The Productivity Secret That Will Change Your Life

One of the things I’m constantly struggling with: my plate is incredibly full. I just have way TOO many things on that proverbial plate and it’s constantly weighing me down.

I’m a Strategic Marketer & Product Launch Manager, I help people get things done, and here I am, revealing to you my own challenges with getting things done. 

Well, I’ve actually invested good money with experts to help me “organize” my office, my computer, and my life, as well as I got a new desk, bookshelves, and on an on. The interesting thing is after that expert gave me this “system” it wasn’t mine. So I had great difficulty in trying to use it and came across all sorts of obstacles that just reared their ugly heads a few weeks ago.

Before I tell you what happened, I actually would liken it to someone who’s trying to lose weight and just puts the weight back on—it’s because they’re not aligned somewhere with the process, or something just isn’t right.

Well that’s what I felt like, something with my new system just wasn’t jelling with me, it just wasn’t right. And unfortunately I didn’t really see that until the crap hit the fan last week and a few balls I was juggling just crashed—yikes—how did that happen?!

The cool thing is that I did ultimately find a solution, albeit painful to have to do so much learning—As Alex Mandossian has taught me—“You’re either winning or you’re learning!” No such thing as losing or making mistakes—my new lingo is “I’m learning.”

After the balls crashed last week, my wonderful client and mentor Alex Mandossian, pulled me aside and saw that I was obviously having some trouble.  He got to the root of it very quickly and explained to me about the benefits of “The Ivy Lee 6.”

In the early 1900’s consultant Ivy Lee approached Charles Schwab, President of Bethlehem Steel (not the investment company) and asked what it’d be worth to him if he could raise the productivity of his managers by at least 20%. Schwab didn’t have an answer but was definitely interested. This is where the “Ivy Lee 6” comes into play.  Ivy Lee taught him and his managers this proven technique.

Here’s THE productivity secret that will change your life:

Before you leave your office for the night, write down the 6 most important things to be done the next day and number them in order of importance. Prioritize.

Do the tasks from the most important to least important. I write these on index cards with the date at the top.  So have the card on your desk for the next day, and once you’ve finished one, take a highlighter (I like green) and highlight through it so that’s your sign it’s complete. Any unfinished tasks are rolled over to the next day.

It may sound incredibly simple, yet for me it was amazingly effective.  After my first week was done—oh my gosh, I had a stack of cards on my desks with lots of green on them. Just being able to visibly “see” what I’d done that week was psychologically empowering. I left my office Friday on a huge high.

The key is picking the 6 things that will give you the most results for the day, and write them down very clearly. For example— Don’t say— “Call several people to connect with them about our product launch.”  This is better— “Call Susie to tell her about our product launch” or “Call 3 key people who will promote our product launch…”

Using the “Ivy Lee 6” also utilizes the power of prioritization and requires you to number your tasks in order of importance with your most important tasks done first.

Don’t wait, try this now— I know you will be amazed at how this works and leave me a comment and let me know how I can support you to be more productive.

And if you’ve made it all the way down here to the bottom, thanks for reading, and here’s a gift for you. I want to give you 60 minutes of my time for free, with my compliments.   Maybe you’re:

  • Stuck in your business and not being able to increase your profits fast enough
  • Frustrated your launch didn’t go as well as you planned
  • In need of some help and guidance with your launch
  • Finally ready to create your online marketing funnel and don’t know where to turn
  • Searching simply for some strategic online marketing help, and hand-holding from an expert who’s got proven experience and helped thousands already….

Well, here’s the deal, you’re in the right place. I can help you!  Just click here and check out how I can help you and schedule a free 60 minute call with me. I’d love to see how I can help you create the business you so deserve and helping you help thousands more people.

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What in the world IS a product launch anyway…

Well, I’m writing this from 36k feet in the sky, heading to Arizona to attend Jeff Walker’s Product Launch Formula event and we also have our Product Launch Manager Platinum Coaching Group meeting.  The interesting thing when I fly is I often get asked the question of what I do.  And when I tell them I work with entrepreneurs and business owners to create information products and do their online product launches, they always ask me, “What is a product launch?” and they want to know more about them.

