• Clients & Customers,  Entrepreneurs,  Motivation,  Productivity

    Are you unknowingly sabotaging your business?

    I have an important question for you: Are you unknowingly sabotaging your business by doing this? Before I tell you what “this” is, let me share a story about “the fence guy… “When we moved into our new home in February of this year, we knew the fence was falling down and needed to be replaced. We had a glowing recommendation from a good friend who had this company put in a new fence for him. So we called him up and ended up hiring him. It would take him a while to get us on the list, which was fine. We were not in a hurry. The fence was…

  • copywriting,  Entrepreneurs,  Marketing,  Product Launches,  Prospects,  Website

    Best Copywriting Formula that will help you promote and sell anything

    Since I’ve been in business, I’m always searching for the best tool that can help me be a better entrepreneur AND help my clients as well. Over the years, I’ve collected HUNDREDS of courses, books, tools, tips, techniques, mindmaps, formulas, and more. And I do LOVE sharing what I learn in hopes it can help propel you onto more success in your work and your life. As I’ve talked about many times, I’m in the midst of taking several copywriting courses. And a fun fact, while in Las Vegas, I got to meet and hang out for the day with Parris Lampropoulus, who’s a legend in the direct response copywriting…

  • Alchemy,  Attitude,  Challenges,  Entrepreneurs,  Goals,  Motivation,  Outcome,  Overcoming Obstacles

    Letting go of this one thing will help transform your business

    When I was just starting my business in 2006, I simply wanted to get my foot in the door somewhere. I needed new clients and was doing everything I could to get them. The biggest source back then was going to live events consistently and always connecting with my mentor and his group of colleagues. (Before the social media craze.) What alluded me was that I was so desperate for clients I could have been more discerning. It was all about the hustle and bringing in money. I had just gotten laid off from my corporate job, and we had a big mortgage, taxes, and a stepson to put through school. I was…

  • Alchemy,  Challenges,  Communication,  Entrepreneurs,  Marketing,  Media,  Product Launches

    Want some “magic” that will help you never to run out of content ideas???

    This week, I’ve got some music earworms in my head. First, it was Olivia Newton John’s “Magic – You’ve got to believe in magic – nothing will stand in your way….” Then, ”Do You Believe in Magic” by the Loving Spoonfuls. Did you know that there are over 60 songs about magic?! I discovered this Google fact when I visited my Mom in Houston last week. When we heard that Olivia Newton-John had died, my Mom wanted to listen to some of her songs… This was when I went down the rabbit hole of magic, earworms, and creating content… Just the word “magic” brings about all sorts of memories and…

  • Entrepreneurs,  Marketing,  Product Launches,  Uncategorized

    How to go from Idea to total market domination

    Have you ever had a pretty stellar idea and thought, “wow, this could be a winner, one that could help transform a lot of people as well as create some consistent income!” What happened next? Were you able to get it off the ground? Why not? Or what happened? Sitting here in my brother-in-law’s office on a very hot and humid day in Houston, TX, I’m faced these questions. Yet, it’s not about my work, it’s about my Mom…. I flew down here to Houston, TX, and because I needed to help my sister out by taking care of my Mom (and the two dogs and cat). She’s going to…

  • Challenges,  Clients & Customers,  Communication,  Entrepreneurs,  Marketing

    Human Behavior & don’t do what BMW just did…

    I’ve been reading books about human behavior and marketing, my most favorite subject. It’s something I’ve always been fascinated about – human behavior and why people do what they do, specifically when it comes to marketing and why people buy. I almost got a degree in psychology and went on to explore more. Instead, with my dad’s encouragement, I decided to change my major to journalism/advertising and minored in psychology. One of the many books I’ve read (Alchemy by Rory Sutherland) talked about the issue of money and human behavior. When it comes to SPENDING money, that’s not a big issue. We know how to do that well. 🙂 And we spend money to…

  • Alchemy,  Attitude,  Clients & Customers,  Coaching,  Entrepreneurs

    What do you do as a business owner when …

    It’s been a week since all of the supreme court rulings, and since then, I’ve done some research. I was curious about how other businesses, influencers, and organizations would handle the information or if they would simply stay silent. This leads me to ask you… What do you do as a business owner when something happens in the world that affects you personally or your business? Do you say something? Before I get to that, you need to know that what’s trending in business is that people are more apt to buy from a brand that shares their values. This is good, especially if you’re running a service business like…

