• Shannon McCaffery
    Attitude,  Challenges,  Clients & Customers,  Entrepreneurs,  Goals,  Mindset,  Motivation

    Aligning Your Work & Life with Your Deepest Values

    Let me tell you a quick story – (Adapted from Melody Beattie’s More Language of Letting Go.) Two monks were walking along the sidewalk during a heavy rainstorm. They came across a nicely dressed young woman stranded because she couldn’t cross the street without getting soaked.  One monk, without hesitation, picked her up and carried her over the puddles to the other side of the street. The other monk was furious that he did that. They have a vow of celibacy and not having contact with women. The monk who carried the woman replied: “I left that girl back on the corner. Are you still carrying her?”  At the heart…

  • Soulful Marketing
    Attitude,  Clients & Customers,  Coaching,  Communication,  Entrepreneurs,  Marketing

    Authentic Curiosity & The Beginner’s Mind: Embracing A Soulful Marketing Approach

    I want to share with you something that’s more than just a concept. It’s a transformative approach in the marketing world – it’s about embracing authentic curiosity and the beginner’s mind, especially when it comes to Soulful Marketing.  This is about diving into what makes your marketing genuinely resonate and connect with your dream clients on a deeper level. Have you ever attended a workshop or event, and the speaker got up there and started talking about a topic, and your mind immediately shut down and didn’t pay attention to the rest of the presentation? This used to happen to me. The more experience I accrued in marketing, my mind…

  • Shannon McCaffery
    Attitude,  Communication,  copywriting,  Entrepreneurs,  Marketing

    Remembering, forgetting, and remembering again…

    Have you ever had the experience of remembering something, then going to write it down, and you forget? Then, later on, do you remember it? Or maybe you’ve written a blog, eGuide, or email, and you go back and read it and don’t remember writing it? Yep, the aging mind is fascinating and frustrating at the same time… Something like that happened to me this week, yet it was a bit more profound. And I’m sharing it to help reignite the inspiration that may be buried within you, perhaps forgotten, and that can certainly be remembered again… After the holidays, I’ve been trying to tidy up the house and reorganize…

  • Redefine success with your writing
    Attitude,  Challenges,  Coaching,  Entrepreneurs,  Goals,  Mindset,  Motivation,  New Year

    Let’s Redefine your success in 2024: Insights, Connection, and Inspiration Await!

    And just like that – poof – it’s the New Year – Welcome 2024! How are you? How were your holidays? I’ve been thinking about you a lot lately. I decided that this year, I would dig deep into the well of my experience and learning. I will pull out all the stops to inspire, encourage, and propel you to success, whatever that looks like for you. To be honest, I’m not entirely sure of what it will all look like over the next 12 months. I can promise you that it will be the most valuable stuff I’ve delivered to date. My focus is on Soulful Marketing principles (authenticity, engagement, and…

  • Moments Count
    Attitude,  Coaching,  Mindset,  Motivation

    Make Every Moment Count

    ay, you clicked on this email, and you opened it up…. and now I have a question for you— What are you thinking right now? Are you here and present with me? Or is your mind somewhere else? Maybe you’re thinking about your holiday to-do list or your action list of what needs to be done before the New Year. It is so easy to get sucked into the “busyness of life.” Especially during the holidays when emotions and stress are high, and family is involved. So how can this holiday be different? For me, it’s working hard on not getting sucked into being attached to the outcome. It’s also…

  • conneting with clients on a deeper level
    Attitude,  Clients & Customers,  Communication,  copywriting,  Marketing

    Connecting with your dream clients on a deeper level…

    Early on in my career, I had no clue about writing direct response copy. I pretty much just winged it. (Yeah, I know… And I was a journalism major, so I did have some writing experience. 🙂 Then, later on, writing better, more impactful copy became one of my core goals, and I invested in several writing courses and mastermind groups over the years. I wanted to get really good at communicating and reaching my dream clients. If you do nothing else in your business except this, it will be time and money well spent. The main reason is that some core markets are becoming incredibly crowded with competition – you…

  • Attitude,  Challenges,  Entrepreneurs,  Mindset,  Motivation,  Overcoming Obstacles,  Procrastination

    The Magic of Becoming Creatively Unstuck…

    Have you ever been stuck, like writer’s block kind of stuck? And honestly, that phrase doesn’t quite fit for me cuz I’ve not ever had writer’s block. What I’ve had is a block in working more in my business. Have you ever struggled with that? I am top-notch when it comes to running everyone else’s business. In fact, I truly love working with my clients and being behind the scenes when it comes to helping them however I can with launching their business into the stratosphere. So why sometimes do I lack motivation when it comes to my own business and doing more than just one-on-one client work? This thought…

