-
The Shift You Can’t Ignore in Marketing—Is Your Business Ready?
Core Article: The Shift You Can’t Ignore in Marketing—Is Your Business Ready? Paragraph I’m Pondering: Using the immense power of your mind… Powerful Affirmations to Inspire: Every challenge I face is… Earworm: Yeah, this is an oldie and such a catchy tune about what’s happening here. Cool Stuff: I’m kind of a science geek – check out the origins of how we started naming viruses. AI Info & Resources: Want to redo your outdoor space and visualize it, this AI will totally help! The Shift You Can’t Ignore in Marketing—Is Your Business Ready? This week, I was talking with a long-time friend and colleague about marketing. We were discussing how…
-
Scarcity and Urgency in Marketing: A Frog’s Tale
Core Article: Scarcity and Urgency in Marketing: A Frog’s Tale Paragraph I’m Pondering: “People pay for intangible value…” Powerful Affirmations to Inspire: “I manage my finances with…” Quick Update: Fire relief, heavy sigh. Cool Stuff: This is def cool – check out the inside of a Condor egg! AI Info & Resources: Interested in learning more about different AI’s – this tool can help. Scarcity and Urgency in Marketing: A Frog’s Tale I’m gonna tell you a bit of a wacky tale that has some valuable marketing lessons, albeit a bit out there. What you need to know upfront is that this was actually an animated short film: One Froggy…
-
Discover the Storytelling Frameworks to Soulful Marketing Success
Core Article: Discover the Storytelling Frameworks to Soulful Marketing Success Paragraph I’m Pondering: “Win the internal battle first – Olympic Athletes.” Powerful Affirmations to Inspire: “I listen with empathy…” Book Review: Story Driven by Bernadette Jiwa Cool Stuff: The 25 most interesting archaeological finds on the planet. AI Info & Resources: How AI is being used at the Olympics. Discover the Storytelling Frameworks to Soulful Marketing Success I’ve been in marketing for 18 years. One of the things I did that I’ve never regretted is focusing my skills only on three areas: Copywriting, Online Launches, and Dream Client Journeys. Focusing on these three areas helped me choose the right books…
-
Is Your Communication Style Helping or Hurting Your Business?
Core Article: Is Your Communication Style Helping or Hurting Your Business?” Paragraph I’m Pondering: Superheroes are not that different from you and me. Powerful Affirmations to Inspire: You radiate health and wellness… Book Review: Did you check out Reversing Alzheimer’s? Cool Stuff: How to boost your memory and reduce stress. AI Info & Resources: Want to spice up your menu choices at home? Check out this AI… Is Your Communication Style Helping or Hurting Your Business Six weeks ago, I began working with a client I’ve known for 18 years. Since our last project, his business has grown significantly and become much more high-tech. They brought on an operations person…
-
Let’s Do Some Time Traveling :-)
Core Article: Let’s Do Some Time Traveling Together 🙂 Paragraph I’m Pondering: Infinite riches are all around you… Powerful Affirmations to Inspire: I am worthy of financial success… Book Review: Reversing Alzheimer’s: The New Toolkit to Improve Cognition and Protect Brain Health by Dr. Heather Sandison Cool Stuff: The 25 Most Influential Women of 2023 AI Info & Resources: Stop AI from rewiring your brain Let’s Do Some Time Traveling Together 🙂 Before you think I’ve lost it (and believe me, sometimes I think I have ;-), this is actually a fascinating topic. It straddles the “woo woo” magic of manifestation, and thoughts become things, as well as studies that…
-
A Heatwave, Hurricane, No AC or Internet—Lessons In Resilience
Core Article: A Heatwave, Hurricane, No AC or Internet—Lessons In Resilience Paragraph I’m Pondering: Turning The Page on Reversing Alzheimer’s Powerful Affirmations to Inspire: I handle setbacks with grace… Book Review: The Untethered Soul by Michael Singer Cool Stuff: Why Did Australia end up with koalas and not squirrels? AI Info & Resources: ChatGPT is partnering with Arianna Huffington A Heatwave, Hurricane, No AC or Internet—Lessons In Resilience I debated with myself on whether to send this email. Then I realized this has more to do with mindset and how to cope when the literal sh*t hits the fan. And the ultimate goal is how to stay sane in the insanity… I’m a lifelong learner and am constantly…
-
Taylor Swift Dominated Social Media with This Core Soulful Marketing Principle
Core Article: Taylor Swift Dominated Social Media with This Core Soulful Marketing Principle Scavenger Hunt: Doves and dimes, oh my. Paragraph I’m Pondering: It’s about why you do what you do. Powerful Affirmations to Inspire: I invest in my future… Book Review: Hook Point: How To Stand Out In A 3-Second World by Brendon Kane Cool Stuff: A man lived underwater for 100 days. AI Info & Resources: Looking for an image generator? Here are 9 to check out. ——————————————————————————————————– Taylor Swift Dominated Social Mediawith This Core Soulful Marketing Principle I just listened to Brendan Kane’s fascinating story about Taylor Swift in his book Hook Point: How to Stand Out In A 3-Second World,. Kane’s focus is…
-
How AI Taught Me an Upgraded Way to Communicate
This Week’s Soulful Marketing eNewsletter Highlights: Core Article: What AI Taught Me About Communication Paragraph I’m Pondering: Don’t Feed The Monkey Mind Powerful Affirmations to Inspire: I am resilient and adaptable! Book Review: Mindset: The New Psychology of Success: How We Can Learn to Fulfill Our Potential by Carol Dweck Cool Stuff: Making leather alternatives out of apple pulp. AI Info & Resources: How the iPhone uses more AI powered tools than Samsung What AI Taught Me About Communication These past two weeks have been fascinating when it comes to how people are using AI in their business. I just started working with a new client and their Director of Operations floored me with…
-
What would happen if you decided to be average?
