• Marketing,  Product Launches

    What in the world IS a product launch anyway…

    Well, I’m writing this from 36k feet in the sky, heading to Arizona to attend Jeff Walker’s Product Launch Formula event and we also have our Product Launch Manager Platinum Coaching Group meeting.  The interesting thing when I fly is I often get asked the question of what I do.  And when I tell them I work with entrepreneurs and business owners to create information products and do their online product launches, they always ask me, “What is a product launch?” and they want to know more about them. So I thought this might make for an interesting blog post.  A product launch is an advertising event that promotes a…

  • Communication,  Entrepreneurs,  Marketing,  Product Launches

    The 3 Most Horrible Product Launch Mistakes Entrepreneurs Make and How You Can Avoid them!

    Back in 2007 when I met Jeff Walker at his first ever PLF  (Product Launch Formula) event in Denver, Colorado, I was amazed at what he’d done to make money with his products by turning his selling of them into a value added, value laden, fun and entertaining  “event.”  He actually created a product about these launch events and called it “Product Launch Formula.” I’ve been doing tons of product launches for my clients since then, and I’ve amassed a ton of information on how to be successful with your launches. I’ve also amassed just as much info on what not to do so your launches don’t turn into flops…

  • Implementation,  Marketing,  Product Launches,  Survey Tips & Techniques

    Here’s How to Get a HUGE Jump on Creating an Amazing Year in Your Business…

    At any time of the year, it’s important for one to stop and take a look and access your year: where you are or aren’t in your business? Do you like what you see? What issues are raising your anxiety level? How is your bottom line? Have you achieved all the goals you set in January? If not, then why? Now these questions can cause a lot of emotional pain and angst but they don’t have to. Why not see them as opportunities instead? And as an opportunity these exact issues could bring you more money in the bank. And who doesn’t need this? So how can you turn these issues into opportunities and get…

  • Implementation,  Marketing,  Product Creation,  Product Launches

    Five Strategies to Make Your Products Stick

    Having worked with lots of entrepreneurs to help them create their information products, I’ve discovered this easy way to increase your stick rate.  If you don’t know what that means, it’s how to have someone who bought your product keep it so they don’t return it. Here are 5 proven ways that you can use one or more of them to increase your products stick rate and get more of your customers hanging onto the product they bought. Strategy #1-  Create a Quick Start Video—This is huge— create a video and walk them through step-by-step exactly what’s in the product and HOW to use it.  What do they do first,…

  • Challenges,  Clients & Customers,  Entrepreneurs,  Product Creation,  Product Launches,  Prospects,  Questions,  Survey Tips & Techniques

    First Steps You MUST Take to Creating Your Information Products

    One of the many services I offer is working with clients to help them create their products and then launch these products for them.  The question I always get over and over and over again is—“How do I know what product to create?”  This is an incredibly important questions and often hard to figure out and most of my clients before they worked with me used all sorts of Google algorithms and some even used the pasta method, which I wouldn’t recommend.  The important note here is most guessed and did many other things. The funny thing is THE best thing they could have done to find this out was…

  • Clients & Customers,  Communication,  Entrepreneurs,  Marketing,  Product Launches,  Survey Tips & Techniques

    The Anatomy of Creating a Survey

    Over the last couple of weeks, we have gone over steps how to know what your clients/customers want through creating surveys and writing out our questions.  Today, I want to put all that information together and show you the anatomy of a survey.  Other people might try to make this process really complicated or complex, yet the process is REALLY simple. And if you follow this process, I promise, you will discover EXACTLY what your customers want and then all that’s left to do is to create it!  So after you’ve created your survey- here’s what you need to think about and plan: Survey Time Frame In order to get…

  • Clients & Customers,  Communication,  Entrepreneurs,  Product Launches,  Questions,  Survey Tips & Techniques

    How to Ask Questions in the Right Order

    You know the whole chicken egg theory, what came first.  Well when you’re creating your questions for a survey, this can also be true.  Experts argue whether you should ask demographic information up front, at the end, or not at all.  Then others argue about whether they should be optional to answer or not. What I know after doing surveys for over 20 years, is that the right order of your questions does matter.  And the best order I’ve found is to: Ask easier questions first Move into more complicated questions that flow End with asking easier questions again. For example, do they get your newsletter, will they want the…

  • Communication,  Entrepreneurs,  Implementation,  Marketing,  Product Launches,  Survey Tips & Techniques

    What’s all the Fuss About EzineArticles.com and Content Anyway?

    Having a blog should be a key part of your strategy to drive traffic to your website.  Search engines love blogs because they are so timely and are constantly adding things to keep folks informed and up-to-date. Yet, here’s the deal: if your content isn’t any good, all the search engine results in the world will not help you.  You really have to develop your valuable content first. High quality content is crucial to fuel your business and increase traffic to your website.  Content alone can entice the reader to check out your website and return for more. Therefore the content you deliver must be valuable, giving helpful tips and…

  • Blogging,  Coaching,  Communication,  Entrepreneurs,  Implementation,  Marketing,  Product Launches,  Technology

    You created a blog… Now What?

    The beauty of blogs is that you don’t need to invest in software to maintain it. Blogs are maintained online and so you can access them anywhere and at any time, as long as you have an Internet connection. You just sign in to your blog account and you can create a post, edit post, change blog template, customize your blog and change blog settings easily. It is also very easy to add a lot of cool tools to your blog like an opt-in or subscription form so if you don’t already have a list it is a great way to start.  If you already have a list it’s also…

  • Marketing,  Product Launches

    How to Quickly and easily read the minds of your prospects

    I used to think it’d be really cool if I had this magical power to read people’s minds. I mean how cool would that be, right?  It certainly would take a lot of guess work out of what I do with my clients!  In fact, one of the main questions I ask my clients is to tell me what keeps their prospects awake at night and what are their prospect’s biggest fears and frustrations. Nine times out of ten they can’t answer this question, which is not out of the ordinary.  One of the biggest things I work on with my clients is honing in on “Who” their ideal client…

Follow by Email
Malcare WordPress Security