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Do You Measure the Gap?
Something that’s been ingrained in me from my dad and my mentors has always been setting my goals for the year. The one thing that always tripped me up was how I measured my success. I always did that based on the goals I accomplished. Often, I found myself being perpetually dissatisfied with my progress because I wasn’t accomplishing all of them. Some of my goals just felt so big and too far away to achieve them. What I didn’t understand is that the problem wasn’t in my success at achieving the goals. The problem was how I measured them. The challenge is that you can be so busy looking at…
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The Magic of Becoming Creatively Unstuck…
Have you ever been stuck, like writer’s block kind of stuck? And honestly, that phrase doesn’t quite fit for me cuz I’ve not ever had writer’s block. What I’ve had is a block in working more in my business. Have you ever struggled with that? I am top-notch when it comes to running everyone else’s business. In fact, I truly love working with my clients and being behind the scenes when it comes to helping them however I can with launching their business into the stratosphere. So why sometimes do I lack motivation when it comes to my own business and doing more than just one-on-one client work? This thought…
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This lil bugger has invaded my space…
So this happened… Earworms have invaded my space this week… Yep, this is a bit of an unusual topic. Surprisingly, earworms have a bit to tell us about messaging and mindset. Quick refresher: earworms are when you get a fragment of a song or a tune that literally can come out of nowhere (when you least expect it) in your head, and your mind starts humming or singing along. Sometimes even out loud. What I find fascinating is that scientists have studied this, showing how powerful our memory is with music.”(Interesting tidbit – if you put information to music, it can even help you remember facts and details more easily.) Did…
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Have you ever mapped out your business and life choices?
I’m currently in a 6 week inspiring and thought-provoking class taught by my good friend Kim DeYoung. The class is called “Choice Confident.” She teaches you how to use questions to map out all the important choices in your life, which she calls “Choice Mapping.” This is based on her book – The Book Of Choice: Mapping the Life You Want by Understanding the Life You Have. The class and her book are fascinating tools. She puts your choices into three categories: Proactive, Professional, and Personal Choices. Last night, we talked about professional choices – specifically work relationship choices. (You can also map out past, present, and future choices too.) All the questions…
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You Are The Guru You’re Looking For….
Countless times, I’ve had people come to me in a flurry of frustration, having spent a lot of money on an expert or guru and they didn’t have any real results to show for it. That totally frustrates me too. Being a marketer in business for as long as I have, I’ve seen it all. And I definitely feel for them. It frustrates me because out of the many marketing experts out there, not all of them have the integrity, authenticity, and honesty that you deserve when working with them. There’s also something else that happens. Maybe you stumble across an expert/guru, and you end up buying all their courses…
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Why did you start your business? (Or why are you working where you do?)
When I first started my business back in 2006, it wasn’t because I wanted to go out on my own. I was incredibly scared and a bit freaked out. I spent all my life in corporate America. In fact, I had been laid off unexpectedly 2 years earlier and failed miserably as an entrepreneur. So I went back to corporate, and honestly, it was ok. Yet, I felt it in my bones, I was definitely not living my life purpose. There came a point when I was just kind of done with being an employee. So, when they laid me off in 2006, I knew I had to make a choice.…
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If you ever procrastinate – this will help! Open up :-)
I had an interesting procrastination discovery moment this week that I wanted to share with you. Let me give you a little background first for context—I’m working on another big launch. This one is an affiliate launch. We have over 50 affiliates that will be promoting our launch to their email lists. When you do this type of launch, you need to give your affiliates all the promotional materials they will need to create a successful launch for everyone. This includes creating social media graphics, email copy, and more. One of the free lead generators for the launch is a trailer video that’s about 5 minutes long. (The other three…
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Inspiration to Create Your Own Manifesto
Let’s talk about manifestos and how they could be a perfect way to inspire you, your staff, or your team to make a huge difference in the last quarter of this year. You might be thinking that manifestos are just reserved for people who are trying to create a political revolution to overthrow governments. How is that even relevant to my business? Well, I will get to that in a minute. First, I thought it might be interesting to give you the top 5 manifestos that you may have heard of or maybe not thought of as a manifesto: Here’s the definition of Manifesto from Meriam Webster: “A manifesto is a public…
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Are You waiting for the perfect moment?
