• Clients & Customers,  copywriting,  Entrepreneurs,  Marketing

    Understanding This One Concept Could Change the Way You Do Your Marketing…(Part 2)

    I had this feeling wash over me this morning while I was writing this post… It was of wonderment and even hilarity about all the idea lightbulbs going off in my brain. The more I read and study about marketing and copy. The more my understanding grows deeper. Earlier, I’d had my head buried in a couple of books – E5 Method by Todd Brown and The Story Factor by Annette Simmons. As I was pondering the many popcorn thoughts running through my brain while I was trying to write, it stopped on this thought of a long-overused metaphor my therapist back in the day used to tell me… This moment felt like that – whenever I’d have a…