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Finally, a Third Way To Market—It’s Not Just A Method, It’s A Movement To Authentically Attract Your Dream Clients Without Selling Your Soul

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  • Communication,  Entrepreneurs,  Implementation,  Marketing,  Product Launches,  Survey Tips & Techniques

    What’s all the Fuss About EzineArticles.com and Content Anyway?

    June 29, 2011 / No Comments

    Having a blog should be a key part of your strategy to drive traffic to your website.  Search engines love blogs because they are so timely and are constantly adding things to keep folks informed and up-to-date. Yet, here’s the deal: if your content isn’t any good, all the search engine results in the world will not help you.  You really have to develop your valuable content first. High quality content is crucial to fuel your business and increase traffic to your website.  Content alone can entice the reader to check out your website and return for more. Therefore the content you deliver must be valuable, giving helpful tips and…

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    Shannon McCaffery
  • Blogging,  Coaching,  Communication,  Entrepreneurs,  Implementation,  Marketing,  Product Launches,  Technology

    You created a blog… Now What?

    June 22, 2011 / No Comments

    The beauty of blogs is that you don’t need to invest in software to maintain it. Blogs are maintained online and so you can access them anywhere and at any time, as long as you have an Internet connection. You just sign in to your blog account and you can create a post, edit post, change blog template, customize your blog and change blog settings easily. It is also very easy to add a lot of cool tools to your blog like an opt-in or subscription form so if you don’t already have a list it is a great way to start.  If you already have a list it’s also…

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    Shannon McCaffery
  • Coaching,  Communication,  Entrepreneurs,  Implementation,  Marketing,  Technology

    What is a blog, really?

    June 15, 2011 / No Comments

    I’ve had this blog for 4 years now, which is totally hard to believe… and it’s been a terrific tool for me and my business.  So I thought it would be helpful to give you some tips about what a blog is and how to best take advantage of it in your business.. Blogs have gained a lot of notoriety in this techno world we live in because in an instant you have access to information on almost any subject or question you might have. And I know you can’t believe everything you read on the Internet but it’s all about adding value and giving terrific content. What is a…

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    Shannon McCaffery
  • Coaching,  Communication,  Entrepreneurs,  Implementation,  Marketing,  Survey Tips & Techniques

    The “Oprah Factor” and how you can create your own “ X Factor”

    June 1, 2011 / 2 Comments

    In last week’s blog post I shared with you how Meredith and I were so very fortunate enough to attend a taping of one of Oprah Winfrey’s last shows. (Here’s the link: Are you giving your customers/clients and Oprah experience?) It was so exciting to be a part of that experience. I also talked last week about why Oprah is so phenomenally successful and popular.  It is because she focuses on giving her audience what they want.  She goes out of her way to create an experience that will get her audience excited and make them feel good. Oprah as an entrepreneur is worth billions and she continues to operate…

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    Shannon McCaffery
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