• Entrepreneurs,  Motivation,  Uncategorized

    You Are The Guru You’re Looking For….

    Countless times, I’ve had people come to me in a flurry of frustration, having spent a lot of money on an expert or guru and they didn’t have any real results to show for it. That totally frustrates me too. Being a marketer in business for as long as I have, I’ve seen it all. And I definitely feel for them. It frustrates me because out of the many marketing experts out there, not all of them have the integrity, authenticity, and honesty that you deserve when working with them. There’s also something else that happens. Maybe you stumble across an expert/guru, and you end up buying all their courses…

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    What do Taylor Swift, Tony Robbins & Apple have in common?

    Hi Shannon, This summer, there’s been a lot written in the news about Taylor Swift’s Eras Tour. From crazy ticket prices, scalpers, and Live Nation/Ticketmaster’s conglomerate controlling 70% of live-event ticketing — to are Swift’s fans more like a cult or cure for adolescents and teens? I have to admit, I haven’t really listened to Swift’s music in a while. Plus, I don’t have kids who would fall into her demographic. Yet, I stumbled upon various articles in the NY Times about her infamous sold-out tours and fandom this summer. That’s when I realized this would be a terrific mini-case study, so I wanted to share it with you… So, what do…

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    The Information Paradox

    It’s no secret that I’m addicted to learning. Honestly, it’s better than being addicted to anything else. 🙂 What I find interesting is that today, there’s so much available information and way too many ideas, books, strategies, and much more to learn. Sometimes it’s just overwhelming. I read Seth Godin’s blog a few months ago, where he told this story about Cliffs Notes. They were in the bestselling section of the bookstore for a decade. And they were mostly geared toward high school students who didn’t want to read or just wanted more insight into the book. So he came up with the idea of creating his version called Quicklit,…

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    Why My Spouse’s New Truck Matters to Your Business Strategy…

    Let me take you on a short journey – my spouse, Alice, has been looking for a new car for a while. We’ve been asking these questions: “Do we buy another hybrid?” or “Do we go with all electric?” Then the latest has been – “What about getting a truck instead of another sedan?” Hmmmm. Lots of options that we finally narrowed down to a midsize truck. Yet, I’m used to the comfiness of my SUV. That’s when we found a decent truck that we both were comfy with… We opted against a hybrid truck because the gas savings is minimal. And we weren’t ready to leap into the very…