It’s All About the Questions

There is a quote by Albert Einstein that says “If you can’t explain it simply, then you don’t understand it well enough.”

This quote says it all when it comes to the topic of this week’s blog.

It’s ALL About the Questions!

This is actually STEP 2 – AFTER you figure out your goals and outcomes of what you want from doing your survey. Creating questions for your survey products is incredibly important because it will shape the answers you will receive and ULTIMATELY what you will be able to do with that information.  Through this questioning process you will step closer to finding success in your business.

Step # 2 –It’s ALL About the Questions!

When you are coming up with questions, there are SO MANY types of questions to choose from. So let’s start with this— phrase:

“Short, Sweet & to the Point”

One way to keep questions “Short, Sweet & to the Point” is to use open-ended ones. These are the questions that will bare the most fruit for you in your surveys.  A lot of researchers and statisticians don’t particularly like open ended questions because they are the most difficult to measure because each answer is unique, so when sifting through 10k open ended answers, it can be overwhelming in going through all of them. So I highly recommend using open ended questions when you:

1.  Want detailed information in the respondent’s voice

2.  Don’t have good solid answers to create a multiple-choice—because a lot of times you can miss an answer because you didn’t give them one they would have chose. (When you create multiple-choice you’re forcing them to answer your answers that you’ve created.)

The real key to using open ended questions is they can really help not only shape your business, products, etc.; they can also shape YOUR MARKETING.  They write the answers in their voice and will give you key words and key phrases that you can use when you market to them.

Here are some guidelines for you to keep in mind as you create your questions.

1.  Are you questions short or wordy?

  • Simple and concise words are the best to use

2.  5th Grade is your target when it comes to the understanding level.

  • Do not make assumptions
  • Everyone needs to understand them

3.  Stay Away From Complicated.

  • Complication will lead to people not wanting to participate in your survey

4.  Keep your goal and the main thing you want to achieve in mind.

Next week, I am going to take you deeper into how to create those easy and inviting questions that will give you the answers to help shape your business.

PLUS– FREE 60 Minute One On One Call with ME!

If you’ve made it all the way down here to the bottom, thanks for reading, and here’s a gift for you. I want to give you 60 minutes of my time for free, with my compliments.   Maybe you’re:

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Well, here’s the deal, you’re in the right place. I can help you!  Just click here. I want to give you a  FREE 60 minute call with me. I’d love to see how I can help you create the business you so deserve and helping you help thousands more people.

What in the world IS a product launch anyway…

Well, I’m writing this from 36k feet in the sky, heading to Arizona to attend Jeff Walker’s Product Launch Formula event and we also have our Product Launch Manager Platinum Coaching Group meeting.  The interesting thing when I fly is I often get asked the question of what I do.  And when I tell them I work with entrepreneurs and business owners to create information products and do their online product launches, they always ask me, “What is a product launch?” and they want to know more about them.

So I thought this might make for an interesting blog post.  A product launch is an advertising event that promotes a new product, service or business to the market place.  These can be done offline and online.  I’m going to give you the Online Product Launch 101 course.  The best thing about a product launch is that you’re creating an event and an ongoing conversation with your audience, along with giving them some great free, valuable information that leads up to the launch date, which is when you open the cart to sell.

Product Launches usually take anywhere from 7 to 20 days. It all depends on how much content you have, how much response you get during your prelaunch period and when it’s best to open and close the cart.  The key to selling during a launch is knowing when to open and close the cart. And using some great tactics from Robert Cialdini, mostly scarcity, you will open and close the cart within a short time frame – 7 days or even less – and when the cart is closed they won’t be able to get your product/service again.

The period of time where you’re giving away free valuable content and before you open your cart is called “Prelaunch.”  During the prelaunch period, the main goal is to create great content for your prospects and allude to how you will be talking about a bigger resource later on.  This is key.  Don’t just give them free content and then spring on them you’re going to sell them something.

This prelaunch process should be well thought out and planned.  This is the big set up for your launch and when you open your cart.  Since content is important, I work with my clients to spend the MOST time on this. In fact, the 4 most important factors, I think, in creating and having a successful money-making product launch are:

  1. Terrific well thought out prelaunch content that engages prospects
  2. Creating a conversation, connecting with them and sharing stories and valuable information
  3. Your offer – This includes your product/service you’re launching, your price, your guarantee and your bonuses.
  4. Having a list of rabid fans who are interested in what you’re talking about and are willing to buy.