So I thought this might make for an interesting blog post.  A product launch is an advertising event that promotes a new product, service or business to the market place.  These can be done offline and online.  I’m going to give you the Online Product Launch 101 course.  The best thing about a product launch is that you’re creating an event and an ongoing conversation with your audience, along with giving them some great free, valuable information that leads up to the launch date, which is when you open the cart to sell.

Product Launches usually take anywhere from 7 to 20 days. It all depends on how much content you have, how much response you get during your prelaunch period and when it’s best to open and close the cart.  The key to selling during a launch is knowing when to open and close the cart. And using some great tactics from Robert Cialdini, mostly scarcity, you will open and close the cart within a short time frame – 7 days or even less – and when the cart is closed they won’t be able to get your product/service again.

The period of time where you’re giving away free valuable content and before you open your cart is called “Prelaunch.”  During the prelaunch period, the main goal is to create great content for your prospects and allude to how you will be talking about a bigger resource later on.  This is key.  Don’t just give them free content and then spring on them you’re going to sell them something.

This prelaunch process should be well thought out and planned.  This is the big set up for your launch and when you open your cart.  Since content is important, I work with my clients to spend the MOST time on this. In fact, the 4 most important factors, I think, in creating and having a successful money-making product launch are:

  1. Terrific well thought out prelaunch content that engages prospects
  2. Creating a conversation, connecting with them and sharing stories and valuable information
  3. Your offer – This includes your product/service you’re launching, your price, your guarantee and your bonuses.
  4. Having a list of rabid fans who are interested in what you’re talking about and are willing to buy.

There are tons more things that go into successful product launches, which there’s no time for now. I promise I’ll do them on a future post.  I just wanted to give you the basics.  Plus after spending 4 days at Jeff Walker’s event, I’m sure I’ll have many more cutting edge things to share with you!

If you’re interested in discovering more about creating a successful launch, check out www.CreateAmazingProductLaunches.com And if you already know you want to do a launch and just need some guidance or a plan, email me info@marketingimplementer.com and I can send you some information on my Product Launch Roadmaps I create for clients so they can have incredibly successful launches.

 

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The 3 Most Horrible Product Launch Mistakes Entrepreneurs Make and How You Can Avoid them!

Back in 2007 when I met Jeff Walker at his first ever PLF  (Product Launch Formula) event in Denver, Colorado, I was amazed at what he’d done to make money with his products by turning his selling of them into a value added, value laden, fun and entertaining  “event.”  He actually created a product about these launch events and called it “Product Launch Formula.”

I’ve been doing tons of product launches for my clients since then, and I’ve amassed a ton of information on how to be successful with your launches. I’ve also amassed just as much info on what not to do so your launches don’t turn into flops and failures.  So when I was trying to come up with a blog idea this week, the “aha” moment happened after I started working with several new clients this month on their product launches.  And one of the biggest questions I get all the time, is “what can I do to make my launch a tremendous success so I can avoid making costly mistakes?” (If you don’t know what a product launch is and want to know more, simply click here)

Here they are – the three biggest product launch mistakes entrepreneurs make and what you can do to avoid them:

