• Coaching,  Communication,  Marketing,  Technology

    What is Information Marketing?

    Have you ever heard of the information marketing business? It’s a fascinating space that I stumbled upon three years ago. It’s really an interesting niche market, filled with people who sell information. This isn’t any old information though. Most of these folks are amazing experts in their field and hence have created products, courses, newsletters, and membership sites to share with their clients and prospects. Why do these people get into the Information Marketing business? There are several reasons, other than the obvious one which is making a lot of money. Here are some key reasons to get into this business: 1) You don’t really need a staff in this…