• copywriting,  Entrepreneurs,  Marketing,  Product Launches,  Prospects,  Website

    Best Copywriting Formula that will help you promote and sell anything

    Since I’ve been in business, I’m always searching for the best tool that can help me be a better entrepreneur AND help my clients as well. Over the years, I’ve collected HUNDREDS of courses, books, tools, tips, techniques, mindmaps, formulas, and more. And I do LOVE sharing what I learn in hopes it can help propel you onto more success in your work and your life. As I’ve talked about many times, I’m in the midst of taking several copywriting courses. And a fun fact, while in Las Vegas, I got to meet and hang out for the day with Parris Lampropoulus, who’s a legend in the direct response copywriting…

  • Alchemy,  Challenges,  Communication,  Entrepreneurs,  Marketing,  Media,  Product Launches

    Want some “magic” that will help you never to run out of content idea??

    This week I’ve got some music ear worms in my head. First, it was Olivia Newton John’s “Magic – You’ve got to believe in magic – nothing will stand in your way….” Then ”Do you believe in Magic” by the Loving Spoonfuls. Did you know that there are over 60 songs that are about magic?! I discovered this Google fact when I visited my Mom in Houston last week. When we heard that Olivia Newton-John had died, my Mom wanted to listen to some of her songs… This was when I went down the rabbit hole of magic, ear worms, and creating content… Just the word “magic” brings about all…

  • Entrepreneurs,  Marketing,  Product Launches,  Uncategorized

    How to go from Idea to total market domination

    Have you ever had a pretty stellar idea and thought, “wow, this could be a winner, one that could help transform a lot of people as well as create some consistent income!” What happened next? Were you able to get it off the ground? Why not? Or what happened? Sitting here in my brother-in-law’s office on a very hot and humid day in Houston, TX, I’m faced these questions. Yet, it’s not about my work, it’s about my Mom…. I flew down here to Houston, TX, and because I needed to help my sister out by taking care of my Mom (and the two dogs and cat). She’s going to…

  • copywriting,  Entrepreneurs,  Marketing,  Product Launches

    Foolproof way to stop failing when it comes to launching new courses or products…

    Have you ever had an idea for a course, product, or even a membership? What happened? Did you ever create and launch it? What were your sales? Did you ever launch it? Or maybe your sales were disappointing – what happened? These are all questions I ask my potential dream clients. As an influencer, you probably have several terrific ideas. Yet often, follow-through can be challenging. And even frustrating. It’s not fun putting months or even years of your time into creating something and never selling it, or when you do, your sales are so low it’s sometimes soul-crushing. I know this because this is something I work with my…

  • Clients & Customers,  Entrepreneurs,  Implementation,  Marketing,  Product Launches

    Do you know this secret of why people buy?

    I was sitting on a Zoom call with a client brainstorming some email copy. She’s a Personal Lifestyle Designer and needed to get an email out to connect with her people about some offers and talk about summer clothing options. Memorial Day is coming up, and it’s a good time to connect with her list about upgrading their wardrobe. All the ideas she was coming up with were good, yet they’ve been done before. We needed to go deeper on an emotional level to really connect with her dream clients’ deepest fears, struggles, and desires. It was then that I started sharing some examples of how we could go deeper with…

  • Communication,  Marketing,  Media,  Product Launches

    The land of green…

    Happy St. Patrick’s Day, and in some places, it truly is a celebration and can be a very “green” affair. How far would you go to create a marketing buzz around your next big launch? Well, Chicago goes to some pretty interesting lengths to dye the Chicago River that runs through the city each year a nice emerald green color. It’s a tradition going on for decades to celebrate St. Patrick’s Day. Apparently, the plumbers union helped… read on and watch the video for more – Depending on the business you’re in, doing a communication or promotion around a holiday is a terrific way to connect with your audience. You can also create…

  • Entrepreneurs,  Marketing,  Product Launches

    To Be Like Retail or Not to Be…Hmmm

    Happy Holidays week (for those who celebrate Christmas.) Have you sat and pondered about the retail industry and how they’ve actually trained our human behavior? It is a subject that I’m constantly fascinated by. Why do we buy stuff? Back in the day when I lived in NJ, I went to the headquarters of Bed, Bath, & Beyond (BBB) to meet with a colleague. It was there that I truly saw what’s it like to run a business based on constant coupons and sales. I thought it was an interesting idea that they always had so many discounts. I always got my BBB coupon in the mail, which seemed like…

  • copywriting,  Entrepreneurs,  Marketing,  Product Launches,  Website

    How Sophisticated Are You and Your Clients? (Part 3)

    When I first started out in online marketing, it never occurred to me to even remotely think or care about my client’s sophistication level when it came to my courses or services. There were way too many other things that sucked up my time – like – how to get new clients and start making money! Besides, how in the world does knowing WHAT my dream client’s sophistication level is have anything to do with selling them something? I thought sophistication levels were only important when ordering wine, managing money, buying real estate, or dealing with technology. 😉 So if it never occurred to you to look at your dream…

  • Clients & Customers,  Marketing,  Media,  Product Launches,  Prospects

    Not one of my usual posts – this is a little different…

    Do you ever feel like your messaging in your business is falling on deaf ears?  Or maybe you feel like the market you’re in is just way too crowded, and you’re frustrated because your messaging just isn’t getting through because of all the competition? I know how it can be really frustrating to market yourself in a very crowded online world. That’s why today, as promised from last week – I want to share how The Ad Girls (Jennifer Spivak and Courtney Tarrant) created a million-dollar funnel with this incredibly simple Facebook ad sequence. The information in this email was a presentation that Jennifer did at the Traffic and Conversion…

  • copywriting,  Marketing,  Product Launches

    The Naked Truth – A Parable

    I want to share a story with you: “Truth, naked and cold, had been turned away from every door in the village. Her nakedness frightened the people. When Parable found her, she was huddled in a corner, shivering and hungry. Taking pity on her, Parable gathered her up and took her home. There, she dressed Truth in story, warmed her, and sent her out again. Clothed in story, Truth knocked again at the doors and was readily welcomed into the villagers’ houses. They invited her to eat at their tables and warm herself by their fires. — Jewish Teaching Story” I found out that this story has been told and…

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