  1. Not having a hook and story for your launch that grabs people – This is really huge and this is one that MANY people flub up.  And of course, this is one of the things that does take more time than most people give it. If you want to have an incredibly successful launch, you can’t just throw it together. You have to brain storm with your team of people who are working with you on your launch to come up with an interesting story and hook to get them interested, intrigued and wanting to know more.  Some examples: when Jeff did his product launch 2.0 launch a few years back his hook was “food stamps to six figures.”  He highlighted one of his students who took PLF, saved his business AND turned it into a six figure business, using Jeff’s tactics.  So you need to create something that speaks to your audience, speaks to the problems they’re having and create a hook and a story for your whole launch.  (This is one of my favorite things I like to work on with my clients.)
  2. Making your launch incredibly complicated – This is another thing that I’ve seen happen and blow up in people’s faces: making their launches WAY too complicated.  They have way too much content and it overwhelms people in the launch. You need to streamline your content. In a launch it’s all about giving away great content on a smaller scale so your prospects can see and get into what you’re about.  The danger is when you go overboard and give them too much information that they decide NOT to buy your product because they can’t even get through the information you gave them in your launch.  So less is always more.  Err on giving them the “what” – not the exactly “how” to do it.  You don’t need to give them 5 videos at 60 minutes each; they won’t watch it, trust me. Cut them down, give them 3 videos of 20 minutes each.  Or better yet, simplify even more and give them one video, one eReport and maybe a teleseminar. Mix it up, make it interesting. The more interesting the better.
    Make yourself stand out, don’t be boring!
  3. Not Sending Enough Emails – This is another one that I hear a lot!  You don’t want to piss off your list and have them opt out because you’re sending too many emails. Well the way I look at it is it’s not the emails that they get tired of – it’s probably the messaging and information – or lack of it – that’s in there. Plus, I know it sounds weird, but I LOVE it when people opt out of my list. The reason is that these folks would never have bought from me anyway, so let’s make room for those that will.  I only want people who like me and see value in what I bring to the table on my list.  Let’s face it, I’m not naive enough to think that everyone will like me. It just won’t happen – and guess what, that’s ok!  So you’re not your client, send out more emails. Just follow these guidelines when you send them and I promise you won’t have a lot of people opt out.
  4. Bonus – Not having a product Launch Plan and trying to do it all yourself! Ok, so this one we all can relate to.  The bottom line is when you’re doing a launch, you have to have a plan, or what I call a Product Launch Roadmap. You can’t fly a plane without controls or a map, so why try to do a product launch without one.  And then, why try to do it all yourself? There are many people out there who can help you from Product Launch Managers like me, to great technical web people, to great virtual assistants. Get some help on your launch and hire the best people to work with you so you can create an amazingly successful product launch!

Hopefully these mistakes are helpful and these will help put your next product launch on the road to major success.  Let me know if you have any questions, or how I can help you.

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Here’s How to Get a HUGE Jump on Creating an Amazing Year in Your Business…

At any time of the year, it’s important for one to stop and take a look and access your year: where you are or aren’t in your business? Do you like what you see? What issues are raising your anxiety level? How is your bottom line? Have you achieved all the goals you set in January? If not, then why?

Now these questions can cause a lot of emotional pain and angst but they don’t have to. Why not see them as opportunities instead? And as an opportunity these exact issues could bring you more money in the bank. And who doesn’t need this?

So how can you turn these issues into opportunities and get a huge jump on the year? By one simple thing: Send out a Survey to your list. Don’t wait for another year to get back on the right track. Do it now,  create a survey and send it out to your clients and prospects. It’s actually THE best way to find out what your clients think about products, services, newsletter, website, membership, etc.  Also it’s a terrific way to see what they like, what they don’t and what they’d like to see more of from you.

I gave up trying to guess what my clients and prospects needs were years ago. And in my business and in the clients I’ve worked with, we’ve found whenever we had challenges and were not sure in what direction to go in I suggested, “Let’s do a survey.” And believe it or not every time we would do one we got amazing results which were just the answers we needed.

It’s really simple to do a survey.  The quick and easy method is to:

  1. Be clear on your goals for the survey – what’s the info you absolutely need to find out.
  2. Figure out who you want to send it to – is it best to send out to your whole list, or maybe just your customers? Or maybe it’s customers of a certain product (or service) that they purchased from you.
  3. Create your 4 – 5 simple questions. Check out this last post to get my BEST questions to ask-
  4. Get a Survey Monkey or Survey Gizmo online survey account and put your questions in there.
  5. Create a few emails and send out your survey to your list.
  6. Close the survey within 7 days or when you’ve had enough responses
  7. Analyze your results and use them in your business.  This is the HUGE part that will help create your 2011. Your results will help shape your business, your products, services, etc., depending upon what you’ve asked in your survey.

