entrepreneur – Soulful Marketing Blog

February 10, 2020February 11, 2020

The Productivity Secret That Will Change Your Life

One of the things I’m constantly struggling with: my plate is incredibly full. I just have way TOO many things on that proverbial plate and it’s constantly weighing me down.

I’m a Marketing Implementer, I help people get things done, and here I am, revealing to you my own challenges with getting things done. Well, I’ve actually invested good money with experts to help me “organize” my office, my computer, and my life, as well as I got a new desk, bookshelves, and on an on. The interesting thing is after that expert gave me this “system” it wasn’t mine. So I had great difficulty in trying to use it and came across all sorts of obstacles that just reared their ugly heads a few weeks ago.

Before I tell you what happened, I actually would liken it to someone who’s trying to lose weight and just puts the weight back on—it’s because they’re not aligned somewhere with the process, or something just isn’t right.

Well that’s what I felt like, something with my new system just wasn’t jelling with me, it just wasn’t right. And unfortunately I didn’t really see that until the crap hit the fan last week and a few balls I was juggling just crashed—yikes—how did that happen?!

The cool thing is that I did ultimately find a solution, albeit painful to have to do so much learning—As Alex Mandossian has taught me—“You’re either winning or you’re learning!” No such thing as losing or making mistakes—my new lingo is “I’m learning.”

After the balls crashed last week, my wonderful client and mentor Alex Mandossian, pulled me aside and saw that I was obviously having some trouble. He got to the root of it very quickly and explained to me about the benefits of “The Ivy Lee 6.”

In the early 1900’s consultant Ivy Lee approached Charles Schwab, President of Bethlehem Steel (not the investment company) and asked what it’d be worth to him if he could raise the productivity of his managers by at least 20%. Schwab didn’t have an answer but was definitely interested. This is where the “Ivy Lee 6” comes into play. Ivy Lee taught him and his managers this proven technique.

Here’s THE productivity secret that will change your life:

Before you leave your office for the night, write down the 6 most important things to be done the next day and number them in order of importance. Prioritize.

Do the tasks from the most important to least important. I write these on index cards with the date at the top. So have the card on your desk for the next day, and once you’ve finished one, take a highlighter (I like green) and highlight through it so that’s your sign it’s complete. Any unfinished tasks are rolled over to the next day.

It may sound incredibly simple, yet for me it was amazingly effective. After my first week was done—oh my gosh, I had a stack of cards on my desks with lots of green on them. Just being able to visibly “see” what I’d done that week was psychologically empowering. I left my office Friday on a huge high.

The key is picking the 6 things that will give you the most results for the day, and write them down very clearly. For example— Don’t say— “Call several people to connect with them about our product launch.” This is better— “Call Susie to tell her about our product launch” or “Call 3 key people who will promote our product launch…”

Using the “Ivy Lee 6” also utilizes the power of prioritization and requires you to number your tasks in order of importance with your most important tasks done first.

Don’t wait, try this now— I know you will be amazed at how this works and leave me a comment and let me know how I can support you to be more productive.

And if you’ve made it all the way down here to the bottom, thanks for reading, and here’s a gift for you. I want to give you 60 minutes of my time for free, with my compliments. Maybe you’re:

Stuck in your business and not being able to increase your profits fast enough
Frustrated your launch didn’t go as well as you planned
In need of some help and guidance with your launch
Finally ready to create your online marketing funnel and don’t know where to turn
Searching simply for some strategic online marketing help, and hand-holding from an expert who’s got proven experience and helped thousands already….

Well, here’s the deal, you’re in the right place. I can help you! Just click here and check out how I can help you and schedule a free 60 minute call with me. I’d love to see how I can help you create the business you so deserve and helping you help thousands more people.

February 1, 2020February 11, 2020

The 3 Most Horrible Product Launch Mistakes Entrepreneurs Make and How You Can Avoid them!

Back in 2007 when I met Jeff Walker at his first ever PLF (Product Launch Formula) event in Denver, Colorado, I was amazed at what he’d done to make money with his products by turning his selling of them into a value added, value laden, fun and entertaining “event.” He actually created a product about these launch events and called it “Product Launch Formula.”

