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The Real Lesson Behind “Faster Horses” (And What It Means for You)
Core Article: The Real Lesson Behind “Faster Horses” (And What It Means for You) Paragraph I’m Pondering: “When you try to be the same as everyone else…” Powerful Affirmations to Inspire: “I am building a legacy of impact…” Book Review: Outrageous Openness: Letting The Divine Take The Lead by Tosha Silver Cool Stuff: The history of Taylor Swift explained, in case you were curious… AI Info & Resources: Just how good is AI getting? Hmmmm. The Real Lesson Behind “Faster Horses” (And What It Means for You) Have you ever heard this Henry Ford quote?“If I had asked people what they wanted, they would have said faster horses.” It’s one…
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Let’s Talk about the “B” word…
Core Article: Let’s Talk about the “B” word… Paragraph I’m Pondering: “I say no to things that don’t contribute to my growth.” Powerful Affirmations to Inspire: “I am worthy of all the riches…” Book Review: Dream Big by Bob Goff Cool Stuff: “The Dumbest Things Entrepreneurs Do…” AI Info & Resources: The Top 10 AI Entrepreneurs to Follow. Let’s Talk about the “B” word… I think it’s time we had a little chat about the “B” word. No, not that “B.” This one has been talked about so much I’m almost tired of hearing it. When I took Mel Robbins’ six-month course, she had an interesting take on it, and…
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Challenges, Clients & Customers, Coaching, Communication, copywriting, Entrepreneurs, Marketing, Taking risks
How Your Life Story Connects to Those You Serve
Core Article: How Your Life Story Connects to Those You Serve Paragraph I’m Pondering: “It’s time to embrace and let go of not knowing what will happen next…” Powerful Affirmations to Inspire: “My business is a reflection of my passion…” Book Review: When The Heart Waits by Sue Monk Kidd Cool Stuff: See how these entrepreneurs created success by following their passion. AI Info & Resources: Curious about how AI is impacting us entrepreneurs? How Your Life Story Connects to Those You Serve When you think about marketing, the focus often turns to understanding your clients—their challenges, hopes, and dreams. Yet, there’s a part of that process that most people…
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Halloween Scares & Election Flares: A Spooky Comparison
Core Article: Halloween Scares & Election Flares: A Spooky Comparison Paragraph I’m Pondering: “Whenever life gets overwhelming, go…” Powerful Affirmations to Inspire: “By staying present and grounded, I…” Book Review: 10 Ways to Stay Creative in Good Times and Bad by Austin Kleon Cool Stuff: Interested in creepy unsolved mysteries? AI Info & Resources: These “Awful AIs are doing some scary stuff. Halloween Scares & Election Flares: A Spooky Comparison Ok, I’m gonna go there in today’s email. I know, I know, I really tried to keep this at bay, and well, I just can’t ignore these two things… I’m not gonna make an assumption you’re voting for who I…
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Unraveling the Mystery of Being “You”—Whaaat?
Core Article: Unraveling the Mystery of Being “You”—Whaaat? Paragraph I’m Pondering:“… there slowly grew and ripened the knowledge of what wisdom…” Powerful Affirmations to Inspire: “I trust my intuition and inner wisdom to guide me…” Book Review: Siddartha by Herman Hesse Cool Stuff: “If you ever want to go back in time to…” AI Info & Resources: In-depth knowledge of these core AI tools Unraveling the Mystery of Being “You”—Whaaat? You’ve probably heard this cringy-worthy catchphrase more than once in your lifetime: “Just be you,” or another version,” Be uniquely you,” which honestly sounds a bit too PDish for me. (Personal development). Besides that, what in the heck does that really…
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Why These Sales Tactics Don’t Work Anymore. And What to Do Instead.
Core Article: Why These Sales Tactics Don’t Work Anymore. And What to Do Instead. Paragraph I’m Pondering: “Around me, Jackie may have felt more like she…” Powerful Affirmations to Inspire: “My creativity knows no bounds…” Book Review: Touched by The Sun, by Carly Simon Cool Stuff: How connecting with nature improves our mental health! AI Info & Resources: If you do a lot of research, then you gotta check this out. Why These Sales Tactics Don’t Work Anymore. And What to Do Instead. Have you ever thought about how some things just don’t stand the test of time? Like, remember the old food pyramid? Or those cigarette ads with smiling…
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Scarcity and Urgency in Marketing: A Frog’s Tale
Core Article: Scarcity and Urgency in Marketing: A Frog’s Tale Paragraph I’m Pondering: “People pay for intangible value…” Powerful Affirmations to Inspire: “I manage my finances with…” Quick Update: Fire relief, heavy sigh. Cool Stuff: This is def cool – check out the inside of a Condor egg! AI Info & Resources: Interested in learning more about different AI’s – this tool can help. Scarcity and Urgency in Marketing: A Frog’s Tale I’m gonna tell you a bit of a wacky tale that has some valuable marketing lessons, albeit a bit out there. What you need to know upfront is that this was actually an animated short film: One Froggy…
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Discover the Storytelling Frameworks to Soulful Marketing Success
Core Article: Discover the Storytelling Frameworks to Soulful Marketing Success Paragraph I’m Pondering: “Win the internal battle first – Olympic Athletes.” Powerful Affirmations to Inspire: “I listen with empathy…” Book Review: Story Driven by Bernadette Jiwa Cool Stuff: The 25 most interesting archaeological finds on the planet. AI Info & Resources: How AI is being used at the Olympics. Discover the Storytelling Frameworks to Soulful Marketing Success I’ve been in marketing for 18 years. One of the things I did that I’ve never regretted is focusing my skills only on three areas: Copywriting, Online Launches, and Dream Client Journeys. Focusing on these three areas helped me choose the right books…
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Is Your Communication Style Helping or Hurting Your Business?
