• what-kind-of-soulful-entrepreneur-are-you
    Entrepreneurs,  Marketing

    What type of entrepreneur are you?

    Just got off a call with a person I met online at a Trends Newsletter networking event. (If you don’t know what Trends is – I’d highly recommend you check them out. Especially if you want to connect with like-minded entrepreneurs.) The funny thing is I’m not usually on these networking calls. And the only reason why I was on it was because I didn’t read the whole email. I thought it was their newsletter expert speaking – my total bad for quickly skimming that email. Please tell me I’m not the only person who’s jumped on a Zoom call thinking there was a speaker and I could be invisible — turned out…

  • Marketing Lessons I Learned from Nike
    Attitude,  Challenges,  Clients & Customers,  Communication,  Entrepreneurs,  Marketing,  Prospects,  Questions

    Is your business like Nike? Lessons from an athletic shoe company

    Last week, I shared about how your business changes over the years and how that change will impact your dream clients/customers. My core message was to ensure you connect with your power dream clients/customers and interview or give them a survey so you can take into account their needs before you implement your changes. This week, I promised to share some interesting insights from Nike (and the athletic shoe industry) – focusing on sales from a unique perspective. And how these insights can help your business. My spouse, during her college years, supported herself by working part-time at Athlete’s Foot. She was one of their top salespeople. She knows running and athletic…

  • change is inevitable
    Challenges,  Clients & Customers,  Dog Marketing,  Entrepreneurs,  Marketing,  Product Creation,  Product Launches,  Questions

    Change is Inevitable

    When I worked in Corporate America in the late 1990s and early 2000s, I had an amazing executive coach who I worked with for ten years. One of the things we focused on was how to deal with change, cuz at that point, I was dealing with at least two layoffs in three years. I often joked that I’d become a professional interviewer. The one quote that always stuck in my head about that time frame was, “Change is inevitable.” This is true, not just for your personal life. This is also true for your business. I guarantee over the course of your business. It will morph and change as you…

  • Soulful Marketing Concepts
    Challenges,  Clients & Customers,  Entrepreneurs,  Marketing,  Questions

    Marketing lessons from a popular weigh loss app

    I love looking at popular brands and then breaking down their online dream client experience to see how it works. Yeah, I’m kind of geeky like that. The fascination is not just about the how. It’s also about the who, the what, and the why too. My recent experience is with a brand you may know of – Noom. In this blog post, I want to share with you some of my discoveries about their dream client experience and how it can help you in your business. I’ve had many friends and colleagues who have raved about Noom for losing weight. I remember checking it out a while back and getting…

  • Alchemy,  Attitude,  Challenges,  Entrepreneurs,  Mystery

    Something a bit off the beaten path than my usual blogs…

    Each week when I sit down to write my weekly eNewletter, the idea usually just comes to me at that moment. I LOVE my intuition and connection with my inner writing and marketing guide. Yet, I often wonder when you get this each week if you’re a bit disappointed that I’m not giving you enough about marketing, launching, and making money… (If you have thoughts on this – hit reply, I’d love to hear what you think.) Especially when I write an email like today’s – Something a bit off the beaten path and it’s a bit of a long story. So tuck in, or save and read later. Before I get…

  • Ai and copywriting
    copywriting,  Entrepreneurs,  Media,  Technology

    What’s all the fuss about AI & copywriting?

    It seems that all the email lists I’m on can’t stop talking about AI and copywriting. Are you finding this too? (Or maybe it’s just me on too many copywriting lists!) I find it a bit fascinating. It’s like the next big thing in tech and copy – ChatGPT (GPT = Generative Pretrained Transformer – hmmm sounds very techy.) People are likening it to some kind of copywriting second coming or doomsday scenario. Saying things like… – OMG, There won’t be any jobs. – There will be a massive firing of writers. – Businesses will fail if they don’t get on board with it. You will lose out on not being up-to-date…

  • Challenges,  Clients & Customers,  Communication,  Entrepreneurs,  Marketing

    The psychology behind getting you to buy stuff…

    I’m constantly curious about what tactics companies use to get me to buy their stuff. And believe me; there are some that do some very interesting manipulative maneuvers… So what exactly is the “Psychology behind getting you to buy stuff?” As you may know – people buy on emotion, then they rationalize their purchase afterward. Or they feel remorse and may end up returning it. Either way, there is a process that’s baked in psychology that fuels the sale. It’s about companies using hype language, browbeating you with fear, deadlines, discount popups, and flashing buy now buttons on their sites, or you will lose out on the deal of a lifetime.…