I’ve been doing tons of product launches for my clients since then, and I’ve amassed a ton of information on how to be successful with your launches. I’ve also amassed just as much info on what not to do so your launches don’t turn into flops and failures. So when I was trying to come up with a blog idea this week, the “aha” moment happened after I started working with several new clients this month on their product launches. And one of the biggest questions I get all the time, is “what can I do to make my launch a tremendous success so I can avoid making costly mistakes?” (If you don’t know what a product launch is and want to know more, simply click here)

Here they are – the three biggest product launch mistakes entrepreneurs make and what you can do to avoid them:

Not having a hook and story for your launch that grabs people – This is really huge and this is one that MANY people flub up. And of course, this is one of the things that does take more time than most people give it. If you want to have an incredibly successful launch, you can’t just throw it together. You have to brain storm with your team of people who are working with you on your launch to come up with an interesting story and hook to get them interested, intrigued and wanting to know more. Some examples: when Jeff did his product launch 2.0 launch a few years back his hook was “food stamps to six figures.” He highlighted one of his students who took PLF, saved his business AND turned it into a six figure business, using Jeff’s tactics. So you need to create something that speaks to your audience, speaks to the problems they’re having and create a hook and a story for your whole launch. (This is one of my favorite things I like to work on with my clients.)
Making your launch incredibly complicated – This is another thing that I’ve seen happen and blow up in people’s faces: making their launches WAY too complicated. They have way too much content and it overwhelms people in the launch. You need to streamline your content. In a launch it’s all about giving away great content on a smaller scale so your prospects can see and get into what you’re about. The danger is when you go overboard and give them too much information that they decide NOT to buy your product because they can’t even get through the information you gave them in your launch. So less is always more. Err on giving them the “what” – not the exactly “how” to do it. You don’t need to give them 5 videos at 60 minutes each; they won’t watch it, trust me. Cut them down, give them 3 videos of 20 minutes each. Or better yet, simplify even more and give them one video, one eReport and maybe a teleseminar. Mix it up, make it interesting. The more interesting the better.
Make yourself stand out, don’t be boring!
Not Sending Enough Emails – This is another one that I hear a lot! You don’t want to piss off your list and have them opt out because you’re sending too many emails. Well the way I look at it is it’s not the emails that they get tired of – it’s probably the messaging and information – or lack of it – that’s in there. Plus, I know it sounds weird, but I LOVE it when people opt out of my list. The reason is that these folks would never have bought from me anyway, so let’s make room for those that will. I only want people who like me and see value in what I bring to the table on my list. Let’s face it, I’m not naive enough to think that everyone will like me. It just won’t happen – and guess what, that’s ok! So you’re not your client, send out more emails. Just follow these guidelines when you send them and I promise you won’t have a lot of people opt out.
Bonus – Not having a product Launch Plan and trying to do it all yourself! Ok, so this one we all can relate to. The bottom line is when you’re doing a launch, you have to have a plan, or what I call a Product Launch Roadmap. You can’t fly a plane without controls or a map, so why try to do a product launch without one. And then, why try to do it all yourself? There are many people out there who can help you from Product Launch Managers like me, to great technical web people, to great virtual assistants. Get some help on your launch and hire the best people to work with you so you can create an amazingly successful product launch!

Hopefully these mistakes are helpful and these will help put your next product launch on the road to major success. Let me know if you have any questions, or how I can help you.

March 9, 2017February 11, 2020

5 Goals to Achieve This Year

If you’re up for it — I am going to push the envelope a little today and actually give you five goals to try to achieve by the end of the year.

Remember you are never going to know if you are capable of something if you don’t take that first step.

1. Go small

This may be a big one to start with but here goes-Downsize. Look at all aspects of your business whether that includes employees, vendors or service providers. If you find that there is a way for ONE provider to handle multiple jobs than cut back. This may sound strange but sometimes less is more when it comes to project management as well as financial costs.

2. Take Time to Invest Fully

Make this the year that you completely focus on not only getting to know your customers but also their specific needs. Once you make this commitment, find the best way to communicate. Whether that is through a blog, social media, QR codes, or even a weekly newsletter; find out which option works for them. There is no use in spending quality time and content on an area your customers do not even use.

