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Why My Spouse’s New Truck Matters to Your Business Strategy…
Let me take you on a short journey – my spouse, Alice, has been looking for a new car for a while. We’ve been asking these questions: “Do we buy another hybrid?” or “Do we go with all electric?” Then the latest has been – “What about getting a truck instead of another sedan?” Hmmmm. Lots of options that we finally narrowed down to a midsize truck. Yet, I’m used to the comfiness of my SUV. That’s when we found a decent truck that we both were comfy with… We opted against a hybrid truck because the gas savings is minimal. And we weren’t ready to leap into the very…
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Let’s make a pact to stop doing this…
I took on a very big launch project six weeks ago. It was for a company that I helped launch two of their other docuseries very successfully back in 2017 – 2018. They had a change in management and reached out to me for a relaunch project. It was one of those decisions I had to think about because I was moving away from big client launches and working on a one-to-many strategy by teaching many people how to create Successful Soulful marketing launches. Have you ever had to make a decision like that? I ended up thinking about it for a bit, then finally decided to do it for a couple…
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Epic Marketing Fails – omg
Last week, I did a case study on REI and how they’ve used Soulful Marketing Principles to build momentum and create incredible long-term success over 85 years… So this week, I thought it’d be interesting to share some epic marketing fails in business. I’ve already shared about an epic fail for me at the start of my entrepreneurial career a few weeks ago in this eNewsletter— if you missed it…5 Epic Marketing Fails & Lessons Learned: 1. Remember Gap’s Epic Logo Fail? They changed their logo and changed it back after 6 days. No other company has ever done that before in such a short time— on October 6, 2010, new logo, and…
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Case Study – REI – How they use Soulful Marketing Principles
I’m excited to dive into a more extensive case study with you. We’re going to explore some core principles of Soulful Marketing, and how it has created immense success into some well known niche brands. My hope is that it will spark some creative ideas on how you can weave these principles into your own business. Let’s take a look at one of my favorite stores/brands – REI. Alice and I have been to most of them in Northern CA and Oregon! We plan on camping later this year and had to stock up on some stuff. That’s why I decided they’d be a terrific case study. Before I share…
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A unique perspective on growing your business from an AI
If you’ve been on my email list for a while, you know how much I’m addicted to learning. It just fuels me. And one of my favorite things to do is share some of the stuff I’m learning with you. I’m sure you’ve seen and maybe even read the big hubbub around AI. It’s just exploding. People are comparing it to the launching of the internet or the creation of the automobile. Hmmmm. I mean, it is kind of groundbreaking, yet it’s still very much in its infancy. So why care about AI? And what could it mean for your business?
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How to set yourself up for success everyday
It’s officially six months into the year. It’s half over, or as I like to look at it – there’s half the year left. 🙂 It’s also a terrific time to pause for a moment, reflect, and reevaluate where you are regarding your goals this year. The calls I’ve been on lately with clients have been focused on wanting guidance to boost their productivity and being better at meeting their project deadlines. Plus, they also want a better work-life balance. Is that why you became an entrepreneur? To plan your calendar, manage your time as yours, and work on things you love? I’ve written before about productivity. This time, I…
