How to Leverage Your Relationships With New Influential People You Meet

Wimbledon TuesdayIn the past 6 months, I’ve met over a 150 people, or probably more than that, simply because I traveled to some conferences and workshops where like-minded entrepreneurs gather.  At those meetings I simply meet a lot of people and give away a lot of cards, and I also get my share of cards.  The real question here is how to you leverage those new folks you meet.  How can you turn them into more influential and helpful relationships?

I’ve created some step by step guidelines that I’ve used over the past years that have helped me cultivate these relationships.  This is what I do when I go to a conference or workshop and how I develop these relationships over time:

  1. Always ask them what’s their biggest challenge or frustration and really LISTEN to their answer. Make mental notes for later.
  2. Big key – DON’T solve it for them, just listen and ask questions.
  3. If they ask for your help, then go down that road, but don’t give them too much and don’t overwhelm them.
  4. If they ask for your card, give it to them, but don’t offer it unless they ask.
  5. Don’t be shy – ask them a personal question about what they’re passionate about or what they love most to do in the world, etc.  These are terrific questions to get to them more on a personal level to connect with them.
  6. When you get home follow up with them immediately. Depending upon the conversation and opportunity I do a few things. Send them an email right away, then I add them to my newsletter list and mail them my latest newsletter with a personal note from me.  This ONE strategy has helped me bring in thousands of dollars. Believe it or not ALMOST NO ONE snail mails a follow-up with a person they met.  Direct mail is king in this department, so use it to your advantage.
  7. Add them to your snail mail list or email list and continue to follow up with them over time.

Yanik Silver & Shannon McCaffreyJust remember that every time you meet someone new, it’s an opportunity to lay the foundation for a successful business relationship. You never know how this relationship will unfold or how you can help each other. In my experience, the sky is the limit.  This is how I ended up getting Jeff Walker and Yanik Silver as clients as well as joining each of their exclusive Mastermind groups, because I developed a relationship with them over time… (See photo of Yanik and I at his mastermind.)

Dan Kennedy and Shannon McCaffreyPlus this is how I was able to speak at Dan Kennedy’s AWAI Business of Copywriting Course this past May.  He gets my newsletter every month, plus I fax him about once every other week and he faxes me back. (Yes, that’s the only way he communicates, but it works for him.) In fact, he gave me a great book suggestion to improve my copywriting that I’d also highly recommend to you – The Untold Story by Iain Calder. It’s a fascinating behind the scenes look at how the National Enquirer changed the course of journalism.

So the main take away of my article is this: A lot of times, those relationships, if nurtured over time, will become very fruitful indeed and mean the difference between success and failure.  So connect with people as much as you can.  As Dan always says, don’t let a day go by without doing at least ONE thing to connect with a potential prospect or client.

P.S. Check out this link to discover another hidden strategy to build relationships — this one is a proven way of how you can “wake-up” your dead customers – Plus you’ll get a free download with the template on exactly how to do it…

One of the Most Important Words That Will Help You Build Your Business

There are many words that are incredibly important in business. However, lately I think this word tops them all when it comes to building a very successful business… that word is:

Relationships.

You can have seven different business degrees, you can understand every nuance of successful business ventures, and you might have the best product in your industry.

But if you don’t have the ability to develop and grow successful relationships, you’ll find yourself working ten times harder to achieve every goal… and sometimes you won’t be able to achieve them at all.  Dan Kennedy, the millionaire maker, has told me the strategy several different times.  He never lets one day go by without sending a note, a letter, a fax, or a phone call to someone of influence who he wants to connect with. On many occasions, these folks turn into business for him.  This relationship building strategy alone has helped him build a multimillion dollar business.

I discovered this myself over 4 years ago when I started my business, just how important building relationships really is….  Where I benefit from it the most is whenever I’m the product launch manager for a launch I’m doing with a client. It’s amazing how much more successful a JV (joint venture) launch can be when the client has wonderful relationships with influential and powerful people who have big lists that we can email to.  Look at this photo of Paul Lemberg, myself and Brad Peterson. This photo was taken at our launch planning session at Paul’s house for his new course that we’re launching this week.  The three of us have terrific JV relationships that we’ve built really to ensure Paul has an incredibly successful launch. You can check out his launch here.