3. Refresh your website

Take the time and really go through your website. Analyze and make notes as you look over what you have currently. Then, go on the Internet and find your biggest competitor. Look at their website and make notes on what things stand out the most. Once you do that, write a plan on what to change and a timeline to get it done.

4. Real Life Social Networking

Put some effort into networking by signing up for an industry conference or seeking out a local meet-up group. These are invaluable ways to develop relationships and share advice with fellow entrepreneurs and small business owners.

5. Put time for you on the calendar

It’s up to you to keep yourself motivated and inspired. Be sure to reward yourself for specific milestones like a big client win, meeting a tough deadline, or working “overtime” for multiple nights on end.

Sticking to all of these 5 goals is a lofty for anyone. Follow the tips that ring true for your situation, and adjust as needed. Do you have other goals for your business this year?

January 4, 2017March 7, 2017

Never Ever Cold Call Again to Get New Clients!

Something I learned over 6 years ago from “the Millionaire Maker” Dan Kennedy is that in order for you not to do cold calls, and to not be stressing out where your money will come from each month— you need to create a “lead generation funnel.”

I not only learned it from him, I shared the stage with him where he asked me to share the strategies I used to help grow my business and here are a few if them below,,,

What you need to pay real attention to is that After I did that, created and implemented those strategies… I never had to worry about getting any new clients or cold calling again. I basically created a system of how to get new leads… Here’s a sample of what I did—

Create a 1 page printed newsletter– I sent it out for free once a month to anyone who signed up for it online. I also gave it to folks I met in my travels to events.
Wrote a weekly blog and sent an email to my list
Sent at least one email a week to my list in addition to my blog email
Attended the same 3 conferences every year for 6 years (GKIC Info Summit, Superconference and Yanik Silver’s Underground)
Joined 2 mastermind where we met 3 – 4 times a year- got a bunch of business from there J

This is only 5 things, and there are so many more things you can do to keep your pipeline of new clients filled. I actually create a free report which you can download here-“The 7 Ways You Can Get New Clients in ANY Economy” no optin/email address needed- you get it here compliments of me.

The real key here is that whatever you decide to do you need to do it consistently, and don’t stop doing it, be committed to growing your list and putting your marketing on auto pilot by using an email auto responder, getting a VA to do a printed monthly newsletter for you and on an on… Stop making excuses and go get on the stick and create some systems to communicate with your list , grow it and never have to make another cold call again!

AND– Here’s a BONUS for you– Dan Kennedy just launched some great free training– check it out here– he shows you EXACTLY how to create your OWN “lead generation machine” funnel.

PLUS– FREE 60 Minute One On One Call with ME!

If you’ve made it all the way down here to the bottom, thanks for reading, and here’s a gift for you. I want to give you 60 minutes of my time for free, with my compliments. Maybe you’re:

Stuck in your business and not being able to increase your profits fast enough
Frustrated your launch didn’t go as well as you planned
In need of some help and guidance with your launch
Finally ready to create your online marketing funnel and don’t know where to turn
Searching simply for some strategic online marketing help, and hand-holding from an expert who’s got proven experience and helped thousands already….
problem or issue isn’t listed here… I know I can help….

Well, here’s the deal, you’re in the right place. I can help you! Just click here. I want to give you a FREE 60 minute call with me. I’d love to see how I can help you create the business you so deserve and helping you help thousands more people.

November 10, 2016November 11, 2016

We Got This! Inspiring Resources to Help With After the Election & Beyond

Wow, wow, wow, who knew the election of 2016 would go down as an infamous one in our nations’ history?! This won’t be a bashing of either side of the aisle, as I believe there’s much finger pointing going on already and it truly is not helping.

I’m writing this to share a how we totally got this and we need to use this to come together. Because I think this election serves something even bigger and greater. It’s a huge wake-up call that we can’t keep doing “business as usual” as a nation any longer. When you look back at our history, great change happened because of huge adversity and tragedy. We’re strong, and we’ve overcome so much. This may be more than a huge speed bump in the road, but I’m choosing to look at it as a terrific opportunity for all of us to come together.

