• why most marketing fails
    Clients & Customers,  Communication,  copywriting,  Entrepreneurs,  Marketing

    This Week’s Soulful Marketing eNewsletter Highlights: Core Article: Why Most Marketing Fails – And How to Break Through the Noise Scavenger Hunt: Penny for your thoughts? Paragraph I’m Pondering: It’s time for a change—a change to how we market. Powerful Affirmations to Inspire: You are worthy! Book Review: Secrets of The Millionaire Mind by T. Harv Eker Cool Stuff: Check out this map showing the population density of North America. AI Info & Resources: This is a bit creepy – an AI that can look and talk like you. Why Most Marketing Fails – And How to Break Through the Noise Earlier this week, I received an email from someone looking for help with marketing their…

  • pilots oxygen masks and communication
    Challenges,  Communication,  Entrepreneurs,  Mindset,  Overcoming Obstacles

    What do plane crashes, oxygen masks, and communication all have in common?

    This Week’s Highlights:  Core Article: “The oxygen mask and the surprising cause of plane crashes” Paragraph I’m Pondering:  The greatest problem of communication. Powerful Affirmations to Inspire: Focusing on your work and your life. Book Review: When The Heart Waits: Spiritual Direction For Life’s Sacred Questions, by Sue Monk Kidd Cool Stuff: Interesting strategy to relieve anger. AI Info & Resources: Tired of writing emails? Let this AI help. 🙂 The oxygen mask and the surprising cause of plane crashes You know when you’re flying, and they always tell you to put on your oxygen mask first in the event of an emergency? Well, there’s something else that goes on behind the…

  • Procrastination stopper
    Attitude,  Challenges,  Entrepreneurs,  Overcoming Obstacles,  Procrastination

    Frustration, Workmen, and a Breakthrough: A Recent Realization

    This Week’s Highlights:  Core Article: “Frustration, Workmen, and a Breakthrough: A Recent Realization” Scavenger Hunt: Try this fun exercise Paragraph I’m Pondering: From The Book of Mastery by Paul Selig  Powerful Affirmations to Inspire: Focusing on your inner wisdom Book Review: Marketing a Love Story by Bernadette Jiwa Cool Stuff: Oprah shares how happiness comes down to these 5 words AI Info & Resources: See how AI is helping advance women’s health “Frustration, Workmen, and a Breakthrough: A Recent Realization” Here’s what happened the day after the Memorial holiday. I had it jammed with lots of calls, making connections, signing on new clients, and more.  I usually get my newsletter written on Tuesdays…

  • Neuro pathways goal achievement
    Attitude,  Challenges,  Coaching,  Entrepreneurs,  Goals,  Motivation,  Overcoming Obstacles

    Struggling or frustrated with growing your business? Neuroscience can help….

    This Week’s Highlights: Core Article:  Struggling or frustrated with growing your business? How Neuroscience can help…. Cool Stuff: 10 Best Hiking Trails In the U.S. AI Info & Resources: Build an AI Agent For Your Business Struggling or frustrated with growing your business? How Neuroscience can help. Have you ever been frustrated, struggled and maybe had a time where you were thinking about throwing in the towel when it comes to running your business? Since I’ve been running my business for 18 years now, I want to come clean. I definitely have experienced that once or twice, and it’s not a fun place to be in. It’s downright scary and…

  • Clients & Customers,  Entrepreneurs,  Marketing

    Costco’s Secrets to Soulful and Authentic Marketing Success

    This Week’s Soulful Marketing eNewsletter Highlights: Core Article: Costco’s Secrets to Soulful And Authentic Marketing Success Cool Stuff: You can now create your own digital bookshelf… AI Info & Resources: If you’re frustrated with finding writing ideas – this tool will help.(The best part is that it’s free.) Have you ever driven to Costco, and as soon as you get into the parking lot, depending upon the time of day you arrive, it can be swarming with tons of cars and not a whole lot of parking? Then once you park, you have to snag a cart and flash your member card to get inside. The place is massive, shelves stacked with every…

