• Growth is hard Soulful Marketing
    AI - ChatGPT,  Attitude,  Challenges,  Coaching,  Entrepreneurs,  Mindset,  Motivation

    Growth is Hard & Kind of Sucks Until it Doesn’t

    This Week’s Highlights: Core Article:   Growth is Hard: How To Live Into The Challenging Questions Cool Stuff: If you’re a research geek like me – check out the latest in Consumer Buying Trends. AI Info & Resources: What is an AI hallucination? And should we stop them? Growth is Hard: How To Live Into The Challenging Questions In this week’s eNewsletter, I want to delve into some mindset exploration with one of my top 10 all-time favorite quotes that was given to me by a dear friend when I was going through some challenging times in my life:“Be patient towards all that is unsolved in your heart and try to…

  • Soulful Marketing
    AI - ChatGPT,  Challenges,  Entrepreneurs,  Marketing

    From Waterloo to Worldwide: ABBA-Inspired Content Strategies :-)

    This Week’s Highlights: Core Article: From Waterloo to Worldwide: ABBA-Inspired Content Strategies 🙂 Cool Stuff: What in the world is Barkatechture? (You gotta see it!) AI Info & Resources: See How Hellman’s Mayonnaise is using AI – it may get you to nod and think, “ahhhh, interesting…” From Waterloo to Worldwide: ABBA-Inspired Content Strategies 🙂 I’m baaaack from a pretty amazing adventure, and oh, what an adventure it was… yet, that’s not why you here, to listen to me extol my vacation adventures… (If you are interested, check out my FB posts.)  So you’re here – yay – and I want to share some fascinating insights from my journey at…

  • Shannonmcc.com
    AI - ChatGPT,  Challenges,  Entrepreneurs,  Marketing

    Lessons From A Potential TikTok Ban In The U.S.

    This Week’s Highlights: Core Article: Lessons From A Potential TikTok Ban In The U.S. Cool Stuff: Does the UK Really Have More Redwoods Than California? AI Info & Resources: Getting AI to Sound Human… Lessons From A Potential TikTok Ban In The U.S. The possible ban of TikTok in the U.S. has been at the top of the news lately. The funny thing is that a colleague was just coaching me on how to use the platform and gave me some interesting templates. I even created my profile. Right after that, this potential platform ban was in the news, so I halted my plans. I was already a bit uncomfortable being on TikTok…

  • Breaking through barriers
    Attitude,  Challenges,  Clients & Customers,  Coaching,  Entrepreneurs,  Marketing

    Chipping Away Your Barriers to Success

    This Week’s Highlights: Core Article: Chipping Away Your Barriers to Success   Cool Stuff: How does the world’s largest cruise ship feed 10k people? AI Info & Resources: What the Media Gets Wrong About AI Chipping Away Your Barriers to Success   What if you were taking a class I offered and were going to get a grade after you completed it? When I started the class, I announced that everyone started with A.  All you needed to do was complete the exercise and what was on the syllabus, and you’d get an A. What possibilities would it open up for you, knowing you got an A before you even started the…

  • Different Kind of Gratefulness Journey
    AI - ChatGPT,  Attitude,  Challenges,  Entrepreneurs,  Mindset

    Let’s embark on a different kind of gratefulness journey…

    This Week’s Highlights: Core Article on Mindset: Embarking on a Different Kind of Gratefulness Journey Cool Stuff: The One Question Bill Gates Would Ask A Time Traveler More Cool Stuff: The 10 Most Valuable Brands – Fascinating to see the shift from tangible companies to intangible… AI Info & Resources: Are you a cat person? Good news, they’re still smarter than AI 🙂 Embarking on a Different Kind of Gratefulness Journey You’ve heard me talk about gratefulness before and how important it is to cultivate on your entrepreneurial journey… And today, we’re going down a different path to gratefulness. I’ve just spent the last 52 days doing a most amazing exercise that’s shifted my…

  • soulful marketing decisions
    AI - ChatGPT,  Challenges,  Entrepreneurs

    Tools, Trees, and Guides, oh my!

    This week is just a simple email – as Alice and I are away for my birthday in the snow-covered landscape of The Grand Tetons and Yellowstone.  Last week, as we were preparing for our trip, we had a big, bittersweet decision to make. Honestly, when are big decisions ever easy? So much to consider, plan, and decide. (Thanks to my wonderful friend and colleague Kim DeYoung, whose book, The Book of Choice, and her course helped immensely.) When we moved to our home on the hill, close to the mountains, we fell in love with the 3 redwood trees in our front yard. Growing up in Louisiana, it’s a tree…

  • Shannon McCaffery
    Attitude,  Challenges,  Clients & Customers,  Entrepreneurs,  Goals,  Mindset,  Motivation

    Aligning Your Work & Life with Your Deepest Values

    Let me tell you a quick story – (Adapted from Melody Beattie’s More Language of Letting Go.) Two monks were walking along the sidewalk during a heavy rainstorm. They came across a nicely dressed young woman stranded because she couldn’t cross the street without getting soaked.  One monk, without hesitation, picked her up and carried her over the puddles to the other side of the street. The other monk was furious that he did that. They have a vow of celibacy and not having contact with women. The monk who carried the woman replied: “I left that girl back on the corner. Are you still carrying her?”  At the heart…

  • Redefine success with your writing
    Attitude,  Challenges,  Coaching,  Entrepreneurs,  Goals,  Mindset,  Motivation,  New Year

    Let’s Redefine your success in 2024: Insights, Connection, and Inspiration Await!