  • Attitude,  Challenges,  Coaching,  Entrepreneurs,  Marketing

    It’s a Lil Difficult Sometimes…

    I so struggled a bit this week about what to write… (Highly unusual for me.) On the one hand, this is a marketing and launch weekly email where I focus on Marketing, Mindset, and Message. Yet, when the Supreme Court hands down a ruling to take away one of our Constitutional rights, it weighed heavier on me than I realized. it’s hard not to say something about it… AND, I also don’t want to make this into a pulpit for something that could be a hotbed of controversy, which is not what I’m about either… that’s not what you signed up for. How about I compromise… Let’s talk about a…

  • Clients & Customers,  copywriting,  Entrepreneurs

    27 Words that will help you attract your dream client

    I just finished a three-month copywriting course that pretty much blew me away. One of the reasons is that the person that created the course, Csaba Borzási, studied under all the copywriters I had and culled all that information into one course. Plus, he gave away some fantastic bonuses. I wanted to share one of these insightful bonuses with you in this week’s email. I am giving you the 27 words that will guide you to attract your dream clients and help propel your business. Before I share them with you, these words are not life-changing. Yet when you read them, it will make sense and help you in your quest to…

  • copywriting,  Entrepreneurs,  Marketing,  Product Launches

    Foolproof way to stop failing when it comes to launching new courses or products…

    Have you ever had an idea for a course, product, or even a membership? What happened? Did you ever create and launch it? What were your sales? Did you ever launch it? Or maybe your sales were disappointing – what happened? These are all questions I ask my potential dream clients. As an influencer, you probably have several terrific ideas. Yet often, follow-through can be challenging. And even frustrating. It’s not fun putting months or even years of your time into creating something and never selling it, or when you do, your sales are so low it’s sometimes soul-crushing. I know this because this is something I work with my…

  • Clients & Customers,  Entrepreneurs,  Implementation,  Marketing,  Product Launches

    Do you know this secret of why people buy?

    I was sitting on a Zoom call with a client brainstorming some email copy. She’s a Personal Lifestyle Designer and needed to get an email out to connect with her people about some offers and talk about summer clothing options. Memorial Day is coming up, and it’s a good time to connect with her list about upgrading their wardrobe. All the ideas she was coming up with were good, yet they’ve been done before. We needed to go deeper on an emotional level to really connect with her dream clients’ deepest fears, struggles, and desires. It was then that I started sharing some examples of how we could go deeper with…

  • Challenges,  Coaching,  Entrepreneurs,  Goals,  Overcoming Obstacles,  Productivity

    I have a confession to make…

    As I’ve said in many emails before – I truly do love to learn. It motivates me, and it’s even more inspiring to share what I learn with you and with my clients. This is where my confession begins – with my ABL (always be learning) attitude, I’ve bought a lot of online learning products over the years. Here comes the confession part – because of the above, there are quite a few courses that I’ve NEVER finished. THERE I said it. Whew. Am I alone in my confession? Have you ever bought any online learning products that you’ve not ever finished? Sometimes it’s kind of the worst feeling. Almost…

  • Clients & Customers,  Communication,  Entrepreneurs,  Goals,  Implementation,  Technology

    Anticipation keeps me….

    Yep and an oldie song for sure by Carly Simon that will forever remind me of the Heinz Ketchup commercial – An-tic–ip–aaaaa-tion keeps me waaaaaiiittting….” How about you? Of course, there’s more to anticipation than just this song… I want to share with you some potential mind-bending thoughts about anticipation. Let’s start with this question – How well have you anticipated your dream client/customer’s online experience on your website? This can be a challenging one to answer because if you’re like most of my clients, you create an online dream client/customer experience like what’s below. You create your lead generator optin to build your list of dream clients/customers. Create your thank…

  • Alchemy,  Coaching,  Entrepreneurs,  Implementation,  Product Creation

    What 6 – 7 figure idea are you sitting on?

    We had a lot of activity at our house last week. It’s hard to believe we’ve already lived in the house for three months now! We had the shower glass guys replace the walk-in shower and we had the construction guys come and build my spouse’s new stained glass studio. (The shower door coming off was one of my posts a month ago – you can read about that post here.) (See the P.S. For the before and after shower pictures.) What was really cool about the studio is we bought it with a company called Tuff Shed. We ordered it to our specifications. Then they came out about 6 weeks later…

  • Attitude,  Challenges,  Entrepreneurs,  Mystery,  Overcoming Obstacles,  Product Creation,  Taking risks

    By defying logic you can create incredible success – hmmmmm

    I love counterintuitive ideas and things that really get my mind spinning – much like a chew toy does for a dog… The one I want to share with you today is about how when you *defy logic. You can actually create some tremendous success. No, I’m not talking about feats of engineering or technology. I’m talking about the idea of perception vs. reality. And about alchemy and magic. Let’s say you think of a good idea for a business. And it’s really a good idea, one that others have done, yet, you’re going to turn that industry on its head. Yet, when you share the idea and if you start…