  • Attitude,  Challenges,  Coaching,  Mindset,  Motivation

    Rampage of Gratefulness, Appreciation & Blue-Skying

    Today in the U.S., we’re celebrating Thanksgiving. I love this time of year when friends and family get together to share a meal (or a feast), gratitude, and connection with each other. This leads me to my fascinating adventure of this past week, where the topic was “the future of possibility.” It came up more than 3 times this past week. And as the Universe works in mysterious ways, none of them were planned… The first was a class about “Choices” that I talked about earlier in the month, where the topic was imagining a future choice I wanted to make. For me, it was about finishing my book. It…

  • Earworm
    Attitude,  Challenges,  Entrepreneurs,  Mindset

    This lil bugger has invaded my space…

    So this happened… Earworms have invaded my space this week… Yep, this is a bit of an unusual topic. Surprisingly, earworms have a bit to tell us about messaging and mindset. Quick refresher: earworms are when you get a fragment of a song or a tune that literally can come out of nowhere (when you least expect it) in your head, and your mind starts humming or singing along. Sometimes even out loud. What I find fascinating is that scientists have studied this, showing how powerful our memory is with music.”(Interesting tidbit – if you put information to music, it can even help you remember facts and details more easily.) Did…

  • Attitude,  Balance,  Challenges,  Mindset,  Motivation

    The #1 Struggle Most Entrepreneurs Don’t Know that they have…

    Someone reached out to me last week and needed some help with their business. They’re not getting many leads from their website and are spending money in many places, and nothing seems to be tracking. Hmmmmm. That’s always a puzzle that I’m ready to jump into action to figure out what’s really happening. What’s interesting is how, over the years, my process of helping clients has evolved. Often times when someone comes to me, they think they know the issue and may have ideas about how to fix it. Yet, after our conversation, I discovered that’s not the real issue at all. It’s something totally different. So, let’s back up –…

  • Attitude,  Clients & Customers,  Entrepreneurs,  Mindset,  Motivation

    Why did you start your business? (Or why are you working where you do?)

    When I first started my business back in 2006, it wasn’t because I wanted to go out on my own. I was incredibly scared and a bit freaked out. I spent all my life in corporate America. In fact, I had been laid off unexpectedly 2 years earlier and failed miserably as an entrepreneur. So I went back to corporate, and honestly, it was ok. Yet, I felt it in my bones, I was definitely not living my life purpose. There came a point when I was just kind of done with being an employee. So, when they laid me off in 2006, I knew I had to make a choice.…

  • Attitude,  Motivation

    What separates highly successful people from anyone else….

    I just came across another terrific article from Inc.com. They always have good combos of business, marketing, and uplifting short reads that are clickbait worthy. They often talk about Warren Buffett (who just turned 92) and what separates highly successful people from everyone else. It’s something that you probably already know. And it’s definitely something that’s at the core of Soulful Marketing — His classic quote says it all: “In the world of business, the people who are most successful are those who are doing what they love.” ~Warren Buffett The big question for you is — “Are you doing what you LOVE for Income?” And if you’re not doing what you love,…

  • Attitude,  Balance,  Goals

    Let’s make a pact to stop doing this…

    I took on a very big launch project six weeks ago. It was for a company that I helped launch two of their other docuseries very successfully back in 2017 – 2018. They had a change in management and reached out to me for a relaunch project. It was one of those decisions I had to think about because I was moving away from big client launches and working on a one-to-many strategy by teaching many people how to create Successful Soulful marketing launches. Have you ever had to make a decision like that? I ended up thinking about it for a bit, then finally decided to do it for a couple…

  • Marketing Lessons I Learned from Nike
    Attitude,  Challenges,  Clients & Customers,  Communication,  Entrepreneurs,  Marketing,  Prospects,  Questions

    Is your business like Nike? Lessons from an athletic shoe company

    Last week, I shared about how your business changes over the years and how that change will impact your dream clients/customers. My core message was to ensure you connect with your power dream clients/customers and interview or give them a survey so you can take into account their needs before you implement your changes. This week, I promised to share some interesting insights from Nike (and the athletic shoe industry) – focusing on sales from a unique perspective. And how these insights can help your business. My spouse, during her college years, supported herself by working part-time at Athlete’s Foot. She was one of their top salespeople. She knows running and athletic…