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By defying logic you can create incredible success – hmmmmm
I love counterintuitive ideas and things that really get my mind spinning – much like a chew toy does for a dog… The one I want to share with you today is about how when you *defy logic. You can actually create some tremendous success. No, I’m not talking about feats of engineering or technology. I’m talking about the idea of perception vs. reality. And about alchemy and magic. Let’s say you think of a good idea for a business. And it’s really a good idea, one that others have done, yet, you’re going to turn that industry on its head. Yet, when you share the idea and if you start…
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Busting the Magic Bullet Myth
I don’t usually “bust” anything in these emails, and today is an exception. I’ve had several prospects take me up on my offer of scheduling a complimentary call with me this past few weeks. Honestly, I LOVE doing these calls. My favorite thing about these calls is for that hour. I can practice my listening skills and help someone with a significant challenge and give them at least one or more solutions to guide them to their answer. Another reason I love these calls is that it’s an opportunity to get access to my dream client and find out what makes them tick. Such as – what are they struggling…
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Does this ever happen to you?
Sometimes I sit at my desk, staring at my three computer monitors, wondering if everyone who has a business online struggles with the same issues… Like today, I’m trying to stay on top of my “subscriber” email box, so it doesn’t get to 12k emails ever again. Thank goodness for my new assistant, who’s been helping me keep it around 300 or so unopened… Before you jump ahead in thinking that my “Subscriber” inbox is out of control and how do I answer emails, etc.… You need to know that this email box is for all the products, services, newsletters, and lists I buy or subscribe to. So when I’m writing…
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Are you good at finding things?
There’s been one thing that somewhat mystifies me, and that’s my ability to find things that are lost. I can’t really explain it, except when I can’t find something, there’s an inner voice that actually whispers to me where I can find that lost item. I know, I know, this may sound a bit crazy, and before you think that I hear voices, let me explain further… It’s been two weeks since we’ve moved to our new house, and one of our most used questions has been – “Hey honey have you seen the [insert name of item here]?” I thought we did a pretty awesome job at packing, yet,…
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Changing Your Perspective
Thanks for all the comments last week on our fascinating adventure to buy a new home. All is well, we got into the house and doing some painting, and the official move is next week. It’s interesting how some specific things about buying and selling homes have changed because of the pandemic. Specifically, at closing, everyone being in the same room to sign all the papers and being able to celebrate afterward. Yeah, that won’t happen. We had a mobile notary who came over to the house, and we signed the mountains of papers, and after we were done – It just felt a little weird and anti-climatic. I knew…
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Challenges, Coaching, Entrepreneurs, Implementation, Motivation, Outcome, Overcoming Obstacles, Questions
This is Not for the Faint of Heart
Two weeks into 2022, it’s already proving to be somewhat of an adventure and not for the faint of heart. Interestingly, “Adventure” is my word for the year, and it didn’t disappoint. I like picking a word for the year that I use as my decision touchstone. There was an excellent article in the NY Times if you want to discover more. I think I mentioned in an earlier email that we’re buying a house. It’s about 10 minutes from our current one. Or if I didn’t, well here you go … 🙂 Now that we’re nearly done with the whole buying process (We’re closing today.), it has been a…
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Would you ever consider joining a cult?
I know, a crazy question, right? Well… Of course, you are probably saying to yourself – “No way, that’s kind of crazy. Who in the right mind would join a cult?” Yeah, I know, I hear you, and I agree with you. Yet, let me share some interesting myths about cults with you: Most people think that those who join cults are not very intelligent or have psychological problems. Ummm, nope, that’s not correct. Believe it or not, most people who join cults are very intelligent and are psychologically sound. People knowingly join cults – Most people don’t or wouldn’t ever join a cult. What usually happens to them is like a frog…
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Happy 2022 – What’s Next?!
