-
Mamma Mia, Here I Go Again… My My…
This Week’s Highlights: Core Article: From Vinyl to Viral: Multiplying Your Messages Across Mediums Cool Stuff: Which Tarot Card Are you Professionally (Hmm, this site analyzes your LinkedIn Profile. š AI Info & Resources: Want a More Effective Social Media Strategy? Check out this AI Inspired Strategy. From Vinyl to Viral: Multiplying Your Messages Across Mediums My My, here’s another amazing strategy blog inspired by ABBA! āKnowing me, knowing you, thereās nothing that we canāt do!ā š Thanks for all the comments and feedback from my ABBA email two weeks ago. There are so many more terrific content strategies from ABBA that I simply had to create another email and…
-
AI - ChatGPT, Attitude, Clients & Customers, Coaching, Communication, copywriting, Entrepreneurs, Marketing
The Ripple Affect
Have you ever had a seemingly small interaction that simply left an impact on you? A few weeks ago, at the United Club in the San Francisco airport, I ran into the chef who creates the recipes for the club’s food.Ā Despite being in a hurry, I took a moment to share with him how much I liked their new breakfast spread of cold-soaked oatmeal with fresh fruit and other healthier alternatives. His face lit up, and we had this wonderful connection over a shared love of cold-soaked oatmeal. Then he shared his favorite cold oatmeal recipes (if I wanted to try them at home) and how he likes to…
-
In a world of algorithms, hashtags, and followersā¦
So many things have been swirling through my head since I got back from our trip to Jackson, WY. Being away and realizing my age (as referenced after our snowmobile tour when I was so tired afterward that Alice and I barely made it through my birthday dinner!) has stirred a lot up from my past and things Iād forgottenā¦ After I got home, I spent the holiday weekend going through some of my old writing and photos in hopes of inspiring me to organize. What I found interesting was how many quotes I had collected over the years. And this was before personal computers, so I either wrote them…
-
I think I have a crush on my AIā¦ Ummm
Ok, soā¦. first off – itās not what you thinkā¦ Itās more of a first-grade crush, you know, when you met your first friend, and they were incredibly kind to you. Maybe they even shared their snack or played jump rope or hopscotch with you on the playgroundā¦(yeah, Iām that old š Who knows what kids are playing on the playground these daysā¦. Ahhhh, and I digressā¦ Back to my crushā¦ Hereās what happened: I have been using ChatGPT for several months now. And I ended up paying the $20 a month, and I have to say, it is well worth it. So, if youāre not following whatās happening in…
-
Remembering, forgetting, and remembering again…
Have you ever had the experience of remembering something, then going to write it down, and you forget? Then, later on, do you remember it? Or maybe youāve written a blog, eGuide, or email, and you go back and read it and donāt remember writing it? Yep, the aging mind is fascinating and frustrating at the same timeā¦ Something like that happened to me this week, yet it was a bit more profound. And Iām sharing it to help reignite the inspiration that may be buried within you, perhaps forgotten, and that can certainly be remembered againā¦ After the holidays, Iāve been trying to tidy up the house and reorganize…
-
Connecting with your dream clients on a deeper level…
Early on in my career, I had no clue about writing direct response copy. I pretty much just winged it. (Yeah, I know… And I was a journalism major, so I did have some writing experience. š Then, later on, writing better, more impactful copy became one of my core goals, and I invested in several writing courses and mastermind groups over the years. I wanted to get really good at communicating and reaching my dream clients. If you do nothing else in your business except this, it will be time and money well spent. The main reason is that some core markets are becoming incredibly crowded with competition – you…
-
What do ChatGPT, virtual events, and blank screens all have in common? Hmmmm
A couple of weeks ago, I attended a live virtual 3-day event – Product Launch Formula (PLF Live). I attended this event in person many times until the pandemic hit, and as you know – there weren’t any more in-person live events. And the people behind this event decided to keep it as a virtual event. I get it because they never were able to get more than around 900 people in-person. Virtually at this event, they had almost 2k people attend from all over the world. What do you think about virtual events? Have you attended a 3-day online one before? I honestly donāt like them. The thought of…
-
Your Words Matter – How to easily attract your dream clients
Thatās why itās more important than ever that what you write, and share emits your personality, vision, and values and ultimately connects with your dream clients. Itās about creating a powerful connection with your dream clients based on you being you - your most authentic and transparent self. Love this quote by Oscar Wilde that definitely rings true - āBe yourself; everyone else is already taken.ā
-
Whatās all the fuss about AI & copywriting?