Reality is, not much will change in the coming days and I have a feeling a certain business man will get an eye-opener realizing running a country is nothing like running a business. The change I think he’s anticipating will happen more like trying to turn around a 747, it will happen VERY slowly. And that’s why we have a ton of checks and balances in our democratic system.

But I digress, I don’t want this to be about politics, I want this to be about healing and how we can come together and create amazing, inspiring movements, be more compassionate, give back, pay it forward. We all have a choice because my belief is life is all about just 2 simple choices (Taking from my inspiration- Marianne Williamson’s Return to Love and The Course of Miracles.) Love or Fear. What do you choose?

I choose love and will choose it every time.

In keeping with choosing love, I have found several inspiring and enlightening articles and posts on Facebook about the election. I thought it’d be helpful to create a mini resources page where I’ve collected a lot of great stuff from FB and put it all on one page. And what we need to remember, is we have a long history in America of overcoming many adversities, so in true form– “We TOTALLY Got This!”

And thanks to Ellen & Instagram for some taco election humor–Some of us just don’t want to “taco bout it yet.” 😉 which is totally fine too.

Big love and hugs! I would love to hear from you. Please leave a comment and let me know your thoughts, or if you have some more inspiring articles or resources to link.

We Got This! Resources To Help With After the Election & Beyond:

Why we are grieving – This was a poignantly written open letter to why so many of us are grieving as a nation. It has nothing to do with politics or who won or loss, it just boils down to this: Check out John Pavlovitz’s blog on why we grieve.

LOVED Michael Moore’s “Morning After List” which has gone viral, you can check it out here: https://www.good.is/articles/moore-five-point-plan or on Facebook: https://www.facebook.com/mmflint/posts/10153913074756857

Healing with Marianne Williamson – Awesome video she posted on Facebook the day after the election, a must watch for inspiration!

Abraham-Hicks thinks its the best election ever– totally knows how to talk us off the ledge in times of trouble and with some humor as well- check it it out here

What This Means, How This Happened, What to do Now – this was a very insightful article from current affairs on the whole democratic and election process. I think it’s worth a read.

Thanking Hillary with a card – What a great idea – to send Hillary an old fashioned thank you card in the mail for all she’s done for this country. Let her know how she’s impacted you and how what she’s done truly does matter regardless of the outcome. Send cards to:

Hillary Clinton
Post Office Box 5256
New York, NY 10185-5256

And while you are at it, you could also send one to the Obamas too:

President & First Lady Obama
The White House
1600 Pennsylvania Avenue NW
Washington, DC 20500

For the lighter side of things- check out my friend John’s new map of the US, for those that want to secede 😉

And then there’s Samantha Bee’s Full Frontal – The morning after and how she broke the election.

And for those who just need a hug and a kiss– this is for you: (Me and my dog Emma)

August 26, 2015March 7, 2017

The Secret Mysteries of Entrepreneurship

This journey of entrepreneurship has been a fascinating 9 years. One with many amazing rides, bumps in the road, flies on the windshield, savory and also loving adventuress moments. I wouldn’t trade it for anything…

What I have discovered from this journey of the past 3 years, are some amazing entrepreneurial secrets that I wanted to share with you. It all started after my father passed away and the spiral upward and downward consumed me. From ending a 12 year relationship and being single again. To Finally realizing I was no longer being served by living in the northeast any longer. I was not and never will be a Jersey Girl. I’m from the south, New Orleans to be exact. After 26 years of living as a northerner, it was time to get back to my roots.

Secret #1 – Find “your spot!” The place that you live that totally inspires, gives you energy and that you just love. And either move their or rent/buy a vacation home there.

Along my journey, I made that decision to find my spot. So I picked up everything (including my business), and moved to Richmond, VA. That was back in October, 2014. It’s a much simpler, slower and richer life here. So much culture, terrific food, lots of parking and the people are just so open, honest and happy. They’re not on some fast past craziness that is the northeast, in my experience. Even the driving is nicer and more civil. I can actually drive and not have someone cutting me off, cursing me or being a crazy aggressive driver. (Oh and car insurance is even cheaper! Can you imagine? I’m saving over $800 living here.)