Core Article: Is Your Communication Style Helping or Hurting Your Business?” Paragraph I’m Pondering: Superheroes are not that different from you and me. Powerful Affirmations to Inspire: You radiate health and wellness… Book Review: Did you check out Reversing Alzheimer’s? Cool Stuff: How to boost your memory and reduce stress. AI Info & Resources: Want to spice up your menu choices at home? Check out this AI… Is Your Communication Style Helping or Hurting Your Business Six weeks ago, I began working with a client I’ve known for 18 years. Since our last project, his business has grown significantly and become much more high-tech. They brought on an operations person…
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How AI Taught Me an Upgraded Way to Communicate
This Week’s Soulful Marketing eNewsletter Highlights: Core Article: What AI Taught Me About Communication Paragraph I’m Pondering: Don’t Feed The Monkey Mind Powerful Affirmations to Inspire: I am resilient and adaptable! Book Review: Mindset: The New Psychology of Success: How We Can Learn to Fulfill Our Potential by Carol Dweck Cool Stuff: Making leather alternatives out of apple pulp. AI Info & Resources: How the iPhone uses more AI powered tools than Samsung What AI Taught Me About Communication These past two weeks have been fascinating when it comes to how people are using AI in their business. I just started working with a new client and their Director of Operations floored me with…
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Why Most Marketing Fails – And How to Break Through the Noise
This Week’s Soulful Marketing eNewsletter Highlights: Core Article: Why Most Marketing Fails – And How to Break Through the Noise Scavenger Hunt: Penny for your thoughts? Paragraph I’m Pondering: It’s time for a change—a change to how we market. Powerful Affirmations to Inspire: You are worthy! Book Review: Secrets of The Millionaire Mind by T. Harv Eker Cool Stuff: Check out this map showing the population density of North America. AI Info & Resources: This is a bit creepy – an AI that can look and talk like you. Why Most Marketing Fails – And How to Break Through the Noise Earlier this week, I received an email from someone looking for help with marketing their…
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What do plane crashes, oxygen masks, and communication all have in common?
This Week’s Highlights: Core Article: “The oxygen mask and the surprising cause of plane crashes” Paragraph I’m Pondering: The greatest problem of communication. Powerful Affirmations to Inspire: Focusing on your work and your life. Book Review: When The Heart Waits: Spiritual Direction For Life’s Sacred Questions, by Sue Monk Kidd Cool Stuff: Interesting strategy to relieve anger. AI Info & Resources: Tired of writing emails? Let this AI help. 🙂 The oxygen mask and the surprising cause of plane crashes You know when you’re flying, and they always tell you to put on your oxygen mask first in the event of an emergency? Well, there’s something else that goes on behind the…
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AI - ChatGPT, Attitude, Clients & Customers, Coaching, Communication, copywriting, Entrepreneurs, Marketing
The Ripple Affect
Have you ever had a seemingly small interaction that simply left an impact on you? A few weeks ago, at the United Club in the San Francisco airport, I ran into the chef who creates the recipes for the club’s food. Despite being in a hurry, I took a moment to share with him how much I liked their new breakfast spread of cold-soaked oatmeal with fresh fruit and other healthier alternatives. His face lit up, and we had this wonderful connection over a shared love of cold-soaked oatmeal. Then he shared his favorite cold oatmeal recipes (if I wanted to try them at home) and how he likes to…
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In a world of algorithms, hashtags, and followers…
So many things have been swirling through my head since I got back from our trip to Jackson, WY. Being away and realizing my age (as referenced after our snowmobile tour when I was so tired afterward that Alice and I barely made it through my birthday dinner!) has stirred a lot up from my past and things I’d forgotten… After I got home, I spent the holiday weekend going through some of my old writing and photos in hopes of inspiring me to organize. What I found interesting was how many quotes I had collected over the years. And this was before personal computers, so I either wrote them…
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Authentic Curiosity & The Beginner’s Mind: Embracing A Soulful Marketing Approach
I want to share with you something that’s more than just a concept. It’s a transformative approach in the marketing world – it’s about embracing authentic curiosity and the beginner’s mind, especially when it comes to Soulful Marketing. This is about diving into what makes your marketing genuinely resonate and connect with your dream clients on a deeper level. Have you ever attended a workshop or event, and the speaker got up there and started talking about a topic, and your mind immediately shut down and didn’t pay attention to the rest of the presentation? This used to happen to me. The more experience I accrued in marketing, my mind…
