• Taylor swift core soulful marketing principle
    Entrepreneurs,  Marketing

    Taylor Swift Dominated Social Media with This Core Soulful Marketing Principle

    Core Article: Taylor Swift Dominated Social Media with This Core Soulful Marketing Principle Scavenger Hunt: Doves and dimes, oh my. Paragraph I’m Pondering: It’s about why you do what you do. Powerful Affirmations to Inspire: I invest in my future… Book Review: Hook Point: How To Stand Out In A 3-Second World by Brendon Kane Cool Stuff: A man lived underwater for 100 days. AI Info & Resources: Looking for an image generator? Here are 9 to check out. ——————————————————————————————————– Taylor Swift Dominated Social Mediawith This Core Soulful Marketing Principle I just listened to Brendan Kane’s fascinating story about Taylor Swift in his book Hook Point: How to Stand Out In A 3-Second World,. Kane’s focus is…

  • why most marketing fails
    Clients & Customers,  Communication,  copywriting,  Entrepreneurs,  Marketing

     Why Most Marketing Fails – And How to Break Through the Noise

    This Week’s Soulful Marketing eNewsletter Highlights: Core Article: Why Most Marketing Fails – And How to Break Through the Noise Scavenger Hunt: Penny for your thoughts? Paragraph I’m Pondering: It’s time for a change—a change to how we market. Powerful Affirmations to Inspire: You are worthy! Book Review: Secrets of The Millionaire Mind by T. Harv Eker Cool Stuff: Check out this map showing the population density of North America. AI Info & Resources: This is a bit creepy – an AI that can look and talk like you. Why Most Marketing Fails – And How to Break Through the Noise Earlier this week, I received an email from someone looking for help with marketing their…

  • Clients & Customers,  Entrepreneurs,  Marketing

    Costco’s Secrets to Soulful and Authentic Marketing Success

    This Week’s Soulful Marketing eNewsletter Highlights: Core Article: Costco’s Secrets to Soulful And Authentic Marketing Success Cool Stuff: You can now create your own digital bookshelf… AI Info & Resources: If you’re frustrated with finding writing ideas – this tool will help.(The best part is that it’s free.) Have you ever driven to Costco, and as soon as you get into the parking lot, depending upon the time of day you arrive, it can be swarming with tons of cars and not a whole lot of parking? Then once you park, you have to snag a cart and flash your member card to get inside. The place is massive, shelves stacked with every…

  • Soulful Marketing Blog - RIchard Branson
    Clients & Customers,  Entrepreneurs,  Marketing,  Motivation,  Questions,  Taking risks

     Behind the Scenes With Richard Branson

    This Week’s Highlights: Core Article:   Behind the Scenes With Richard Branson—From Record Shops to Outer Space Cool Stuff: Scrolling social media for those delicious food recipes? These award-winning photos are mouthwatering AI Info & Resources: It’s May! Time to uplevel your productivity? 🙂   Behind the Scenes With Richard Branson—From Record Shops to Outer Space After I got back from our trip to the UK last month, I recovered from some bug I had caught and was flipping through some documentaries on HBO Max. That’s when I saw one about Richard Brandson. (It’s also on Prime and Apple TV.) I’ve always admired him, and in fact, a little side note—I met…

  • amplify your messages across multiple mediums.
    Clients & Customers,  copywriting,  Entrepreneurs,  Marketing,  Media,  Motivation,  Taking risks

    Mamma Mia, Here I Go Again… My My…

    This Week’s Highlights: Core Article:  From Vinyl to Viral: How to Multiply Your Messages Across Mediums Cool Stuff: Which Tarot Card Are you Professionally (Hmm, this site analyzes your LinkedIn Profile. 🙂 AI Info & Resources: Want a More Effective Social Media Strategy? Check out this AI Inspired Strategy. From Vinyl to Viral: How to Multiply Your Messages Across Mediums My My, here’s another amazing strategy blog inspired by ABBA! “Knowing me, knowing you, there’s nothing that we can’t do!” 😉 Thanks for all the comments and feedback from my ABBA email two weeks ago. There are so many more terrific content strategies from ABBA that I simply had to…

  • Soulful Marketing
    Clients & Customers,  Entrepreneurs,  Marketing,  Media

    What do Snails, The Grateful Dead & Cassette Tapes all have in common?

    This Week’s Highlights: Core Article: What do Snails, The Grateful Dead & Cassette Tapes all have in common? Cool Stuff: Time Travel Enthusiasts – this is kind of cool AI Info & Resources: I might be giving this a whirl on this eNewsletter…hmm What do Snails, The Grateful Dead & Cassette Tapes all have in common? Do you have a morning routine? After journaling, coffee, and meditation, my highlight is walking the dog. There’s just something about being outside early in the morning in the spring when it’s still cool and crisp, and everyone else is sleeping… As Emma and I were doing our spin around the neighborhood, we came…

  • Soulful Marketing
    AI - ChatGPT,  Challenges,  Entrepreneurs,  Marketing

    From Waterloo to Worldwide: ABBA-Inspired Content Strategies :-)

    This Week’s Highlights: Core Article: From Waterloo to Worldwide: ABBA-Inspired Content Strategies 🙂 Cool Stuff: What in the world is Barkatechture? (You gotta see it!) AI Info & Resources: See How Hellman’s Mayonnaise is using AI – it may get you to nod and think, “ahhhh, interesting…” From Waterloo to Worldwide: ABBA-Inspired Content Strategies 🙂 I’m baaaack from a pretty amazing adventure, and oh, what an adventure it was… yet, that’s not why you here, to listen to me extol my vacation adventures… (If you are interested, check out my FB posts.)  So you’re here – yay – and I want to share some fascinating insights from my journey at…

  • Shannonmcc.com
    AI - ChatGPT,  Challenges,  Entrepreneurs,  Marketing

    Lessons From A Potential TikTok Ban In The U.S.

