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Scarcity and Urgency in Marketing: A Frog’s Tale
Core Article: Scarcity and Urgency in Marketing: A Frog’s Tale Paragraph I’m Pondering: “People pay for intangible value…” Powerful Affirmations to Inspire: “I manage my finances with…” Quick Update: Fire relief, heavy sigh. Cool Stuff: This is def cool – check out the inside of a Condor egg! AI Info & Resources: Interested in learning more about different AI’s – this tool can help. Scarcity and Urgency in Marketing: A Frog’s Tale I’m gonna tell you a bit of a wacky tale that has some valuable marketing lessons, albeit a bit out there. What you need to know upfront is that this was actually an animated short film: One Froggy…
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Challenges, Clients & Customers, Dog Marketing, Entrepreneurs, Marketing, Product Creation, Product Launches, Questions
Change is Inevitable
When I worked in Corporate America in the late 1990s and early 2000s, I had an amazing executive coach who I worked with for ten years. One of the things we focused on was how to deal with change, cuz at that point, I was dealing with at least two layoffs in three years. I often joked that I’d become a professional interviewer. The one quote that always stuck in my head about that time frame was, “Change is inevitable.” This is true, not just for your personal life. This is also true for your business. I guarantee over the course of your business. It will morph and change as you…
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Before Creating Something New – you have to do this…
After my email about swipe files last week, I had several folks respond with some questions about how to capture screenshots. Check out the “Note” at the bottom of this post to see a quick video I created to show you how to do it. Hope that helps! This week I wanted to share with you some specific ideas about how I believe we need to do a little disruption in our industries. Let me explain – I’ve talked about Bernadette Jiwa several times in my past emails. (If you don’t recall them – no worries, check out the P.S. for a link to my reviews of her books.) I…
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What My Chestnut Chasing Dog Taught Me About Implementation & Getting More Done!
It’s fall here in Virginia and I know that not only because there’s a little chill in the air, and … I know because now when I got to hiking with my rescue dog Lily, she chases after all the chestnuts falling from the trees. The whole scene is actually quite comical, albeit sometimes a little frustrating. We get a pretty good pace going, then all of sudden we come across this huge patch of several hundred chestnuts on the ground and more falling. (In fact, I have to be careful and often dodge those falling from the trees or they get me right on the old noggin.) As soon as Lily sees…
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Giving Thanks…
What amazes me every year is how fast the year really flies by. I’m not sure if it’s always flown by this fast or maybe because of my age I’m just more aware of it now then I ever was…hmmm… I do know that I LOVE this time of year, it’s my favorite, the leaves changing, the evenings or cooler and crisper. Time to dig out the turtlenecks and the winter coats and gloves. And then there’s Thanksgiving, the holiday where we stuff ourselves until we’re feeling happy and once it’s over the year is basically done. I just kiss the year goodbye because Christmas is around the corner… [This…
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Moving Forward by Measuring Your Results Backwards
On the 4 hour drive home from D.C. after being at Yanik Silver’s Underground 7 event, I spent a lot of time mulling over the one day training we spent with Dan Sullivan of www.StrategicCoach.com He gave us SO MUCH valuable information, there’s no way I can tell you everything here in this post. The one thing that really stuck with me is his whole process of the 21 Day Positive Focus exercise. I do something similar to this now, but this took what I do and put it on steroids. Let me explain… The whole philosophy is that we won’t have a huge amount of forward motion, unless we’re…
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Are you tired of second guessing what to do next in your business?
Maybe you’re stuck, or not quite sure how to move your business forward, or maybe you have too many ideas and just not sure which one is the best one that will bring you the success you so deserve. I’ve been through all of these things and as you may know, I’m totally hooked on just creating a simple survey and sending it out to my list to let them TELL ME what they want. I mean, why am I trying to figure all of this out in a vacuum? When I have all those people out there on my list who want and need something, let me just ask…
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Product Launch Disasters, Delayed Planes & Flat Tires
What do you think these three things have in common? Well besides the obvious, that we wouldn’t want any of these to happen to us, or wish them upon anyone else… The commonality in these three things, is each of them has happened to me… Thankfully only two of them have happened in one week, the other one occurred many moons ago. So the two I had happen to me this week are the flat tire and the delayed plane. The ironic part about the delayed plane is not once in my 7 trips I’ve taken this year was I ever delayed or have any issues flying. So the one…
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The Real Secret to Being Incredibly Successful Selling Online
I was debating back and forth whether to write about this or not because the “real” secret to being incredibly successful selling online is that it’s really NOT a secret at all! In fact, everyone who sells online inherently knows this so called “secret,” but the real challenge is in creating it and making it happen. So are you ready? Here’s the secret – The real trick to being very successful in selling online is building a relationship with your prospect and customer. That’s it. This is the key, to create and connect on an emotional level with your prospects and customers. And not only connecting with them, but diving deeper into…
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What My Chestnut Chasing Dog Taught Me About Implementation & Getting More Done!
It’s fall here in New Jersey and I know that not only because there’s a little chill in the air and the leaves are just now starting to change… I know because now when I go to South Mountain Reservation and walk my rescue dog Lily, she chases after all the chestnuts falling from the trees. The whole scene is actually quite comical, albeit sometimes a little frustrating. We get a pretty good pace going, then all of sudden we come across this huge patch of several hundred chestnuts on the ground and more falling. (In fact, I have to be careful and often dodge those falling from the trees…
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Your dog is so cute… what kind of dog is it?
Whenever I walk my dog-Lily, which is every day and sometimes twice a day, I get this question- “what kind of dog is that, it’s so cute.” It never fails, day in and day out. I used to get annoyed because I was trying to get us both some exercise and had no time for chit chat. Now many months later, I just find it amusing and actually stop to answer their question. (Photo- This is the photo that drew me to Lily on Petfinders– she looks like snoopy- Look at that left ear!) For those who get my printed newsletter, you already know that I’m a huge dog lover. …