• Clients & Customers,  Communication,  Entrepreneurs,  Goals,  Implementation,  Technology

    Anticipation keeps me….

    Yep and an oldie song for sure by Carly Simon that will forever remind me of the Heinz Ketchup commercial – An-tic–ip–aaaaa-tion keeps me waaaaaiiittting….” How about you? Of course, there’s more to anticipation than just this song… I want to share with you some potential mind-bending thoughts about anticipation. Let’s start with this question – How well have you anticipated your dream client/customer’s online experience on your website? This can be a challenging one to answer because if you’re like most of my clients, you create an online dream client/customer experience like what’s below. You create your lead generator optin to build your list of dream clients/customers. Create your thank…

  • Challenges,  Entrepreneurs,  Implementation,  Technology

    Does this ever happen to you?

    Sometimes I sit at my desk, staring at my three computer monitors, wondering if everyone who has a business online struggles with the same issues… Like today, I’m trying to stay on top of my “subscriber” email box, so it doesn’t get to 12k emails ever again. Thank goodness for my new assistant, who’s been helping me keep it around 300 or so unopened… Before you jump ahead in thinking that my “Subscriber” inbox is out of control and how do I answer emails, etc.… You need to know that this email box is for all the products, services, newsletters, and lists I buy or subscribe to. So when I’m writing…

  • Entrepreneurs,  Marketing,  Technology

    Drones, Organic vs. Natural, & a Secret Mac Trick

    This week I’m venturing into a smattering of cool things I’ve discovered that I thought it’d be fun to share with you. Plus, I really do love to share interesting things I’m learning, resources, or just some fun stuff. I learned about these three things from the three newsletters that I get in my inbox every day. I’ve talked about one of them already The Hustle . The other two are – Morning Brew and Stacked Marketer. I highly recommend them all. Check them out and see for yourself. Oh, and they are all free too! My favorite is The Hustle, though, cuz I can pick and choose my content…

  • copywriting,  Dog Marketing,  Marketing,  Productivity,  Technology

    Before Creating Something New – you have to do this…

    After my email about swipe files last week, I had several folks respond with some questions about how to capture screenshots.  Check out the P.S. to see a quick video I created to show you how to do it. Hope that helps! This week I wanted to share with you some specific ideas around how I believe we need to do a little disrupting in our industries. Let me explain – I’ve talked about Bernadette Jiwa several times in my past emails. (If you don’t recall them – no worries, check out the P.S. for a link to my reviews of her books.) I LOVE Bernadette and all the books…

  • Communication,  copywriting,  Entrepreneurs,  Marketing,  Productivity,  Technology

    Don’t Ever Create Any of Your Content From Scratch Again

    How many times a day, week, month or more, are you creating content for your business? It could be social medial content for posts, content for emails, blogs, write sales pages, optin pages, maybe notes or questions for podcast guests. Or maybe you need some scripts or templates for videos you’re going to create. Content, content, content is the name of the game in marketing. It’s always been content, now it’s really becoming a force to grow your business. Being successful in business, your marketing isn’t just about selling anymore. It’s about attracting, connecting, personalizing, and solving your customers’/clients’ problems. My favorite clients are the ones that have a ton…

  • Coaching,  Entrepreneurs,  Productivity,  Technology

    5 Must-Have Tools for Successful Entrepreneurs

    During these bizarre times of COVID-19, I started looking at all the tools I use that help me be more successful (and productive), it really only boiled down to 5. I thought it might be helpful to share them with you, especially because all these tools just happen to be tech tools. And a lot of us are now confined to working from home, with the exception of me, I’ve always worked from home since I own my own business. (And FYI – I’m a Mac person – former PC user.) And hopefully, you know some of these, if not all of them, and maybe even using some! 1) Evernote…

  • Blogging,  Clients & Customers,  Coaching,  Communication,  Entrepreneurs,  Implementation,  Marketing,  Survey Tips & Techniques,  Technology

    Commit to Your Plan to Create Success

    I was recently listening to a panel discussion made up of several well known marketing experts and one of the panelists said something that really jumped out at me. The panelist was Jay Conrad Levinson who is known as “The Father of Guerilla Marketing.”  He said that he believed “…a mediocre marketing program with commitment will always prove more profitable than a brilliant marketing program without commitment. Commitment makes it happen.” As soon as I heard that I knew he was right… but I was not really sure why.  So I thought about it for a while and came to a conclusion. Commitment is when you— Create a marketing program…

  • Blogging,  Coaching,  Communication,  Entrepreneurs,  Implementation,  Marketing,  Survey Tips & Techniques,  Technology,  Website

    Whose Shoes Are You Walking In?

    Your customers, (this includes those that have not bought anything from you but who have read your blog and subscribed to your newsletter or visited your website) look to you for help, motivation, advice, entertainment, and valuable information. To really do this effectively you have to walk in your customers shoes. Everyday I encounter businesses that really miss the mark on this. One way to really get this is to BE your customer.  Go to your website, cruise it like a potential customer, sign up for your optins. Even better, get your friends, colleagues, and those that work for you to do the same.  Have them document what they see…

  • Blogging,  Coaching,  Communication,  Entrepreneurs,  Implementation,  Marketing,  Technology

    Are You a Guest Blogger?

    Let’s take a step further and talk more about a terrific technique for developing content – it’s guest blogging on other sites and inviting guest bloggers to your site. This technique allows you to get fresh content for your site without taking up a big amount of your time. It’s all about leveraging other peoples content.  At the same time if you are guest posting on another blog you can repurpose a post or article from your archive.  You are in front of a new audience so to them it will be a brand new post. Guest posting shows that you are connected to other experts in your field and also…

  • Blogging,  Coaching,  Communication,  Entrepreneurs,  Implementation,  Marketing,  Product Launches,  Technology

    You created a blog… Now What?

    The beauty of blogs is that you don’t need to invest in software to maintain it. Blogs are maintained online and so you can access them anywhere and at any time, as long as you have an Internet connection. You just sign in to your blog account and you can create a post, edit post, change blog template, customize your blog and change blog settings easily. It is also very easy to add a lot of cool tools to your blog like an opt-in or subscription form so if you don’t already have a list it is a great way to start.  If you already have a list it’s also…

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