5 Goals to Achieve This Year

If y0u’re up for it — I am going to push the envelope a little today and actually give you five goals to try to achieve by the end of the year.

Remember you are never going to know if you are capable of something if you don’t take that first step.

1. Go small

This may be a big one to start with but here goes-Downsize.  Look at all aspects of your business whether that includes employees, vendors or service providers.  If you find that there is a way for ONE provider to handle multiple jobs than cut back.  This may sound strange but sometimes less is more when it comes to project management as well as financial costs.

2. Take Time to Invest Fully

Make this the year that you completely focus on not only getting to know your customers but also their specific needs.  Once you make this commitment, find the best way to communicate.  Whether that is through a blog, social media, QR codes, or even a weekly newsletter; find out which option works for them.  There is no use in spending quality time and content on an area your customers do not even use.

3. Refresh your website

Take the time and really go through your website.  Analyze and make notes as you look over what you have currently.  Then, go on the Internet and find your biggest competitor.  Look at their website and make notes on what things stand out the most.  Once you do that, write a plan on what to change and a timeline to get it done.

4. Real Life Social Networking

Put some effort into networking by signing up for an industry conference or seeking out a local meet-up group. These are invaluable ways to develop relationships and share advice with fellow entrepreneurs and small business owners.

5. Put time for you on the calendar

It’s up to you to keep yourself motivated and inspired.  Be sure to reward yourself for specific milestones like a big client win, meeting a tough deadline, or working “overtime” for multiple nights on end.

Sticking to all of these 5 goals is a lofty for anyone. Follow the tips that ring true for your situation, and adjust as needed. Do you have other goals for your business this year?

 

The Productivity Secret That Will Change Your Life

One of the things I’m constantly struggling with: my plate is incredibly full. I just have way TOO many things on that proverbial plate and it’s constantly weighing me down.

I’m a Marketing Implementer, I help people get things done, and here I am, revealing to you my own challenges with getting things done.  Well, I’ve actually invested good money with experts to help me “organize” my office, my computer, and my life, as well as I got a new desk, bookshelves, and on an on. The interesting thing is after that expert gave me this “system” it wasn’t mine. So I had great difficulty in trying to use it and came across all sorts of obstacles that just reared their ugly heads a few weeks ago.

Before I tell you what happened, I actually would liken it to someone who’s trying to lose weight and just puts the weight back on—it’s because they’re not aligned somewhere with the process, or something just isn’t right.

Well that’s what I felt like, something with my new system just wasn’t jelling with me, it just wasn’t right. And unfortunately I didn’t really see that until the crap hit the fan last week and a few balls I was juggling just crashed—yikes—how did that happen?!

The cool thing is that I did ultimately find a solution, albeit painful to have to do so much learning—As Alex Mandossian has taught me—“You’re either winning or you’re learning!” No such thing as losing or making mistakes—my new lingo is “I’m learning.”

After the balls crashed last week, my wonderful client and mentor Alex Mandossian, pulled me aside and saw that I was obviously having some trouble.  He got to the root of it very quickly and explained to me about the benefits of “The Ivy Lee 6.”

In the early 1900’s consultant Ivy Lee approached Charles Schwab, President of Bethlehem Steel (not the investment company) and asked what it’d be worth to him if he could raise the productivity of his managers by at least 20%. Schwab didn’t have an answer but was definitely interested. This is where the “Ivy Lee 6” comes into play.  Ivy Lee taught him and his managers this proven technique.

Here’s THE productivity secret that will change your life:

Before you leave your office for the night, write down the 6 most important things to be done the next day and number them in order of importance. Prioritize.

Do the tasks from the most important to least important. I write these on index cards with the date at the top.  So have the card on your desk for the next day, and once you’ve finished one, take a highlighter (I like green) and highlight through it so that’s your sign it’s complete. Any unfinished tasks are rolled over to the next day.

It may sound incredibly simple, yet for me it was amazingly effective.  After my first week was done—oh my gosh, I had a stack of cards on my desks with lots of green on them. Just being able to visibly “see” what I’d done that week was psychologically empowering. I left my office Friday on a huge high.

