• copywriting,  Marketing,  Procrastination

    Cures for the horror of the blank page

    I was doing some research for a book publishing client. One of the projects we’re working on is creating a brand new lead generator, and I’m writing the email follow-up sequence. In my research, I came across this quote from Ernest Hemingway: “Writing at its best can be a lonely life.”(As an aside, I’d highly recommend his memoir – A Movable Feast.) When you’re writing or doing anything creative – you’re spending a lot of time alone with your words and ideas. It can cause some anxiousness, overwhelm, and even writer’s (or creativity) block. It’s real – the anxiety of staring at a blank (or canvas, social media post, and…

  • copywriting,  Entrepreneurs,  Marketing,  Product Launches

    Foolproof way to stop failing when it comes to launching new courses or products…

    Have you ever had an idea for a course, product, or even a membership? What happened? Did you ever create and launch it? What were your sales? Did you ever launch it? Or maybe your sales were disappointing – what happened? These are all questions I ask my potential dream clients. As an influencer, you probably have several terrific ideas. Yet often, follow-through can be challenging. And even frustrating. It’s not fun putting months or even years of your time into creating something and never selling it, or when you do, your sales are so low it’s sometimes soul-crushing. I know this because this is something I work with my…

  • Clients & Customers,  Entrepreneurs,  Implementation,  Marketing,  Product Launches

    Do you know this secret of why people buy?

    I was sitting on a Zoom call with a client brainstorming some email copy. She’s a Personal Lifestyle Designer and needed to get an email out to connect with her people about some offers and talk about summer clothing options. Memorial Day is coming up, and it’s a good time to connect with her list about upgrading their wardrobe. All the ideas she was coming up with were good, yet they’ve been done before. We needed to go deeper on an emotional level to really connect with her dream clients’ deepest fears, struggles, and desires. It was then that I started sharing some examples of how we could go deeper with…

  • Clients & Customers,  Coaching,  Entrepreneurs,  Implementation,  Marketing,  Motivation

    Busting the Magic Bullet Myth

    I don’t usually “bust” anything in these emails, and today is an exception. I’ve had several prospects take me up on my offer of scheduling a complimentary call with me this past few weeks. Honestly, I LOVE doing these calls. My favorite thing about these calls is for that hour. I can practice my listening skills and help someone with a significant challenge and give them at least one or more solutions to guide them to their answer. Another reason I love these calls is that it’s an opportunity to get access to my dream client and find out what makes them tick. Such as – what are they struggling…

  • Challenges,  Coaching,  Implementation,  Marketing,  Overcoming Obstacles

    The shower debacle – guides are essential!

    It’s hard to believe it’s already been six weeks since we’ve been in our house. And we definitely love it and the dogs too! We created a long term plan of some things we want to change and renovate. What we didn’t expect was that we’d have to do some now. On Sunday, I hear a yell from the bathroom for help. It’s my spouse who’s standing there, holding the shower door that had fallen off. I went in to help her and saw that the hinge had broken. So what do you do when that happens? Of course, you Google “fix shower door!” We found a shower glass replacement…

  • Communication,  Marketing,  Media,  Product Launches

    The land of green…

    Happy St. Patrick’s Day, and in some places, it truly is a celebration and can be a very “green” affair. How far would you go to create a marketing buzz around your next big launch? Well, Chicago goes to some pretty interesting lengths to dye the Chicago River that runs through the city each year a nice emerald green color. It’s a tradition going on for decades to celebrate St. Patrick’s Day. Apparently, the plumbers union helped… read on and watch the video for more – Depending on the business you’re in, doing a communication or promotion around a holiday is a terrific way to connect with your audience. You can also create…

  • Challenges,  Communication,  copywriting,  Implementation,  Marketing

    Boots on the ground marketing…

    Have you ever done any “boots on the ground” type of marketing? You know, the kind that involves going door to door, or maybe setting up a table at a fair or a booth at an event? This type of marketing can be the most rewarding and yet the most exhaustive as well. The interesting thing to note is that when it’s done well, it REALLY works. What does done well essentially mean: In Your Marketing Materials – Take a direct response approach where you’re using these 5 elements of the sales message: Check out my friend and stellar copywriter Julie– Make sure you have defined your dream client(s) and where…

  • Coaching,  Communication,  copywriting,  Entrepreneurs,  Goals,  Implementation,  Marketing

    Changing Your Perspective

    Thanks for all the comments last week on our fascinating adventure to buy a new home. All is well, we got into the house and doing some painting, and the official move is next week. It’s interesting how some specific things about buying and selling homes have changed because of the pandemic. Specifically, at closing, everyone being in the same room to sign all the papers and being able to celebrate afterward. Yeah, that won’t happen. We had a mobile notary who came over to the house, and we signed the mountains of papers, and after we were done – It just felt a little weird and anti-climatic. I knew…

  • Clients & Customers,  Coaching,  Communication,  Entrepreneurs,  Marketing,  Mystery

    Would you ever consider joining a cult?

    I know, a crazy question, right? Well… Of course, you are probably saying to yourself – “No way, that’s kind of crazy. Who in the right mind would join a cult?” Yeah, I know, I hear you, and I agree with you. Yet, let me share some interesting myths about cults with you: Most people think that those who join cults are not very intelligent or have psychological problems. Ummm, nope, that’s not correct. Believe it or not, most people who join cults are very intelligent and are psychologically sound. People knowingly join cults – Most people don’t or wouldn’t ever join a cult. What usually happens to them is like a frog…

  • Entrepreneurs,  Marketing,  Product Launches

    To Be Like Retail or Not to Be…Hmmm

    Happy Holidays week (for those who celebrate Christmas.) Have you sat and pondered about the retail industry and how they’ve actually trained our human behavior? It is a subject that I’m constantly fascinated by. Why do we buy stuff? Back in the day when I lived in NJ, I went to the headquarters of Bed, Bath, & Beyond (BBB) to meet with a colleague. It was there that I truly saw what’s it like to run a business based on constant coupons and sales. I thought it was an interesting idea that they always had so many discounts. I always got my BBB coupon in the mail, which seemed like…

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