Why How People Learn is Crucial to Your Business

top-secretIn my printed newsletter from July, (If you’re not getting my FREE printed monthly newsletter, click here to sign up!) I promised you that I’d  explain the 4 Top Secret Ways in which people learn and why these are crucial to your business. Eben Pagan introduced me to these learning styles at his Guru Workshop in LA, and he got these from Dr.  Wyatt Woodsmall.  He’s a certified master trainer and master modeler in NLP and has over 25 years experience in behavior modeling and training.

Discovering these styles was a fascinating revelation to me, not only Yellowface-think-main_Fullbecause we all learn differently, but the fact that we can then use these in our businesses.  This is really highly important and crucial information to you and your business, so don’t take this lightly.  You’re probably asking yourself right now, “Well why is this important to me?”  It’s important because knowing these different learning styles, you can then ensure that they are incorporated in your marketing, advertising and when you write ads, sales letters, create presentations, write a self-help book, when you coach, or even when you create information products. By using these, you”ll be reaching a lot more people because you’ll be appealing to the way they learn, read and understand information. So these are key, especially when you’re creating an information product!

Here are the 4 Ways People Learn:

  1. WHY: Why should I learn this? (1/3rd of people learn this way) These people area always  asking themselves – “why is this important to me?” They’re also asking “Why do I need to know this?” These people need to be motivated and need to know what the outcome is, what they will achieve and what challenges they will avoid by doing such and such. So, when you are thinking about your product be sure to address the – why one should be doing this.
  2. WHAT:  What am I learning? People who learn this way are abstract thinkers, and usually have a higher level of education. These people want to know the history, philosophy, psychology and even theory behind your product. They need to see the whole picture, the process, and the features in order to buy into your product. A lot of these thinkers are college professors.
  3. HOW:  What is the step by step process? These people are not concerned with the What and the Why they just want to know the the step by step process of “How” to do it. In order for them to buy in, they have to understand  “how it” works.  So give them step 1, 2 and 3 of exactly what they need to do to take advantage of your offer, or solve their problem, etc.
  4. WHAT IF:  I get it, so let’s just do it. These people are mainly entrepreneurs, they see the whole picture and what the outcome could be and want to just dive in. So, you need to give them the one thing they need to do right now.

463px-Question_mark_alternateSo how can we apply this to your business?  If your goal is to get as many people as possible to see what you have to offer, then you must appeal to the masses. And in order to do this, you need to structure all of your copy to meet the needs of every learning type. Here is why you need to do this. Here are the actions you need to take. Here is what it is. Now go and do it. So, make sure you adress these learning styles in your text, in your product, course and on your web site.  These 4 learning styles could really help you and your business, so go out now and implement them!

What is Information Marketing?

ebookHave you ever heard of the information marketing business? It’s a fascinating space that I stumbled upon three years ago. It’s really an interesting niche market, filled with people who sell information. This isn’t any old information though. Most of these folks are amazing experts in their field and hence have created products, courses, newsletters, and membership sites to share with their clients and prospects.

Why do these people get into the Information Marketing business?

There are several reasons, other than the obvious one which is making a lot of money. Here are some key reasons to get into this business:

1) You don’t really need a staff in this kind of business

2) Not a whole lot money needs to be tied up into inventory

3) People who buy your products will more than often buy more if they like what they see

5) If done right, you are truly able to multiply and leverage what you know

6) And of course – making oodles of money!!

What’s stopping you from getting into the information marketing business? Or have you made up your mind to get into this business and just don’t know where to start? Well on both counts, you are in the right place.

Stay-tuned in the coming weeks where I’ll reveal more about the Information Marketing business and why you might want to consider jumping in and selling some information of your own that’s locked inside of you…

Eben P Nov 08Here’s a great example of a very successful information marketer – Eben Pagan.  He has a pen name, David D’Angelo, and created a multi-million dollar information business with his product – Double your dating . I just attended his event in LA.  It was a Guru workshop for people who want to get into internet marketing and creating their own products.  His event was stellar and right on. Gave a great framework on how to start your information business and tons of great ideas!  So much more to share with you…be sure to stay tuned!

Successful Keys to Productivity

work_lifeHow can you be more productive? There are so many ways to increase your productivity. Which one to choose? Hmmm…


What’s interesting to me, is my first job out of college was working in sales, out of my house. And I ended up doing that for about 10 years before I even entered an office building. I discovered some interesting things about myself and how I work. One thing: I really like my freedom of time and doing what I need to do on my own terms. And two: I’m much more productive and creative late at night. Now, these two things make it quite interesting and creative when working out of my house these days because I end up working many more hours than I ever did when I worked in an office – go figure!


So lately, I’ve been doing a lot of research to find out how I can be more productive with my days and get more done in shorter periods of time. I’ve discovered some good tools that have helped me and I got so much out of that I thought it would be fun to share with you!


One key that I discovered is that I need more balance between my work, having fun play time (like taking photos, reading, watching movies, playing games, etc.) family time and time to exercise. All of these are very important, yet balance is the key. When I work too much it takes its toll on all aspects of my life. The more balance I have, the healthier I feel, and the more productive I am.  For example, what I found immensely useful was creating a “morning success ritual” which I coined from Eben Pagan’s Wake Up Productive Program. His program has helped me immensely be more productive in my day. Why? Because I start my day with drinking water, exercising, meditating, and eating a healthy breakfast. So, when I get to my office in my house, my head is in the right place and I’m ready to rock-n-roll through my day to be more productive

Here's Eben Pagan and the Glazer-Kennedy Info Summit
Here's me and Eben Pagan and the Glazer-Kennedy Info Summit

Another key was doing a couple of exercises each week – (in addition to my morning success ritual.)

1) Taking 20 minutes each week and writing down ALL the things that are on my mind and bothering me. Then, going back through my list and putting a star next to the things that I have control over, and putting a check next to all the things that are out of my control. Next, I go back to all the things that are not in my control and take a deep breath and release. Some of the things that are on my list right now that are in my control are – the huge list of things that I have to do in my own business and for my clients business, need to get my plane ticket to the GKIC Superconference in Chicago, writing my blogs for the next month to get to my marketing coordinator to post and on and on…. What’s out of my control is my worry about will my IRA ever bounce back, what will happen with the economy, etc.

2) Then I write down all the areas of incompleteness in my life, lose ends that need to be tied and where I need to close the loop. Some of these may overlap with the list above. The key is recognizing what’s in your control and what isn’t. Then, planning some small action steps around closing the loops on the important ones. An example would be, maybe you have a bunch of opened email that’s nagging at you because you were away for a few days. So, plan some time on your calendar to tackle that nagging thing and close that loop.

3) Having a daily priority list of what I’m trying to accomplish. My priorities usually start with what actions will bring me income, recognition and help promote me and my clients.

Just doing these three things – has really helped ease my mental state. Plus, it has opened up a lot more space for my brain to then tackle so much more, including having fun!

I find when you’re an entrepreneur, the name of the game is being more productive and how to squeeze more out of each and every day. Experiment, see what works and let me know, I’m always open to new ways of being more productive!