Here’s the 1 Thing That Will Help You Get More Clients…

Searching for the magic bullet can sometimes be an elusive struggle. However, I think I’ve found just 1 thing above all others that I’ve done in my business that’s helped me create an endless stream of new clients. I know because I’ve used it over and over again and guess what – it works!

So what is it?  It’s sending out a PRINTED newsletter every month to my clients, prospects and colleagues. I’ve been doing it for the past 4 years and it’s the one thing that over and over again has proved its worth in getting many new clients.

The key here is that I’m connecting and communicating with my people on my list on a REGULAR basis; this is huge.  They see me every month and know what I’m up to, because in these economic times the old adage of “out of sight, out of mind” is SO true.  And creating your own monthly newsletter doesn’t have to be very sophisticated. In fact, my newsletter is only 1 sheet of paper, printed on the back and the front, that’s it.  Honestly, the big thing for my list is that I print and mail it each month. Let’s face it – we don’t get a lot of mail anymore, so when my newsletter arrives they read it! Go figure… Not sure email newsletters get the same open rate as my print one. Maybe. 🙂

So here are some big tips for you when you get started and put your newsletter together:

  1. Send it out consistently EVERY month and even on the same date.  This is really big – consistency is huge. If you stop sending it or aren’t committed to doing it monthly, then my advice is just don’t do it.  You will hurt yourself in the long run if you come out with it every once in a while; when it’s not consistent, it creates mistrust.  So I need to reveal something big and get it out on the table right now — YES, I’ve done this very thing. And I’m not proud to say it, but I am honest. I’ve done my newsletter now for the past 4 years and never missed a month until August of this year. I had so much going on and was out of town almost the whole month, so I decided to take a break. Well, then what happened next was I had some major life events in September (Those I’ll reveal and talk about in my October newsletter, so if you’re not on my list, you can sign up here) and I never got my newsletter out in September. I was trying to make it happen, but it’s October. So now I’m getting back on track for October.
  2. Make it personal – This is also huge – to connect with your audience. So write in the first person like you’re having a cup of coffee with them.  Don’t be afraid to reveal some personal things about you, like if you have an animal, a child, husband, partner, what your hobbies are, etc.  The whole purpose is to CONNECT with your people who are reading it.
  3. Be entertaining – Don’t be afraid to be entertaining and fun. Throw in some interesting photos of your family vacation, or your dog, or your favorite quote.  People love to be entertained and have fun!
  4. Give something of value – Reveal some great tips, ideas, things that have helped you and maybe even how you’ve helped others.  Give them something they can take home and use in their business, their life… and don’t be afraid of giving too much.
  5. Promote something in it, but covertly – don’t bang them over the head with it.  This is something many people forget to do, OR they just overdo it!  So balance is key here. Yes, you can promote something, but maybe make it an insert, or put it on the back in a corner box. Don’t make you selling something the core part of your newsletter. Connect with them first, then sell them something.

I’ve done all of these and it totally works.  By having something that goes to my clients and prospects each month, I’m in constant communication with them. Plus I do send out a weekly email with a blog too, which helps. So a combination of things always works and I would recommend doing more than ONE thing. However, I know for some people just doing 1 thing is all they can get a grasp on for now.  So just do ONE thing…

So take a risk, create a newsletter and if you don’t have a list, just start with your 25 people in your contact list today, and it will totally grow over time. That’s what I did, and I have a ton more people I’m sending my newsletter to than my original 50 people.

And don’t forget – if you want an example of a newsletter (because I have to admit, I’m not fond of recreating the wheel) sign up for mine and it will give you some insight into how to create one. I mean after all, Dan Kennedy gave my newsletter a huge thumbs up, so I must be doing something right!

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Quick Refresher on Setting Your Goals for 2010

I love the first few weeks of January. The weather outside is cold and somewhat frightful. The days are short and the trees are bare. The holidays are over and it’s time to start planning another amazing prosperous year. A time to think about the whole year ahead of us!  What are your plans for 2010?

The sky is the limit for the year.  The real fun is realizing that and figuring out your goals, writing them down and then working on creating a plan to match those goals for the year.  Do you know that most people get tripped up because they short change themselves and don’t think big enough.  The other thing people do is keep their goals in their head and never write them down.  The majority of unhappiness and failures in business is directly linked to not being able to clearly decide what needs to be done in your business.  Most businesses move slowly and cautiously and without a clear destination.

When you have goals, it’s like having a road map for the year, a plan you can stick to.   The trick is really taking a pen or a keyboard and writing your goals down.  And also realizing your goals can be somewhat fluid and change depending upon what’s happening in your life at the moment.

I’ve written several things about goals before.  Here’s a quick refresher:

Your goals need to be:

1)      Written in a positive way

2)      Measurable and concrete (in terms of outcome, like dollars, units, etc.)

3)      Challenging but not impossible to achieve

4)      Timely and easily be able to measure your success

Also, some other ideas, if your goals are too big, consider writing some smaller ones so your big goal can be more achievable.

I have huge lofty goals for myself and my business this year.  My big goal I’ll share with you is creating my first information product and selling it to create some passive income. My first product I’m creating is called Check out my site to get my free report.  The focus is how businesses can take total advantage of using surveys to get all the information they ever wanted about their customers, services and products.

I’ve talked about this a little bit in my printed newsletter (If you’re not getting my printed newsletter mailed to you, please click here, I’ll send it to you via snail mail for free if you’re in the US.) I want to expand my business, not just by adding new clients, but by creating another business of products that can sell while I sleep.  I’ll be writing much more about this in the coming months.

Another goal of mine is to do one thing every day that scares me (taken from my favorite Eleanor Roosevelt quote) and it’s been working so far.  Had some returns to do over the holidays and I stuck to my guns to get my full credit.  (Sometimes it’s the little victories that add up and feel so good.)  So when setting your goals, don’t forget to focus on more than just your business, there’s also spiritual, family, mental health and physical goals you can set for yourself in 2010.  For more about goal setting check out my December newsletter.

It is time to dream big! And dream with a huge positive attitude. If you need some help, or motivations,  I do Marketing Road Maps for clients all the time where we map out the goals for their business. I reach in and find out where their hidden money is and how we can get some money now.

So, don’t wait, reach for the stars, stretch yourself and your business. Grab your wildest dream and say this is possible this year and set your goals, make your plans and make it all happen!

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