Don’t downplay doing a survey in your business. It really is THE most simple and easy way to ensure you’re creating products, services and really meeting the needs of your clients and prospects on your list.

If you want to know more about creating and implementing surveys in your business, get instant free access to this video: “17 Clever Ways That You Will Never Have To Guess Again What Your Prospects & Customers Want”.  I promise, this will be REALLY helpful for you. Hope to see you soon!

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How to Take Bigger Risks This Year

Something fascinating happened to me a few years ago that was worth repeating. I had this experience that totally changed my perspective on how I would think and do things in my business and my personal life.

Here’s what happened—

I had decided to go to the DMV, yes everyone’s favorite place to make jokes about.  I had been putting it off for almost a year and I had to finally deal with getting a new title. I actually wanted to cross if off my to-do list!  (I had paid off my car loan—yeah, and needed to get the lien holder name off my car title.)

I had a phone meeting that day with a colleague and as we were wrapping up I said that I had to head out to the DMV. It was 11am on December 30 and she thought I was crazy and said good luck; it will probably take a few hours.

Well, I had positive thoughts running through my head as I was driving over there that I’d be in and out in 30 minutes.  As I got into the parking lot it was NOT looking good. I found one of the last parking spots.  And at this lot, there are no meters you have to go to a central machine to pay for your parking. Now this was a HUGE lot and there was a doubly huge line just WAITING to pay for parking.

Here’s the part of the story to take note of—something just switched on in my brain when I saw that long line.  My brain went into high gear calculating how best  leverage this situation.  And at that split second, I decided to count the number of people in line to pay the machine for parking—there were over 15 people. AND the kicker is as I waited in this line to pay for parking— I thought ALL of these people WILL be ahead of me in the DMV.  So I made a mental note of the person in front of me—a young guy with a red hat (this will be important later.)  And that’s when I made the rash, big risk decision to leave the line and make a run for the DMV.

When I got into the DMV, there were only 2 people in front of me at the desk—double yeah!  The bigger risk I took was I bet big that I would NOT get a ticket because I’d be in and out of the DMV before I would have even reached the head of the line at the parking machine to pay for parking.

Guess what—my taking a bigger risk PAID OFF! I WAS in and OUT of the DMV in 10 minutes, and it was FREE to change my title! I had two options—pay $60 and wait to get a new one issued, or for FREE, they’d make a copy of my title, cross off the lien holder and put it in my file.  So of course, I chose the FREE one. No need to get a new title until I sell my car, which won’t be for a long time!  The important thing for the DMW was that there was no lien on the title and that I owned the car.

As I walked by the parking machine line, the young guy with the red hat who was in front of me was now #4 in line to pay. So the important lesson is I would have STILL been in line if I had stayed and now I was done and was able to hop in my car and go home! The only thing it cost was gas to get there and 30 minutes of my time!  Seriously I was home by 11:30 am.  So by me taking a bigger risk, risking getting a parking ticket because I bet I could be in and out of there before I’d even get the chance to pay for parking.  AND—looking at that line thinking how would a policeman even be able to tell or bother giving a ticket with SO MANY PEOPLE still in line.

The lesson I’d love for you to take away— is —To Take Bigger Risk’s, think BIGGER for yourself, your life, your business. Don’t be stuck in your old ways. Look for ways to save time, money, and leverage yourself, your time and your people who work with you.

What I want for you is to have an amazing year every year. I keep doubling my business — And I am even more thrilled and I will take even bigger risks moving forward, and the goal is to triple it. And I know I will do it by thinking bigger and taking bigger risks.

Here’s to monetizing yourself and your business and making your business outstanding!

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Never Ever Cold Call Again to Get New Clients!

Something I learned over 6 years ago from “the Millionaire Maker” Dan Kennedy is that in order for you not to do cold calls, and to not be stressing out where your money will come from each month— you need to create a “lead generation funnel.”