  • Growth is hard Soulful Marketing
    AI - ChatGPT,  Attitude,  Challenges,  Coaching,  Entrepreneurs,  Mindset,  Motivation

    Growth is Hard & Kind of Sucks Until it Doesn’t

    This Week’s Highlights: Core Article:   Growth is Hard: How To Live Into The Challenging Questions Cool Stuff: If you’re a research geek like me – check out the latest in Consumer Buying Trends. AI Info & Resources: What is an AI hallucination? And should we stop them? Growth is Hard: How To Live Into The Challenging Questions In this week’s eNewsletter, I want to delve into some mindset exploration with one of my top 10 all-time favorite quotes that was given to me by a dear friend when I was going through some challenging times in my life:“Be patient towards all that is unsolved in your heart and try to…

  • Soulful Marketing Blog - RIchard Branson
    Clients & Customers,  Entrepreneurs,  Marketing,  Motivation,  Questions,  Taking risks

     Behind the Scenes With Richard Branson

    This Week’s Highlights: Core Article:   Behind the Scenes With Richard Branson—From Record Shops to Outer Space Cool Stuff: Scrolling social media for those delicious food recipes? These award-winning photos are mouthwatering AI Info & Resources: It’s May! Time to uplevel your productivity? 🙂   Behind the Scenes With Richard Branson—From Record Shops to Outer Space After I got back from our trip to the UK last month, I recovered from some bug I had caught and was flipping through some documentaries on HBO Max. That’s when I saw one about Richard Brandson. (It’s also on Prime and Apple TV.) I’ve always admired him, and in fact, a little side note—I met…

  • amplify your messages across multiple mediums.
    Clients & Customers,  copywriting,  Entrepreneurs,  Marketing,  Media,  Motivation,  Taking risks

    Mamma Mia, Here I Go Again… My My…

    This Week’s Highlights: Core Article:  From Vinyl to Viral: How to Multiply Your Messages Across Mediums Cool Stuff: Which Tarot Card Are you Professionally (Hmm, this site analyzes your LinkedIn Profile. 🙂 AI Info & Resources: Want a More Effective Social Media Strategy? Check out this AI Inspired Strategy. From Vinyl to Viral: How to Multiply Your Messages Across Mediums My My, here’s another amazing strategy blog inspired by ABBA! “Knowing me, knowing you, there’s nothing that we can’t do!” 😉 Thanks for all the comments and feedback from my ABBA email two weeks ago. There are so many more terrific content strategies from ABBA that I simply had to…

  • Soulful Marketing
    Clients & Customers,  Entrepreneurs,  Marketing,  Media

    What do Snails, The Grateful Dead & Cassette Tapes all have in common?

    This Week’s Highlights: Core Article: What do Snails, The Grateful Dead & Cassette Tapes all have in common? Cool Stuff: Time Travel Enthusiasts – this is kind of cool AI Info & Resources: I might be giving this a whirl on this eNewsletter…hmm What do Snails, The Grateful Dead & Cassette Tapes all have in common? Do you have a morning routine? After journaling, coffee, and meditation, my highlight is walking the dog. There’s just something about being outside early in the morning in the spring when it’s still cool and crisp, and everyone else is sleeping… As Emma and I were doing our spin around the neighborhood, we came…

  • Soulful Marketing
    AI - ChatGPT,  Challenges,  Entrepreneurs,  Marketing

    From Waterloo to Worldwide: ABBA-Inspired Content Strategies :-)

    This Week’s Highlights: Core Article: From Waterloo to Worldwide: ABBA-Inspired Content Strategies 🙂 Cool Stuff: What in the world is Barkatechture? (You gotta see it!) AI Info & Resources: See How Hellman’s Mayonnaise is using AI – it may get you to nod and think, “ahhhh, interesting…” From Waterloo to Worldwide: ABBA-Inspired Content Strategies 🙂 I’m baaaack from a pretty amazing adventure, and oh, what an adventure it was… yet, that’s not why you here, to listen to me extol my vacation adventures… (If you are interested, check out my FB posts.)  So you’re here – yay – and I want to share some fascinating insights from my journey at…

  • Shannonmcc.com
    AI - ChatGPT,  Challenges,  Entrepreneurs,  Marketing

    Lessons From A Potential TikTok Ban In The U.S.

