• Attitude,  Communication,  Marketing,  Motivation

    Upon reflection…what connects us

    Today is such an incredibly historic day on so many levels. It’s inauguration day for the next President of the U.S. – Joe Biden. Plus, the first woman of color and biracial descent to be the Vice President – Kamala Harris. I’ve watched and read so much about the day. I wanted this email to be a little different. I got up early to watch all the inaugural festivities, which, to be honest, I’ve not ever done before. Well, the last one, let’s just say, “he was not my president.” Plus, I think I was traveling that day.  And before that, I caught glimpses of Obama’s, yet I was working…

  • Challenges,  Communication

    Coming Out at 37: A Short Story

    I stared down at my coffee, swirled it a bit to mix the cream in with the coffee, and sank into my chair at the hip coffee house. It took me a whole minute before I could look up at my new friend and answer the question he just lobbed across the table to me. To anyone paying attention to our conversation, it might have looked like an innocent exchange. Yet, to me, it rocked me at my core. I kept thinking about his question over and over again in my head – “Shannon, you sound like you’re deeply in love with her. Have you told her how you feel?”…

  • Attitude,  Challenges,  Coaching,  Goals

    Dear Future Self – What a Year 2020 was – yikes!

    Another holiday season almost under the belt – yay! This feels like it’s been the longest year ever. I still can’t believe I’ve been home in my office for nine months.  That’s not ever happened before. Usually, I’m off traveling to meet clients, attend a mastermind, an event, or visit my mom. I’m sure you can relate. So, I was home long enough to put together a gingerbread type house for the holidays. Instead of gingerbread, it was made with Oreo cookies and fluffy white icing.  I’ve not ever tried to do one of these before. And when you check out my picture, you will know why! I’m not sure…

  • Clients & Customers,  Entrepreneurs,  Marketing,  Prospects

    Perfect “NonFormula” for Converting 1 hr Free Coaching/Consulting Calls

    Do you ever use 15-minute, 30-minute, or 60-minute complimentary calls to get potential clients/customers to work with you or buy your coaching program, membership, etc.? If you answered yes, this email will give you another perspective on these calls that will help you close more of these calls in the future. Yet, it’s not what you think… If you don’t use complementary calls for potential clients, what I’m about to share with you will help with your future connections with potential (or current) clients/customers. Please keep reading.  It all started on a podcast. I had the absolute pleasure of being on a podcast for a private copywriting group. I wish…

  • Uncategorized

    What are you really selling?

    Have you ever had the experience of trying to learn a new concept, or maybe do some calculations in Excel, or trying to learn a new sport? How did it go? Was it easy to get started? Or were you frustrated as hell and wished you could learn it faster? The “frustrated as hell” part, well, this is how I feel when I’m trying to write and create a story. It absolutely takes me back to my days when I was a freshman in high school, and I absolutely hated algebra. I mean, to the point where I felt incredibly stupid. All my friends and other students in the class…

  • Attitude,  Balance,  Challenges,  Coaching,  Motivation,  Overcoming Obstacles

    Lessons In Being Grateful

    One of the hardest things I’ve ever done in my life was to walk away from corporate America. To be honest, it was corporate America that walked away from me first.  So what happened? The company I had put my life into for over ten years decided to make my Director of Corporate Communications position redundant. So I was floundering around for almost a year trying to get another job in a company because that’s what I was SUPPOSED to do.  Working for myself was out of the question. I needed to have that big paycheck and health insurance. It was 2005. I was in a relationship. We had a child…

  • Entrepreneurs,  Marketing,  Outcome,  Overcoming Obstacles

    Marketing concepts that will get you elected ;-)

    The day after the presidential election used to be a day where you’d wake up and know who was elected president. Hmmmmm this is a bit unsettling Because of the pandemic and this crazy electoral college, we’re in limbo as to who won. Even though Trump declares himself the winner, which is part of who he really is and his brand. No matter what your politics are or who you voted for, instead of getting caught up in the madness of it all, I decided to share some marketing lessons Trump used to get elected in the first place. I’m taking a marketing tactic I learned from Dan Kennedy –…

  • Coaching,  Entrepreneurs,  Productivity,  Technology

    5 Must-Have Tools for Successful Entrepreneurs

    During these bizarre times of COVID-19, I started looking at all the tools I use that help me be more successful (and productive), it really only boiled down to 5. I thought it might be helpful to share them with you, especially because all these tools just happen to be tech tools. And a lot of us are now confined to working from home, with the exception of me, I’ve always worked from home since I own my own business. (And FYI – I’m a Mac person – former PC user.) And hopefully, you know some of these, if not all of them, and maybe even using some! 1) Evernote…

  • Attitude,  Balance,  Blogging,  Challenges,  Clients & Customers,  Coaching,  Communication,  Entrepreneurs,  Goals,  Implementation,  Marketing,  Motivation,  Overcoming Obstacles,  Procrastination,  Productivity,  Taking risks,  To Do List

    The Productivity Secret That Will Change Your Life

    One of the things I’m constantly struggling with: my plate is incredibly full. I just have way TOO many things on that proverbial plate and it’s constantly weighing me down. I’m a Strategic Marketer & Product Launch Manager, I help people get things done, and here I am, revealing to you my own challenges with getting things done.  Well, I’ve actually invested good money with experts to help me “organize” my office, my computer, and my life, as well as I got a new desk, bookshelves, and on an on. The interesting thing is after that expert gave me this “system” it wasn’t mine. So I had great difficulty in…

  • Marketing,  Product Launches

    What in the world IS a product launch anyway…

    Well, I’m writing this from 36k feet in the sky, heading to Arizona to attend Jeff Walker’s Product Launch Formula event and we also have our Product Launch Manager Platinum Coaching Group meeting.  The interesting thing when I fly is I often get asked the question of what I do.  And when I tell them I work with entrepreneurs and business owners to create information products and do their online product launches, they always ask me, “What is a product launch?” and they want to know more about them. So I thought this might make for an interesting blog post.  A product launch is an advertising event that promotes a…

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