You don’t have to have a big launch to build relationships. In fact, there are some simple things you can do right now to start building some powerful and influential relationships:

  • It’s all about connecting – Get to know them, connect with them on a more personal level, it’s not just about you wanting something from them, or charming or manipulating them.  Be real, this could be a future long term relationship in business and also friendship.
  • It’s all about respect and reciprocity- If a person doesn’t respect you, they will not go above and beyond to help you. But if the people you know respect you, they will be there for you in ways that exceed your every expectation. And in business, you simply won’t thrive unless you have those kinds of relationships. When it comes to the law of reciprocity, when you help others, they will feel obligated to reciprocate and help you.  So what I’ve done is gone out of my way to always lend a hand and give others help and advice, which has helped me build many successful relationships in my business.  Just ensure you’re sincere; don’t help them in order to just have them reciprocate. Be genuine; it shows and will go a long way in building more long term relationships.
  • Follow-up with them – Remember, communication is key here.  Follow-up with them on social media (Facebook, Linkedin or Twitter), or send them an email. Or better yet, if you have a printed monthly newsletter like I do, add them to your list. This has done wonders for my business. (If you’re not on my free newsletter list, sign up here now.)

So keep this in mind the next time you meet someone at a conference, a workshop, or anywhere.  They could be your next influential relationship where you both can benefit from in each of your businesses.

Missed Product Launch Opportunities or Creating Money-Making Products….

Hmm, as I sit here in my comfortable laid back office, enjoying this amazing spring type weather in June in Jersey, the dog is sleeping at my feet, and I’m having twinges of second thoughts for having to cancel my trip this week to Jeff Walker’s Platinum Product Launch Mastermind Group.

I know, I know, I made my decision and it’s all said and done, but it doesn’t stop those thoughts, you know the ones that just pop in your head to mess you up. Those thoughts driven by the ego to stop you in your tracks… Thank goodness I can recognize them right away now and not pay them any attention.  Yet, can you?  It’s not an easy thing to do… (But meditation SO helps.)

I was supposed to be in Durango, Colorado this week at Jeff Walker’s Platinum Product Launch Mastermind meeting. The funny thing is I applied for his mastermind JUST so I could go to this meeting.  The reason is I know how I’ve been able to transform my business with a mastermind meeting. (I’m going on my second year in Yanik Silver’s Mastermind meeting and it’s been incredible.)

So what happened?

I had my ticket, my hotel and was about ready to hunker down, do laundry and pack, when my significant other of 9 years says we need to find someone to watch our 12 year old son and rescue dog because the new job (Supervising Producer of the new Nate Berkus Show, Oprah’s Interior Designer, filmed here in NYC) just sprung a last minute trip to Chicago this week.   Well as much as I could scramble, I couldn’t find someone to care for our son while we both were away on such short notice.  So I decided to give up my trip. It wasn’t an easy decision, but that’s what awesome Executive Coaches like Rob Berkley are for.  In fact, I’ve NEVER in my many years of travel EVER had to cancel a trip or an airfare, I was just lucky like that until now.

In many ways it WAS a missed opportunity, not being able to share ideas, information and the latest in Product Launches, and of course networking with colleagues.  AND, to hear about Jeff Walker’s new Product Launch Formula 3.0 that he’s launching today(June 10)…  (I have all of his Product Launch Formula products and they’re excellent and how I built my product launch business, based on his strategies and tactics.)  However, in many other ways it was incredibly productive and opportunistic to make the decision to stay home and to work on my own product. When life gives you lemons, lemonade is ALWAYS an option! (The photo is me and Jeff at his PLM training last summer where I helped put together the workshop.)

I haven’t had this much time to myself since December’s Christmas break, how scary is that!  As many of you know who get my printed monthly newsletter, I’ve been a road warrior since January.  So I calculated how many hours I’d freed up by not going, it was 24 hrs!  (That figure came from assuming I had 6 productive hours in the 4 days I was supposed to be away.)  Then I made an awesome plan and used my time incredibly well.

In fact, you’ll be hearing more about in the coming weeks. I’m ALMOST finished with my new Creating Amazing Surveys, The Done For You Survey product.  If you want to get on my list sign up here.  I’m aiming on launching it sometime in July. I don’t want to spill all the beans on it. The core is it breaks down step by step how to do surveys in your business, simply and easily, and of course lots of proven examples and how essential it is to actually DO survey’s in your business. I digress…. More later, promise…

The honest and incredibly revealing fact I want to share with you is —  I’ve been helping hundreds of entrepreneurs and internet/info marketers (the likes of Jeff Walker, Yanik Silver, Ted Thomas and Mike Koenigs) for four years to create and launch their products.  And creation of my own products has always been put on the back burner, until now.  So I’m incredibly proud of myself for being ok with this decision to stay home and focus on me and my product, AND to actually DO SOMETHING about it, you know following through with it, not just goofing off with ALL this time… 🙂

So what are you putting off?  What’s got your calendar all filled up that if you canceled could open up a whole new world of opportunity for you?  Don’t be like me from the past four years,  learn from my experiences… take the time now and put a plan together, make time for that next project, product or thing in your life that will truly make you smile and add some well deserved money into your business