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The Real Lesson Behind “Faster Horses” (And What It Means for You)
Core Article: The Real Lesson Behind “Faster Horses” (And What It Means for You) Paragraph I’m Pondering: “When you try to be the same as everyone else…” Powerful Affirmations to Inspire: “I am building a legacy of impact…” Book Review: Outrageous Openness: Letting The Divine Take The Lead by Tosha Silver Cool Stuff: The history of Taylor Swift explained, in case you were curious… AI Info & Resources: Just how good is AI getting? Hmmmm. The Real Lesson Behind “Faster Horses” (And What It Means for You) Have you ever heard this Henry Ford quote?“If I had asked people what they wanted, they would have said faster horses.” It’s one…
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Challenges, Clients & Customers, Coaching, Communication, copywriting, Entrepreneurs, Marketing, Taking risks
How Your Life Story Connects to Those You Serve
Core Article: How Your Life Story Connects to Those You Serve Paragraph I’m Pondering: “It’s time to embrace and let go of not knowing what will happen next…” Powerful Affirmations to Inspire: “My business is a reflection of my passion…” Book Review: When The Heart Waits by Sue Monk Kidd Cool Stuff: See how these entrepreneurs created success by following their passion. AI Info & Resources: Curious about how AI is impacting us entrepreneurs? How Your Life Story Connects to Those You Serve When you think about marketing, the focus often turns to understanding your clients—their challenges, hopes, and dreams. Yet, there’s a part of that process that most people…
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Halloween Scares & Election Flares: A Spooky Comparison
Core Article: Halloween Scares & Election Flares: A Spooky Comparison Paragraph I’m Pondering: “Whenever life gets overwhelming, go…” Powerful Affirmations to Inspire: “By staying present and grounded, I…” Book Review: 10 Ways to Stay Creative in Good Times and Bad by Austin Kleon Cool Stuff: Interested in creepy unsolved mysteries? AI Info & Resources: These “Awful AIs are doing some scary stuff. Halloween Scares & Election Flares: A Spooky Comparison Ok, I’m gonna go there in today’s email. I know, I know, I really tried to keep this at bay, and well, I just can’t ignore these two things… I’m not gonna make an assumption you’re voting for who I…
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Unraveling the Mystery of Being “You”—Whaaat?
Core Article: Unraveling the Mystery of Being “You”—Whaaat? Paragraph I’m Pondering:“… there slowly grew and ripened the knowledge of what wisdom…” Powerful Affirmations to Inspire: “I trust my intuition and inner wisdom to guide me…” Book Review: Siddartha by Herman Hesse Cool Stuff: “If you ever want to go back in time to…” AI Info & Resources: In-depth knowledge of these core AI tools Unraveling the Mystery of Being “You”—Whaaat? You’ve probably heard this cringy-worthy catchphrase more than once in your lifetime: “Just be you,” or another version,” Be uniquely you,” which honestly sounds a bit too PDish for me. (Personal development). Besides that, what in the heck does that really…
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Giving up control – it’s a breakthrough moment
Core Article: Giving up control – it’s a breakthrough moment Paragraph I’m Pondering: This Is Just A Moment In Time… Powerful Affirmations to Inspire: “As I succeed, I empower others to do the same…” Book Review: The Obstacle Is The Way by Ryan Holiday Cool Stuff: Check out this company that started in 1898 and is still in business today. AI Info & Resources: So this will appeal to you if you’re a learnaholic like me… Hi, I wanted to give you my sincere thanks for all your feedback last week. I’m loving it and appreciate everyone who took that extra minute to type some quick feedback. It meant a…
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Why These Sales Tactics Don’t Work Anymore. And What to Do Instead.
Core Article: Why These Sales Tactics Don’t Work Anymore. And What to Do Instead. Paragraph I’m Pondering: “Around me, Jackie may have felt more like she…” Powerful Affirmations to Inspire: “My creativity knows no bounds…” Book Review: Touched by The Sun, by Carly Simon Cool Stuff: How connecting with nature improves our mental health! AI Info & Resources: If you do a lot of research, then you gotta check this out. Why These Sales Tactics Don’t Work Anymore. And What to Do Instead. Have you ever thought about how some things just don’t stand the test of time? Like, remember the old food pyramid? Or those cigarette ads with smiling…
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So Many Options, So Little Time—Which Marketing Strategy Works Best?
Core Article: So Many Options—So Little Time… Which Marketing Strategy Works Best? Paragraph I’m Pondering: “Every successful business creates a new kind of customer…” Powerful Affirmations to Inspire: “Every challenge I face…” Book Review: Mindset The New Psychology of Success, by Carol S. Dweck Cool Stuff: See the average working hours by country… AI Info & Resources: If only I could see what those online clothes look like on me… So Many Options, So Little Time—Which Marketing Strategy Works Best? What truly astounds me sometimes is ALL the ways you can market your business! It’s actually kind of crazy when you start counting all the ways. When I started my…
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The Shift You Can’t Ignore in Marketing—Is Your Business Ready?