There are tons more things that go into successful product launches, which there’s no time for now. I promise I’ll do them on a future post.  I just wanted to give you the basics.  Plus after spending 4 days at Jeff Walker’s event, I’m sure I’ll have many more cutting edge things to share with you!

If you’re interested in discovering more about creating a successful launch, check out www.CreateAmazingProductLaunches.com And if you already know you want to do a launch and just need some guidance or a plan, email me info@marketingimplementer.com and I can send you some information on my Product Launch Roadmaps I create for clients so they can have incredibly successful launches.

 

Product Launch Disasters, Delayed Planes & Flat Tires

What do you think these three things have in common?  Well besides the obvious, that we wouldn’t want any of these to happen to us, or wish them upon anyone else…

The commonality in these three things, is each of them has happened to me… Thankfully only two of them have happened in one week, the other one occurred many moons ago.  So the two I had happen to me this week are the flat tire and the delayed plane.

The ironic part about the delayed plane is not once in my 7 trips I’ve taken this year was I ever delayed or have any issues flying.  So the one time I’m not traveling for more than 30 days, but my son is, he gets this incredible delay.  He’s only 12 and flying alone. He was supposed to leave on Sunday afternoon at 4:50pm for a short flight to Portland, Maine. He’s visiting his aunt, uncle and cousins.  There was bad weather and the plane was delayed 5 times.  When it was 8:30pm and we were in the President’s Club, trying to access our situation, the plane was delayed again until 11:50 pm. That’s when I made an executive decision that he wasn’t going to be leaving tonight. It was scary enough this was his first flight alone, and then he’s leaving at such a late time.  So the agents at Continental were awesome and were able to book him on the next flight in the a.m. for no charge. (Albeit, that plane the next day was delayed 2 hours, but eventually it did take off- yeah!)

Then as my son and I were driving back from the airport (mind you he had been there since 3:30pm and it was now 9pm) I hear this funny noise and the car starts pulling to the left. Thank goodness there was traffic and I wasn’t going that fast. So I pulled over on the side of the highway. I very carefully got out of the car to check out the tire and as the cars were literally whizzing by my head going at least 80 mph,  sure enough, the tire was flat. It was bad too.  (Check out the photo- see that ragged edge all around the tire- not good.  I couldn’t take the photo while it was on the car- way too dangerous, it was on the drivers side front tire).   So I safely got back in the car and called AAA.  This had happened to me before at night like this, so I was pretty calm and I knew how important it was to stay calm.  So we hunkered down with the hazard lights and headlights on.  After a few minutes we were visited by a state trooper who wanted to make sure we were ok.  He said to keep all our lights on and to keep our seat belt fastened. That didn’t make me too comfortable, but I totally got it and said a little prayer that we wouldn’t end up as a statistic or casualty of the Route 78 west in NJ… And my son was so cool about the whole thing.  He laughed at one point and said “well we needed an excuse to spend some “quality” time together.”  He can be funny under pressure…  

It only took 2 more calls and our AA angel arrived and made us stay in the car while he jacked it up and changed our tire. Now that was kind of weird, but safety first.  So it only took 75 minutes, then we were back on the road with the spare on making our way home.

It’s these types of experiences that keep me grounded and centered. To me my life now and going forward is simply about being in THE moment, not thinking about the past or the future, just about being in the present, the here the now…

So this brings me to briefly touch upon my experience of being a part of a product launch disaster.  If you haven’t seen Jeff Walker’s video on this, you have to check it out.  I learned everything I know about making money online from Jeff Walker’s Product Launch Formula and from being in his Platinum Product Launch Manager Coaching Group. (That photo is when I first met Jeff over 3 years ago at his first ever workshop for Product Launch Formula 1.0)  So over 3 years ago when I first started doing launches I had my own failures.  The real secret to doing a kick butt product launch is having an incredible tech person on your team. This is what hurt me on one of my earlier launches.  I have many more tips for you about launches. I’m dedicating my June newsletter to launches and product creation.  So… if you’re not on my printed newsletter list, sign up here so you can get all my behind the scenes secrets about launches.

