• Clients & Customers,  Communication,  Entrepreneurs,  Goals,  Implementation,  Technology

    Anticipation keeps me….

    Yep and an oldie song for sure by Carly Simon that will forever remind me of the Heinz Ketchup commercial – An-tic–ip–aaaaa-tion keeps me waaaaaiiittting….” How about you? Of course, there’s more to anticipation than just this song… I want to share with you some potential mind-bending thoughts about anticipation. Let’s start with this question – How well have you anticipated your dream client/customer’s online experience on your website? This can be a challenging one to answer because if you’re like most of my clients, you create an online dream client/customer experience like what’s below. You create your lead generator optin to build your list of dream clients/customers. Create your thank…

  • Alchemy,  Challenges,  Clients & Customers,  Coaching,  Goals,  Implementation,  Outcome,  Overcoming Obstacles,  Product Creation,  Taking risks

    What kind of help do you give your clients or colleagues?

    Have you ever worked with a client who had some specific things they wanted you to help them with and you weren’t sure these things would work? What did you do? 1. Did you go along with them and give them advice and simply do the work they wanted? 2. Or did you tell them their plan had some flaws and wasn’t as good as it could be, and you proposed to help them come up with an even better plan? Seth Godin recently mentioned this kind of help in his blog. The second option is actually rarer – and in fact, more useful. Plus, it’s a bit harder to do. You have…

  • Clients & Customers,  Coaching,  Entrepreneurs,  Implementation,  Marketing,  Motivation

    Busting the Magic Bullet Myth

    I don’t usually “bust” anything in these emails, and today is an exception. I’ve had several prospects take me up on my offer of scheduling a complimentary call with me this past few weeks. Honestly, I LOVE doing these calls. My favorite thing about these calls is for that hour. I can practice my listening skills and help someone with a significant challenge and give them at least one or more solutions to guide them to their answer. Another reason I love these calls is that it’s an opportunity to get access to my dream client and find out what makes them tick. Such as – what are they struggling…

  • Clients & Customers,  Coaching,  Communication,  Entrepreneurs,  Marketing,  Mystery

    Would you ever consider joining a cult?

    I know, a crazy question, right? Well… Of course, you are probably saying to yourself – “No way, that’s kind of crazy. Who in the right mind would join a cult?” Yeah, I know, I hear you, and I agree with you. Yet, let me share some interesting myths about cults with you: Most people think that those who join cults are not very intelligent or have psychological problems. Ummm, nope, that’s not correct. Believe it or not, most people who join cults are very intelligent and are psychologically sound. People knowingly join cults – Most people don’t or wouldn’t ever join a cult. What usually happens to them is like a frog…

  • Attitude,  Balance,  Challenges,  Clients & Customers,  Entrepreneurs,  Overcoming Obstacles

    Traveling & Some Disney Adventures

    I debated whether to share this with you or not. And then I said to myself – “Well, I promised to be real and transparent.”  So here goes… Needless to say, traveling from the west coast to the east coast can be exhausting. You know what I’m talking about, when you have to get up at the crazy hour of 4am or earlier.  (Or we sometimes call it “O’Dark 30”). The hilarious thing is the folks at the airport and airlines are making a big assumption that we’re awake and functioning at capacity – ummm yeah… The good news is it was a little delay, yet all was well traveling…

  • Challenges,  Clients & Customers,  Coaching,  Entrepreneurs,  Marketing,  Procrastination,  Productivity,  To Do List

    Time keeps on Ticking, Ticking, Ticking Into the Future…

    If you’re anywhere near my age group, you’re gonna recognize the lyrics I ripped my headline off from – and just to refresh your memory – the real lyrics are “Time keeps on slipping, slipping, slipping into the future… the song was “Fly Like An Eagle” by The Steve Miller Band. Why in the world am I starting off with some crazy lyrics from the 1970s? (By the way, I was only a mere middle school child then.) The reason is, (gasp) we have less than seven weeks before this year is done, complete, finished – over. That’s why I want to ask – what can you (or if you…

  • Clients & Customers,  copywriting,  Entrepreneurs,  Marketing

    Understanding This One Concept Could Change the Way You Do Your Marketing…(Part 2)

    I had this feeling wash over me this morning while I was writing this post… It was of wonderment and even hilarity about all the idea lightbulbs going off in my brain. The more I read and study about marketing and copy. The more my understanding grows deeper. Earlier, I’d had my head buried in a couple of books – E5 Method by Todd Brown, and The Story Factor by Annette Simmons. As I was pondering the many popcorn thoughts running through my brain while I was trying to write, it stopped on this thought of a long overused metaphor my therapist back in the day used to tell me… This moment felt like that – whenever I’d have…

  • Attitude,  Balance,  Clients & Customers,  Coaching,  Communication,  copywriting

    Journey into the Human Psyche (Part 1)

    Have you ever had a moment where you read something, watched something, or maybe a friend told you about something that totally grabbed your curiosity, and you had to dig deeper to discover more? Well, that’s where I’ve been these past several days… Ever since I started reading the True Believer by Eric Hoffer, this journey into the human psyche has really got me incredibly curious. The fun part is my spouse Ally is just as fascinated by the human psyche. Usually, before she heads off to the hospital, we always have our coffee and talk. Lately, we’ve been reading aloud from True Believer and having some insightful conversations. (I do love being with…

  • Clients & Customers,  Entrepreneurs,  Marketing

    Are You Focusing on Transformation or Transactions?

    This past week has been a bit of a learning whirlwind – And I need to share something a little personal…Besides the fact that I’m a learnaholic (and love sharing what I’m learning), I’m an avid reader. The thing that’s a little personal is that I’m not your average reader, and I actually don’t read a lot of fiction, mostly nonfiction. And I read about 5 or 6 books at once (sometimes more!). I know, kind of crazy. And the cool thing about it is that usually the 5 or 6 books I’m reading are all related to each other, not purposefully. Most aren’t even the same subject. Yet, they all feed…

  • Clients & Customers,  Marketing,  Media,  Product Launches,  Prospects

    Not one of my usual posts – this is a little different…

    Do you ever feel like your messaging in your business is falling on deaf ears?  Or maybe you feel like the market you’re in is just way too crowded, and you’re frustrated because your messaging just isn’t getting through because of all the competition? I know how it can be really frustrating to market yourself in a very crowded online world. That’s why today, as promised from last week – I want to share how The Ad Girls (Jennifer Spivak and Courtney Tarrant) created a million-dollar funnel with this incredibly simple Facebook ad sequence. The information in this email was a presentation that Jennifer did at the Traffic and Conversion…

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