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What’s all the fuss about AI & copywriting?
It seems that all the email lists I’m on can’t stop talking about AI and copywriting. Are you finding this too? (Or maybe it’s just me on too many copywriting lists!) I find it a bit fascinating. It’s like the next big thing in tech and copy – ChatGPT (GPT = Generative Pretrained Transformer – hmmm sounds very techy.) People are likening it to some kind of copywriting second coming or doomsday scenario. Saying things like… – OMG, There won’t be any jobs. – There will be a massive firing of writers. – Businesses will fail if they don’t get on board with it. You will lose out on not being up-to-date…
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The psychology behind getting you to buy stuff…
I’m constantly curious about what tactics companies use to get me to buy their stuff. And believe me; there are some that do some very interesting manipulative maneuvers… So what exactly is the “Psychology behind getting you to buy stuff?” As you may know – people buy on emotion, then they rationalize their purchase afterward. Or they feel remorse and may end up returning it. Either way, there is a process that’s baked in psychology that fuels the sale. It’s about companies using hype language, browbeating you with fear, deadlines, discount popups, and flashing buy now buttons on their sites, or you will lose out on the deal of a lifetime.…
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Best conversion tips for your website
A few weeks ago, I had a colleague reach out to me and wanted my thoughts on a new website that she had just launched for her mom’s business. I always find it curious and fascinating to look at new websites. Especially when it’s someone I know, and I have a bit of a backstory. I’m always happy to look at people’s websites because I can give some actionable feedback after looking at the home page for only 1 – 2 minutes. (As an aside, if you ever want me to look at your site, schedule a complimentary call with me, and I will give you some actionable feedback on it.) Creating a website…
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A Puzzling Perspective
I’ve not ever been a person who liked to do puzzles. I didn’t understand what drew people to put a picture together that was in pieces… It just never made sense to me. Until I met my spouse, who came from a family that, on Sundays, would have popcorn and apples, and they’d all do a puzzle together. Since we’ve been together, she’s always had a puzzle on the dining room table. It was a few years in that I noticed how enthralled she’d get doing them. And some pieces would wind up on the floor, the dog would get it, and I’d find it half chewed and have to bring…