I not only learned it from him, I shared the stage with him where he asked me to share the strategies I used to help grow my business and here are a few if them below,,,

What you need to pay real attention to is that After I did that, created and implemented those strategies… I never had to worry about getting any new clients or cold calling again.  I basically created a system of how to get new leads… Here’s a sample of what I did—

  1. Create a  1 page printed newsletter– I sent it out for free once a month to anyone who signed up for it online. I also gave it to folks I met in my travels to events.
  2. Wrote a weekly blog and sent an email to my list
  3. Sent at least one email a week to my list in addition to my blog email
  4. Attended the same 3 conferences every year for 6 years (GKIC Info Summit, Superconference and Yanik Silver’s Underground)
  5. Joined 2 mastermind where we met 3 – 4 times a year- got a bunch of business from there J

This is only 5 things, and there are so many more things you can do to keep your pipeline of new clients filled.  I actually create a free report which you can download here-“The 7 Ways You Can Get New Clients in ANY Economy” no optin/email address needed- you get it here compliments of me.

The real key here is that whatever you decide to do you need to do it consistently, and don’t stop doing it, be committed to growing your list and putting your marketing on auto pilot by using an email auto responder, getting a VA to do a printed monthly newsletter for you and on an on… Stop making excuses and go get on the stick and create some systems to communicate with your list , grow it and never have to make another cold call again!

AND– Here’s a BONUS for you– Dan Kennedy just launched some great free training– check it out here– he shows you EXACTLY how to create your OWN “lead generation machine” funnel.

PLUS– FREE 60 Minute One On One Call with ME!

If you’ve made it all the way down here to the bottom, thanks for reading, and here’s a gift for you. I want to give you 60 minutes of my time for free, with my compliments.   Maybe you’re:

  • Stuck in your business and not being able to increase your profits fast enough
  • Frustrated your launch didn’t go as well as you planned
  • In need of some help and guidance with your launch
  • Finally ready to create your online marketing funnel and don’t know where to turn
  • Searching simply for some strategic online marketing help, and hand-holding from an expert who’s got proven experience and helped thousands already….
  • problem or issue isn’t listed here… I know I can help….

Well, here’s the deal, you’re in the right place. I can help you!  Just click here. I want to give you a  FREE 60 minute call with me. I’d love to see how I can help you create the business you so deserve and helping you help thousands more people.

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The Secret Mysteries of Entrepreneurship

secret mysteriesThis journey of entrepreneurship has been a fascinating 9 years.  One with many amazing rides, bumps in the road, flies on the windshield, savory and also loving adventuress moments.  I wouldn’t trade it for anything…

What I have discovered from this journey of the past 3 years, are some amazing entrepreneurial secrets that I wanted to share with you.  It all started after my father passed away and the spiral upward and downward consumed me. From ending a 12 year relationship and being single again. To Finally realizing I was no longer being served by living in the northeast any longer. I was not and never will be a Jersey Girl. I’m from the south, New Orleans to be exact. After 26 years of living as a northerner, it was time to get back to my roots.

Secret #1 – Find “your spot!” The place that you live that totally inspires, gives you energy and that you just love. And either move their or rent/buy a vacation home there.

Along my journey, I made that decision to find my spot. So I picked up everything (including my business), and moved to Richmond, VA. That was back in October, 2014.  It’s a much simpler, slower and richer life here.  So much culture, terrific food, lots of parking and the people are just so open, honest and happy. They’re not on some fast past craziness that is the northeast, in my experience. Even the driving is nicer and more civil. I can actually drive and not have someone cutting me off, cursing me or being a crazy aggressive driver. (Oh and car insurance is even cheaper! Can you imagine? I’m saving over $800 living here.)

Secret #2 – What’s holding you back from making that big move?  Is it all just in your head?

Mine was, there was totally nothing standing in my way from moving. All my clients were all over the world. I could essentially live anywhere.

It was the best move I’ve ever made. My business is flourishing because I want it to, not because I have to make a certain amount of money to feed the fast-paced keep up with the Jone’s model.

