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Do You Truly Connect With Your Clients & Prospects?
One of the biggest mistakes I see in marketing is the idea that advertising is purely a numbers and branding game. If you can get enough people to see your name or your product, you’ll eventually get the sale, right? Wrong. Many companies waste millions of dollars on marketing because they ignore a vital part of the process: Truly Connecting with your clients on a deeper level. I’ll let you in on another one of those marketing secrets that aren’t really a secret… Getting other people to talk about you is much more powerful than anything you can say about yourself. That’s the reason people research a product before they…
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Success equals: inspiration, perspiration and a little bit of “woo woo….”
I’m sitting here on vacation in Sedona, don’t yell at me for “working.” The real thing is, writing isn’t work for me at all, I truly love to do it… This is such a spiritual and artistic place, it got me thinking… That’s when it hit me, I noticed for the first time how long it actually takes for my heart to catch up with my head. I mean I know stuff, a lot of stuff, I constantly read, go to workshops, conferences, etc. And then I start hearing the same thing over and over again. Yet the truly amazing part is sometimes how long it takes from knowing it…
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What Mark Twain, Cats, and Bad Dining Experiences Can Teach Us About Our Business
Part of growing up in the south (I grew up in New Orleans) is many people spout quotes from great southern writers like Mark Twain. My recent travels and experiences have led me to share with you one of my favorite quotes from him (cat lovers will appreciate this) – “If you hold a cat by the tail you learn things you cannot learn any other way.” I love this quote because it sums up a very important fact of life: Education and training is important, but experience can be the best teacher you’ll ever have! In one of my earlier blogs, I talk about how seeing rain beating against…
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5 Tips to Maximize Attending Your Next Event
One way I’ve really been able to boost my business and get more new clients is by attending the same 3 conferences each year. Obviously, there are many other benefits of attending conferences, which I will soon reveal to you. The real key is that conferences are a great tool for networking and finding new business. Don’t be afraid to introduce yourself to people around you. It is always hard to take that first step but if you are like me, there is always someone that catches my attention and I really would like to talk to that person and ask them a question or two so just do it!…