• Blogging,  Clients & Customers,  Coaching,  Communication,  Entrepreneurs,  Implementation,  Marketing

    Part 2 of : Am I the Type of Person People Want to be Around?

    Last week, I shared with you my thought process of examining myself with the question “Am I the type of person people want to be around?”  This week, I am going to finish with the last two parts.  As I explored these two subjects, I made a promise to be completely honest with myself.  So, I encourage you to do the same.  In order for you to truly evaluate yourself, remember complete honesty is key. 1. What kind of presence do I leave with people? Defining someone’s presence is a hard quality to explain.  Basically, it involves how you are in regards to socially, self-confidence, and body language.  Believe it…

  • Blogging,  Clients & Customers,  Coaching,  Communication,  Entrepreneurs,  Implementation,  Marketing

    Am I the Type of Person People Want to be Around?

    In my last blog, I encouraged you to pay attention and be aware of whom you’re hanging out with. As I wrote and posted that blog last week, the thought came to mind “Am I the type of person people want to be around?”  I am going to share my thought process as I evaluate if I truly am the type of person someone wants to be around. 1.      Do I personally encourage others?  Believe it or not, there is a real and fake way to encourage others.  Can you identify a real encouragement versus a fake encouragement? Encouragement One: (You and someone that works for you – you tell this…

  • Blogging,  Clients & Customers,  Coaching,  Communication,  Entrepreneurs,  Implementation,  Marketing,  Testimonials

    The positive side to negative testimonials

    When it comes to customer testimonials, there will come a time when you receive a negative testimonial.  Now if you are new in business or even a veteran, the way you respond will determine whether it can turn positive.  The worst thing for a business to do is to post only customer testimonials that are positive.  Nothing in this world is perfect, so portraying perfection will turn potential customers away. There are three simple steps to remember when dealing with negative customer testimonials.  Remember, how you handle these negative customer testimonials will speak volumes about your business character and integrity. 1.  Never Over-React By you posting this negative customer testimonial,…

  • Blogging,  Clients & Customers,  Coaching,  Communication,  Entrepreneurs,  Implementation,  Marketing,  Testimonials,  Website

    Creativity + Testimonials = Results

    In a fast pace world of marketing, one of the best ways to stay ahead of your competition revolves around one word: CREATIVITY.  So today I am going to show you how combining a little bit of creativity with your testimonials yields great results. No matter where you are using your customer testimonials, you want to present them in a way that pops out to the reader.  Be honest – how many of you have visited a website selling a product and you find at the bottom of the page a BUNCH of writing and small pictures?  Now be honest again – because it is in a format that seems…

  • Blogging,  Clients & Customers,  Coaching,  Communication,  Entrepreneurs,  Marketing,  Testimonials

    The four types of testimonials that get results…

    In my previous blog, I gave you a simple overview of testimonials. Today we’re going to dig a little deeper.  In fact, I am going to let you in on a secret that most people don’t know:  There are four types of testimonials and each are used to overcome different objections that potential customers may have. 1.  Benefits: Apprehension to trying a new product/service is a normal reaction, especially in this tight economy.  Many people have to watch how and what they spend their money on, so often they stick with what they know.  With this type of testimonial though, people are not only seeing others buying your product/service but…

  • Clients & Customers,  Coaching,  Communication,  Entrepreneurs,  Implementation,  Marketing,  Testimonials

    The Best Way To Get New Clients —

    Testimonials are THE best way you can sell yourself and sell your business AND ultimately get new clients.  And the beauty is you are not the one doing the selling, your customers are. And believe me there is no better way than to have other people sell you. Why? Having testimonials will build your credibility and your believability.  They create support for you and your business. And if you have a great product or a service you totally deserve these kudos from having testimonials. What are testimonials going to do for you?  Let’s say you have a prospect that is hesitant to buy or they’re nervous about giving you their hard-earned money. A…

  • Blogging,  Clients & Customers,  Coaching,  Communication,  Entrepreneurs,  Implementation,  Marketing,  Survey Tips & Techniques,  Technology

    Commit to Your Plan to Create Success

    I was recently listening to a panel discussion made up of several well known marketing experts and one of the panelists said something that really jumped out at me. The panelist was Jay Conrad Levinson who is known as “The Father of Guerilla Marketing.”  He said that he believed “…a mediocre marketing program with commitment will always prove more profitable than a brilliant marketing program without commitment. Commitment makes it happen.” As soon as I heard that I knew he was right… but I was not really sure why.  So I thought about it for a while and came to a conclusion. Commitment is when you— Create a marketing program…

  • Blogging,  Coaching,  Communication,  Entrepreneurs,  Implementation,  Marketing,  Survey Tips & Techniques,  Technology,  Website

    Whose Shoes Are You Walking In?