    This Week’s Highlights: Core Article: Lessons From A Potential TikTok Ban In The U.S. Cool Stuff: Does the UK Really Have More Redwoods Than California? AI Info & Resources: Getting AI to Sound Human… Lessons From A Potential TikTok Ban In The U.S. The possible ban of TikTok in the U.S. has been at the top of the news lately. The funny thing is that a colleague was just coaching me on how to use the platform and gave me some interesting templates. I even created my profile. Right after that, this potential platform ban was in the news, so I halted my plans. I was already a bit uncomfortable being on TikTok…

  • Ripple Affect from Soulful Marketing
    AI - ChatGPT,  Attitude,  Clients & Customers,  Coaching,  Communication,  copywriting,  Entrepreneurs,  Marketing

    The Ripple Affect

    Have you ever had a seemingly small interaction that simply left an impact on you? A few weeks ago, at the United Club in the San Francisco airport, I ran into the chef who creates the recipes for the club’s food.  Despite being in a hurry, I took a moment to share with him how much I liked their new breakfast spread of cold-soaked oatmeal with fresh fruit and other healthier alternatives. His face lit up, and we had this wonderful connection over a shared love of cold-soaked oatmeal. Then he shared his favorite cold oatmeal recipes (if I wanted to try them at home) and how he likes to…

  • Breaking through barriers
    Attitude,  Challenges,  Clients & Customers,  Coaching,  Entrepreneurs,  Marketing

    Chipping Away Your Barriers to Success

    This Week’s Highlights: Core Article: Chipping Away Your Barriers to Success   Cool Stuff: How does the world’s largest cruise ship feed 10k people? AI Info & Resources: What the Media Gets Wrong About AI Chipping Away Your Barriers to Success   What if you were taking a class I offered and were going to get a grade after you completed it? When I started the class, I announced that everyone started with A.  All you needed to do was complete the exercise and what was on the syllabus, and you’d get an A. What possibilities would it open up for you, knowing you got an A before you even started the…

  • Mission Value Driven Projects
    AI - ChatGPT,  Entrepreneurs,  Marketing,  Product Launches,  Taking risks

    It’s time to team up – Are you ready?

    Before You Dive In – Some Highlights For You: Core Article: Teaming Up – Go Nike & Dove! Cool Stuff: Happy Leap Year – Feb 29 only comes around every three years. Here’s why… More Cool Stuff: Along with an oldy but goody—Steve Jobs introduced the first iPhone in 2007 (It’s the original video. Kinda of cool. In a back-to-the-future kind of way!) AI Info & Resources: You asked for it — More Prompts and advanced ways to use AI It’s Time to Team Up – Are You Ready? Back in December, Nike and Dove teamed up to launch the “Body Sport Confident” program. Its mission is to support girl’s confidence in sports. What…

  • Soulful marketing
    AI - ChatGPT,  Clients & Customers,  Communication,  copywriting,  Entrepreneurs,  Marketing

    In a world of algorithms, hashtags, and followers…

    So many things have been swirling through my head since I got back from our trip to Jackson, WY.  Being away and realizing my age (as referenced after our snowmobile tour when I was so tired afterward that Alice and I barely made it through my birthday dinner!) has stirred a lot up from my past and things I’d forgotten…  After I got home, I spent the holiday weekend going through some of my old writing and photos in hopes of inspiring me to organize. What I found interesting was how many quotes I had collected over the years. And this was before personal computers, so I either wrote them…

  • Crushing on my AI
    AI - ChatGPT,  copywriting,  Entrepreneurs,  Implementation,  Marketing

    I think I have a crush on my AI… Ummm

    Ok, so…. first off – it’s not what you think… It’s more of a first-grade crush, you know, when you met your first friend, and they were incredibly kind to you. Maybe they even shared their snack or played jump rope or hopscotch with you on the playground…(yeah, I’m that old 😉 Who knows what kids are playing on the playground these days…. Ahhhh, and I digress… Back to my crush… Here’s what happened: I have been using ChatGPT for several months now. And I ended up paying the $20 a month, and I have to say, it is well worth it. So, if you’re not following what’s happening in…

  • Soulful Marketing
    Attitude,  Clients & Customers,  Coaching,  Communication,  Entrepreneurs,  Marketing

    Authentic Curiosity & The Beginner’s Mind: Embracing A Soulful Marketing Approach

    I want to share with you something that’s more than just a concept. It’s a transformative approach in the marketing world – it’s about embracing authentic curiosity and the beginner’s mind, especially when it comes to Soulful Marketing.  This is about diving into what makes your marketing genuinely resonate and connect with your dream clients on a deeper level. Have you ever attended a workshop or event, and the speaker got up there and started talking about a topic, and your mind immediately shut down and didn’t pay attention to the rest of the presentation? This used to happen to me. The more experience I accrued in marketing, my mind…

  • Shannon McCaffery
    Attitude,  Communication,  copywriting,  Entrepreneurs,  Marketing

    Remembering, forgetting, and remembering again…

    Have you ever had the experience of remembering something, then going to write it down, and you forget? Then, later on, do you remember it? Or maybe you’ve written a blog, eGuide, or email, and you go back and read it and don’t remember writing it? Yep, the aging mind is fascinating and frustrating at the same time… Something like that happened to me this week, yet it was a bit more profound. And I’m sharing it to help reignite the inspiration that may be buried within you, perhaps forgotten, and that can certainly be remembered again… After the holidays, I’ve been trying to tidy up the house and reorganize…