Secret #2 – What’s holding you back from making that big move? Is it all just in your head?

Mine was, there was totally nothing standing in my way from moving. All my clients were all over the world. I could essentially live anywhere.

It was the best move I’ve ever made. My business is flourishing because I want it to, not because I have to make a certain amount of money to feed the fast-paced keep up with the Jone’s model.

Secret #3- Your business can evolve and just as you do. You don’t have to keep doing what you’re doing unless of course you love. Try growing and expanding with your experiences.

I’m happy to say, after working as Marketing Implementer, for the past several years, things are shifting in my business. These are still my 4 areas of how I help entrepreneurs:

Creating online marketing funnels
Managing Product launches
Creating new products
Marketing Coach

The big difference, is I’m now focused specifically on working with folks in the health, wellness and healing areas. This is my passion, and what’s kept me sane these past years with all the changes of my life, losing a parent, ending a long term relationship, and being injured. (Sprained both ankles last year, thank goodness not at the same time! And I dislocated my wrist and was in a cast for 2 months.) All took it’s healthy toll on my psyche and on my performance.

By immersing myself in the health and wellness arena, by doing yoga, working with an amazing energy medicine practitioner- Lara Riggio, and an energy healer – Stephanie Dalfonzo, and having a body worker who does Jin Shin Jytsu, I’ve totally been able to transform this next stage of my life. I don’t just get to experience this, I get to help THE Folks who can help thousands more experience it too!

My mission is to help folks in the health, wellness and healing areas reach hundreds and even thousands more people who need their services.

Here’s my new website- go check it out! SoulfulVisionMarketing I’d love to be able to help and support you in your business. Even if you’re not in the health, wellness, or healing areas, I’m happy to connect and help you however I can. I’ve been in business long enough to know that a rising tide floats all boats. We’re all on this journey together. Let’s make a fun and adventuress ride – TOGETHER!

PLUS– FREE 60 Minute One On One Call with ME!

If you’ve made it all the way down here to the bottom, thanks for reading, and here’s a gift for you. I want to give you 60 minutes of my time for free, with my compliments. Maybe you’re:

Stuck in your business and not being able to increase your profits fast enough
Frustrated your launch didn’t go as well as you planned
In need of some help and guidance with your launch
Finally ready to create your online marketing funnel and don’t know where to turn
Searching simply for some strategic online marketing help, and hand-holding from an expert who’s got proven experience and helped thousands already….
problem or issue isn’t listed here… I know I can help….

October 17, 2013

The Simplest Secret to Getting More Clients/Customers (AKA More conversions :-)

Being in marketing for what feels like a lifetime, the ONE things all my clients struggle with is how do they get more new clients/customers? And– how do they get more people to convert on their websites and get into their marketing funnel? I’d like to tell you that the REAL answer is incredibly sophisticated and complicated. But, it’s really not, it really IS simple, what I’m about to reveal to you. And you have to understand that this is not rocket science and it’s something you probably already know. ..

The SECRET to getting more Clients/Customers- is you HAVE to BUILD a RELATIONSHIP with them FIRST– BEFORE you ask them to buy from you- that’s it. And the age old example that always hits home is you wouldn’t ask someone to marry you on the first date, so why are you doing that with your marketing? When you get them into your funnel, don not immediately ask them for money. Date them, send them emails filled with value, build their trust, give them interesting tips, strategies and information that they can use right away in their business, their lives. And honestly after you’ve sent them 7 to 10 emails THEN ask them to buy something from you- and not anything really big either. And often times I will tell my clients to start by putting the sale in the P.S.– not even in the body of the email. (Actually this is a terrific strategy missed by many people- not using their P.S.- many people read that first BEFORE even reading the body of the email!)

Once you get this concept, then we can plus it up– look into your so-called “war chest” and find some cool things you can give away to them to build their trust and a relationship with them. Next, be a REAL person to them– don’t just give them valuable information, tell them about yourself, give them an entertaining story about your kids, your partner, your dog, the trip you just took– CONNECT with them on another level– again it’s about building a relationship with them. And also encourage them to connect with you on social media where you can then connect with them and build your relationship even further.

