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Finally, a Third Way To Market—It’s Not Just A Method, It’s A Movement To Authentically Attract Your Dream Clients Without Selling Your Soul

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  • Blogging,  Coaching,  Communication,  Entrepreneurs,  Implementation,  Marketing,  Product Launches,  Technology

    You created a blog… Now What?

    June 22, 2011 / No Comments

    The beauty of blogs is that you don’t need to invest in software to maintain it. Blogs are maintained online and so you can access them anywhere and at any time, as long as you have an Internet connection. You just sign in to your blog account and you can create a post, edit post, change blog template, customize your blog and change blog settings easily. It is also very easy to add a lot of cool tools to your blog like an opt-in or subscription form so if you don’t already have a list it is a great way to start.  If you already have a list it’s also…

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    Shannon McCaffery
  • Coaching,  Communication,  Entrepreneurs,  Implementation,  Marketing,  Technology

    What is a blog, really?

    June 15, 2011 / No Comments

    I’ve had this blog for 4 years now, which is totally hard to believe… and it’s been a terrific tool for me and my business.  So I thought it would be helpful to give you some tips about what a blog is and how to best take advantage of it in your business.. Blogs have gained a lot of notoriety in this techno world we live in because in an instant you have access to information on almost any subject or question you might have. And I know you can’t believe everything you read on the Internet but it’s all about adding value and giving terrific content. What is a…

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    Shannon McCaffery
  • Coaching,  Communication,  Entrepreneurs,  Implementation,  Marketing,  Survey Tips & Techniques

    The “Oprah Factor” and how you can create your own “ X Factor”

    June 1, 2011 / 2 Comments

    In last week’s blog post I shared with you how Meredith and I were so very fortunate enough to attend a taping of one of Oprah Winfrey’s last shows. (Here’s the link: Are you giving your customers/clients and Oprah experience?) It was so exciting to be a part of that experience. I also talked last week about why Oprah is so phenomenally successful and popular.  It is because she focuses on giving her audience what they want.  She goes out of her way to create an experience that will get her audience excited and make them feel good. Oprah as an entrepreneur is worth billions and she continues to operate…

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    Shannon McCaffery
  • Coaching,  Communication,  Entrepreneurs,  Implementation,  Marketing

    What’s your plan to build profitable relationships this Year?

    January 20, 2011 / No Comments

    I remember back in January  2011, it was so darn cold, winter was surely coming in like a lion!  And we’d already gotten almost two feet of snow and I was torn on whether to travel or not the next two months, because itwas proving to be a bit of a challenge fly out of the New York/New Jersey area.  And I wrote this from writing from sunny and warm Phoenix, Arizona where I had just attended Jeff Walker’s Product Launch Manager (PM) Mastermind meeting. I almost didn’t make it because it snowed the morning I was supposed to leave and I was about 3 hours late to the meeting.  And…

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    Shannon McCaffery
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