The key is picking the 6 things that will give you the most results for the day, and write them down very clearly. For example— Don’t say— “Call several people to connect with them about our product launch.”  This is better— “Call Susie to tell her about our product launch” or “Call 3 key people who will promote our product launch…”

Using the “Ivy Lee 6” also utilizes the power of prioritization and requires you to number your tasks in order of importance with your most important tasks done first.

Don’t wait, try this now— I know you will be amazed at how this works and leave me a comment and let me know how I can support you to be more productive.

And if you’ve made it all the way down here to the bottom, thanks for reading, and here’s a gift for you. I want to give you 60 minutes of my time for free, with my compliments.   Maybe you’re:

  • Stuck in your business and not being able to increase your profits fast enough
  • Frustrated your launch didn’t go as well as you planned
  • In need of some help and guidance with your launch
  • Finally ready to create your online marketing funnel and don’t know where to turn
  • Searching simply for some strategic online marketing help, and hand-holding from an expert who’s got proven experience and helped thousands already….

Well, here’s the deal, you’re in the right place. I can help you!  Just click here and check out how I can help you and schedule a free 60 minute call with me. I’d love to see how I can help you create the business you so deserve and helping you help thousands more people.

Here’s How to Get a HUGE Jump on Creating an Amazing Year in Your Business…

At any time of the year, it’s important for one to stop and take a look and access your year: where you are or aren’t in your business? Do you like what you see? What issues are raising your anxiety level? How is your bottom line? Have you achieved all the goals you set in January? If not, then why?

Now these questions can cause a lot of emotional pain and angst but they don’t have to. Why not see them as opportunities instead? And as an opportunity these exact issues could bring you more money in the bank. And who doesn’t need this?

So how can you turn these issues into opportunities and get a huge jump on the year? By one simple thing: Send out a Survey to your list. Don’t wait for another year to get back on the right track. Do it now,  create a survey and send it out to your clients and prospects. It’s actually THE best way to find out what your clients think about products, services, newsletter, website, membership, etc.  Also it’s a terrific way to see what they like, what they don’t and what they’d like to see more of from you.

I gave up trying to guess what my clients and prospects needs were years ago. And in my business and in the clients I’ve worked with, we’ve found whenever we had challenges and were not sure in what direction to go in I suggested, “Let’s do a survey.” And believe it or not every time we would do one we got amazing results which were just the answers we needed.

It’s really simple to do a survey.  The quick and easy method is to:

  1. Be clear on your goals for the survey – what’s the info you absolutely need to find out.
  2. Figure out who you want to send it to – is it best to send out to your whole list, or maybe just your customers? Or maybe it’s customers of a certain product (or service) that they purchased from you.
  3. Create your 4 – 5 simple questions. Check out this last post to get my BEST questions to ask-
  4. Get a Survey Monkey or Survey Gizmo online survey account and put your questions in there.
  5. Create a few emails and send out your survey to your list.
  6. Close the survey within 7 days or when you’ve had enough responses
  7. Analyze your results and use them in your business.  This is the HUGE part that will help create your 2011. Your results will help shape your business, your products, services, etc., depending upon what you’ve asked in your survey.

Don’t downplay doing a survey in your business. It really is THE most simple and easy way to ensure you’re creating products, services and really meeting the needs of your clients and prospects on your list.

If you want to know more about creating and implementing surveys in your business, get instant free access to this video: “17 Clever Ways That You Will Never Have To Guess Again What Your Prospects & Customers Want”.  I promise, this will be REALLY helpful for you. Hope to see you soon!

Are You Hard Wired To Fail?

Do you ever set important goals and then find yourself really struggling and not being able to meet them?

I used to have MANY sleepless nights when I first started my business. I would freak out about where my next dollar was going to come from or how I’d finish a project or what to do about x, y and z, it was endless. Worry was taking over my life.  Until I was able to read some terrific books on worry and learn about ways that really helped stop me in my tracks and enabled me to push past my worry and fears to create more success for myself.  The thing is there was definitely something stopping me and a lot of times I had NO clue what it was.

