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Happy 2026! Letting Go, New Beginnings, Insights & More
Core Article: Happy 2026! Letting Go, New Beginnings, Insights & More Paragraph I’m Pondering: “Take a moment…” by Melody Beattie Happy 2026! Letting Go, New Beginnings, Insights & More Happy 2026, we meet another year rolls by, and what does it have in store? What are you most looking forward to this year? You’ve been on my mind during the holidays. End of December and the beginning of January always feel like a time to pause, breathe, and reflect. Take a moment to ask yourself: For me, the New Year isn’t about crafting the perfect five-year plan or flashy goals. It’s about staying curious and focusing on what matters most—connection,…
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The Woman In 19C Who Changed My Holiday Plan
Core Article: The Woman In 19C who Changed my Holiday Plan Paragraph I’m Pondering: “Look how far we’ve come…” Powerful Affirmations to Inspire: “I prioritize peace…” Cool Stuff: Why people are stealing diner mugs… AI Info & Resources: Rainbows and AI, oh my… The Woman In 19C who Changed my Holiday Plan I was away last week for a mastermind meeting. I hadn’t been to a live in-person meeting with like-minded entrepreneurs in over two years… It was kind of a crazy decision, because it was only a one-day event… I said to myself: “I’m not sure I can justify the cost of flying across the country for just one…
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Is Your Business Starting to Feel Like My Mom’s iPhone?
Core Article: Is Your Business Starting to Feel Like My Mom’s iPhone? Paragraph I’m Pondering: “There’s nothing selfish about your hunger to learn.” Powerful Affirmations to Inspire: “There’s. nothing selfish about…” Book Review: Marketing a Love Story by Bernadette Jiwa Is Your Business Starting to Feel Like My Mom’s iPhone? This was my dilemma with my mom and her phone. She was constantly calling me to complain about her phone; she couldn’t use it anymore. Yet, there lies the obvious dilemma; she just called me on it. I’ve shared before that my mom is 86 and has the beginning of dementia. When I was with her a few weeks ago,…
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The often winding road to acceptance…
Core Article: The sometimes winding road to acceptance… Paragraph I’m Pondering: “You will lose someone you can’t live without…” Powerful Affirmations to Inspire: “My breath is an anchor…” Cool Stuff: What happens when we find the Lochness Monster? AI Info & Resources: Do you use AI for a “gut check”? The often winding road to acceptance… Thank you for all the feedback last week! If you missed the post, you can check it out here. I started thinking and wondering: what was it that stood out and reached in to connect with so many of you reading this on a deep level? Maybe it has to do with the acceptance…
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A Small Shift In Your Lens Can Change Everything
Core Article: A Small Shift In Your Lens Can Change Everything Paragraph I’m Pondering: “The most beautiful thing we can experience…” Powerful Affirmations to Inspire: “I live in a universe of limitless supply…” Book Review: The Alchemists by Paulo Coelho Cool Stuff: Why are New Zealanders called “Kiwis”? AI Info & Resources: How AI can transform your business… A Small Shift In Your Lens Can Change Everything Have you ever read a line from a book that stops you in your tracks like it’s quietly holding up a mirror? That happened to me this morning. Melody Beattie wrote, “Many times what we need isn’t a change of scenery, but a…
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Some Gifts Don’t Come Wrapped In Ribbons…
Core Article: Some Gifts Don’t Come Wrapped In Ribbons… Paragraph I’m Pondering: “I admired my mother in some ways…” Powerful Affirmations to Inspire: “I create spaciousness in my schedule…” Cool Stuff: What exactly is pumpkin spice??? AI Info & Resources: AI-driven browsers are all the rage, watch out, Google Some Gifts Don’t Come Wrapped In Ribbons… Most of us carry stories from our mothers, some wrapped in love, others tangled in contradiction. However your story looks, you’ve probably inherited something that still echoes through your life today, a memory, a pattern, a lesson you never asked for yet somehow needed. Interestingly enough, my mother’s story was full of contradictions. She…
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How Bots, Apple Pie, and Storytelling Taught Me the Same Lesson
Core Article: How Bots, Apple Pie, and Storytelling Taught Me the Same Lesson Quote I’m Pondering: “If you want to make an apple pie…” Powerful Affirmations to Inspire: “I live in a universe of limitless supply…” Cool Stuff: Why do seagulls really hang out in parking lots? AI Info & Resources: The dark side of AI in retail… How Bots, Apple Pie, and Storytelling Taught Me the Same Lesson I’ve got a curious question for you… Do you cook your meals for yourself, family, etc.? Yeah, I know, this doesn’t seem like a question that an expert marketer/coach would ask, right? I mean, why in the world am I asking…
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The Strategy that Works… Until It Wrecks Your Trust
The article discusses the limitations of fear-based marketing, emphasizing that while it may drive short-term results, it ultimately undermines trust and sustainable relationships with clients. The author has personally experienced the negative effects of this strategy and advocates for a more authentic approach called "Soulful Marketing," which focuses on honesty and genuine connection instead. The piece encourages reflection on how fear has influenced personal and professional interactions and invites readers to embrace alternative marketing methods that prioritize trust and alignment with one's values.