    This Week’s Highlights: Core Article: Lessons From A Potential TikTok Ban In The U.S. Cool Stuff: Does the UK Really Have More Redwoods Than California? AI Info & Resources: Getting AI to Sound Human… Lessons From A Potential TikTok Ban In The U.S. The possible ban of TikTok in the U.S. has been at the top of the news lately. The funny thing is that a colleague was just coaching me on how to use the platform and gave me some interesting templates. I even created my profile. Right after that, this potential platform ban was in the news, so I halted my plans. I was already a bit uncomfortable being on TikTok…

  • Ripple Affect from Soulful Marketing
    AI - ChatGPT,  Attitude,  Clients & Customers,  Coaching,  Communication,  copywriting,  Entrepreneurs,  Marketing

    The Ripple Affect

    Have you ever had a seemingly small interaction that simply left an impact on you? A few weeks ago, at the United Club in the San Francisco airport, I ran into the chef who creates the recipes for the club’s food.  Despite being in a hurry, I took a moment to share with him how much I liked their new breakfast spread of cold-soaked oatmeal with fresh fruit and other healthier alternatives. His face lit up, and we had this wonderful connection over a shared love of cold-soaked oatmeal. Then he shared his favorite cold oatmeal recipes (if I wanted to try them at home) and how he likes to…

  • Breaking through barriers
    Attitude,  Challenges,  Clients & Customers,  Coaching,  Entrepreneurs,  Marketing

    Chipping Away Your Barriers to Success

    This Week’s Highlights: Core Article: Chipping Away Your Barriers to Success   Cool Stuff: How does the world’s largest cruise ship feed 10k people? AI Info & Resources: What the Media Gets Wrong About AI Chipping Away Your Barriers to Success   What if you were taking a class I offered and were going to get a grade after you completed it? When I started the class, I announced that everyone started with A.  All you needed to do was complete the exercise and what was on the syllabus, and you’d get an A. What possibilities would it open up for you, knowing you got an A before you even started the…

  • Different Kind of Gratefulness Journey
    AI - ChatGPT,  Attitude,  Challenges,  Entrepreneurs,  Mindset

    Let’s embark on a different kind of gratefulness journey…

    This Week’s Highlights: Core Article on Mindset: Embarking on a Different Kind of Gratefulness Journey Cool Stuff: The One Question Bill Gates Would Ask A Time Traveler More Cool Stuff: The 10 Most Valuable Brands – Fascinating to see the shift from tangible companies to intangible… AI Info & Resources: Are you a cat person? Good news, they’re still smarter than AI 🙂 Embarking on a Different Kind of Gratefulness Journey You’ve heard me talk about gratefulness before and how important it is to cultivate on your entrepreneurial journey… And today, we’re going down a different path to gratefulness. I’ve just spent the last 52 days doing a most amazing exercise that’s shifted my…

  • Mission Value Driven Projects
    AI - ChatGPT,  Entrepreneurs,  Marketing,  Product Launches,  Taking risks

    It’s time to team up – Are you ready?

    Before You Dive In – Some Highlights For You: Core Article: Teaming Up – Go Nike & Dove! Cool Stuff: Happy Leap Year – Feb 29 only comes around every three years. Here’s why… More Cool Stuff: Along with an oldy but goody—Steve Jobs introduced the first iPhone in 2007 (It’s the original video. Kinda of cool. In a back-to-the-future kind of way!) AI Info & Resources: You asked for it — More Prompts and advanced ways to use AI It’s Time to Team Up – Are You Ready? Back in December, Nike and Dove teamed up to launch the “Body Sport Confident” program. Its mission is to support girl’s confidence in sports. What…