I’m Shannon McCaffery, an Online Strategic Marketer, Product Launch Manager and Founder of Soulful Marketing.

Being a former executive from corporate America, I have over 20 years of experience in marketing, communications (and a certified coach), and sales at several Fortune 50 companies including Simon & Schuster, Random House, and Pearson, plc.

When I got out of corporate America, all I wanted was to create my own business so I could make my own hours and not be tied to corporate America’s ups and downs.

I got that chance back in 2006 when I was laid off and decided it was time to run my own marketing consulting/coaching business and off I went into the direct response world of Dan Kennedy.

That’s where I cut my teeth on the best-proven marketing systems out there today. I realized that there were hundreds, even thousands of entrepreneurs who had tons of ideas but needed help getting them implemented. This was a huge problem, so my marketing implementation business took off.

Then I did a pivot to specialize in working with entrepreneurs and business owners, creating proven Online Customer Experiences (aka marketing funnels), and doing money-making product launches.

I worked with several big names in the online marketing industry like Jeff Walker, Lisa Sasevich, Alex Mandossian, Chris Farrell, Yanik Siver, Mike Koenigs, and other folks like Leeza Gibbons, Jack Canfield, and Dan Kennedy.

And it was the experience I needed to truly take my business to bigger heights. And my success attracted Dan Kennedy who asked me to speak on stage with him at the event, now that was awesome.

I even ended up working for Dan Kennedy at Glazer Kennedy Insider’s Circle doing their product launches, marketed and ran all their events and was their affiliate manager. My skills, knowledge, expertise, and relationships are what I can bring to the table to help you create big success in your business.

I have a gift of accurately assessing your online marketing, pinpointing key areas to increase its impact, which in turn generates more money in the bank for you.

So now when I work with clients, I know where all the potholes are. I know where all the money will be sucked out of your business.

I have a proven roadmap to help you be successful.

My superpowers are creating Online customer experiences (aka marketing funnels), and launching products online, creating over $15 million in profits for her clients over the last 13 years.

Along the way, I’ve collected hundreds of swipe files, templates, flowcharts, and mind maps.

My mission is to help 1 million entrepreneurs help transform multi-millions of people.

I would love to work with you and help you create more success, more profit, and help you help hundreds of thousands of more people in your business!

Shannon’s websites:


You can reach Shannon

  • Email – info [at] soulfulmarketingsystem [dot] com
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