• Coaching,  Marketing

    How to Fine Tune Your Facebook and Turn Your Followers Into Customers

    There’s been much talk about Facebook and how it’s growing so big so fast that now Google is starting to be concerned. So look out for some fascinating adventures and changes with this. If you haven’t noticed on the right hand side of Facebook, they’re now heavily promoting their ads feature. The cool thing about this feature is you can highly target your market and who sees your ad. That is pretty cool, something Google can’t do… yet… So what I wanted to do here is give you a couple of tips that you take to tweak your Facebook page that will help you get noticed and will help you…

  • Coaching,  Marketing

    How You Can Turn Social Media into Dollars for Your Business

    It seems is all the rage these days and the goal of using it is to ultimately make more money.  You do this by getting more clients and building your list.  What I’m hearing  over and over again is “how do I really turn those Facebook followers into money?” and  “how do I get my hundreds or thousands of Twitter followers to buy from me?”  And another one, “what are some other ways I can use social media to turn all my efforts into real money?” Well, these are the questions I’m getting asked on an almost daily basis from my clients and colleagues.  So I set out to find…

  • Coaching,  Communication,  Entrepreneurs,  Marketing

    The Process of Getting New Clients…

    I wrote this while I was sitting in the President’s Club in Cleveland, on Sunday, waiting for my plane back home to New Jersey.  I was going over all my notes I took from Dan Kennedy & AWAI’s Business of Copywriting Workshop.  As I was looking over my many pages, it struck me that this might make for a good blog this week. The focus of his workshop was on the BUSINESS of Copywriting.  I was at this conference because Dan had asked me to speak.  He thought my story of how I’ve used his principles to grow a really nice direct response marketing, coaching, and consulting business might help…

  • Communication,  Entrepreneurs,  Marketing

    Copy writing is King in Business

    It was only 7 years ago that I was in corporate America and my job as Director of Corporate Communications was going swimmingly well. Not only did I create the new department and run it, I was also in charge of all of our employee communications publications.  I never really thought of myself as a writer and certainly never had any dreams or aspirations to be an author or writer.  However I had been writing most of my life, albeit in a daily journey, it was still writing none-the-less. It wasn’t until this position, where I was called upon to write on a daily basis that I truly “got” what…