Is Your Communication Style Helping or Hurting Your Business?

Core Article: Is Your Communication Style Helping or Hurting Your Business?”

Paragraph I’m Pondering: Superheroes are not that different from you and me.

Powerful Affirmations to Inspire: You radiate health and wellness…

Book Review: Did you check out Reversing Alzheimer’s?

Cool Stuff: How to boost your memory and reduce stress.

AI Info & Resources: Want to spice up your menu choices at home? Check out this AI…

Is Your Communication Style Helping or Hurting Your Business

Six weeks ago, I began working with a client I’ve known for 18 years. Since our last project, his business has grown significantly and become much more high-tech.

They brought on an operations person who’s automating many business processes using AI. Well, I thought I knew a lot about AI. Um, yeah, I’ve got much to learn.

It’s been interesting stepping back and paying more attention to what I’m noticing while working with him.

It got me thinking about what it’s like working with a detailed communicator vs. a concise communicator.

I find myself somewhat in between. I don’t think one is better than the other. In fact, I think it’s more situational. Sometimes, you need lots of detail, and other times, you just need a quick summary.

Then when I started digging into their marketing, I noticed this again.

Yet, most of their calls to action to get people to take a first, second, or next step were almost too concise and unclear.

One of my talents is looking at someone’s online dream client journey from optin to upsell and anything in between through your dream client’s eyes, feelings, mindset, and more.

What I noticed was in a lot of their emails and web pages, it wasn’t as clear “what” the dream client needed to do next. Some of the pages and the emails left more to chance.

This is REALLY important to notice. In situations like these, where you’re counting on an email or web page to do all your communicating, you can’t worry about overcommunicating or saying something more than once.

People’s eyeballs go all over the place. You have your skimmers like me, and you have folks who read every word. So you need to be prepared for both.

Let your web pages and emails do the HEAVY lifting for you. Don’t be afraid to give more details, and do it more than once on the page or email. The sweet spot if you’re sending an offer is to have it in the email or on the page at least 3 times. You can have it on web pages 6 or more times.

Don’t fall into the trap that being a detailed (or over) communicator is a bad thing. It’s definitely not. The more you can communicate and leave nothing to chance, the better.

And if you can, have a phone number on your pages and in your emails so people can call for help. Or, at the least, have an email address that someone monitors.

There are times when you need to be concise, say what you need to say, and then get out of there, such as after you’ve sent a bunch of emails with your offer. And there are other times when over-explaining really works. Especially if your offer is more complicated.

Just pay attention to your copy and your graphics on your pages and emails. More is more and less is definitely less.

When you’ve completed a sales or offer page, have someone else look at it, especially someone who doesn’t know a whole lot about your business. You want them to read it from your dream client’s perspective and give you feedback. See if you missed anything or if it needs to be clearer.

Key Take Aways:
1. Know Your Audience – Do they know a lot about your business and core focus? This will help you tailor your copy and messaging accordingly.

2. Don’t be Afraid to Be Repetitive—Ensure your calls to action are clear and repeated at least three times in emails and six or more times on web pages.

3. Use Multiple Touch Points – Include different ways to contact you, phone, email, or chatbot.

4. Brevity v. Detail – Think about using more detailed communication when introducing your complex offers, and you can do more concise summaries when you’re following up. Yet, I’d always keep your sales page with as much detail as you can. Always include FAQ’s (Frequently Asked Questions) at the bottom.

5. Ask for Feedback (Phone a Friend 🙂 – Ask a friend or colleague to review your page(s) or emails to ensure it’s clear and effective. (Or you can reach out to me. 🙂

If you ever want another set of eyeballs on your pages or emails, I’m here for you. Send me your link(s). I’m happy to give you a 15 minute critique as a gift, no strings attached. 🙂

Paragraph I’m Pondering

“The superheroes you have in your mind (idols, icons, titans, billionaires, etc,) are nearly all walking flaws who have maximized one or two strengths. Humans are imperfect creatures. You don’t succeed because you have no weaknesses; you succeed because you find your unique strengths and focus on developing habits around them.” ~ Tim Ferris, Tools of Titans: Tactics, Routines, And Habits of Billionaires, Icons, and World-Class Performers.

Powerful Affirmations to Inspire

“My family is a source of love, support, and joy, and we thrive together in harmony.”
“I am a magnet for financial abundance, and prosperity flows effortlessly into my life.”
“I am energized and filled with positive energy, radiating health and well-being.”

Book Review

In case you missed it last week – check out this book that just came out in June by a client – Reversing Alzheimer’s: The New Toolkit to Improve Cognition and Protect Brain Health by Dr. Heather Sandison.

Cool Stuff

Who knew that this one thing (that I do every day) could boost your memory and focus and lower your stress?

This was kind of crazy to wrap your mind around – More stars than grains of sand on Earth.
This article about recycling is kind of sad and also interesting at the same time – hmmm.

AI Info and Resources

Upgrade your memory – check out the new AI super memory tool. Hmmm, looks interesting.
Need some cooking inspiration check out this new feature of Google AI to help you in the kitchen.
Looking for the latest AI tools – this site has em all.

Weekly Photos

It’s been so hot this week. I haven’t taken a whole lot of pictures to share except for my favorite subject—Emma!
Some amazing sunrises this week. I just love the mountains creating that shadow.
She loves hanging out, watching the sunrise, watching for the deer, hawks, or buzzards looming.
Since it’s been so hot and there’s no AC for the whole house yet, Emma loves hanging out under the table.
What a beautiful early morning walk. I could still see the moon amidst all the dried-out grass due to the extreme heat.
Emma loves her frog dog pose on the hardwood floor to cool off.
Another beautiful sunrise – look at those rays beaming out into the clouds.

Here’s to Your Soulful Success,
Shannon
_______________
Shannon McCaffery
Founder, Soulful Marketing
High-Level Strategic Marketing Coach, Consultant
& Launch Strategist
Certified Product Launch Manager
SoulfulMarketingSystem.com

Don’t go away yet – mindful, purpose-driven entrepreneurs hire me to increase their ROI on their websites, courses, products, and services, including walking through their online customer journey and launches. By using Soulful Marketing principles and strategies rooted in authenticity, engagement and creating genuine connection while building a thriving community.

Whenever You’re Ready: Here are 4 Ways I can make an impact on creating greater success in your business using marketing that’s aligned with your mission, values, and without feeling like you’re selling your soul.
1. Make Money Now Sheet – It’s one of the bonuses in my 7-Step Soulful Marketing System. I wanted to give it to you for free to help you create more success.

2. Love Books Like I Do? – I’m always reviewing the best nonfiction books – Where Buddha Meets Business.

3. Join the Waitlist for my Soulful Marketing & Launch Accelerator

4. Get my proven 7-Step Soulful Marketing System. It gives you the framework you need to implement authentic and connected marketing using online customer experiences and launching your products, services, or courses. It will help you create greater success.

It’s a simple system, especially if you love to read like me. There’s no video or audio. Plus, you get my proven templates, tools, and worksheets, all with tremendous value. And I’m pricing it incredibly low so it can be more accessible to more people. 🙂

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