• Alchemy,  Attitude,  Challenges,  Entrepreneurs,  Goals,  Motivation,  Outcome,  Overcoming Obstacles

    Letting go of this one thing will help transform your business

    When I was just starting my business in 2006, I simply wanted to get my foot in the door somewhere. I needed new clients and was doing everything I could to get them. The biggest source back then was going to live events consistently and always connecting with my mentor and his group of colleagues. (Before the social media craze.) What alluded me was that I was so desperate for clients I could have been more discerning. It was all about the hustle and bringing in money. I had just gotten laid off from my corporate job, and we had a big mortgage, taxes, and a stepson to put through school. I was…

  • Alchemy,  Challenges,  Communication,  Entrepreneurs,  Marketing,  Media,  Product Launches

    Want some “magic” that will help you never to run out of content idea??

    This week I’ve got some music ear worms in my head. First, it was Olivia Newton John’s “Magic – You’ve got to believe in magic – nothing will stand in your way….” Then ”Do you believe in Magic” by the Loving Spoonfuls. Did you know that there are over 60 songs that are about magic?! I discovered this Google fact when I visited my Mom in Houston last week. When we heard that Olivia Newton-John had died, my Mom wanted to listen to some of her songs… This was when I went down the rabbit hole of magic, ear worms, and creating content… Just the word “magic” brings about all…

  • Challenges,  Communication,  Implementation,  Marketing,  Overcoming Obstacles

    Being too close to your business is when this happens…

    The last time I had a hot seat in front of a bunch of people was more than three years ago, and Jay Abraham was there offering his insights. I’m not sure how I made it through those twenty minutes. The good news is my business has grown tremendously from that one hot seat – having Jay Abraham giving me some fantastic ideas was priceless. A week ago, I was on a group call with Chris Haddad for his copywriting class. I quickly decided to accept an impromptu hot seat on my sales copy for my new Soulful Marketing & Launch Accelerator program. Holy moly, for a split second, it brought back…

  • Challenges,  Clients & Customers,  Communication,  Entrepreneurs,  Marketing

    Human Behavior & don’t do what BMW just did…

    I’ve been reading books about human behavior and marketing, my most favorite subject. It’s something I’ve always been fascinated about – human behavior and why people do what they do, specifically when it comes to marketing and why people buy. I almost got a degree in psychology and went on to explore more. Instead, with my dad’s encouragement, I decided to change my major to journalism/advertising and minored in psychology. One of the many books I’ve read (Alchemy by Rory Sutherland) talked about the issue of money and human behavior. When it comes to SPENDING money, that’s not a big issue. We know how to do that well. 🙂 And we spend money to…

  • Attitude,  Challenges,  Clients & Customers,  Communication,  copywriting,  Marketing

    What does a priest, a website, and a vacation all have in common?

    We finally took a vacation last week. And I still can’t believe our last vacation was our honeymoon when we married in June 2019! Since my spouse is in medicine, with the pandemic, we wound up staying put for the duration. We did take some day trips here and there. And there’s nothing like taking a full seven days off and just getting out of dodge… Since it was the first trip out, we decided to pick a place we could drive to for now. I’ve been to almost every state in the U.S. (And around the world twice – thanks to my 20 years in corporate). Seattle was the one…

  • Attitude,  Challenges,  Coaching,  Entrepreneurs,  Marketing

    It’s a Lil Difficult Sometimes…

    I so struggled a bit this week about what to write… (Highly unusual for me.) On the one hand, this is a marketing and launch weekly email where I focus on Marketing, Mindset, and Message. Yet, when the Supreme Court hands down a ruling to take away one of our Constitutional rights, it weighed heavier on me than I realized. it’s hard not to say something about it… AND, I also don’t want to make this into a pulpit for something that could be a hotbed of controversy, not what I’m about either… that’s not what you signed up for. How about I compromise… Let’s talk about a challenge some…

  • Challenges,  Coaching,  Entrepreneurs,  Goals,  Overcoming Obstacles,  Productivity

    I have a confession to make…

    As I’ve said in many emails before – I truly do love to learn. It motivates me, and it’s even more inspiring to share what I learn with you and with my clients. This is where my confession begins – with my ABL (always be learning) attitude, I’ve bought a lot of online learning products over the years. Here comes the confession part – because of the above, there are quite a few courses that I’ve NEVER finished. THERE I said it. Whew. Am I alone in my confession? Have you ever bought any online learning products that you’ve not ever finished? Sometimes it’s kind of the worst feeling. Almost…

  • Alchemy,  Challenges,  Clients & Customers,  Coaching,  Goals,  Implementation,  Outcome,  Overcoming Obstacles,  Product Creation,  Taking risks

    What kind of help do you give your clients or colleagues?

    Have you ever worked with a client who had some specific things they wanted you to help them with and you weren’t sure these things would work? What did you do? 1. Did you go along with them and give them advice and simply do the work they wanted? 2. Or did you tell them their plan had some flaws and wasn’t as good as it could be, and you proposed to help them come up with an even better plan? Seth Godin recently mentioned this kind of help in his blog. The second option is actually rarer – and in fact, more useful. Plus, it’s a bit harder to do. You have…

  • Attitude,  Challenges,  Entrepreneurs,  Mystery,  Overcoming Obstacles,  Product Creation,  Taking risks

    By defying logic you can create incredible success – hmmmmm

    I love counterintuitive ideas and things that really get my mind spinning – much like a chew toy does for a dog… The one I want to share with you today is about how when you *defy logic. You can actually create some tremendous success. No, I’m not talking about feats of engineering or technology. I’m talking about the idea of perception vs. reality. And about alchemy and magic. Let’s say you think of a good idea for a business. And it’s really a good idea, one that others have done, yet, you’re going to turn that industry on its head. Yet, when you share the idea and if you start…

  • Challenges,  Coaching,  Implementation,  Marketing,  Overcoming Obstacles

    The shower debacle – guides are essential!

    It’s hard to believe it’s already been six weeks since we’ve been in our house. And we definitely love it and the dogs too! We created a long term plan of some things we want to change and renovate. What we didn’t expect was that we’d have to do some now. On Sunday, I hear a yell from the bathroom for help. It’s my spouse who’s standing there, holding the shower door that had fallen off. I went in to help her and saw that the hinge had broken. So what do you do when that happens? Of course, you Google “fix shower door!” We found a shower glass replacement…

Follow by Email
Malcare WordPress Security