• Attitude,  Clients & Customers,  Communication,  copywriting

    Are you manipulating people with your copy or are you using influence?

    Last week one of my clients asked me if I write these weekly emails in advance and simply set them up to go out each week in an email campaign – interesting. That’s a terrific idea. I wish I could sit down and bang out 10 of these at once. Yet, that’s not my process. I have so many ideas and things I want to share with you each week. It’s more fun for me to write either the day before or the day that I send out the email. Like I’m doing now. 🙂 My goal is to have them fresh, interesting, and sort of my stream of consciousness of what I’m…

  • copywriting,  Dog Marketing,  Marketing,  Productivity,  Technology

    Before Creating Something New – you have to do this…

    After my email about swipe files last week, I had several folks respond with some questions about how to capture screenshots.  Check out the P.S. to see a quick video I created to show you how to do it. Hope that helps! This week I wanted to share with you some specific ideas around how I believe we need to do a little disrupting in our industries. Let me explain – I’ve talked about Bernadette Jiwa several times in my past emails. (If you don’t recall them – no worries, check out the P.S. for a link to my reviews of her books.) I LOVE Bernadette and all the books…

  • Communication,  copywriting,  Entrepreneurs,  Marketing,  Productivity,  Technology

    Don’t Ever Create Any of Your Content From Scratch Again

    How many times a day, week, month or more, are you creating content for your business? It could be social medial content for posts, content for emails, blogs, write sales pages, optin pages, maybe notes or questions for podcast guests. Or maybe you need some scripts or templates for videos you’re going to create. Content, content, content is the name of the game in marketing. It’s always been content, now it’s really becoming a force to grow your business. Being successful in business, your marketing isn’t just about selling anymore. It’s about attracting, connecting, personalizing, and solving your customers’/clients’ problems. My favorite clients are the ones that have a ton…

  • Communication,  copywriting,  Marketing,  Product Launches

    Getting Your Personality In Your Copy

    Before I give you some of the mind-blowing lessons from what I believe is one of the greatest direct response marketing copywriters – Dan Kennedy, I wanted to share a quick story.  Later in my career as an online strategic marketer, what was exciting to me was sharing the same stage with Dan at his request. Then later working with him and Glazer-Kennedy Insider’s Circle for a year. Working with him and actually meeting with him on several occasions, not to mention the two writing contests I’d won where he granted me two separate live, in-person (obviously before the pandemic) 30-minute consultations about my business.  What I learned from this copywriting…

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