• Communication,  Marketing,  Media,  Product Launches

    The land of green…

    Happy St. Patrick’s Day, and in some places, it truly is a celebration and can be a very “green” affair. How far would you go to create a marketing buzz around your next big launch? Well, Chicago goes to some pretty interesting lengths to dye the Chicago River that runs through the city each year a nice emerald green color. It’s a tradition going on for decades to celebrate St. Patrick’s Day. Apparently, the plumbers union helped… read on and watch the video for more – Depending on the business you’re in, doing a communication or promotion around a holiday is a terrific way to connect with your audience. You can also create…

  • Entrepreneurs,  Marketing,  Product Launches

    To Be Like Retail or Not to Be…Hmmm

    Happy Holidays week (for those who celebrate Christmas.) Have you sat and pondered about the retail industry and how they’ve actually trained our human behavior? It is a subject that I’m constantly fascinated by. Why do we buy stuff? Back in the day when I lived in NJ, I went to the headquarters of Bed, Bath, & Beyond (BBB) to meet with a colleague. It was there that I truly saw what’s it like to run a business based on constant coupons and sales. I thought it was an interesting idea that they always had so many discounts. I always got my BBB coupon in the mail, which seemed like…

  • copywriting,  Entrepreneurs,  Marketing,  Product Launches,  Website

    How Sophisticated Are You and Your Clients? (Part 3)

    When I first started out in online marketing, it never occurred to me to even remotely think or care about my client’s sophistication level when it came to my courses or services. There were way too many other things that sucked up my time – like – how to get new clients and start making money! Besides, how in the world does knowing WHAT my dream client’s sophistication level is have anything to do with selling them something? I thought sophistication levels were only important when ordering wine, managing money, buying real estate, or dealing with technology. 😉 So if it never occurred to you to look at your dream…

  • Clients & Customers,  Marketing,  Media,  Product Launches,  Prospects

    Not one of my usual posts – this is a little different…

    Do you ever feel like your messaging in your business is falling on deaf ears?  Or maybe you feel like the market you’re in is just way too crowded, and you’re frustrated because your messaging just isn’t getting through because of all the competition? I know how it can be really frustrating to market yourself in a very crowded online world. That’s why today, as promised from last week – I want to share how The Ad Girls (Jennifer Spivak and Courtney Tarrant) created a million-dollar funnel with this incredibly simple Facebook ad sequence. The information in this email was a presentation that Jennifer did at the Traffic and Conversion…

  • copywriting,  Marketing,  Product Launches

    The Naked Truth – A Parable

    I want to share a story with you: “Truth, naked and cold, had been turned away from every door in the village. Her nakedness frightened the people. When Parable found her, she was huddled in a corner, shivering and hungry. Taking pity on her, Parable gathered her up and took her home. There, she dressed Truth in story, warmed her, and sent her out again. Clothed in story, Truth knocked again at the doors and was readily welcomed into the villagers’ houses. They invited her to eat at their tables and warm herself by their fires. — Jewish Teaching Story” I found out that this story has been told and…

  • Communication,  copywriting,  Marketing,  Product Launches

    Getting Your Personality In Your Copy

    Before I give you some of the mind-blowing lessons from what I believe is one of the greatest direct response marketing copywriters – Dan Kennedy, I wanted to share a quick story.  Later in my career as an online strategic marketer, what was exciting to me was sharing the same stage with Dan at his request. Then later working with him and Glazer-Kennedy Insider’s Circle for a year. Working with him and actually meeting with him on several occasions, not to mention the two writing contests I’d won where he granted me two separate live, in-person (obviously before the pandemic) 30-minute consultations about my business.  What I learned from this copywriting…

  • Marketing,  Product Launches

    What in the world IS a product launch anyway…

    Well, I’m writing this from 36k feet in the sky, heading to Arizona to attend Jeff Walker’s Product Launch Formula event and we also have our Product Launch Manager Platinum Coaching Group meeting.  The interesting thing when I fly is I often get asked the question of what I do.  And when I tell them I work with entrepreneurs and business owners to create information products and do their online product launches, they always ask me, “What is a product launch?” and they want to know more about them. So I thought this might make for an interesting blog post.  A product launch is an advertising event that promotes a…

  • Communication,  Entrepreneurs,  Marketing,  Product Launches

    The 3 Most Horrible Product Launch Mistakes Entrepreneurs Make and How You Can Avoid them!

    Back in 2007 when I met Jeff Walker at his first ever PLF  (Product Launch Formula) event in Denver, Colorado, I was amazed at what he’d done to make money with his products by turning his selling of them into a value added, value laden, fun and entertaining  “event.”  He actually created a product about these launch events and called it “Product Launch Formula.” I’ve been doing tons of product launches for my clients since then, and I’ve amassed a ton of information on how to be successful with your launches. I’ve also amassed just as much info on what not to do so your launches don’t turn into flops…

  • Implementation,  Marketing,  Product Launches,  Survey Tips & Techniques

    Here’s How to Get a HUGE Jump on Creating an Amazing Year in Your Business…

    At any time of the year, it’s important for one to stop and take a look and access your year: where you are or aren’t in your business? Do you like what you see? What issues are raising your anxiety level? How is your bottom line? Have you achieved all the goals you set in January? If not, then why? Now these questions can cause a lot of emotional pain and angst but they don’t have to. Why not see them as opportunities instead? And as an opportunity these exact issues could bring you more money in the bank. And who doesn’t need this? So how can you turn these issues into opportunities and get…

  • Implementation,  Marketing,  Product Creation,  Product Launches

    Five Strategies to Make Your Products Stick

    Having worked with lots of entrepreneurs to help them create their information products, I’ve discovered this easy way to increase your stick rate.  If you don’t know what that means, it’s how to have someone who bought your product keep it so they don’t return it. Here are 5 proven ways that you can use one or more of them to increase your products stick rate and get more of your customers hanging onto the product they bought. Strategy #1-  Create a Quick Start Video—This is huge— create a video and walk them through step-by-step exactly what’s in the product and HOW to use it.  What do they do first,…

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