Here’s to staying in the moment, being grateful and not letting the little stuff like flat tires and delayed planes ruin my day… I truly have so much to be grateful for.  Your thoughts?

Missed Product Launch Opportunities or Creating Money-Making Products….

Hmm, as I sit here in my comfortable laid back office, enjoying this amazing spring type weather in June in Jersey, the dog is sleeping at my feet, and I’m having twinges of second thoughts for having to cancel my trip this week to Jeff Walker’s Platinum Product Launch Mastermind Group.

I know, I know, I made my decision and it’s all said and done, but it doesn’t stop those thoughts, you know the ones that just pop in your head to mess you up. Those thoughts driven by the ego to stop you in your tracks… Thank goodness I can recognize them right away now and not pay them any attention.  Yet, can you?  It’s not an easy thing to do… (But meditation SO helps.)

I was supposed to be in Durango, Colorado this week at Jeff Walker’s Platinum Product Launch Mastermind meeting. The funny thing is I applied for his mastermind JUST so I could go to this meeting.  The reason is I know how I’ve been able to transform my business with a mastermind meeting. (I’m going on my second year in Yanik Silver’s Mastermind meeting and it’s been incredible.)

So what happened?

I had my ticket, my hotel and was about ready to hunker down, do laundry and pack, when my significant other of 9 years says we need to find someone to watch our 12 year old son and rescue dog because the new job (Supervising Producer of the new Nate Berkus Show, Oprah’s Interior Designer, filmed here in NYC) just sprung a last minute trip to Chicago this week.   Well as much as I could scramble, I couldn’t find someone to care for our son while we both were away on such short notice.  So I decided to give up my trip. It wasn’t an easy decision, but that’s what awesome Executive Coaches like Rob Berkley are for.  In fact, I’ve NEVER in my many years of travel EVER had to cancel a trip or an airfare, I was just lucky like that until now.

In many ways it WAS a missed opportunity, not being able to share ideas, information and the latest in Product Launches, and of course networking with colleagues.  AND, to hear about Jeff Walker’s new Product Launch Formula 3.0 that he’s launching today(June 10)…  (I have all of his Product Launch Formula products and they’re excellent and how I built my product launch business, based on his strategies and tactics.)  However, in many other ways it was incredibly productive and opportunistic to make the decision to stay home and to work on my own product. When life gives you lemons, lemonade is ALWAYS an option! (The photo is me and Jeff at his PLM training last summer where I helped put together the workshop.)

I haven’t had this much time to myself since December’s Christmas break, how scary is that!  As many of you know who get my printed monthly newsletter, I’ve been a road warrior since January.  So I calculated how many hours I’d freed up by not going, it was 24 hrs!  (That figure came from assuming I had 6 productive hours in the 4 days I was supposed to be away.)  Then I made an awesome plan and used my time incredibly well.

In fact, you’ll be hearing more about in the coming weeks. I’m ALMOST finished with my new Creating Amazing Surveys, The Done For You Survey product.  If you want to get on my list sign up here.  I’m aiming on launching it sometime in July. I don’t want to spill all the beans on it. The core is it breaks down step by step how to do surveys in your business, simply and easily, and of course lots of proven examples and how essential it is to actually DO survey’s in your business. I digress…. More later, promise…

The honest and incredibly revealing fact I want to share with you is —  I’ve been helping hundreds of entrepreneurs and internet/info marketers (the likes of Jeff Walker, Yanik Silver, Ted Thomas and Mike Koenigs) for four years to create and launch their products.  And creation of my own products has always been put on the back burner, until now.  So I’m incredibly proud of myself for being ok with this decision to stay home and focus on me and my product, AND to actually DO SOMETHING about it, you know following through with it, not just goofing off with ALL this time… 🙂

So what are you putting off?  What’s got your calendar all filled up that if you canceled could open up a whole new world of opportunity for you?  Don’t be like me from the past four years,  learn from my experiences… take the time now and put a plan together, make time for that next project, product or thing in your life that will truly make you smile and add some well deserved money into your business