Some specific takeaways for building a relationship with your prospects to turn them into clients:

1) Core- Build a relationship with them

2) Entertain them with good stories, antidotes, inspiring quotes, funny pictures, etc.

3) Reveal things about yourself- really connect with them- be personal- talk to them one on one like you’re having coffee with them

4) Give them valuable content they can take and use right away

5) Don’t try to sell them anything until you’ve done the first 3 well- so after about 7 to 10 emails or so

6) Treat your prospects, clients/Customers as you would like to be treated

7) Communicate with them on a regular basis- at least ONCE a week, if not more

8) Covet thefolks on your list and keep doing the above and you will have them investing in your business AND you will have clients/customers for life

As I said, it REALLY is that simple to get new clients/customers- just focus on BUILDING a relationship with them. Trust me, it really does work, and let me know how you do– I’m here to help! 🙂

May 30, 2013

It all Boils Down to Courage- Do You Have What it Takes?

One of my favorite quotes is “Fall down 7 times, get up 8” by Buddha. It’s such a subtle quote and so much where I’ve been these past 8 months. I can’t believe I haven’t written since October of last year! Or maybe I can after I tell you all I’ve been going through—and it really does “all boil down to courage…”

Have you ever had the rug pulled out from under you? Like really pulled hard and you land smack on your rear end in shock of what just happened. Well that’s what happened to me… My relationship of 12 years ended back in September of 2012, and that was the beginning of the rug pulling. Then we sold the house in February, and I had to move out and find a place to live, and then I was just simply exhausted from it all. I had no energy left to work, so I decided to leave the job I was in… I so just needed to take some time off to get my energy back and just simply take care of me—so that’s what I did. March 8 I quit the job and took some time just for me. It had been SOOO long that I took any time for myself, I had no idea what to do. The good news is it didn’t take me long to figure it out. I traveled to Big Sur and did an amazing workshop at the Esalen Institute on Callings- How to figure out what you really want to do with your life, lead by the inspiring Gregg Levoy. It was life changing, and I traveled to be my family and hiked a ton with my dog and read, and read and read- the library was my “go to” place. (Some of the books I read- Broken Open by Elizabeth Lesser, When the Heart Waits by Sue Monk Kidd, Wishes Fulfilled by Wayne Dyer, Soul Money by Lynn Twist and Sacred Contracts by Carolyn Myss.)

So why am I tell you all of this— there are a few reasons— one, I wanted to share with you why I was absent from my blog, and two, the real reason is I want to inspire you to check in with yourself- to inject you with some courage to look and I mean really look hard at your life, your work, your relationships, your spirituality- Are you fulfilled? Are you happy? Is something missing? Does something need to change?

Do you have what it takes to really give a hard look at your life and have the courage to make the changes you need to live a more fulfilled life?

I know it’s not easy, take it from me, it’s REALLY hard. However, I had a really amazing support system I put into place to help me with all of these changes that happened in my life. I had an inspiring and gifted therapist, a wonderful coach, and so many supportive friends. There’s no way I could have made it these past 9 months without them and I’m forever grateful.

So don’t wait until it’s too late, take a good look at your life and make some changes for the better. We all deserve to live a wonderfully, supportive, happy and inspiring life, filled with people who love, care and support us.

September 13, 2012March 7, 2017

5 Steps to Daring Greatly and Living Authentically

I was totally shocked when I realized I hadn’t written in my blog since July—yikes! I thought for sure I had written something in August— nope! So I thought this post would be PERFECT to get me back on track. It’s interesting how life throws these curve balls at you and even more interesting how you respond. One thing I know for sure is that life is ALL about CHANGE—you have to simply just expect it and realize you absolutely have NO CONTROL What we need to do is simply prepare ourselves well with riding the waves… And that’s how this post came to be… the 5 Steps to Daring Greatly and Living Authentically…