Secret #3- Your business can evolve and just as you do. You don’t have to keep doing what you’re doing unless of course you love. Try growing and expanding with your experiences.

I’m happy to say, after working as Marketing Implementer, for the past several years, things are shifting in my business. These are still my 4 areas of how I help entrepreneurs:

  1. Creating online marketing funnels
  2. Managing Product launches
  3. Creating new products
  4. Marketing Coach

The big difference, is I’m now focused specifically on working with folks in the health, wellness and healing areas.  This is my passion, and what’s kept me sane these past years with all the changes of my life, losing a parent, ending a long term relationship, and being injured. (Sprained both ankles last year, thank goodness not at the same time! And I dislocated my wrist and was in a cast for 2 months.) All took it’s healthy toll on my psyche and on my performance.

By immersing myself in the health and wellness arena, by doing yoga, working with an amazing energy medicine practitioner- Lara Riggio, and an energy healer – Stephanie Dalfonzo, and having a body worker who does Jin Shin Jytsu, I’ve totally been able to transform this next stage of my life.  I don’t just get to experience this, I get to help THE Folks who can help thousands more experience it  too!

My mission is to help folks in the health, wellness and healing areas reach hundreds and even thousands more people who need their services.

Here’s my new website- go check it out!  SoulfulVisionMarketing I’d love to be able to help and support you in your business.  Even if you’re not in the health, wellness, or healing areas, I’m happy to connect and help you however I can. I’ve been in business long enough to know that a rising tide floats all boats.  We’re all on this journey together.  Let’s make a fun and adventuress ride – TOGETHER!

PLUS– FREE 60 Minute One On One Call with ME!

If you’ve made it all the way down here to the bottom, thanks for reading, and here’s a gift for you. I want to give you 60 minutes of my time for free, with my compliments.   Maybe you’re:

  • Stuck in your business and not being able to increase your profits fast enough
  • Frustrated your launch didn’t go as well as you planned
  • In need of some help and guidance with your launch
  • Finally ready to create your online marketing funnel and don’t know where to turn
  • Searching simply for some strategic online marketing help, and hand-holding from an expert who’s got proven experience and helped thousands already….
  • problem or issue isn’t listed here… I know I can help….

Well, here’s the deal, you’re in the right place. I can help you!  Just click here. I want to give you a  FREE 60 minute call with me. I’d love to see how I can help you create the business you so deserve and helping you help thousands more people.

 

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The Simplest Secret to Getting More Clients/Customers (AKA More conversions :-)

Top Secret Shannon McCafferyBeing in marketing for what feels like a lifetime, the ONE things all my clients struggle with is how do they get more new clients/customers? And– how do they get  more people to convert on their websites and get into their marketing funnel?  I’d like to tell you that the REAL answer is incredibly sophisticated and complicated. But, it’s really not, it really IS simple, what I’m about to reveal to you.  And you have to understand that this is not rocket science and it’s something you probably already know. ..

The SECRET to getting more Clients/Customers- is you HAVE to BUILD a RELATIONSHIP with them FIRST– BEFORE you ask them to buy from you- that’s it. And the age old example that always hits home is you wouldn’t ask someone to marry you on the first date, so why are you doing that with your marketing?  When you get them into your funnel, don not immediately ask them for money.  Date them, send them emails filled with value, build their trust, give them interesting tips, strategies and information that they can use right away in their business, their lives.  And honestly after you’ve sent them 7  to 10 emails THEN ask them to buy something from you- and not anything really big either.  And often times I will tell my clients to start by putting the sale in the P.S.– not even in the body of the email.  (Actually this is a terrific strategy missed by many people- not using their P.S.- many people read that first BEFORE even reading the body of the email!)

Once you get this concept, then we can plus it up– look into your so-called “war chest” and find some cool things you can give away to them to build their trust and a relationship with them.  Next, be a REAL person to them– don’t just give them valuable information, tell them about yourself, give them an entertaining story about your kids, your partner, your dog, the trip you just took– CONNECT with them on another level– again it’s about building a relationship with them.  And also encourage them to connect with you on social media where you can then connect with them and build your relationship even further.

