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Giving up control – it’s a breakthrough moment
Core Article: Giving up control – it’s a breakthrough moment Paragraph I’m Pondering: This Is Just A Moment In Time… Powerful Affirmations to Inspire: “As I succeed, I empower others to do the same…” Book Review: The Obstacle Is The Way by Ryan Holiday Cool Stuff: Check out this company that started in 1898 and is still in business today. AI Info & Resources: So this will appeal to you if you’re a learnaholic like me… Hi, I wanted to give you my sincere thanks for all your feedback last week. I’m loving it and appreciate everyone who took that extra minute to type some quick feedback. It meant a…
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Why These Sales Tactics Don’t Work Anymore. And What to Do Instead.
Core Article: Why These Sales Tactics Don’t Work Anymore. And What to Do Instead. Paragraph I’m Pondering: “Around me, Jackie may have felt more like she…” Powerful Affirmations to Inspire: “My creativity knows no bounds…” Book Review: Touched by The Sun, by Carly Simon Cool Stuff: How connecting with nature improves our mental health! AI Info & Resources: If you do a lot of research, then you gotta check this out. Why These Sales Tactics Don’t Work Anymore. And What to Do Instead. Have you ever thought about how some things just don’t stand the test of time? Like, remember the old food pyramid? Or those cigarette ads with smiling…
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So Many Options, So Little Time—Which Marketing Strategy Works Best?
Core Article: So Many Options—So Little Time… Which Marketing Strategy Works Best? Paragraph I’m Pondering: “Every successful business creates a new kind of customer…” Powerful Affirmations to Inspire: “Every challenge I face…” Book Review: Mindset The New Psychology of Success, by Carol S. Dweck Cool Stuff: See the average working hours by country… AI Info & Resources: If only I could see what those online clothes look like on me… So Many Options, So Little Time—Which Marketing Strategy Works Best? What truly astounds me sometimes is ALL the ways you can market your business! It’s actually kind of crazy when you start counting all the ways. When I started my…
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The Shift You Can’t Ignore in Marketing—Is Your Business Ready?
Core Article: The Shift You Can’t Ignore in Marketing—Is Your Business Ready? Paragraph I’m Pondering: Using the immense power of your mind… Powerful Affirmations to Inspire: Every challenge I face is… Earworm: Yeah, this is an oldie and such a catchy tune about what’s happening here. Cool Stuff: I’m kind of a science geek – check out the origins of how we started naming viruses. AI Info & Resources: Want to redo your outdoor space and visualize it, this AI will totally help! The Shift You Can’t Ignore in Marketing—Is Your Business Ready? This week, I was talking with a long-time friend and colleague about marketing. We were discussing how…
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Scarcity and Urgency in Marketing: A Frog’s Tale
Core Article: Scarcity and Urgency in Marketing: A Frog’s Tale Paragraph I’m Pondering: “People pay for intangible value…” Powerful Affirmations to Inspire: “I manage my finances with…” Quick Update: Fire relief, heavy sigh. Cool Stuff: This is def cool – check out the inside of a Condor egg! AI Info & Resources: Interested in learning more about different AI’s – this tool can help. Scarcity and Urgency in Marketing: A Frog’s Tale I’m gonna tell you a bit of a wacky tale that has some valuable marketing lessons, albeit a bit out there. What you need to know upfront is that this was actually an animated short film: One Froggy…
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Discover the Storytelling Frameworks to Soulful Marketing Success
Core Article: Discover the Storytelling Frameworks to Soulful Marketing Success Paragraph I’m Pondering: “Win the internal battle first – Olympic Athletes.” Powerful Affirmations to Inspire: “I listen with empathy…” Book Review: Story Driven by Bernadette Jiwa Cool Stuff: The 25 most interesting archaeological finds on the planet. AI Info & Resources: How AI is being used at the Olympics. Discover the Storytelling Frameworks to Soulful Marketing Success I’ve been in marketing for 18 years. One of the things I did that I’ve never regretted is focusing my skills only on three areas: Copywriting, Online Launches, and Dream Client Journeys. Focusing on these three areas helped me choose the right books…
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Is Your Communication Style Helping or Hurting Your Business?
