I used to think it’d be really cool if I had this magical power to read people’s minds. I mean how cool would that be, right?  It certainly would take a lot of guesswork out of what I do with my clients!  In fact, one of the main questions I ask my clients is to tell me what keeps their prospects awake at night and what are their prospect’s biggest fears and frustrations. Nine times out of ten they can’t answer this question, which is not out of the ordinary.  One of the biggest things I work on with my clients is honing in on “Who” their ideal client really…