It’s All About the Questions

There is a quote by Albert Einstein that says “If you can’t explain it simply, then you don’t understand it well enough.”

This quote says it all when it comes to the topic of this week’s blog.

It’s ALL About the Questions!

This is actually STEP 2 – AFTER you figure out your goals and outcomes of what you want from doing your survey. Creating questions for your survey products is incredibly important because it will shape the answers you will receive and ULTIMATELY what you will be able to do with that information.  Through this questioning process you will step closer to finding success in your business.

Step # 2 –It’s ALL About the Questions!

When you are coming up with questions, there are SO MANY types of questions to choose from. So let’s start with this— phrase:

“Short, Sweet & to the Point”

One way to keep questions “Short, Sweet & to the Point” is to use open-ended ones. These are the questions that will bare the most fruit for you in your surveys.  A lot of researchers and statisticians don’t particularly like open ended questions because they are the most difficult to measure because each answer is unique, so when sifting through 10k open ended answers, it can be overwhelming in going through all of them. So I highly recommend using open ended questions when you:

1.  Want detailed information in the respondent’s voice

2.  Don’t have good solid answers to create a multiple-choice—because a lot of times you can miss an answer because you didn’t give them one they would have chose. (When you create multiple-choice you’re forcing them to answer your answers that you’ve created.)

The real key to using open ended questions is they can really help not only shape your business, products, etc.; they can also shape YOUR MARKETING.  They write the answers in their voice and will give you key words and key phrases that you can use when you market to them.

Here are some guidelines for you to keep in mind as you create your questions.

1.  Are you questions short or wordy?

  • Simple and concise words are the best to use

2.  5th Grade is your target when it comes to the understanding level.

  • Do not make assumptions
  • Everyone needs to understand them

3.  Stay Away From Complicated.

  • Complication will lead to people not wanting to participate in your survey

4.  Keep your goal and the main thing you want to achieve in mind.

Next week, I am going to take you deeper into how to create those easy and inviting questions that will give you the answers to help shape your business.

PLUS– FREE 60 Minute One On One Call with ME!

If you’ve made it all the way down here to the bottom, thanks for reading, and here’s a gift for you. I want to give you 60 minutes of my time for free, with my compliments.   Maybe you’re:

  • Stuck in your business and not being able to increase your profits fast enough
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Well, here’s the deal, you’re in the right place. I can help you!  Just click here. I want to give you a  FREE 60 minute call with me. I’d love to see how I can help you create the business you so deserve and helping you help thousands more people.

What in the world IS a product launch anyway…

Well, I’m writing this from 36k feet in the sky, heading to Arizona to attend Jeff Walker’s Product Launch Formula event and we also have our Product Launch Manager Platinum Coaching Group meeting.  The interesting thing when I fly is I often get asked the question of what I do.  And when I tell them I work with entrepreneurs and business owners to create information products and do their online product launches, they always ask me, “What is a product launch?” and they want to know more about them.

So I thought this might make for an interesting blog post.  A product launch is an advertising event that promotes a new product, service or business to the market place.  These can be done offline and online.  I’m going to give you the Online Product Launch 101 course.  The best thing about a product launch is that you’re creating an event and an ongoing conversation with your audience, along with giving them some great free, valuable information that leads up to the launch date, which is when you open the cart to sell.

Product Launches usually take anywhere from 7 to 20 days. It all depends on how much content you have, how much response you get during your prelaunch period and when it’s best to open and close the cart.  The key to selling during a launch is knowing when to open and close the cart. And using some great tactics from Robert Cialdini, mostly scarcity, you will open and close the cart within a short time frame – 7 days or even less – and when the cart is closed they won’t be able to get your product/service again.

The period of time where you’re giving away free valuable content and before you open your cart is called “Prelaunch.”  During the prelaunch period, the main goal is to create great content for your prospects and allude to how you will be talking about a bigger resource later on.  This is key.  Don’t just give them free content and then spring on them you’re going to sell them something.

This prelaunch process should be well thought out and planned.  This is the big set up for your launch and when you open your cart.  Since content is important, I work with my clients to spend the MOST time on this. In fact, the 4 most important factors, I think, in creating and having a successful money-making product launch are:

  1. Terrific well thought out prelaunch content that engages prospects
  2. Creating a conversation, connecting with them and sharing stories and valuable information
  3. Your offer – This includes your product/service you’re launching, your price, your guarantee and your bonuses.
  4. Having a list of rabid fans who are interested in what you’re talking about and are willing to buy.

