This technique allows you to get fresh content for your site without taking up a big amount of your time. It’s all about leveraging other peoples content. At the same time if you are guest posting on another blog you can repurpose a post or article from your archive. You are in front of a new audience so to them it will be a brand new post.
Guest posting shows that you are connected to other experts in your field and also helps build your credibility.
When you bring in a guest blogger you bring in new insights and points of view and this will often be enough to wake your readers up and move them to reply and interact with you. And if you can get one or two people who are fairly prominent in your field you can really hit a home run. Not only will your readership go up because they will promote their guest spot on your blog but your credibility level will go up.
So how do you find places to guest blog?
You probably already know people from events and networking that have blogs that would be appropriate. Or do a search and find a blog that is similar to your business niche.
Then call or email the blog owner and request permission to write a guest article. Be sure to send them a link to your website so they can easily review your site. If the blog owner agrees, make sure you can have one link to your website. The key though is to place your website link at the end of your article, preferably below your name, and not in the body of the article. And this alone will drive traffic to your site.
Of course if you like the blog you are requesting to guest on it would also make sense to offer that blogger a guest spot on your site as well. Then you have immediate fresh content for your blog.
I really love this technique and I have gotten my biggest bumps in traffic on my websites immediately after I have been a guest poster on other blogs. Just being a new entity creates a lot of curiosity and you will see a lot of people clicking your link to check you out.
So now you will have many people viewing your great content. You will grow your list and ultimately add new customers to your business!