    And just like that – poof – it’s the New Year – Welcome 2024! How are you? How were your holidays? I’ve been thinking about you a lot lately. I decided that this year, I would dig deep into the well of my experience and learning. I will pull out all the stops to inspire, encourage, and propel you to success, whatever that looks like for you. To be honest, I’m not entirely sure of what it will all look like over the next 12 months. I can promise you that it will be the most valuable stuff I’ve delivered to date. My focus is on Soulful Marketing principles (authenticity, engagement, and…

  • Attitude,  Challenges,  Entrepreneurs,  Mindset,  Motivation,  Overcoming Obstacles,  Procrastination

    The Magic of Becoming Creatively Unstuck…

    Have you ever been stuck, like writer’s block kind of stuck? And honestly, that phrase doesn’t quite fit for me cuz I’ve not ever had writer’s block. What I’ve had is a block in working more in my business. Have you ever struggled with that? I am top-notch when it comes to running everyone else’s business. In fact, I truly love working with my clients and being behind the scenes when it comes to helping them however I can with launching their business into the stratosphere. So why sometimes do I lack motivation when it comes to my own business and doing more than just one-on-one client work? This thought…

  • Attitude,  Challenges,  Coaching,  Mindset,  Motivation

    Rampage of Gratefulness, Appreciation & Blue-Skying

    Today in the U.S., we’re celebrating Thanksgiving. I love this time of year when friends and family get together to share a meal (or a feast), gratitude, and connection with each other. This leads me to my fascinating adventure of this past week, where the topic was “the future of possibility.” It came up more than 3 times this past week. And as the Universe works in mysterious ways, none of them were planned… The first was a class about “Choices” that I talked about earlier in the month, where the topic was imagining a future choice I wanted to make. For me, it was about finishing my book. It…

  • Earworm
    Attitude,  Challenges,  Entrepreneurs,  Mindset

    This lil bugger has invaded my space…

    So this happened… Earworms have invaded my space this week… Yep, this is a bit of an unusual topic. Surprisingly, earworms have a bit to tell us about messaging and mindset. Quick refresher: earworms are when you get a fragment of a song or a tune that literally can come out of nowhere (when you least expect it) in your head, and your mind starts humming or singing along. Sometimes even out loud. What I find fascinating is that scientists have studied this, showing how powerful our memory is with music.”(Interesting tidbit – if you put information to music, it can even help you remember facts and details more easily.) Did…

  • Attitude,  Balance,  Challenges,  Mindset,  Motivation

    The #1 Struggle Most Entrepreneurs Don’t Know that they have…

    Someone reached out to me last week and needed some help with their business. They’re not getting many leads from their website and are spending money in many places, and nothing seems to be tracking. Hmmmmm. That’s always a puzzle that I’m ready to jump into action to figure out what’s really happening. What’s interesting is how, over the years, my process of helping clients has evolved. Often times when someone comes to me, they think they know the issue and may have ideas about how to fix it. Yet, after our conversation, I discovered that’s not the real issue at all. It’s something totally different. So, let’s back up –…

  • Challenges

    What frustrates me a lot is when…

    I’d love to say that I’m Zen enough that nothing bothers me much anymore. And to some degree, that’s an honest statement. Then, on the other hand, when I spend money, and the company I give it to royally messes up a gift, it does kind of frustrate me. There’s one sure way of not getting any repeat business and having your business suck wind… That’s when a customer (me) purchases an item as a gift (for my Mom), and the company discovers it’s out of stock when trying to fulfill the order. Instead of checking with the customer (me)—they send another in stock item. This confuses the customer (me) when…

  • Challenges,  Motivation

    The biggest roadblock to your success might be… you

    Have you ever been so stressed out and disorganized that work wasn’t getting done, and you felt like you were constantly disappointing your clients? Some of what you’re feeling may be true, and some may just be your stress and fear of disappointing your clients. Yet, whatever the issue is – you still feel like that – what can you do about it? This was me back when I first started my online strategic marketing and launch business. I was running by the seat of my pants most of the time. And I constantly bought new products, attended live in-person events, and was a learning machine. Yet, a lot of the…