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The Psychology of Value—What People Really Buy
Core Article: Why your work matters (even more than you think) Paragraph I’m Pondering: “Our job isn’t to get everyone to believe us.” Powerful Affirmations to Inspire: “I see abundance everywhere, and…” Book Review: Story Driven, You don’t Need to Compete When You Know Who You Are by Bernadette Jiwa Cool Stuff: Do you know where the word “duffel bag” came from? Hmmm… AI Info & Resources: Is AI Harmful to Our Human Intelligence? The Psychology of Value—What People Really Buy There’s a quote I love from the book Show Your Work by Austin Kleon that stopped me in my tracks: “You might think that the pleasure you get from…
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A Thought Experiment That Could Change Your Perspective on Your Life
Core Article: A Thought Experiment That Could Change Your Perspective on Your Life Paragraph I’m Pondering:“If you have this love for what is humble and try very simply…” Powerful Affirmations to Inspire: “I feel prosperous and will continue to act on my inner experiences…” Book Review: What Great Storytellers Know by Bernadette Jiwa Cool Stuff: You got to check out these donut doubles! Really… 😉 AI Info & Resources: Guess what AI can do now? Yep, Install roofs… A Thought Experiment That Could Change Your Perspective on Your Life Whoa, and just like that, 2 months of the year are done… How are you feeling today? I wanted to share…
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Challenges, Clients & Customers, Coaching, Communication, copywriting, Entrepreneurs, Marketing, Taking risks
How Your Life Story Connects to Those You Serve
Core Article: How Your Life Story Connects to Those You Serve Paragraph I’m Pondering: “It’s time to embrace and let go of not knowing what will happen next…” Powerful Affirmations to Inspire: “My business is a reflection of my passion…” Book Review: When The Heart Waits by Sue Monk Kidd Cool Stuff: See how these entrepreneurs created success by following their passion. AI Info & Resources: Curious about how AI is impacting us entrepreneurs? How Your Life Story Connects to Those You Serve When you think about marketing, the focus often turns to understanding your clients—their challenges, hopes, and dreams. Yet, there’s a part of that process that most people…
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Unraveling the Mystery of Being “You”—Whaaat?
Core Article: Unraveling the Mystery of Being “You”—Whaaat? Paragraph I’m Pondering:“… there slowly grew and ripened the knowledge of what wisdom…” Powerful Affirmations to Inspire: “I trust my intuition and inner wisdom to guide me…” Book Review: Siddartha by Herman Hesse Cool Stuff: “If you ever want to go back in time to…” AI Info & Resources: In-depth knowledge of these core AI tools Unraveling the Mystery of Being “You”—Whaaat? You’ve probably heard this cringy-worthy catchphrase more than once in your lifetime: “Just be you,” or another version,” Be uniquely you,” which honestly sounds a bit too PDish for me. (Personal development). Besides that, what in the heck does that really…
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Discover the Storytelling Frameworks to Soulful Marketing Success
Core Article: Discover the Storytelling Frameworks to Soulful Marketing Success Paragraph I’m Pondering: “Win the internal battle first – Olympic Athletes.” Powerful Affirmations to Inspire: “I listen with empathy…” Book Review: Story Driven by Bernadette Jiwa Cool Stuff: The 25 most interesting archaeological finds on the planet. AI Info & Resources: How AI is being used at the Olympics. Discover the Storytelling Frameworks to Soulful Marketing Success I’ve been in marketing for 18 years. One of the things I did that I’ve never regretted is focusing my skills only on three areas: Copywriting, Online Launches, and Dream Client Journeys. Focusing on these three areas helped me choose the right books…
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Is Your Communication Style Helping or Hurting Your Business?
Core Article: Is Your Communication Style Helping or Hurting Your Business?” Paragraph I’m Pondering: Superheroes are not that different from you and me. Powerful Affirmations to Inspire: You radiate health and wellness… Book Review: Did you check out Reversing Alzheimer’s? Cool Stuff: How to boost your memory and reduce stress. AI Info & Resources: Want to spice up your menu choices at home? Check out this AI… Is Your Communication Style Helping or Hurting Your Business Six weeks ago, I began working with a client I’ve known for 18 years. Since our last project, his business has grown significantly and become much more high-tech. They brought on an operations person…
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Why Most Marketing Fails – And How to Break Through the Noise
This Week’s Soulful Marketing eNewsletter Highlights: Core Article: Why Most Marketing Fails – And How to Break Through the Noise Scavenger Hunt: Penny for your thoughts? Paragraph I’m Pondering: It’s time for a change—a change to how we market. Powerful Affirmations to Inspire: You are worthy! Book Review: Secrets of The Millionaire Mind by T. Harv Eker Cool Stuff: Check out this map showing the population density of North America. AI Info & Resources: This is a bit creepy – an AI that can look and talk like you. Why Most Marketing Fails – And How to Break Through the Noise Earlier this week, I received an email from someone looking for help with marketing their…