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You are Who You Hang Out With…
Have you ever heard this before? I didn’t start hearing this until after I hired my Executive Coach, 12 years ago. The concept of hanging out with people and becoming more like them was a total foreign idea to me. I had really paid no attention until my coach and I started talking about it. And it’s funny, once I started paying attention to it I got it and knew I had to make some changes in my life… There were some very negative people in my life who were totally zapping my energy, (My coach called them “Negative Norberts.”) not too mention the ones who were more like time sucking…
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Blogging, Clients & Customers, Coaching, Communication, Entrepreneurs, Implementation, Marketing, Testimonials
The positive side to negative testimonials
When it comes to customer testimonials, there will come a time when you receive a negative testimonial. Now if you are new in business or even a veteran, the way you respond will determine whether it can turn positive. The worst thing for a business to do is to post only customer testimonials that are positive. Nothing in this world is perfect, so portraying perfection will turn potential customers away. There are three simple steps to remember when dealing with negative customer testimonials. Remember, how you handle these negative customer testimonials will speak volumes about your business character and integrity. 1. Never Over-React By you posting this negative customer testimonial,…
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Blogging, Clients & Customers, Coaching, Communication, Entrepreneurs, Implementation, Marketing, Testimonials, Website
Creativity + Testimonials = Results
In a fast pace world of marketing, one of the best ways to stay ahead of your competition revolves around one word: CREATIVITY. So today I am going to show you how combining a little bit of creativity with your testimonials yields great results. No matter where you are using your customer testimonials, you want to present them in a way that pops out to the reader. Be honest – how many of you have visited a website selling a product and you find at the bottom of the page a BUNCH of writing and small pictures? Now be honest again – because it is in a format that seems…
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The four types of testimonials that get results…
In my previous blog, I gave you a simple overview of testimonials. Today we’re going to dig a little deeper. In fact, I am going to let you in on a secret that most people don’t know: There are four types of testimonials and each are used to overcome different objections that potential customers may have. 1. Benefits: Apprehension to trying a new product/service is a normal reaction, especially in this tight economy. Many people have to watch how and what they spend their money on, so often they stick with what they know. With this type of testimonial though, people are not only seeing others buying your product/service but…