This Week’s Soulful Marketing eNewsletter Highlights: Core Article: What would happen if you decided to be average? Paragraph I’m Pondering: It’s a shift towards authenticity, integrity, and transparency in every interaction Powerful Affirmations to Inspire: You are a visionary leader! Book Review: Make Your Idea Matter: Stand Out With a Better Story by Bernadette Jiwa Cool Stuff: The theme this week is ultra weird – like space junk and Kellogg’s new bizarre cereal flavors. AI Info & Resources: Did you know Amazon doesn’t make the majority of it’s money from it’s online store… What would happen if you decided to be average? It’s been a little over 30 days since I started a project and…
-
Why Most Marketing Fails – And How to Break Through the Noise
This Week’s Soulful Marketing eNewsletter Highlights: Core Article: Why Most Marketing Fails – And How to Break Through the Noise Scavenger Hunt: Penny for your thoughts? Paragraph I’m Pondering: It’s time for a change—a change to how we market. Powerful Affirmations to Inspire: You are worthy! Book Review: Secrets of The Millionaire Mind by T. Harv Eker Cool Stuff: Check out this map showing the population density of North America. AI Info & Resources: This is a bit creepy – an AI that can look and talk like you. Why Most Marketing Fails – And How to Break Through the Noise Earlier this week, I received an email from someone looking for help with marketing their…
-
What do plane crashes, oxygen masks, and communication all have in common?
This Week’s Highlights: Core Article: “The oxygen mask and the surprising cause of plane crashes” Paragraph I’m Pondering: The greatest problem of communication. Powerful Affirmations to Inspire: Focusing on your work and your life. Book Review: When The Heart Waits: Spiritual Direction For Life’s Sacred Questions, by Sue Monk Kidd Cool Stuff: Interesting strategy to relieve anger. AI Info & Resources: Tired of writing emails? Let this AI help. 🙂 The oxygen mask and the surprising cause of plane crashes You know when you’re flying, and they always tell you to put on your oxygen mask first in the event of an emergency? Well, there’s something else that goes on behind the…
-
Frustration, Workmen, and a Breakthrough: A Recent Realization
This Week’s Highlights: Core Article: “Frustration, Workmen, and a Breakthrough: A Recent Realization” Scavenger Hunt: Try this fun exercise Paragraph I’m Pondering: From The Book of Mastery by Paul Selig Powerful Affirmations to Inspire: Focusing on your inner wisdom Book Review: Marketing a Love Story by Bernadette Jiwa Cool Stuff: Oprah shares how happiness comes down to these 5 words AI Info & Resources: See how AI is helping advance women’s health “Frustration, Workmen, and a Breakthrough: A Recent Realization” Here’s what happened the day after the Memorial holiday. I had it jammed with lots of calls, making connections, signing on new clients, and more. I usually get my newsletter written on Tuesdays…
-
Struggling or frustrated with growing your business? Neuroscience can help….
This Week’s Highlights: Core Article: Struggling or frustrated with growing your business? How Neuroscience can help…. Cool Stuff: 10 Best Hiking Trails In the U.S. AI Info & Resources: Build an AI Agent For Your Business Struggling or frustrated with growing your business? How Neuroscience can help. Have you ever been frustrated, struggled and maybe had a time where you were thinking about throwing in the towel when it comes to running your business? Since I’ve been running my business for 18 years now, I want to come clean. I definitely have experienced that once or twice, and it’s not a fun place to be in. It’s downright scary and…
-
Costco’s Secrets to Soulful and Authentic Marketing Success
This Week’s Soulful Marketing eNewsletter Highlights: Core Article: Costco’s Secrets to Soulful And Authentic Marketing Success Cool Stuff: You can now create your own digital bookshelf… AI Info & Resources: If you’re frustrated with finding writing ideas – this tool will help.(The best part is that it’s free.) Have you ever driven to Costco, and as soon as you get into the parking lot, depending upon the time of day you arrive, it can be swarming with tons of cars and not a whole lot of parking? Then once you park, you have to snag a cart and flash your member card to get inside. The place is massive, shelves stacked with every…
-
Growth is Hard & Kind of Sucks Until it Doesn’t
This Week’s Highlights: Core Article: Growth is Hard: How To Live Into The Challenging Questions Cool Stuff: If you’re a research geek like me – check out the latest in Consumer Buying Trends. AI Info & Resources: What is an AI hallucination? And should we stop them? Growth is Hard: How To Live Into The Challenging Questions In this week’s eNewsletter, I want to delve into some mindset exploration with one of my top 10 all-time favorite quotes that was given to me by a dear friend when I was going through some challenging times in my life:“Be patient towards all that is unsolved in your heart and try to…