It’s funny how things happen—because I certainly don’t believe in coincidences… The whole month of July I was away traveling— only home for 5 days, and they weren’t even consecutive days! And on my last trip working a very stressful 8 day event a friend showed me a TED (Technology, Entertainment and Design) video by Brene Brown— it was so PERFECT—I laughed out loud and even dare I say—cried too… And that’s where this title of my article came from—Brene Brown who just wrote another book called Daring Greatly, How the Courage to Be Vulnerable Transforms the Way We Live, Love, Parent, and Lead

I was lucky enough to be in the audience to see Brene on the new Katie Couric Show which is premiering this week. Her focus is on how we can be vulnerable and how this will transform us. Her background is a researcher and she’s a professor at the University of Houston Graduate College for Social Work School. She’s spent years studying, shame, and vulnerability. She tells her story in the TED video, so check it out I won’t bore you with it here… She also did a follow-up TED talk which was equally inspiring and funny too. Her video is in the top 10 most watched video on TED.

What was even cooler is I was there because a good friend works on the show and surprised me by bringing me backstage to meet her. She was so gracious and as wonderful in person as on the show. They gave us all a copy of her new book, which I had her sign for me and I took a photo with her as well… This was an inspiring experience for me, one that I will always treasure. I connected with her because she’s so left brained like me- we just want strategies and tools, we don’t want to have to deal with emotions, feelings and being vulnerable- yikes… As an aside—If you catch the episode of Brene, you will see yours truly for my 15 seconds of fame in the show- They did a man on the street and asked me a question—I had to answer the question- I feel vulnerable when…. So check out the show to see more…

Well guess what, this is the key to living a full and joyful life, not numbing or stuffing my feelings, but giving them space. In fact I started rereading some terrific books by Pema Chodron, Start Where You Are, The Places that Scare You and When Things Fall Apart. All of her books are about being present, meditating and feeling and being with your emotions, but not letting them run your life…

So here in lies the real core message— these are the 5 things I learned from Brene on Daring Greatly and these are the things I’m striving for in my life so I can live it more fully, not matter what challenges I’m facing or going through…

1) Overcoming Self-doubt

2) Being more Authentic

3) Practicing Self-Compassion

4) Finding More Gratitude and Joy everyday

5) Nurturing creativity, play and rest

If you can work on mastering one or two of these, you will live a much more joyful and full life. Of course mastering more than one, would be ideal. But you don’t have to be that ambitious, just take one step forward and tackle one of these today and let me know how you do!

PLUS– FREE 60 Minute One On One Call with ME!

If you’ve made it all the way down here to the bottom, thanks for reading, and here’s a gift for you. I want to give you 60 minutes of my time for free, with my compliments. Maybe you’re:

Stuck in your business and not being able to increase your profits fast enough
Frustrated your launch didn’t go as well as you planned
In need of some help and guidance with your launch
Finally ready to create your online marketing funnel and don’t know where to turn
Searching simply for some strategic online marketing help, and hand-holding from an expert who’s got proven experience and helped thousands already….
problem or issue isn’t listed here… I know I can help….

June 29, 2012

The Real “How” to Create Your Own Info Products

One of the things I’ve discovered is that there’s tons and I mean tons of information out there on how to create products and how to market them… Yet, the one thing I saw that was missing was something that was really clear and simple about “how” to do it…

So I came up with some basic principles that will help folks on how to do it—

You have to survey your audience and find out what they want and how to they want it delivered and howto ot price it, which you can get that info from this blog— http://marketingimplementer.wordpress.com/2012/06/14/first-steps-you-must-take-to-creating-your-information-products
Once you know which product to create- then you need to do research and find out about your competition- you can search on Google or go on Amazon.com and look up books with similar information and research their table of contents.
Create your course outline with all the information you want to include in its, at this point you could do another survey, or send one out with this info to get some answers from the folks who will buy from you
Decide how you will publish it—will it be an online course or a printed course, or will you create one from a webinar or teleseminar- lots of decisions here. Don’t forget to ask questions about this to your list.
Add Bonuses- don’t forget bonuses are good and often times sell your product for you
Increase your stick rate—do this by adding a quick start guide to all your products

This gives you a quick and easy way to start you off on creating your next product. Follow these steps and I know you will be incredibly successful. Don’t forget to ask some questions to your list- because you always want to give them EXACTLY what they want.