Core Article: The Shift You Can’t Ignore in Marketing—Is Your Business Ready? Paragraph I’m Pondering: Using the immense power of your mind… Powerful Affirmations to Inspire: Every challenge I face is… Earworm: Yeah, this is an oldie and such a catchy tune about what’s happening here. Cool Stuff: I’m kind of a science geek – check out the origins of how we started naming viruses. AI Info & Resources: Want to redo your outdoor space and visualize it, this AI will totally help! The Shift You Can’t Ignore in Marketing—Is Your Business Ready? This week, I was talking with a long-time friend and colleague about marketing. We were discussing how…
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Scarcity and Urgency in Marketing: A Frog’s Tale
Core Article: Scarcity and Urgency in Marketing: A Frog’s Tale Paragraph I’m Pondering: “People pay for intangible value…” Powerful Affirmations to Inspire: “I manage my finances with…” Quick Update: Fire relief, heavy sigh. Cool Stuff: This is def cool – check out the inside of a Condor egg! AI Info & Resources: Interested in learning more about different AI’s – this tool can help. Scarcity and Urgency in Marketing: A Frog’s Tale I’m gonna tell you a bit of a wacky tale that has some valuable marketing lessons, albeit a bit out there. What you need to know upfront is that this was actually an animated short film: One Froggy…
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Discover the Storytelling Frameworks to Soulful Marketing Success
Core Article: Discover the Storytelling Frameworks to Soulful Marketing Success Paragraph I’m Pondering: “Win the internal battle first – Olympic Athletes.” Powerful Affirmations to Inspire: “I listen with empathy…” Book Review: Story Driven by Bernadette Jiwa Cool Stuff: The 25 most interesting archaeological finds on the planet. AI Info & Resources: How AI is being used at the Olympics. Discover the Storytelling Frameworks to Soulful Marketing Success I’ve been in marketing for 18 years. One of the things I did that I’ve never regretted is focusing my skills only on three areas: Copywriting, Online Launches, and Dream Client Journeys. Focusing on these three areas helped me choose the right books…
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Is Your Communication Style Helping or Hurting Your Business?
Core Article: Is Your Communication Style Helping or Hurting Your Business?” Paragraph I’m Pondering: Superheroes are not that different from you and me. Powerful Affirmations to Inspire: You radiate health and wellness… Book Review: Did you check out Reversing Alzheimer’s? Cool Stuff: How to boost your memory and reduce stress. AI Info & Resources: Want to spice up your menu choices at home? Check out this AI… Is Your Communication Style Helping or Hurting Your Business Six weeks ago, I began working with a client I’ve known for 18 years. Since our last project, his business has grown significantly and become much more high-tech. They brought on an operations person…
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Taylor Swift Dominated Social Media with This Core Soulful Marketing Principle
Core Article: Taylor Swift Dominated Social Media with This Core Soulful Marketing Principle Scavenger Hunt: Doves and dimes, oh my. Paragraph I’m Pondering: It’s about why you do what you do. Powerful Affirmations to Inspire: I invest in my future… Book Review: Hook Point: How To Stand Out In A 3-Second World by Brendon Kane Cool Stuff: A man lived underwater for 100 days. AI Info & Resources: Looking for an image generator? Here are 9 to check out. ——————————————————————————————————– Taylor Swift Dominated Social Mediawith This Core Soulful Marketing Principle I just listened to Brendan Kane’s fascinating story about Taylor Swift in his book Hook Point: How to Stand Out In A 3-Second World,. Kane’s focus is…
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Why Most Marketing Fails – And How to Break Through the Noise
This Week’s Soulful Marketing eNewsletter Highlights: Core Article: Why Most Marketing Fails – And How to Break Through the Noise Scavenger Hunt: Penny for your thoughts? Paragraph I’m Pondering: It’s time for a change—a change to how we market. Powerful Affirmations to Inspire: You are worthy! Book Review: Secrets of The Millionaire Mind by T. Harv Eker Cool Stuff: Check out this map showing the population density of North America. AI Info & Resources: This is a bit creepy – an AI that can look and talk like you. Why Most Marketing Fails – And How to Break Through the Noise Earlier this week, I received an email from someone looking for help with marketing their…
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Costco’s Secrets to Soulful and Authentic Marketing Success
This Week’s Soulful Marketing eNewsletter Highlights: Core Article: Costco’s Secrets to Soulful And Authentic Marketing Success Cool Stuff: You can now create your own digital bookshelf… AI Info & Resources: If you’re frustrated with finding writing ideas – this tool will help.(The best part is that it’s free.) Have you ever driven to Costco, and as soon as you get into the parking lot, depending upon the time of day you arrive, it can be swarming with tons of cars and not a whole lot of parking? Then once you park, you have to snag a cart and flash your member card to get inside. The place is massive, shelves stacked with every…
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Behind the Scenes With Richard Branson
This Week’s Highlights: Core Article: Behind the Scenes With Richard Branson—From Record Shops to Outer Space Cool Stuff: Scrolling social media for those delicious food recipes? These award-winning photos are mouthwatering AI Info & Resources: It’s May! Time to uplevel your productivity? 🙂 Behind the Scenes With Richard Branson—From Record Shops to Outer Space After I got back from our trip to the UK last month, I recovered from some bug I had caught and was flipping through some documentaries on HBO Max. That’s when I saw one about Richard Brandson. (It’s also on Prime and Apple TV.) I’ve always admired him, and in fact, a little side note—I met…