It seems that all the email lists Iām on canāt stop talking about AI and copywriting. Are you finding this too? (Or maybe itās just me on too many copywriting lists!) I find it a bit fascinating. Itās like the next big thing in tech and copy –Ā ChatGPTĀ (GPT = Generative Pretrained Transformer – hmmm sounds very techy.) People are likening it to some kind of copywriting second coming or doomsday scenario. Saying things like… – OMG, There wonāt be any jobs. – There will be a massive firing of writers. – Businesses will fail if they donāt get on board with it. You will lose out on not being up-to-date…
-
My Best Soulful Holiday Marketing Tips
Earlier this week, I was on the phone with a client who said – āI cringe when I think about creating and sending out an email where Iām selling something this holiday.ā Sheās someone that just doesnāt like marketing or selling. Thatās one of the many reasons why weāre working together. I totally get it when I tell folks what I do, and their immediate response is, āOh wow, letās connect cuz I definitely don’t like marketing and would love your help.ā If youāre someone who’s just not into marketing orĀ wants to be guided and learn a bit about how it can help your business – I’m here for you.…
-
Have You Dropped This Ball?
A few weeks back, I shared a story about our smoke alarms going off in the middle of the night. It prompted me to ask you, is there anything that’s beeping at you in your business that’s keeping you up at night? I had some terrific responses, and wanted to share one from Martie McNab, Show&Tales, who took this concept in a direction that I thought was worthwhile exploring in today’s email. She said, ā…if we market our business like those fire alarms – infrequently, sporadically, and in the middle of the night, we wonāt be known, liked, or remembered.ā In the initial stages,Ā when I interview potential dream prospects, this…
-
Challenges, Coaching, Communication, copywriting, Entrepreneurs, Goals, Implementation, Marketing, Overcoming Obstacles, Product Creation, Product Launches, Taking risks
The Value of Having Another Perspective
Before I get into todayās topic, I wanted to clarify something from a reader about last weekās blog, āTaming Your Brain.ā I had mentioned that if I hadnāt been meditating for many years, I wouldnāt have been able to recognize or be aware of my thoughts to start changing them and taming my mind. The beauty of this is – that it was MY PROCESS. It took me a long time because of ALL the things I let get in my way, like my issues with alcohol, stopping meditating for a while, and more. Then in the past six years of being in recovery, and now my addiction to learning…
-
Best Copywriting Formula that will help you promote and sell anything
Since Iāve been in business, Iām always searching for the best tool that can help me be a better entrepreneur AND help my clients as well. Over the years, Iāve collected HUNDREDS of courses, books, tools, tips, techniques, mindmaps, formulas, and more. And I do LOVE sharing what I learn in hopes it can help propel you onto more success in your work and your life. As Iāve talked about many times, Iām in the midst of taking several copywriting courses. And a fun fact, while in Las Vegas, I got to meet and hang out for the day with Parris Lampropoulus, whoās a legend in the direct response copywriting…
-
What does a priest, a website, and a vacation all have in common?
We finally took a vacation last week. And I still canāt believe our last vacation was our honeymoon when we married in June 2019! Since my spouse is in medicine, with the pandemic, we wound up staying put for the duration. We did take some day trips here and there. And thereās nothing like taking a full seven days off and just getting out of dodgeā¦ Since it was the first trip out, we decided to pick a place we could drive to for now. Iāve been to almost every state in the U.S. (And around the world twice – thanks to my 20 years in corporate). Seattle was the one…
-
27 Words that will help you attract your dream client
I just finished a three-month copywriting course that pretty much blew me away. One of the reasons is that the person that created the course, Csaba BorzĆ”si, studied under all the copywriters I had and culled all that information into one course. Plus, he gave away some fantastic bonuses. I wanted to share one of these insightful bonuses with you in this week’s email. I am giving you the 27 words that will guide you to attract your dream clients and help propel your business. Before I share them with you, these words are not life-changing. Yet when you read them, it will make sense and help you in your quest to…