Have you ever felt like something was stopping you? You may be right: your subconscious mind can influence in you subtle ways to keep you from achieving your goals!

Here’s how it works: when you experienced a challenging event as a child – even something as seemingly small as your third-grade teacher yelling at you for asking a question in class – your subconscious downloads the details of that moment and marks the memory with a trigger. It’s like there’s a trigger in your mind saying, “There’s trouble here!”

If a new event activates that trigger, the creative problem solving part of your brain shuts down – stripping you of all the resources and capabilities you should have. So you stop moving forward. And you may not even understand why you stopped because it isn’t a conscious decision. Your subconscious is the one that decided to shut you down.

Want more information about how past events affect current performance, even without you being aware of it? Join my friends and colleagues Jack Canfield (America’s Number One Success Coach and “Chicken Soup for the Soul” author) and Pamela Bruner (Business Success Coach and EFT tapping expert) for a free video, “Are you Hard-Wired You To Fail: What’s Stopping You From Succeeding.” Details here: http://tinyurl.com/6o3d3u3

How to Give Your Customers Exactly What They Want

Technique #1:  Start With Your Outcome, Not Questions 

This week I want to challenge you with this thought: “Think Outside of the Box.”  The topic of this blog is a little different and will require you to think outside of the box.

Diving right into it, I do not want you to think about all the questions to put into your survey.  I want you think about the outcome first!  So many people fail before they hit the ground running with their survey because they think “Questions First.”

Think about it…before creating and writing questions, you need to know what you want from them first.  Therefore, in hindsight, your first question to ask is: “What is your Outcome.”  and “What’s your goal, what information do you need, or what kind of problems in your business will a survey help you with?”

Once you figure out your outcome, the next step is coming up with some objectives.  It is very important to limit your objectives to two for the outcome.  By limiting your objectives to two, it will help you in the end with coming up with specific questions.   Another reason for keeping it to two objectives is to follow my number one rule with surveys:

Less questions is more! No more than 15 Questions!

To help you out, I am going to give you some examples of good outcomes and objectives to get your creative juices flowing.

  • I want to get new testimonials – at least 10.
  • I want to find out what keeps my clients awake at night.
  • I want to know what my client’s biggest challenge is.
  • I want to know what my customers like and don’t like about my newsletter.
  • I want to know what kind of topics my customers want to read about in my blogs.

So your homework this week is to take the time and come up with some serious outcomes that you’d like to get for doing a survey to your prospects and customers.

Solving the Mystery of What Your Clients Want

Whether you are an entrepreneur or working directly with clients starting from scratch with a new idea is hard, especially when it comes to creating new products. Knowing exactly what your clients need and are looking for is pretty much like a guessing game.

Unless… you know the secret of predicting exactly what your clients want and are looking for.  Today, I am going to share that secret with you.

In fact, it is extremely simple…all you have to do is ASK THEM. The key to this “Secret” is realizing the core of what your clients or prospects want lies in doing a survey—asking a series of questions:

  1. What do they want?
  2. What are their biggest challenges?
  3. What keeps them awake at night?
  4. Based on the above information, what new tools should we create for them?
  5. What is the best format for these products/tools? Online? Printed? Audio/Video?

By doing a survey, it is more than a client asking random questions.   It is about the whole survey process, which includes:

  • Figuring out the goals of your survey and what you want to accomplish with it
  • Implementing the whole survey process
  • Getting a Big Response
  • Using your Results in your business

Over the next few weeks, I will share my secret with you as well as the entire process that goes with it.

Avoid Focusing on Set-backs and Seek out New Opportunities

Avoid Focusing on Setbacks

There comes a time in one’s personal and business life, where a setback comes in and rears its ugly head.  When it does come, because we know at some point it will, a person has two choices. They can either sit there or focus on all the negativity that comes with it.  Or they can come to terms with the reality of the set back  and push forward.