Some specific takeaways for building a relationship with your prospects to turn them into clients:

1) Core- Build a relationship with them

2) Entertain them with good stories, antidotes, inspiring quotes, funny pictures, etc.

3) Reveal things about yourself- really connect with them- be personal- talk to them one on one like you’re having coffee with them

4) Give them valuable content they can take and use right away

5) Don’t try to sell them anything until you’ve done the first 3 well- so after about 7 to 10 emails or so

6) Treat your prospects, clients/Customers as you would like to be treated

7) Communicate with them on a regular basis- at least ONCE a week, if not more

8) Covet thefolks on your list and keep doing the above and you will have them investing in your business AND you will have clients/customers for life

As I said, it REALLY is that simple to get new clients/customers- just focus on BUILDING a relationship with them.  Trust me, it really does work, and let me know how you do– I’m here to help! 🙂

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Five Strategies to Make Your Products Stick

Having worked with lots of entrepreneurs to help them create their information products, I’ve discovered this easy way to increase your stick rate.  If you don’t know what that means, it’s how to have someone who bought your product keep it so they don’t return it.

Here are 5 proven ways that you can use one or more of them to increase your products stick rate and get more of your customers hanging onto the product they bought.

Strategy #1-  Create a Quick Start Video—This is huge— create a video and walk them through step-by-step exactly what’s in the product and HOW to use it.  What do they do first, second, etc.  This really works and will get them to understand the product and to consume it more easily.

Strategy #2- Create a Quick Start Guide—This is a printed guide that you create. The way I did this was I created the video script first, then I created the PDF guide.  Again, walk them through the product, all the pieces they have.  Next, tell them where to start.  I sometimes create two tracks- one for beginners and one for advanced.   I tell them how to consume and go through the product depending upon if they’re a beginner or advanced.  Then you can also give them some additional resources to help them, like links to software, tools, or websites.

Strategy #3- Create a Checklist—  This is a terrific tool that can either be a stand alone, or include it in your Quick Start Video or Guide.  An example would be for my survey product, I give them a checklist of all the things they need to do in order to create a survey.

Strategy #4- Create a Mindmap—If you don’t know what a mindmap is- check out this website– www.mindjet.com  I LOVE mindmaps and use them for product creation and for product launch’s. Again, I put this in my Quick start Video and Guide.

Strategy #5- Create a Flow Chart– These are along the same lines as a mindmap, people love flow charts and love to see how everything fits together.  Here’s an example of a flowchart- (Again, I put this in my Quick start Video and Guide.)

Take one or two or use all of them like I have in my product and all these will go a long way in helping you increase your stick rate AND help your customers use your product as well!

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The Real “How” to Create Your Own Info Products

One of the things I’ve discovered is that there’s tons and I mean tons of information out there on how to create products and how to market them… Yet, the one thing I saw that was missing was something that was really clear and simple about “how” to do it…

So I came up with some basic principles that will help folks on how to do it—

  1. You have to survey your audience and find out what they want and how to they want it delivered and howto ot price it, which you can get that info from this blog— http://marketingimplementer.wordpress.com/2012/06/14/first-steps-you-must-take-to-creating-your-information-products
  2. Once you know which product to create- then you need to do research and find out about your competition- you can search on Google or go on Amazon.com and look up books with similar information and research their table of contents.
  3. Create your course outline with all the information you want to include in its, at this point you could do another survey, or send one out with this info to get some answers from the folks who will buy from you
  4. Decide how you will publish it—will it be an online course or a printed course, or will you create one from a webinar or teleseminar- lots of decisions here.  Don’t forget to ask questions about this to your list.
  5. Add Bonuses- don’t forget bonuses are good and often times sell your product for you
  6. Increase your stick rate—do this by adding a quick start guide to all your products

This gives you a quick and easy way to start you off on creating your next product.  Follow these steps and I know you will be incredibly successful. Don’t forget to ask some questions to your list- because you always want to give them EXACTLY what they want.

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