We did it – we made it into another new year! I have to admit it wasn’t as smooth a ride as I’d hoped. How about you?The year had some major ups and downs (like when I injured my back), and the end of the year was a wee bit bumpier than I had expected… Yet, my spouse and I survived – intact and with no virus…. I’m not sure how I didn’t come down with the virus because I had some work at the Disney Parks in Orlando in early December and it was CRAZY. Hundreds of thousands of people were there, where masks were only required indoors. Picture…
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To Be Like Retail or Not to Be…Hmmm
Happy Holidays week (for those who celebrate Christmas.) Have you sat and pondered about the retail industry and how they’ve actually trained our human behavior? It is a subject that I’m constantly fascinated by. Why do we buy stuff? Back in the day when I lived in NJ, I went to the headquarters of Bed, Bath, & Beyond (BBB) to meet with a colleague. It was there that I truly saw what’s it like to run a business based on constant coupons and sales. I thought it was an interesting idea that they always had so many discounts. I always got my BBB coupon in the mail, which seemed like…
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What makes a perfect 10?
Have you ever watched the Olympics Gymnasts and thought about what exactly makes up a perfect 10 score? The reason I’m asking this question is that while my spouse and I were on an early morning walk, we got to talking about this. I was sharing with her how I was making a ton of progress finishing the new guide I’m writing – Soulful Marketing Manifesto.She was curious about it, mainly because a manifesto is a document that declares and shares a new vision, approach of a new marketing movement. It sounds kind of serious, right? 🙂 As I explained my manifesto to her, it reminded her of a talk…
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Traveling & Some Disney Adventures
I debated whether to share this with you or not. And then I said to myself – “Well, I promised to be real and transparent.” So here goes… Needless to say, traveling from the west coast to the east coast can be exhausting. You know what I’m talking about, when you have to get up at the crazy hour of 4am or earlier. (Or we sometimes call it “O’Dark 30”). The hilarious thing is the folks at the airport and airlines are making a big assumption that we’re awake and functioning at capacity – ummm yeah… The good news is it was a little delay, yet all was well traveling…
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Coaching, copywriting, Entrepreneurs, Implementation, Motivation, Outcome, Overcoming Obstacles, Risk, Taking risks
I Did Something a Little Crazy
Have you ever stepped out of your comfort zone and done something a little crazy, or maybe out of your ordinary routine, or stretched your beliefs? Well, that’s what I did last week. I bought a course for $6,000. Ummmm, yeah, a little out there for me cuz I’ve not ever spent that amount of money on a course before. I’ve spent upwards of $25k on a year-long mastermind, and I’ve also spent $5k for a 3-day weekend training. And, I’ve spent $12k a year to be in Brian Kurtz’s Masterclass, which was like a mastermind, where we met three times a year in person. (Yeah, before the pandemic.) Plus,…
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Best productivity secret I’ve used for over 10 years…
How’s your end-of-the-year “things you want to accomplish list” coming along? You know the one I talked about last week… And if you’ve decided you’ve done enough this year and you need a break – good on ya – that’s cool. If you’ve got your list and getting things accomplished, I’m thrilled for you. And if you’re anything like me, it’s been a bit more of a struggle. I’m letting too many things distract me. So I’ve upped my productivity game and doubled down on the strategy that never fails me – it’s called the Ivy Lee 6 method. Have you ever heard of it? It’s been keeping me organized…
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Challenges, Clients & Customers, Coaching, Entrepreneurs, Marketing, Procrastination, Productivity, To Do List
Time keeps on Ticking, Ticking, Ticking Into the Future…
If you’re anywhere near my age group, you’re gonna recognize the lyrics I ripped my headline off from – and just to refresh your memory – the real lyrics are “Time keeps on slipping, slipping, slipping into the future… the song was “Fly Like An Eagle” by The Steve Miller Band. Why in the world am I starting off with some crazy lyrics from the 1970s? (By the way, I was only a mere middle school child then.) The reason is, (gasp) we have less than seven weeks before this year is done, complete, finished – over. That’s why I want to ask – what can you (or if you…
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How Sophisticated Are You and Your Clients? (Part 3)
When I first started out in online marketing, it never occurred to me to even remotely think or care about my client’s sophistication level when it came to my courses or services. There were way too many other things that sucked up my time – like – how to get new clients and start making money! Besides, how in the world does knowing WHAT my dream client’s sophistication level is, have anything to do with selling them something? I thought sophistication levels were only important when ordering wine, managing money, buying real estate, or dealing with technology. 😉 So if it never occurred to you to look at your dream…