There are tons more things that go into successful product launches, which there’s no time for now. I promise I’ll do them on a future post.  I just wanted to give you the basics.  Plus after spending 4 days at Jeff Walker’s event, I’m sure I’ll have many more cutting edge things to share with you!

If you’re interested in discovering more about creating a successful launch, check out www.CreateAmazingProductLaunches.com And if you already know you want to do a launch and just need some guidance or a plan, email me info@marketingimplementer.com and I can send you some information on my Product Launch Roadmaps I create for clients so they can have incredibly successful launches.

 

The 3 Most Horrible Product Launch Mistakes Entrepreneurs Make and How You Can Avoid them!

Back in 2007 when I met Jeff Walker at his first ever PLF  (Product Launch Formula) event in Denver, Colorado, I was amazed at what he’d done to make money with his products by turning his selling of them into a value added, value laden, fun and entertaining  “event.”  He actually created a product about these launch events and called it “Product Launch Formula.”

I’ve been doing tons of product launches for my clients since then, and I’ve amassed a ton of information on how to be successful with your launches. I’ve also amassed just as much info on what not to do so your launches don’t turn into flops and failures.  So when I was trying to come up with a blog idea this week, the “aha” moment happened after I started working with several new clients this month on their product launches.  And one of the biggest questions I get all the time, is “what can I do to make my launch a tremendous success so I can avoid making costly mistakes?” (If you don’t know what a product launch is and want to know more, simply click here)

Here they are – the three biggest product launch mistakes entrepreneurs make and what you can do to avoid them:

  1. Not having a hook and story for your launch that grabs people – This is really huge and this is one that MANY people flub up.  And of course, this is one of the things that does take more time than most people give it. If you want to have an incredibly successful launch, you can’t just throw it together. You have to brain storm with your team of people who are working with you on your launch to come up with an interesting story and hook to get them interested, intrigued and wanting to know more.  Some examples: when Jeff did his product launch 2.0 launch a few years back his hook was “food stamps to six figures.”  He highlighted one of his students who took PLF, saved his business AND turned it into a six figure business, using Jeff’s tactics.  So you need to create something that speaks to your audience, speaks to the problems they’re having and create a hook and a story for your whole launch.  (This is one of my favorite things I like to work on with my clients.)
  2. Making your launch incredibly complicated – This is another thing that I’ve seen happen and blow up in people’s faces: making their launches WAY too complicated.  They have way too much content and it overwhelms people in the launch. You need to streamline your content. In a launch it’s all about giving away great content on a smaller scale so your prospects can see and get into what you’re about.  The danger is when you go overboard and give them too much information that they decide NOT to buy your product because they can’t even get through the information you gave them in your launch.  So less is always more.  Err on giving them the “what” – not the exactly “how” to do it.  You don’t need to give them 5 videos at 60 minutes each; they won’t watch it, trust me. Cut them down, give them 3 videos of 20 minutes each.  Or better yet, simplify even more and give them one video, one eReport and maybe a teleseminar. Mix it up, make it interesting. The more interesting the better.
    Make yourself stand out, don’t be boring!
  3. Not Sending Enough Emails – This is another one that I hear a lot!  You don’t want to piss off your list and have them opt out because you’re sending too many emails. Well the way I look at it is it’s not the emails that they get tired of – it’s probably the messaging and information – or lack of it – that’s in there. Plus, I know it sounds weird, but I LOVE it when people opt out of my list. The reason is that these folks would never have bought from me anyway, so let’s make room for those that will.  I only want people who like me and see value in what I bring to the table on my list.  Let’s face it, I’m not naive enough to think that everyone will like me. It just won’t happen – and guess what, that’s ok!  So you’re not your client, send out more emails. Just follow these guidelines when you send them and I promise you won’t have a lot of people opt out.
  4. Bonus – Not having a product Launch Plan and trying to do it all yourself! Ok, so this one we all can relate to.  The bottom line is when you’re doing a launch, you have to have a plan, or what I call a Product Launch Roadmap. You can’t fly a plane without controls or a map, so why try to do a product launch without one.  And then, why try to do it all yourself? There are many people out there who can help you from Product Launch Managers like me, to great technical web people, to great virtual assistants. Get some help on your launch and hire the best people to work with you so you can create an amazingly successful product launch!

