• copywriting,  Marketing,  Product Launches

    The Naked Truth – A Parable

    I want to share a story with you: “Truth, naked and cold, had been turned away from every door in the village. Her nakedness frightened the people. When Parable found her, she was huddled in a corner, shivering and hungry. Taking pity on her, Parable gathered her up and took her home. There, she dressed Truth in story, warmed her, and sent her out again. Clothed in story, Truth knocked again at the doors and was readily welcomed into the villagers’ houses. They invited her to eat at their tables and warm herself by their fires. — Jewish Teaching Story” I found out that this story has been told and…

  • Challenges,  Clients & Customers,  Communication,  Entrepreneurs,  Overcoming Obstacles,  Questions

    Dealing with “Can you do this cheaper?”

    Have you ever been in negotiations with a new client or customer, and they ask the inevitable question: “Can you do this cheaper?”  Or maybe they try to ask it more politically – “How can we work together to get this proposal to only $8k instead of $20k?”  What’s the best way to answer a question like this? When I get this question – all I want to do is send them this meme:  Seriously though, let me take a couple of minutes to give you some insights on this question that seems to come up more often than not. I mean, we’re all looking for a better deal. Retail…

  • Attitude,  Challenges,  Communication,  Motivation,  Outcome,  Overcoming Obstacles

    Are you a positive energizer?

    Have you ever heard of a positive energizer? Lately, I’ve been doing a lot of reading and researching about positivity for a client. When I came across this term – “Positive Energizer.” It was really interesting stuff and I wanted to share because… In the early part of my life, I spent it being incredibly negative because that’s all I knew how to be. I had no idea there was another way to live and that my mindset mattered. It wasn’t until I hired an executive coach that I discovered there was another way of being. That I had a choice to stay in a negative thinking mind or do…

  • Clients & Customers,  Entrepreneurs,  Prospects

    The ONE thing Barbara Corcoran did that changed her trajectory in real estate

    I heard an interesting story this morning and wanted to share it with you. It’s about Barbara Corcoran and how she got her first break in real estate. What I loved about it was not only her tenacity and grit but how she really “got” what her dream client felt was important in an apartment in NYC. It’s when she was first starting out as a secretary at a real estate agency. She had asked the owner if he would give her an apartment to list so she could get some experience. So, of course, being green, he gave her the most difficult apartment to sell. It was a third-floor…

  • Clients & Customers,  Communication,  Entrepreneurs,  Prospects

    The Not So ‘Sexy’ Way to Get New Clients

    Being in the online marketing space for 15 years, I’m feeling grateful for all the learning I’ve been doing. That’s what I’m calling any mistakes I’ve made along the way – learning because they’re not mistakes if I’ve taken away some huge lessons! I can think back at how hard it was to create high converting landing and web pages, and now as you may have seen with my last couple of emails, there are TONS of online resources that will make it even easier for you to create web pages, graphics and more. The name of the game, though to keep your business alive and to thrive is to…

  • Attitude,  Balance,  Challenges,  Clients & Customers,  Communication,  Motivation,  Overcoming Obstacles,  Procrastination

    Who’s running the show today?

    Tools of the trade If you’re looking for more links and some pure left-brain marketing tips, this might fill the bill.   And you simply need to hang in with me for a few more paragraphs until we get there. 🙂 Come on, keep reading, aren’t you curious? Just a little about what I’m gonna share? 😉 Last week I helped out my friend and mentor – Debbie Phillips, by hosting her weekly check-in last week on Thursday morning. (She was out of town and I was happy to pitch in for her as I’ve done before.) Let me share with you a little about Debbie Phillips. She’s a VIP (Very…

  • Attitude,  Challenges,  Overcoming Obstacles,  Taking risks

    Cool Tools of the Trade

    Going off script today I’m constantly asked about what tools do I use to keep my business humming along. I’ve written before about my core tools that keep me productive. You can check that article out here. So today, I wanted to share some core tools that will work for you when it comes to websites, email systems, shopping carts, project management, and so much more! Let’s rewind back to around 2006. This was the year I was laid off again from the corporate world. It was also when I decided that would be the last time it was gonna happen. I put a stake in the ground. Registered my…

  • Attitude,  Balance,  Challenges,  Coaching,  Entrepreneurs,  Implementation,  Overcoming Obstacles,  Procrastination,  Productivity

    When you find your head spinning…

    I remember when I first started my own business fifteen years ago, and I was torn in SO MANY directions. It was a bit nutty. And I was a bit of a mess. The stress level was pretty much through the roof, and I was pretty exhausted. There’s so much to do when you start a business. Questions like – Do I register with the Federal government and get a federal ID# (This is what you need to do in the states) or just be a solopreneur. How do I get new clients? Or how do I sell my stuff and make money fast? It’s quite endless. Then there was…

  • Attitude,  Clients & Customers,  Communication,  copywriting

    Are you manipulating people with your copy or are you using influence?

    Last week one of my clients asked me if I write these weekly emails in advance and simply set them up to go out each week in an email campaign – interesting. That’s a terrific idea. I wish I could sit down and bang out 10 of these at once. Yet, that’s not my process. I have so many ideas and things I want to share with you each week. It’s more fun for me to write either the day before or the day that I send out the email. Like I’m doing now. 🙂 My goal is to have them fresh, interesting, and sort of my stream of consciousness of what I’m…

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