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What is Information Marketing?
Have you ever heard of the information marketing business? It’s a fascinating space that I stumbled upon three years ago. It’s really an interesting niche market, filled with people who sell information. This isn’t any old information though. Most of these folks are amazing experts in their field and hence have created products, courses, newsletters, and membership sites to share with their clients and prospects. Why do these people get into the Information Marketing business? There are several reasons, other than the obvious one which is making a lot of money. Here are some key reasons to get into this business: 1) You don’t really need a staff in this…
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Life is Simply Made up of Many Transitions…
I will never forget that particular day in February, many years ago, when I received the call that my sister was on her way to the hospital because she was going to have her first baby. This was big news in our family, mainly because she was the first sibling to have a baby. It was doubly exciting for me because I was going to be an aunt and she had asked me to be the baby’s godparent. I was awed and taken aback, sounded like a big responsibility, yet I was thrilled and jumped in with both feet as I always do. The christening was about 6 weeks later, so I booked my…
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7 Secrets to Surviving Being Let Go From Your Job…
This seems to be the hot topic – what to do when you get laid off from your job? It’s unfortunately affecting hundreds, if not thousands of people, right now as I write. And this is no time to jump for joy or make light of your situation. In fact, I hope that I can help you with offering you my own words of wisdom by revealing my 7 secrets to how I was able to survive being let go from my job. This is where I have the honor of being brutally honest with you because, I not only was let go from my corporate job once, but I…
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Conferences – Love Them or Loathe them
I have had the pleasure of attending various conferences a year for the past several years. I know what you are thinking – conferences yes they are fun, great place to network and even learn some new tools to help your business. BUT, they take up so much time and all the hassles of traveling… Yes, they do have good points and as I like to think, challenging points. However, I want you to think of conferences from another point of view: How I can maximize my investment? How can I take conferences one step further and enhance my business? I have put together 12 secrets to achieving much more…
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Successful Keys to Productivity
How can you be more productive? There are so many ways to increase your productivity. Which one to choose? Hmmm… What’s interesting to me, is my first job out of college was working in sales, out of my house. And I ended up doing that for about 10 years before I even entered an office building. I discovered some interesting things about myself and how I work. One thing: I really like my freedom of time and doing what I need to do on my own terms. And two: I’m much more productive and creative late at night. Now, these two things make it quite interesting and creative when working…
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What’s my secret? Are you up for the challenge?
I get asked this question a lot – “What’s your secret to marketing implementation and getting so much accomplished for yourself and your clients?” I love this question because it really gets to the heart of people’s frustrations on getting things done, whether it’s finishing writing a book, or article, or creating a new product or service. Let’s face it, taking action can be challenging and sometimes even frustrating, I know, I’ve been there struggling myself, many times. So, what’s my secret? Well, first it’s creating my plan of action. What is it I’m trying to accomplish? Is it creating a product, writing a book, or maybe launching a product?…
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Choose Life, Choose a Job, Choose a Family, Choose Your Future…
What do you choose? This title of my blog is actually from a song that I love from the second soundtrack from the movie Trainspotting- called “Choose Life” by PF Project. (As an aside this is a great soundtrack, yet the movie was a little disturbing. Both of these CD’s, if you grew up in the 80’s and have a hankering for the British pop and techno stars of that era like Iggy Pop – you’ll love it!). I started this year with a bang and pulled out full throttle to accomplish my very ambitious goals for the year. This song kept playing in my head, because I had to…
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Nothing happens in marketing until something moves…
It’s the beginning of 2009, and all best laid plans are being drawn out now for a fantastic 2009. For some people they’re fearful, worrisome and pessimistic. For others, they’re enthusiastic, energized and know as long as they’ve mapped out their plan, and stick to it, they will achieve all their goals for the year. Which camp are you in? I’m in the enthusiastic, can’t wait, this is going to be an awesome year camp! I know things look bleak in the economy. Yet, I can’t focus all my energy on gloom and doom, it won’t help me, my business or the economy. I need to stay fast, true and…
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A Tea Party That Transformed My Life
Before I reveal my tea party tale of life transformation…..Fifty lashes for me, I know, for breaking my own rule and not writing for a whole month- yikes! Many apologies for not writing on a regular basis and of course so much has happened over the past month. I will do my best to give you a peak and get you up-to-speed on some cool things that I’ve discovered… Here’s how a tea party transformed my life- It was four years ago that I had been laid off for the second time. I was lost and a bit dazed as to where to turn and what to do. It…
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The 4 Secrets I Discovered from Being on Jury Duty
It was a dreaded day when I had to report to jury duty at 8:15 am in the morning. I had already put it off a few times, yet I’ve lived here in New Jersey for 19 years and never got called to serve until now. (I’m sure the fact that I’ve moved a lot and lived in a few counties contributed to my not ever being called.) I stood in the check in line to give my little juror piece of paper and get my instructions. I was off to Jury Room A to find a seat. This was a huge room, with 2 very large flat screen TV’s. …
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What’s Really Behind The Movie, The Secret?
Have you ever seen the movie The Secret? Well, I had the most absolute pleasure of attending a workshop by the two original people behind The Secret, who never made it into the movie. In fact it was a bit controversial how Rhonda Byrne let them fall onto the cutting room floor. I found this out by reading a fascinating article in the New York times about them. I had no idea about how connected they were with the whole law of attraction concept and all the incredible work not to mention all the books they’ve written. In fact my first taste of the Law of Attraction came from reading…
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Meeting Paul Newman and other Celebrity Tales…
Yes, it’s true, I had the total pleasure of meeting Paul Newman back in the fall of 2004. I had just been laid off for the second time and was basically a “professional audience member” for the now defunct Jane Pauley Show. Jane and I hit it off ever since I met her at her first taping and invited me to keep coming back. Every time I was in the audience she always had a great show. So I kept coming back. I was Jane’s “Mrs. Miller, ” who was a “professional audience member” for The Merv Griffin Show. When Paul Newman was on, I got my front row seat. …
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How 2 Days of personal strategic planning will set the stage for 2009
When was the last time you spent two whole days on your personal strategic plan for your life and your business? Well I can tell you, I just came from doing that, in none other than Martha’s Vineyard. Wow, what a workshop- I attended a Group Vision Day on MV and it was truly amazing. This time the drive going to Martha’s Vineyard, seemed to go quicker than the last. I made it to Wood’s Hole in 4 hours, so early, I had 2 hours to kill before the ferry. So I waited in the stand by line and got on the earlier ferry- the freighter ferry- now that was…
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How you can raise prices- right now- promise…
I know what you might be thinking- “how could I possibly raise prices right now with what’s happening in the economy?” The “sky is falling” down on Wall Street and banks are imploding. In fact my little brother works for Lehman Brothers and still has a job- for now- thank goodness. But the real deal, is you can’t get sucked into the negativity and mind set that all businesses are going to go under. This is actually NOT TRUE. There are many businesses who are making tons of money. The fact is, you just might have to dig a little deeper and change the way you’re marketing or change the…
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Back To School Night & Second Chances??
You see I hold on to things for so long until it's "perfect." Which of course takes a long time to get done. So what I need to be doing is simply get it done, so it's good enough- then send it out, or post it, or whatever I need to do with it. Then at some point I can give myself a second chance. I can always go back to it and upgrade, or update it to make it even better.