It is as easy as A.B.C.

 stands for Ambiguity.   A trait that is tied to most entrepreneurs which holds the meaning: The possibility of interpreting an expression in two or more distinct ways. When facing a setback, especially one that leaves a person in a negative situation, the best thing to do is look at in an ambiguous way.  Instead of focusing on how negative this setback is, look at it in a positive way.  And turn a problem into an opportunity. Real Life Application:  Make a list of 10 to 20 positives you can gleam from this particular setback.   “I am not sure where I’m going but I still prepare myself diligently for the journey every day” ~Peter Baskerville

stands for Build.   A setback requires a person to start over or build from the bottom up.  Take the list that you made of 10 to 20 positives and use them to make a game plan.  Part of making this game plan will help you build confidence not only in yourself but also in keeping a positive outlook on this setback.  “Whatever good things we build end up building us.”
~Jim Rohn

stands for Commitment.   In this time where your environment as well as situation is unstable, you have to be committed.  More importantly, you have to be committed to yourself foremost.  Now that you have made a list, a game plan, write up a commitment contract where you outline what you are committing to.  “There’s a difference between interest and commitment.  When you’re interested in doing something, you do it only when circumstance permit.  When you’re committed to something, you accept no excuses, only results. ”  ~Tom Robbins

 

How to Really Get Things Done, Check Things Off Your List, part 2

Last week, I gave you three tips on how to avoid that ugly 15 letter word called: PROCRASTINATION

The next three tips I am going to give you is an important part of checking things off your list, so you can actually get things done.

Tip#4: Do the Hard Things First  

When you are writing your priority items down (Tip #1), avoid putting those “Tasks” that you loathe last.  In fact, I bet one of the reasons you have procrastinated and are behind is because there are tasks you don’t like to do.  So, for example, if you HATE balancing a financial spreadsheet, put that down first.  Remind yourself if you get those “HATED” items done first you will have the fun items, things you enjoy doing, to do at the end of the day.

Tip#5: Make a Commitment  

The best advice I heard concerning procrastinating, is to commit to doing a certain number of tasks at the beginning of each day.  By making a commitment, you are more likely to stick to it.  If you are like some people who may say “I tried that and I have no problem letting myself down.”  Then ignore that thought in your head and move on to the Tip #6.

Tip#6: Accountability  

Everyone has a friend or co-worker in their life who will keep them straight and not take bogus excuses. Let them know you are struggling with procrastination and need someone to help you get over it.  Email them your list and ask them to hold you accountable. At the end of the day, that person can contact you (or vice versa)  and ask you “What did you get done today?” It is important to choose a person that won’t let you off the hook if you don’t keep that daily commitment.  You both can even set up a consequence/award system.

I hope you enjoyed these six tips which will help you overcome: PROCRASTINATION!     Make sure you let me know what you think about these tips or
even share some of yours!  See you next week!

How to Really Get Things Done, Check Things Off Your List part 1

Stress, Guilt, Anxiety…three things that occur when you look at your to-do list at the end of day and hardly anything is checked off.  Immediately you think “What happened?!” In the back of your mind though, the answer lies in a 15 letter word:

PROCRASTINATION

Just saying that 15 letter word, makes me cringe because we all experience a time where PROCRASTINATION slips into your life.  Are you at that point in your life?  Have you been stuck in a rut of procrastinating?  If so, continue reading because I have the solution to get you unstuck.  And, if by chance you are one of those super-human people who never procrastinate, then keep reading as a motivation to keep focused.

Tip#1: Make a daily to do list

Before you say “What?!? Make a list?  Isn’t that setting me up to fail before I start?”

The answer is NO and here is WHY:

1.  Instant Reward: You accomplish something by sitting down every day to make a list.

2.  Constant Insurance:  By not taking the time to write everything out, you run the risk of forgetting something.  Also, by forgetting things, you end up spending more time than you would if you had taken the time to make a list in the first place.