  • Entrepreneurs,  Marketing,  Technology,  Website

    Best conversion tips for your website

    A few weeks ago, I had a colleague reach out to me and wanted my thoughts on a new website that she had just launched for her mom’s business. I always find it curious and fascinating to look at new websites. Especially when it’s someone I know, and I have a bit of a backstory. I’m always happy to look at people’s websites because I can give some actionable feedback after looking at the home page for only 1 – 2 minutes. (As an aside, if you ever want me to look at your site, schedule a complimentary call with me, and I will give you some actionable feedback on it.) Creating a website…

  • Challenges,  Clients & Customers,  Entrepreneurs,  Marketing,  Outcome,  Product Launches

    The launch that simply wasn’t

    Have you ever launched a course, product, or service and felt like you worked your tail off, and then the big day came……and it was crickets? A few trickles of sales came in, yet overall, it was a bit of a disappointment. Well, this happens way more than you think. The reality is there are SO MANY VARIABLES you have to get right to create a significant amount of sales for a launch. Most experts don’t tell you that you’re more than likely to bomb on your first and even second launch. This is why, as a soulful marketer, I always want to be honest and give the truth about what…

  • Alchemy,  Communication,  Entrepreneurs,  Mystery

    What do Edgar Cayce, St. Anthony & My Garbage – all have in common?

    And just like that, January is taking its bow and next week is “hello February.” Did January go by as fast for you or is it just me? Not only did it feel like I blinked but next week is February… There was an interesting phenomenon that happened that prompted me to write my curious subject to this email:“What do Edgar Cayce, St. Anthony & My Garbage – all have in common?” I read one of the best books on Discovering Your Soul’s Purpose by Mark Thurston. I mentioned him in an email back in December. I’ve been a bit behind in writing my book reviews. My issue is I’ve read so many books…

  • Clients & Customers,  Communication,  Entrepreneurs,  Implementation,  Marketing,  Motivation,  Outcome,  Product Launches,  Prospects

    The Final Fridge Adventure (Part 2)

    Last week I shared with you part 1 of my spouse and I’s fridge adventure. I shared with you some insights into the first two appliance stores we perused. And I gave you some takeaways of what to do and not do when it comes to your business and attracting clients. You can access it here. In this blog post, I want to tell you about the third place we visited to peruse refrigerators. It was a very different experience. This store was more of an upscale local appliance store. We bought our washer and dryer there, so we knew they were reasonably top-notch. And we like supporting our local businesses. As soon…

  • Challenges,  Clients & Customers,  Communication,  Entrepreneurs,  Goals,  Implementation,  Marketing,  New Year,  Overcoming Obstacles,  Prospects,  Questions

    The fascinating adventures of Refrigerator Shopping… (Part 1)

    It’s the beginning of 2023, and for me, it’s been a bit of a rocky start – with my New Year’s Eve CVD positive test, the cyclone rain bombs (and it’s still raining btw). And, finally, getting my Mom on a plane home… It was the best of times and the worse of times… 😉 I’m doing as much self-care as I can and focusing on what I’m grateful for… And one of those things is you! That’s why I wanted to share with you my spouse and I’s fascinating adventure of shopping for a refrigerator. I promise there will be some interesting lessons that will apply to your business.…

  • copywriting,  Entrepreneurs,  Marketing,  Prospects

    My Best Soulful Holiday Marketing Tips

    Earlier this week, I was on the phone with a client who said – “I cringe when I think about creating and sending out an email where I’m selling something this holiday.” She’s someone that just doesn’t like marketing or selling. That’s one of the many reasons why we’re working together. I totally get it when I tell folks what I do, and their immediate response is, “Oh wow, let’s connect cuz I definitely don’t like marketing and would love your help.” If you’re someone who’s just not into marketing or wants to be guided and learn a bit about how it can help your business – I’m here for you.…

  • Challenges,  Entrepreneurs,  Goals,  Implementation,  Motivation,  New Year,  Overcoming Obstacles,  Questions

    This one question could make or break your business…

    As an entrepreneur, I know how hard you work at and on your business. Sometimes it can be grueling and stressful, especially if you do it alone. And even if you have some help, it still can be exhausting and challenging. It’s mainly up to you to create a successful business and make money that will keep it running for many years. This brings me to the one question that could make or break your business… Before I ask you, I want you to think back to when you made the decision to start your business and make a go at being your own boss. What was the impetus that…