Have you ever been in a group of entrepreneurs where you meet regularly to connect about your business and also get the opportunity to do a hot seat about it? I’ve been in several over the years, and the insights and ideas are pretty mind-blowing. My most recent group is one I look forward to participating in each month. One of the many reasons is that there’s no ego in the room. We all just show up, support each other, and give honest feedback that helps create some pretty amazing insights. After being in the group for over 2 years now, there’s a theme that seems to always come up at…
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How to set yourself up for success everyday
It’s officially six months into the year. It’s half over, or as I like to look at it – there’s half the year left. 🙂 It’s also a terrific time to pause for a moment, reflect, and reevaluate where you are regarding your goals this year. The calls I’ve been on lately with clients have been focused on wanting guidance to boost their productivity and being better at meeting their project deadlines. Plus, they also want a better work-life balance. Is that why you became an entrepreneur? To plan your calendar, manage your time as yours, and work on things you love? I’ve written before about productivity. This time, I…
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What do ChatGPT, virtual events, and blank screens all have in common? Hmmmm
A couple of weeks ago, I attended a live virtual 3-day event – Product Launch Formula (PLF Live). I attended this event in person many times until the pandemic hit, and as you know – there weren’t any more in-person live events. And the people behind this event decided to keep it as a virtual event. I get it because they never were able to get more than around 900 people in-person. Virtually at this event, they had almost 2k people attend from all over the world. What do you think about virtual events? Have you attended a 3-day online one before? I honestly don’t like them. The thought of…
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What type of entrepreneur are you?
Just got off a call with a person I met online at a Trends Newsletter networking event. (If you don’t know what Trends is – I’d highly recommend you check them out. Especially if you want to connect with like-minded entrepreneurs.) The funny thing is I’m not usually on these networking calls. And the only reason why I was on it was because I didn’t read the whole email. I thought it was their newsletter expert speaking – my total bad for quickly skimming that email. Please tell me I’m not the only person who’s jumped on a Zoom call thinking there was a speaker and I could be invisible — turned out…
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Attitude, Challenges, Clients & Customers, Communication, Entrepreneurs, Marketing, Prospects, Questions
Is your business like Nike? Lessons from an athletic shoe company
Last week, I shared about how your business changes over the years and how that change will impact your dream clients/customers. My core message was to ensure you connect with your power dream clients/customers and interview or give them a survey so you can take into account their needs before you implement your changes. This week, I promised to share some interesting insights from Nike (and the athletic shoe industry) – focusing on sales from a unique perspective. And how these insights can help your business. My spouse, during her college years, supported herself by working part-time at Athlete’s Foot. She was one of their top salespeople. She knows running and athletic…
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Challenges, Clients & Customers, Dog Marketing, Entrepreneurs, Marketing, Product Creation, Product Launches, Questions
Change is Inevitable
When I worked in Corporate America in the late 1990s and early 2000s, I had an amazing executive coach who I worked with for ten years. One of the things we focused on was how to deal with change, cuz at that point, I was dealing with at least two layoffs in three years. I often joked that I’d become a professional interviewer. The one quote that always stuck in my head about that time frame was, “Change is inevitable.” This is true, not just for your personal life. This is also true for your business. I guarantee over the course of your business. It will morph and change as you…
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Marketing lessons from a popular weigh loss app
I love looking at popular brands and then breaking down their online dream client experience to see how it works. Yeah, I’m kind of geeky like that. The fascination is not just about the how. It’s also about the who, the what, and the why too. My recent experience is with a brand you may know of – Noom. In this blog post, I want to share with you some of my discoveries about their dream client experience and how it can help you in your business. I’ve had many friends and colleagues who have raved about Noom for losing weight. I remember checking it out a while back and getting…