Core Article: Is Your Communication Style Helping or Hurting Your Business?” Paragraph I’m Pondering: Superheroes are not that different from you and me. Powerful Affirmations to Inspire: You radiate health and wellness… Book Review: Did you check out Reversing Alzheimer’s? Cool Stuff: How to boost your memory and reduce stress. AI Info & Resources: Want to spice up your menu choices at home? Check out this AI… Is Your Communication Style Helping or Hurting Your Business Six weeks ago, I began working with a client I’ve known for 18 years. Since our last project, his business has grown significantly and become much more high-tech. They brought on an operations person…
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Taylor Swift Dominated Social Media with This Core Soulful Marketing Principle
Core Article: Taylor Swift Dominated Social Media with This Core Soulful Marketing Principle Scavenger Hunt: Doves and dimes, oh my. Paragraph I’m Pondering: It’s about why you do what you do. Powerful Affirmations to Inspire: I invest in my future… Book Review: Hook Point: How To Stand Out In A 3-Second World by Brendon Kane Cool Stuff: A man lived underwater for 100 days. AI Info & Resources: Looking for an image generator? Here are 9 to check out. ——————————————————————————————————– Taylor Swift Dominated Social Mediawith This Core Soulful Marketing Principle I just listened to Brendan Kane’s fascinating story about Taylor Swift in his book Hook Point: How to Stand Out In A 3-Second World,. Kane’s focus is…
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Why Most Marketing Fails – And How to Break Through the Noise
This Week’s Soulful Marketing eNewsletter Highlights: Core Article: Why Most Marketing Fails – And How to Break Through the Noise Scavenger Hunt: Penny for your thoughts? Paragraph I’m Pondering: It’s time for a change—a change to how we market. Powerful Affirmations to Inspire: You are worthy! Book Review: Secrets of The Millionaire Mind by T. Harv Eker Cool Stuff: Check out this map showing the population density of North America. AI Info & Resources: This is a bit creepy – an AI that can look and talk like you. Why Most Marketing Fails – And How to Break Through the Noise Earlier this week, I received an email from someone looking for help with marketing their…
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Costco’s Secrets to Soulful and Authentic Marketing Success
This Week’s Soulful Marketing eNewsletter Highlights: Core Article: Costco’s Secrets to Soulful And Authentic Marketing Success Cool Stuff: You can now create your own digital bookshelf… AI Info & Resources: If you’re frustrated with finding writing ideas – this tool will help.(The best part is that it’s free.) Have you ever driven to Costco, and as soon as you get into the parking lot, depending upon the time of day you arrive, it can be swarming with tons of cars and not a whole lot of parking? Then once you park, you have to snag a cart and flash your member card to get inside. The place is massive, shelves stacked with every…
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Behind the Scenes With Richard Branson
This Week’s Highlights: Core Article: Behind the Scenes With Richard Branson—From Record Shops to Outer Space Cool Stuff: Scrolling social media for those delicious food recipes? These award-winning photos are mouthwatering AI Info & Resources: It’s May! Time to uplevel your productivity? 🙂 Behind the Scenes With Richard Branson—From Record Shops to Outer Space After I got back from our trip to the UK last month, I recovered from some bug I had caught and was flipping through some documentaries on HBO Max. That’s when I saw one about Richard Brandson. (It’s also on Prime and Apple TV.) I’ve always admired him, and in fact, a little side note—I met…
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Mamma Mia, Here I Go Again… My My…
This Week’s Highlights: Core Article: From Vinyl to Viral: How to Multiply Your Messages Across Mediums Cool Stuff: Which Tarot Card Are you Professionally (Hmm, this site analyzes your LinkedIn Profile. 🙂 AI Info & Resources: Want a More Effective Social Media Strategy? Check out this AI Inspired Strategy. From Vinyl to Viral: How to Multiply Your Messages Across Mediums My My, here’s another amazing strategy blog inspired by ABBA! “Knowing me, knowing you, there’s nothing that we can’t do!” 😉 Thanks for all the comments and feedback from my ABBA email two weeks ago. There are so many more terrific content strategies from ABBA that I simply had to…
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What do Snails, The Grateful Dead & Cassette Tapes all have in common?
This Week’s Highlights: Core Article: What do Snails, The Grateful Dead & Cassette Tapes all have in common? Cool Stuff: Time Travel Enthusiasts – this is kind of cool AI Info & Resources: I might be giving this a whirl on this eNewsletter…hmm What do Snails, The Grateful Dead & Cassette Tapes all have in common? Do you have a morning routine? After journaling, coffee, and meditation, my highlight is walking the dog. There’s just something about being outside early in the morning in the spring when it’s still cool and crisp, and everyone else is sleeping… As Emma and I were doing our spin around the neighborhood, we came…
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From Waterloo to Worldwide: ABBA-Inspired Content Strategies :-)
This Week’s Highlights: Core Article: From Waterloo to Worldwide: ABBA-Inspired Content Strategies 🙂 Cool Stuff: What in the world is Barkatechture? (You gotta see it!) AI Info & Resources: See How Hellman’s Mayonnaise is using AI – it may get you to nod and think, “ahhhh, interesting…” From Waterloo to Worldwide: ABBA-Inspired Content Strategies 🙂 I’m baaaack from a pretty amazing adventure, and oh, what an adventure it was… yet, that’s not why you here, to listen to me extol my vacation adventures… (If you are interested, check out my FB posts.) So you’re here – yay – and I want to share some fascinating insights from my journey at…
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Lessons From A Potential TikTok Ban In The U.S.
This Week’s Highlights: Core Article: Lessons From A Potential TikTok Ban In The U.S. Cool Stuff: Does the UK Really Have More Redwoods Than California? AI Info & Resources: Getting AI to Sound Human… Lessons From A Potential TikTok Ban In The U.S. The possible ban of TikTok in the U.S. has been at the top of the news lately. The funny thing is that a colleague was just coaching me on how to use the platform and gave me some interesting templates. I even created my profile. Right after that, this potential platform ban was in the news, so I halted my plans. I was already a bit uncomfortable being on TikTok…
