Coaching,  Marketing

How to Fine Tune Your Facebook and Turn Your Followers Into Customers

There’s been much talk about Facebook and how it’s growing so big so fast that now Google is starting to be concerned. So look out for some fascinating adventures and changes with this. If you haven’t noticed on the right hand side of Facebook, they’re now heavily promoting their ads feature. The cool thing about this feature is you can highly target your market and who sees your ad. That is pretty cool, something Google can’t do… yet…

So what I wanted to do here is give you a couple of tips that you take to tweak your Facebook page that will help you get noticed and will help you in the long run turn your followers into hot prospects and even paying customers. Before I get started I do want to mention that if you’re seriously interested in turning your Facebook into making money, you’re going to want to get a fan page, not just a personal profile page because your profile page limits you to only 5k followers, whereas your fan page, you can have unlimited pages. In this article, I’m just going to focus on your profile page, which some of these do come into play for your fan pages. I’ll save the fan page tips for another article…

Here are some tips for your profile page. Tip #1 – Add desired copy and links to your profile page. I would highly encourage you to go to the box under your name and your photo (see example photo), and add some copy that reaches your desired audience. Then add your pertinent website links. In the example, I focus on my main website for my core business with some copy. To edit this simply click on the pencil next to it. If you’re putting a website URL, make sure you put in the whole thing like I have, including the http://www.—“ otherwise it won’t be hot linked and go to your site. (You can click on any of the pics here to make them larger so you can see more detail.)

Tip # 2 – Your Personal Information-

In the box under your brief profile, this is where you can show specific personal information or not. (See photo example.) You can have your birthday, but you don’t have let everyone know what year you were born, you can take that out. (Just click on the pencil in the right hand corner to change it.) You can have your city, your relationship status and anything else that you want to show. I also use this box to list all my pertinent websites. Plus I added my links to other social media, like LinkedIn and Twitter. Again, don’t forget you have to put the whole URL, including the “http://” or it won’t be hot linked and go to your sites.

Tip # 3 – If you have a blog, tie it into your profile page. Every time I update my blog it goes to my main profile page and it puts it here in the “notes” section too. I’m not going to go into specifics on actually how to do this as it’s fairly easy. You can just click on your notes section and it should say something about how to add your blog, or simply search Facebook with something like “connect my blog.” It will give you two choices because it needs to verify that it’s YOUR blog. You can either choose to have several people verify that it’s yours (it gives you a check box to do this), or you can simply add a piece of code to your blog. Both work. I opted for the code, it was simpler than waiting on all the people to verify that the blog was in fact mine.

Tip #4 – Use Photos! I bring my camera and my phone everywhere and snap choice shots. In fact, I even have my camera phone hooked into Facebook (no apps required). So after I take a photo, I use my “photos send” tool and I’ve already hooked up Facebook as a choice to send to. This is also easily done. Simply go to “Account,” then go to “Account Settings” then go to “Mobile” to set up your phone to send photos. I always get great comments on photos and they’re always great conversation starters.

These are just a few tips to help you tweak your profile pages and I know they work! Lastly, don’t forget some quick guidelines on Facebook posts- remember keep it interesting, informative, entertaining and add some value, give some helpful links to resources and information. And big caution – if you wouldn’t tell your Mom, then maybe you shouldn’t post it to everyone on Facebook.

As far as selling — Try as you might, don’t out right sell people, you need to earn that privilege. The name of the game in social media marketing is — RELATIONSHIP BUILDING— you simply need to connect with your followers and give them valuable and interesting information. Most of all, have fun and don’t be afraid to take some risks and just be yourself.

P.S. If you’re not a friend on Facebook, just click on my Facebook link on the right of my blog, I’d love to connect with you!

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