3. Prioritize: Nothing motivates someone more than making a plan and knowing exactly what to do.  Make the top three things on your list, things you have to do IMMEDIATELY.

Tip#2: Motivate Yourself

The best way to motivate involves visualizing what it would feel like to cross off the top three items of your list.  If you continue to focus on what it looks
like, then it will motivate you to keep on going.

Tip#3: Set a Timer

This may sound like a waste of time but it really does work.  While I am not advocating multi-tasking, this is a way to get you going.  Start with setting the timer for three minutes.  Pick an item on your to do list and do as much as you can in three minutes.  After three minutes is up take a break, a 2 minute break, and then go right back to it. This time set the timer for 5 minutes and pick up from where you left off.  Continue the process by increasing the time until you get to the point where you are constantly working at finishing your task.  Eventually you won’t need to set the timer because your motivation to get things done will be a habit.

I am going to stop there with three tips today.  One of the main things I want to pass on to you is to STOP PROCRASTINATING and get working. Those three worrisome words:  STRESS, GUILT, ANXIETY cause more problems than they are worth.

Check back next week for the last three tips on working towards crossing things off your to do list and stopping the horrible cycle of PROCRASTINATING!

Part 2 of : Am I the Type of Person People Want to be Around?

Last week, I shared with you my thought process of examining myself with the question “Am I the type of person people want to be around?”  This week, I am going to finish with the last two parts.  As I explored these two subjects, I made a promise to be completely honest with myself.  So, I encourage you to do the same.  In order for you to truly evaluate yourself, remember complete honesty is key.

1. What kind of presence do I leave with people?

Defining someone’s presence is a hard quality to explain.  Basically, it involves how you are in regards to socially, self-confidence, and body language.  Believe it or not, these three characteristics are hard to fake once you get over that first impression.  Let me break these three characteristics down for you to understand better:

  • Socially- It’s also about – are you an Extrovert – get your energy from others, or an Introvert – getting your energy from being alone and recharging?
    • Are you the type of person who has a hard time talking or being around others?  An introvert?
    • Or are you someone who can easily start a conversation with anyone around you?  An extrovert?
    • If you are the second type, chances are socially you are the magnet others are drawn to in a group.
    • If you are the first one, the only way you are going to be that magnetic person is to take a risk and get out of your comfort zone.  Push through your fear to start a conversation.

The key is to simply BE
YOURSELF – otherwise you are going to appear awkward and the situation may be
more uncomfortable. I find being honest is always best
.

  • Self-Confidence vs. Arrogance
    • There is a huge difference between being arrogant and self-confident.
    • An arrogant person knows everything and does not want to hear any other opinion but their own.
    • A confident person will take the time not only to listen to other’s but also is curious, open minded, and wants to hear others thought processes and beliefs.

A confident person
attracts others naturally by their self-belief to get any job/task done, being open-minded,
and showing others respect in all areas of life. 

  • Body Language
    • Body language often speaks much louder than verbal words.
    • If your arms are crossed, you avoid eye contact, you are constantly moving your foot or fingers, and slouching, you are sending a verbal
      message.  This type of verbal message is not a good one.  All these movements tell someone else that you are not approachable and do not want to be bothered.
    • Positive and welcoming body language includes direct eye contact at all times, arms are in a relaxed position, you are engaged in the
      conversation, smiling and asking open ended questions.

Sending positive body
language is an open invitation to anyone around you.  People will be drawn to approaching you
rather than being scared or shy. 

1. Am I honest?

Honesty is always the best policy when it comes to communicating with others.  If the people around you know they will always get an honest answer from you, then it’s easier to trust.  Not only that, honesty communicates openness automatically.  If someone needs advice or has a problem they will come to you because of your honesty.  This does not mean you have to reveal every single detail of your life. At the same time, don’t exaggerate or make things up when sharing something with others.

Hopefully, you as a reader have been inspired to examine the type of person you are around other people.  Remember, in order to be effective and make an impact on other’s life, you have to be willing to examine yourself and change if needed.