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Finally, a Third Way To Market—It’s Not Just A Method, It’s A Movement To Authentically Attract Your Dream Clients Without Selling Your Soul

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    Entrepreneurs,  Marketing,  Media,  Technology,  Website

    Getting Scrappy & Curious – Let’s Go Down The Rabbit Hole

    March 31, 2023 /

    Come down this rabbit hole with me. :-) One of the main ways to improve ranking on Google searches is to get higher-ranked like-minded sites like Inc, Forbes, Amazon, GoodReads, and others to LINK TO YOUR SITE. (Yeah sometimes not an easy feat.)

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    Shannon McCaffery
  • Clients & Customers,  Communication,  copywriting,  Marketing,  Website

    Your Words Matter – How to easily attract your dream clients

    March 9, 2023 /

    That’s why it’s more important than ever that what you write, and share emits your personality, vision, and values and ultimately connects with your dream clients. It’s about creating a powerful connection with your dream clients based on you being you - your most authentic and transparent self. Love this quote by Oscar Wilde that definitely rings true - “Be yourself; everyone else is already taken.”

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    Shannon McCaffery
  • Entrepreneurs,  Marketing,  Technology,  Website

    Best conversion tips for your website

    February 16, 2023 /

    A few weeks ago, I had a colleague reach out to me and wanted my thoughts on a new website that she had just launched for her mom’s business. I always find it curious and fascinating to look at new websites. Especially when it’s someone I know, and I have a bit of a backstory. I’m always happy to look at people’s websites because I can give some actionable feedback after looking at the home page for only 1 – 2 minutes. (As an aside, if you ever want me to look at your site, schedule a complimentary call with me, and I will give you some actionable feedback on it.) Creating a website…

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    Shannon McCaffery
  • copywriting,  Entrepreneurs,  Marketing,  Product Launches,  Prospects,  Website

    Best Copywriting Formula that will help you promote and sell anything

    September 8, 2022 /

    Since I’ve been in business, I’m always searching for the best tool that can help me be a better entrepreneur AND help my clients as well. Over the years, I’ve collected HUNDREDS of courses, books, tools, tips, techniques, mindmaps, formulas, and more. And I do LOVE sharing what I learn in hopes it can help propel you onto more success in your work and your life. As I’ve talked about many times, I’m in the midst of taking several copywriting courses. And a fun fact, while in Las Vegas, I got to meet and hang out for the day with Parris Lampropoulus, who’s a legend in the direct response copywriting…

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    Shannon McCaffery
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