    Your customers, (this includes those that have not bought anything from you but who have read your blog and subscribed to your newsletter or visited your website) look to you for help, motivation, advice, entertainment, and valuable information. To really do this effectively you have to walk in your customers shoes. Everyday I encounter businesses that really miss the mark on this. One way to really get this is to BE your customer.  Go to your website, cruise it like a potential customer, sign up for your optins. Even better, get your friends, colleagues, and those that work for you to do the same.  Have them document what they see…

  • Blogging,  Coaching,  Communication,  Entrepreneurs,  Implementation,  Marketing,  Technology

    Are You a Guest Blogger?

    Let’s take a step further and talk more about a terrific technique for developing content – it’s guest blogging on other sites and inviting guest bloggers to your site. This technique allows you to get fresh content for your site without taking up a big amount of your time. It’s all about leveraging other peoples content.  At the same time if you are guest posting on another blog you can repurpose a post or article from your archive.  You are in front of a new audience so to them it will be a brand new post. Guest posting shows that you are connected to other experts in your field and also…

  • Communication,  Entrepreneurs,  Implementation,  Marketing,  Product Launches,  Survey Tips & Techniques

    What’s all the Fuss About EzineArticles.com and Content Anyway?

    Having a blog should be a key part of your strategy to drive traffic to your website.  Search engines love blogs because they are so timely and are constantly adding things to keep folks informed and up-to-date. Yet, here’s the deal: if your content isn’t any good, all the search engine results in the world will not help you.  You really have to develop your valuable content first. High quality content is crucial to fuel your business and increase traffic to your website.  Content alone can entice the reader to check out your website and return for more. Therefore the content you deliver must be valuable, giving helpful tips and…

  • Blogging,  Coaching,  Communication,  Entrepreneurs,  Implementation,  Marketing,  Product Launches,  Technology

    You created a blog… Now What?

    The beauty of blogs is that you don’t need to invest in software to maintain it. Blogs are maintained online and so you can access them anywhere and at any time, as long as you have an Internet connection. You just sign in to your blog account and you can create a post, edit post, change blog template, customize your blog and change blog settings easily. It is also very easy to add a lot of cool tools to your blog like an opt-in or subscription form so if you don’t already have a list it is a great way to start.  If you already have a list it’s also…

  • Coaching,  Communication,  Entrepreneurs,  Implementation,  Marketing,  Technology

    What is a blog, really?

    I’ve had this blog for 4 years now, which is totally hard to believe… and it’s been a terrific tool for me and my business.  So I thought it would be helpful to give you some tips about what a blog is and how to best take advantage of it in your business.. Blogs have gained a lot of notoriety in this techno world we live in because in an instant you have access to information on almost any subject or question you might have. And I know you can’t believe everything you read on the Internet but it’s all about adding value and giving terrific content. What is a…

  • Coaching,  Communication,  Entrepreneurs,  Implementation

    Oprah’s Not the Only One Who Can Have Fun While Working…

    It’s true you know, Oprah’s not the only one who can have fun while working.  You can too!  Yes, I know, I know, it wouldn’t be called work if it was fun and all the other dreary sayings.  Listen, you have a choice when it comes to work.  The choice is in your attitude and how you view it.  Yes, for some work is simply the thing we dread that we must do in order to make money, pay the bills and live. Sounds dreary and boring yet as I said earlier, it can be fun, it’s your choice.  In my last blog, which I got a ton of great…

  • Marketing

    Back To School Night & Second Chances??

    You see I hold on to things for so long until it's "perfect." Which of course takes a long time to get done. So what I need to be doing is simply get it done, so it's good enough- then send it out, or post it, or whatever I need to do with it. Then at some point I can give myself a second chance. I can always go back to it and upgrade, or update it to make it even better.

  • Coaching,  Entrepreneurs,  Marketing

    Are you singing the recession blues?

    Well I sure hope not, because as an entrepreneur and business person, you need to be focused on how to increase your business. You need to get your head out of the sand and not use the excuse that the economy is in a recession and that’s why your business isn’t doing well. I just went and saw the most motivating and inspiring marketing mind ever. His name is Dan Kennedy. He’s so many light years ahead of businesses because of how he thinks, it’s a little bit scary. He’s the one that’s said many times, if you’re smart and you know how to market and who to market to,…