Hopefully these mistakes are helpful and these will help put your next product launch on the road to major success.  Let me know if you have any questions, or how I can help you.

Missed Product Launch Opportunities or Creating Money-Making Products….

Hmm, as I sit here in my comfortable laid back office, enjoying this amazing spring type weather in June in Jersey, the dog is sleeping at my feet, and I’m having twinges of second thoughts for having to cancel my trip this week to Jeff Walker’s Platinum Product Launch Mastermind Group.

I know, I know, I made my decision and it’s all said and done, but it doesn’t stop those thoughts, you know the ones that just pop in your head to mess you up. Those thoughts driven by the ego to stop you in your tracks… Thank goodness I can recognize them right away now and not pay them any attention.  Yet, can you?  It’s not an easy thing to do… (But meditation SO helps.)

I was supposed to be in Durango, Colorado this week at Jeff Walker’s Platinum Product Launch Mastermind meeting. The funny thing is I applied for his mastermind JUST so I could go to this meeting.  The reason is I know how I’ve been able to transform my business with a mastermind meeting. (I’m going on my second year in Yanik Silver’s Mastermind meeting and it’s been incredible.)

So what happened?

I had my ticket, my hotel and was about ready to hunker down, do laundry and pack, when my significant other of 9 years says we need to find someone to watch our 12 year old son and rescue dog because the new job (Supervising Producer of the new Nate Berkus Show, Oprah’s Interior Designer, filmed here in NYC) just sprung a last minute trip to Chicago this week.   Well as much as I could scramble, I couldn’t find someone to care for our son while we both were away on such short notice.  So I decided to give up my trip. It wasn’t an easy decision, but that’s what awesome Executive Coaches like Rob Berkley are for.  In fact, I’ve NEVER in my many years of travel EVER had to cancel a trip or an airfare, I was just lucky like that until now.

In many ways it WAS a missed opportunity, not being able to share ideas, information and the latest in Product Launches, and of course networking with colleagues.  AND, to hear about Jeff Walker’s new Product Launch Formula 3.0 that he’s launching today(June 10)…  (I have all of his Product Launch Formula products and they’re excellent and how I built my product launch business, based on his strategies and tactics.)  However, in many other ways it was incredibly productive and opportunistic to make the decision to stay home and to work on my own product. When life gives you lemons, lemonade is ALWAYS an option! (The photo is me and Jeff at his PLM training last summer where I helped put together the workshop.)

I haven’t had this much time to myself since December’s Christmas break, how scary is that!  As many of you know who get my printed monthly newsletter, I’ve been a road warrior since January.  So I calculated how many hours I’d freed up by not going, it was 24 hrs!  (That figure came from assuming I had 6 productive hours in the 4 days I was supposed to be away.)  Then I made an awesome plan and used my time incredibly well.

In fact, you’ll be hearing more about in the coming weeks. I’m ALMOST finished with my new Creating Amazing Surveys, The Done For You Survey product.  If you want to get on my list sign up here.  I’m aiming on launching it sometime in July. I don’t want to spill all the beans on it. The core is it breaks down step by step how to do surveys in your business, simply and easily, and of course lots of proven examples and how essential it is to actually DO survey’s in your business. I digress…. More later, promise…

The honest and incredibly revealing fact I want to share with you is —  I’ve been helping hundreds of entrepreneurs and internet/info marketers (the likes of Jeff Walker, Yanik Silver, Ted Thomas and Mike Koenigs) for four years to create and launch their products.  And creation of my own products has always been put on the back burner, until now.  So I’m incredibly proud of myself for being ok with this decision to stay home and focus on me and my product, AND to actually DO SOMETHING about it, you know following through with it, not just goofing off with ALL this time… 🙂

So what are you putting off?  What’s got your calendar all filled up that if you canceled could open up a whole new world of opportunity for you?  Don’t be like me from the past four years,  learn from my experiences… take the time now and put a plan together, make time for that next project, product or thing in your life that will truly make you smile and add some well deserved money into your business