• Clients & Customers,  Entrepreneurs,  Marketing

    Are You Focusing on Transformation or Transactions?

    This past week has been a bit of a learning whirlwind – And I need to share something a little personal…Besides the fact that I’m a learnaholic (and love sharing what I’m learning), I’m an avid reader. The thing that’s a little personal is that I’m not your average reader, and I actually don’t read a lot of fiction, mostly nonfiction. And I read about 5 or 6 books at once (sometimes more!). I know, kind of crazy. And the cool thing about it is that usually the 5 or 6 books I’m reading are all related to each other, not purposefully. Most aren’t even the same subject. Yet, they all feed…

  • Clients & Customers,  Marketing,  Media,  Product Launches,  Prospects

    Not one of my usual posts – this is a little different…

    Do you ever feel like your messaging in your business is falling on deaf ears?  Or maybe you feel like the market you’re in is just way too crowded, and you’re frustrated because your messaging just isn’t getting through because of all the competition? I know how it can be really frustrating to market yourself in a very crowded online world. That’s why today, as promised from last week – I want to share how The Ad Girls (Jennifer Spivak and Courtney Tarrant) created a million-dollar funnel with this incredibly simple Facebook ad sequence. The information in this email was a presentation that Jennifer did at the Traffic and Conversion…

  • Clients & Customers,  Communication,  copywriting,  Marketing,  Prospects,  Uncategorized

    Confessions, Word Choices, & Websites

    This is a little out there and something I noticed this morning when I was doing my morning reading. (I read at least 30 minutes every morning to stimulate my brain. Remember, I’m a learnaholic, so this fuels me and my day. 🙂 When I was reading, I noticed how this writer used the word “but” a lot. I mean, “but” is an ok word yet in my somewhat limited grammar experience, (Grammarly.com is my friend.) ”but” is a conjunction (i.e., a linking word) that’s used to introduce a contrast. So it always negates what comes before it. (Yeah, I did have to look that up to get the right…

  • Clients & Customers,  Entrepreneurs,  Marketing

    It’s Here – The “Frunk” and I Want One!

    Thanks for all the comments on this post – wow.  I need to share something with you. I’m gonna be transparent about that post.  When I wrote it, I was in a rush to get it out. And when I reread it my critical voice said “umm, it’s ok, it will pass, but it’s not your best work you know…”  And on and on that voice in my head went.  Good thing I sent the post out anyway! So I’m thinking I need to give that voice a sabbatical and keep on writing to you! (Hope that works! 😉 This week – I want to share with you some really…

  • Clients & Customers,  Entrepreneurs,  Marketing,  Prospects,  Uncategorized

    Go Big or Go Home

    Finally, I was able to get out of town. (I just got back last night!) Sheesh, with all the flaring up of the pandemic again, I was second-guessing my trip. Yet, I honestly just wanted to get out of town. I had registered for the Traffic & Conversion (T&C) Summit, which I used to go to every year. I slacked off in 2019, and of course, they didn’t have it in 2020. In 2019, I attended at least six different events. So I knew that this was the only event I would attend this year with what was happening with the pandemic. That’s when I made the all-important decision that…

  • Entrepreneurs,  Marketing,  Technology

    Drones, Organic vs. Natural, & a Secret Mac Trick

    This week I’m venturing into a smattering of cool things I’ve discovered that I thought it’d be fun to share with you. Plus, I really do love to share interesting things I’m learning, resources, or just some fun stuff. I learned about these three things from the three newsletters that I get in my inbox every day. I’ve talked about one of them already The Hustle . The other two are – Morning Brew and Stacked Marketer. I highly recommend them all. Check them out and see for yourself. Oh, and they are all free too! My favorite is The Hustle, though, cuz I can pick and choose my content…

  • copywriting,  Marketing,  Product Launches

    The Naked Truth – A Parable

    I want to share a story with you: “Truth, naked and cold, had been turned away from every door in the village. Her nakedness frightened the people. When Parable found her, she was huddled in a corner, shivering and hungry. Taking pity on her, Parable gathered her up and took her home. There, she dressed Truth in story, warmed her, and sent her out again. Clothed in story, Truth knocked again at the doors and was readily welcomed into the villagers’ houses. They invited her to eat at their tables and warm herself by their fires. — Jewish Teaching Story” I found out that this story has been told and…

  • Challenges,  Clients & Customers,  Communication,  Entrepreneurs,  Overcoming Obstacles,  Questions

    Dealing with “Can you do this cheaper?”

    Have you ever been in negotiations with a new client or customer, and they ask the inevitable question: “Can you do this cheaper?”  Or maybe they try to ask it more politically – “How can we work together to get this proposal to only $8k instead of $20k?”  What’s the best way to answer a question like this? When I get this question – all I want to do is send them this meme:  Seriously though, let me take a couple of minutes to give you some insights on this question that seems to come up more often than not. I mean, we’re all looking for a better deal. Retail…

  • Attitude,  Challenges,  Communication,  Motivation,  Outcome,  Overcoming Obstacles

    Are you a positive energizer?

    Have you ever heard of a positive energizer? Lately, I’ve been doing a lot of reading and researching about positivity for a client. When I came across this term – “Positive Energizer.” It was really interesting stuff and I wanted to share because… In the early part of my life, I spent it being incredibly negative because that’s all I knew how to be. I had no idea there was another way to live and that my mindset mattered. It wasn’t until I hired an executive coach that I discovered there was another way of being. That I had a choice to stay in a negative thinking mind or do…

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