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If you ever procrastinate – this will help! Open up :-)
I had an interesting procrastination discovery moment this week that I wanted to share with you. Let me give you a little background first for context—I’m working on another big launch. This one is an affiliate launch. We have over 50 affiliates that will be promoting our launch to their email lists. When you do this type of launch, you need to give your affiliates all the promotional materials they will need to create a successful launch for everyone. This includes creating social media graphics, email copy, and more. One of the free lead generators for the launch is a trailer video that’s about 5 minutes long. (The other three…
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Inspiration to Create Your Own Manifesto
Let’s talk about manifestos and how they could be a perfect way to inspire you, your staff, or your team to make a huge difference in the last quarter of this year. You might be thinking that manifestos are just reserved for people who are trying to create a political revolution to overthrow governments. How is that even relevant to my business? Well, I will get to that in a minute. First, I thought it might be interesting to give you the top 5 manifestos that you may have heard of or maybe not thought of as a manifesto: Here’s the definition of Manifesto from Meriam Webster: “A manifesto is a public…
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Discover the hidden secret(s) in your business…
I know, I know, you might be thinking, “Geez Shannon, what’s with this gimmicky email header about hidden secrets that sounds more like clickbait?” Yeah, I get it and to be totally honest, I did want you to open my email :-). Yet, it was more about me thinking…. That in my 17 years of running my business with hundreds of clients, almost all of them always had some fascinating piece of content that they had forgotten about, or worse, didn’t think it had any value. Heavy sigh. So I thought it was high time that I addressed this big elephant that’s hidden away in either a drawer, file cabinet (yes, I still…
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Are You waiting for the perfect moment?
Have you ever been in a group of entrepreneurs where you meet regularly to connect about your business and also get the opportunity to do a hot seat about it? I’ve been in several over the years, and the insights and ideas are pretty mind-blowing. My most recent group is one I look forward to participating in each month. One of the many reasons is that there’s no ego in the room. We all just show up, support each other, and give honest feedback that helps create some pretty amazing insights. After being in the group for over 2 years now, there’s a theme that seems to always come up at…
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What separates highly successful people from anyone else….
I just came across another terrific article from Inc.com. They always have good combos of business, marketing, and uplifting short reads that are clickbait worthy. They often talk about Warren Buffett (who just turned 92) and what separates highly successful people from everyone else. It’s something that you probably already know. And it’s definitely something that’s at the core of Soulful Marketing — His classic quote says it all: “In the world of business, the people who are most successful are those who are doing what they love.” ~Warren Buffett The big question for you is — “Are you doing what you LOVE for Income?” And if you’re not doing what you love,…
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How picking the best strawberries could boost your business :-)
Have you ever been shopping for fresh berries at the grocery store? The other day, while picking out some strawberries in the huge fruit section at Costco, I noticed the fascinating decision-making process of fellow berry enthusiasts. As I stood there, engrossed in the fruity frenzy, I couldn’t help but notice the thoughtful deliberation each person displayed. No one simply grabbed the first container they saw. It was like witnessing a secret ritual of strawberry selection. My Curiosity was piqued, and I began to think, “What criteria do these people use to determine which container is the perfect one that will go home with them?” After all, there’s more to it than just…
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Are You Focusing on Transformation or Transactions?
This past week has been a bit of a learning whirlwind – And I need to share something a little personal…Besides the fact that I’m a learnaholic (and love sharing what I’m learning), I’m an avid reader. The thing that’s a little personal is that I’m not your average reader, and I actually don’t read a lot of fiction, mostly nonfiction. And I read about 5 or 6 books at once (sometimes more!). I know, kind of crazy. And the cool thing about it is that usually the 5 or 6 books I’m reading are all related to each other, not purposefully. Most aren’t even the same subject. Yet, they all feed…
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Not one of my usual posts – this is a little different…
Do you ever feel like your messaging in your business is falling on deaf ears? Or maybe you feel like the market you’re in is just way too crowded, and you’re frustrated because your messaging just isn’t getting through because of all the competition? I know how it can be really frustrating to market yourself in a very crowded online world. That’s why today, as promised from last week – I want to share how The Ad Girls (Jennifer Spivak and Courtney Tarrant) created a million-dollar funnel with this incredibly simple Facebook ad sequence. The information in this email was a presentation that Jennifer did at the Traffic and Conversion…
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Confessions, Word Choices, & Websites
This is a little out there and something I noticed this morning when I was doing my morning reading. (I read at least 30 minutes every morning to stimulate my brain. Remember, I’m a learnaholic, so this fuels me and my day. 🙂 When I was reading, I noticed how this writer used the word “but” a lot. I mean, “but” is an ok word yet in my somewhat limited grammar experience, (Grammarly.com is my friend.) ”but” is a conjunction (i.e., a linking word) that’s used to introduce a contrast. So it always negates what comes before it. (Yeah, I did have to look that up to get the right…
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The Not So ‘Sexy’ Way to Get New Clients
Being in the online marketing space for 15 years, I’m feeling grateful for all the learning I’ve been doing. That’s what I’m calling any mistakes I’ve made along the way – learning because they’re not mistakes if I’ve taken away some huge lessons! I can think back at how hard it was to create high converting landing and web pages, and now as you may have seen with my last couple of emails, there are TONS of online resources that will make it even easier for you to create web pages, graphics and more. The name of the game, though to keep your business alive and to thrive is to…
