Product Launches

In the throes of crazy town…

It’s launch week for me and my major client. All I can say is yowza, I totally forgot how zainy launch life can be.

This launch has sooo many moving parts and is complicated. Yet, that’s what I do best. 🙂

So then, why do I feel like I’m in the throes of crazy town?

It’s interesting as I unpack it in my head. It’s been a while since I’ve done a big launch like this with so many moving parts. (Actually, it’s going to make a terrific case study!)

And I’m also working with a team that I haven’t worked with since their last launch back in 2018. So we’re a bit rusty.

Then I added some complexity to the online launch by creating a whole previous buyer’s journey.

Instead of the launch being a simple internal launch to prospects, I decided to create a specific launch campaign for previous buyers on the list. The main reason is that there are over 12k buyers on this list. And they haven’t done a specific campaign with this new product just for buyers.

Take note of this strategy cuz it really works – Go after buyers all day long with new offers and campaigns because previous buyers are more likely to buy again from you. A good buyer purchase rate is between 25% – 30%.

Plus, I forget how crazy launches are, no matter how well I plan…

So back to crazy town…

Some of what I feel are my thoughts of confusion and even fear of failure – remember – I always tell you the truth. And I mean, who likes to fail? Yeah, no one.

And the frustrating, stressful, and failures, as painful as they are and can be, that’s where all the growth happens. 🙂

Plus the reality is – Every 7 figure launch I’ve done, there are almost as many launch failures. (And I forget how crazy they are, no matter how much I plan…) There are just SO MANY variables that come into play when doing a launch.

Such as –

  • The number of people on your list.
  • These people on your list have to be your ideal dream client.
  • How often you’re communicating with them (This is huge btw – you have to regularly be communicating with them before you even think about doing a launch.)
  • The type of launch you are doing (webinar, docuseries, 3 video launch, and others).
  • Counting on your copywriter being good enough to connect with your dream prospects.
  • Having a stellar team, including a designer and web dev person.
  • And more.

What I always find myself doing now with big stressful, sometimes hairy deadlines is —At many points in the day, I simply stop and take a breath. I feel the rush and pressure of having to get so much done. And I knew I needed to slow down. If I didn’t, I’d make mistakes.

And yes, I did make a few and created more work for myself. (And there may even be some mistakes in this email – big apologies. This email was done in the wee hours of the morning.)

Yet, that’s why I have a team of amazing people I work with and a client who believes in me and supports me 125%.

The big lessons for me I wanted to share with you are:

  • By letting go of fear and confusion, I was able to rely much more on my intuition.
  • Even on a tight deadlineI had to take time out to take care of myself – take walks, write in my journal, leave my desk, and make a cup of tea… I had to focus on things that made me feel good and created calm and ease.
  • By doing this, I was so much better with the team, and I felt better myself.

It’s hard sometimes not to get caught up in the frenzy of adrenaline and when you push yourself to get more done, especially when you have tight deadlines.

The real rub is the opposite is true. When you slow down, take a break, pay attention to your intuition, and take care of yourself, that’s when the magic happens.

In your own marketing and online journey, I hope these musings help and inspire you to get yourself out there in a bigger way.

Know there are hands always at your back. Sometimes you just need to turn around, thank them, and even get the courage to ask for help.

It’s the end of July – whoa, summer’s screaming by fast. I hope you’re having a fantastic one and staying cool wherever you are. See you in August!

Quote I’m Pondering:

“Stop overwhelming yourself with all you have to do, and trying to get it right. Get information. Read books, Get Help. Then Relax. You know more than you think.” ~ Melody Beattie, More Language of Letting Go

Powerful Mantras to Inspire: Shakti Gawain, Reflections in the Light

I am grounded and centered.

I can let go and trust because I have everything i need within.

Weekly Photos: Love watching Emma looking out into the backyard. We often times have deer roaming back there. This past week I finally made it out to the farmers market in town. Love all the fresh veggies. My favorite are the English cucumbers. And the peaches, nectarines, zucchini and more! Did You Know:

  • California accounts for 46% of the U.S. fruit and nut production and 62% of the national value of fruit and nut crops
  • California leads in fresh market vegetable production, accounting for 44% of the U.S. harvested area and 49% of the national production

Last pic – Early morning sunrise. A bit hazy with the heat – still makes for an interesting pic.

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