• Challenges,  Clients & Customers,  Coaching,  Entrepreneurs,  Marketing,  Procrastination,  Productivity,  To Do List

    Time keeps on Ticking, Ticking, Ticking Into the Future…

    If you’re anywhere near my age group, you’re gonna recognize the lyrics I ripped my headline off from – and just to refresh your memory – the real lyrics are “Time keeps on slipping, slipping, slipping into the future… the song was “Fly Like An Eagle” by The Steve Miller Band. Why in the world am I starting off with some crazy lyrics from the 1970s? (By the way, I was only a mere middle school child then.) The reason is, (gasp) we have less than seven weeks before this year is done, complete, finished – over. That’s why I want to ask – what can you (or if you…

  • copywriting,  Entrepreneurs,  Marketing,  Product Launches,  Website

    How Sophisticated Are You and Your Clients? (Part 3)

    When I first started out in online marketing, it never occurred to me to even remotely think or care about my client’s sophistication level when it came to my courses or services. There were way too many other things that sucked up my time – like – how to get new clients and start making money! Besides, how in the world does knowing WHAT my dream client’s sophistication level is have anything to do with selling them something? I thought sophistication levels were only important when ordering wine, managing money, buying real estate, or dealing with technology. 😉 So if it never occurred to you to look at your dream…

  • Clients & Customers,  copywriting,  Entrepreneurs,  Marketing

    Understanding This One Concept Could Change the Way You Do Your Marketing…(Part 2)

    I had this feeling wash over me this morning while I was writing this post… It was of wonderment and even hilarity about all the idea lightbulbs going off in my brain. The more I read and study about marketing and copy. The more my understanding grows deeper. Earlier, I’d had my head buried in a couple of books – E5 Method by Todd Brown, and The Story Factor by Annette Simmons. As I was pondering the many popcorn thoughts running through my brain while I was trying to write, it stopped on this thought of a long overused metaphor my therapist back in the day used to tell me… This moment felt like that – whenever I’d have…

  • Attitude,  Balance,  Clients & Customers,  Coaching,  Communication,  copywriting

    Journey into the Human Psyche (Part 1)

    Have you ever had a moment where you read something, watched something, or maybe a friend told you about something that totally grabbed your curiosity, and you had to dig deeper to discover more? Well, that’s where I’ve been these past several days… Ever since I started reading the True Believer by Eric Hoffer, this journey into the human psyche has really got me incredibly curious. The fun part is my spouse Ally is just as fascinated by the human psyche. Usually, before she heads off to the hospital, we always have our coffee and talk. Lately, we’ve been reading aloud from True Believer and having some insightful conversations. (I do love being with…

  • Clients & Customers,  Entrepreneurs,  Marketing

    Are You Focusing on Transformation or Transactions?

    This past week has been a bit of a learning whirlwind – And I need to share something a little personal…Besides the fact that I’m a learnaholic (and love sharing what I’m learning), I’m an avid reader. The thing that’s a little personal is that I’m not your average reader, and I actually don’t read a lot of fiction, mostly nonfiction. And I read about 5 or 6 books at once (sometimes more!). I know, kind of crazy. And the cool thing about it is that usually the 5 or 6 books I’m reading are all related to each other, not purposefully. Most aren’t even the same subject. Yet, they all feed…

  • Clients & Customers,  Marketing,  Media,  Product Launches,  Prospects

    Not one of my usual posts – this is a little different…

    Do you ever feel like your messaging in your business is falling on deaf ears?  Or maybe you feel like the market you’re in is just way too crowded, and you’re frustrated because your messaging just isn’t getting through because of all the competition? I know how it can be really frustrating to market yourself in a very crowded online world. That’s why today, as promised from last week – I want to share how The Ad Girls (Jennifer Spivak and Courtney Tarrant) created a million-dollar funnel with this incredibly simple Facebook ad sequence. The information in this email was a presentation that Jennifer did at the Traffic and Conversion…

  • Clients & Customers,  Communication,  copywriting,  Marketing,  Prospects,  Uncategorized

    Confessions, Word Choices, & Websites

    This is a little out there and something I noticed this morning when I was doing my morning reading. (I read at least 30 minutes every morning to stimulate my brain. Remember, I’m a learnaholic, so this fuels me and my day. 🙂 When I was reading, I noticed how this writer used the word “but” a lot. I mean, “but” is an ok word yet in my somewhat limited grammar experience, (Grammarly.com is my friend.) ”but” is a conjunction (i.e., a linking word) that’s used to introduce a contrast. So it always negates what comes before it. (Yeah, I did have to look that up to get the right…

  • Clients & Customers,  Entrepreneurs,  Marketing

    It’s Here – The “Frunk” and I Want One!

    Thanks for all the comments on this post – wow.  I need to share something with you. I’m gonna be transparent about that post.  When I wrote it, I was in a rush to get it out. And when I reread it my critical voice said “umm, it’s ok, it will pass, but it’s not your best work you know…”  And on and on that voice in my head went.  Good thing I sent the post out anyway! So I’m thinking I need to give that voice a sabbatical and keep on writing to you! (Hope that works! 😉 This week – I want to share with you some really…

  • Clients & Customers,  Entrepreneurs,  Marketing,  Prospects,  Uncategorized

    Go Big or Go Home

    Finally, I was able to get out of town. (I just got back last night!) Sheesh, with all the flaring up of the pandemic again, I was second-guessing my trip. Yet, I honestly just wanted to get out of town. I had registered for the Traffic & Conversion (T&C) Summit, which I used to go to every year. I slacked off in 2019, and of course, they didn’t have it in 2020. In 2019, I attended at least six different events. So I knew that this was the only event I would attend this year with what was happening with the pandemic. That’s when I made the all-important decision that…

  • Entrepreneurs,  Marketing,  Technology

    Drones, Organic vs. Natural, & a Secret Mac Trick

    This week I’m venturing into a smattering of cool things I’ve discovered that I thought it’d be fun to share with you. Plus, I really do love to share interesting things I’m learning, resources, or just some fun stuff. I learned about these three things from the three newsletters that I get in my inbox every day. I’ve talked about one of them already The Hustle . The other two are – Morning Brew and Stacked Marketer. I highly recommend them all. Check them out and see for yourself. Oh, and they are all free too! My favorite is The Hustle, though, cuz I can pick and choose my content…

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