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Finally, a Third Way To Market—It’s Not Just A Method, It’s A Movement To Authentically Attract Your Dream Clients Without Selling Your Soul

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    The “Oprah Factor” and how you can create your own “ X Factor”

    June 1, 2011 / 2 Comments

    In last week’s blog post I shared with you how Meredith and I were so very fortunate enough to attend a taping of one of Oprah Winfrey’s last shows. (Here’s the link: Are you giving your customers/clients and Oprah experience?) It was so exciting to be a part of that experience. I also talked last week about why Oprah is so phenomenally successful and popular.  It is because she focuses on giving her audience what they want.  She goes out of her way to create an experience that will get her audience excited and make them feel good. Oprah as an entrepreneur is worth billions and she continues to operate…

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    Shannon McCaffery
  • Coaching,  Entrepreneurs,  Implementation,  Marketing,  Survey Tips & Techniques

    Are you giving your clients/customers an Oprah Experience?

    May 20, 2011 / 1 Comment

    I’ve always wanted to be in the audience for the Oprah show, but it just was never the right time.  In fact, I’ve been in the audience for a lot of shows since I live so close to New York City. I saw Phil Donahue way back in the day, and he even posed for a photo with me and my mom who of course asked a question and was on camera!  I’ve seen David Letterman (when he was at NBC), Rosie O’Donnell Show, Saturday Night Live (when Ellen Degeneres was the host), Ellen Degeneres Show (when I was out in LA celebrating my 40th birthday), Tyra Banks, Jane Pauley…

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    Shannon McCaffery
  • Coaching,  Implementation,  Marketing,  Survey Tips & Techniques

    Selling Out Your Events By ASKING Your Prospects What They Want

    April 29, 2011 / No Comments

    It’s almost May and I’ve already attended 7 events in 2011 and all of these events had a healthy number of people in attendance. One thing surprised me though— none of these events used this one  strategy that can totally capitalize on filling your event AND also help you plan your event, speakers, activities, etc. This strategy is so simple, it’s basically creating a survey and sending it out to everyone who’s registered for the event.  I just did this for Alex Mandossian and we found out some terrific insightful information that we wouldn’t have known without asking these pertinent questions. Plus the answers we received will go a long…

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    Shannon McCaffery
  • Coaching,  Communication,  Entrepreneurs,  Implementation

    Oprah’s Not the Only One Who Can Have Fun While Working…

    April 15, 2011 / 1 Comment

    It’s true you know, Oprah’s not the only one who can have fun while working.  You can too!  Yes, I know, I know, it wouldn’t be called work if it was fun and all the other dreary sayings.  Listen, you have a choice when it comes to work.  The choice is in your attitude and how you view it.  Yes, for some work is simply the thing we dread that we must do in order to make money, pay the bills and live. Sounds dreary and boring yet as I said earlier, it can be fun, it’s your choice.  In my last blog, which I got a ton of great…

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    Shannon McCaffery
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