• Growth is hard Soulful Marketing
    AI - ChatGPT,  Attitude,  Challenges,  Coaching,  Entrepreneurs,  Mindset,  Motivation

    Growth is Hard & Kind of Sucks Until it Doesn’t

    This Week’s Highlights: Core Article:   Growth is Hard: How To Live Into The Challenging Questions Cool Stuff: If you’re a research geek like me – check out the latest in Consumer Buying Trends. AI Info & Resources: What is an AI hallucination? And should we stop them? Growth is Hard: How To Live Into The Challenging Questions In this week’s eNewsletter, I want to delve into some mindset exploration with one of my top 10 all-time favorite quotes that was given to me by a dear friend when I was going through some challenging times in my life:“Be patient towards all that is unsolved in your heart and try to…

  • Soulful Marketing Blog - RIchard Branson
    Clients & Customers,  Entrepreneurs,  Marketing,  Motivation,  Questions,  Taking risks

     Behind the Scenes With Richard Branson

    This Week’s Highlights: Core Article:   Behind the Scenes With Richard Branson—From Record Shops to Outer Space Cool Stuff: Scrolling social media for those delicious food recipes? These award-winning photos are mouthwatering AI Info & Resources: It’s May! Time to uplevel your productivity? 🙂   Behind the Scenes With Richard Branson—From Record Shops to Outer Space After I got back from our trip to the UK last month, I recovered from some bug I had caught and was flipping through some documentaries on HBO Max. That’s when I saw one about Richard Brandson. (It’s also on Prime and Apple TV.) I’ve always admired him, and in fact, a little side note—I met…

  • amplify your messages across multiple mediums.
    Clients & Customers,  copywriting,  Entrepreneurs,  Marketing,  Media,  Motivation,  Taking risks

    Mamma Mia, Here I Go Again… My My…

    This Week’s Highlights: Core Article:  From Vinyl to Viral: How to Multiply Your Messages Across Mediums Cool Stuff: Which Tarot Card Are you Professionally (Hmm, this site analyzes your LinkedIn Profile. 🙂 AI Info & Resources: Want a More Effective Social Media Strategy? Check out this AI Inspired Strategy. From Vinyl to Viral: How to Multiply Your Messages Across Mediums My My, here’s another amazing strategy blog inspired by ABBA! “Knowing me, knowing you, there’s nothing that we can’t do!” 😉 Thanks for all the comments and feedback from my ABBA email two weeks ago. There are so many more terrific content strategies from ABBA that I simply had to…

  • Shannon McCaffery
    Attitude,  Challenges,  Clients & Customers,  Entrepreneurs,  Goals,  Mindset,  Motivation

    Aligning Your Work & Life with Your Deepest Values

    Let me tell you a quick story – (Adapted from Melody Beattie’s More Language of Letting Go.) Two monks were walking along the sidewalk during a heavy rainstorm. They came across a nicely dressed young woman stranded because she couldn’t cross the street without getting soaked.  One monk, without hesitation, picked her up and carried her over the puddles to the other side of the street. The other monk was furious that he did that. They have a vow of celibacy and not having contact with women. The monk who carried the woman replied: “I left that girl back on the corner. Are you still carrying her?”  At the heart…

  • Redefine success with your writing
    Attitude,  Challenges,  Coaching,  Entrepreneurs,  Goals,  Mindset,  Motivation,  New Year

    Let’s Redefine your success in 2024: Insights, Connection, and Inspiration Await!

    And just like that – poof – it’s the New Year – Welcome 2024! How are you? How were your holidays? I’ve been thinking about you a lot lately. I decided that this year, I would dig deep into the well of my experience and learning. I will pull out all the stops to inspire, encourage, and propel you to success, whatever that looks like for you. To be honest, I’m not entirely sure of what it will all look like over the next 12 months. I can promise you that it will be the most valuable stuff I’ve delivered to date. My focus is on Soulful Marketing principles (authenticity, engagement, and…

  • Moments Count
    Attitude,  Coaching,  Mindset,  Motivation

    Make Every Moment Count

    What are you thinking right now? Are you here and present with me? Or is your mind somewhere else? Maybe you’re thinking about your holiday to-do list or your action list of what needs to be done before the New Year. It is so easy to get sucked into the “busyness of life.” Especially during the holidays when emotions and stress are high, and family is involved. So how can this holiday be different? For me, it’s working hard on not getting sucked into being attached to the outcome. It’s also about staying flexible in the moment and going with the flow. And making every moment count, especially the little…

  • Balance,  Coaching,  Entrepreneurs,  Goals,  Motivation

    Do You Measure the Gap?

    Something that’s been ingrained in me from my dad and my mentors has always been setting my goals for the year. The one thing that always tripped me up was how I measured my success. I always did that based on the goals I accomplished. Often, I found myself being perpetually dissatisfied with my progress because I wasn’t accomplishing all of them. Some of my goals just felt so big and too far away to achieve them. What I didn’t understand is that the problem wasn’t in my success at achieving the goals. The problem was how I measured them. The challenge is that you can be so busy looking at…

  • Attitude,  Challenges,  Entrepreneurs,  Mindset,  Motivation,  Overcoming Obstacles,  Procrastination

    The Magic of Becoming Creatively Unstuck…

    Have you ever been stuck, like writer’s block kind of stuck? And honestly, that phrase doesn’t quite fit for me cuz I’ve not ever had writer’s block. What I’ve had is a block in working more in my business. Have you ever struggled with that? I am top-notch when it comes to running everyone else’s business. In fact, I truly love working with my clients and being behind the scenes when it comes to helping them however I can with launching their business into the stratosphere. So why sometimes do I lack motivation when it comes to my own business and doing more than just one-on-one client work? This thought…

  • Attitude,  Challenges,  Coaching,  Mindset,  Motivation

    Rampage of Gratefulness, Appreciation & Blue-Skying

    Today in the U.S., we’re celebrating Thanksgiving. I love this time of year when friends and family get together to share a meal (or a feast), gratitude, and connection with each other. This leads me to my fascinating adventure of this past week, where the topic was “the future of possibility.” It came up more than 3 times this past week. And as the Universe works in mysterious ways, none of them were planned… The first was a class about “Choices” that I talked about earlier in the month, where the topic was imagining a future choice I wanted to make. For me, it was about finishing my book. It…

  • Attitude,  Balance,  Challenges,  Mindset,  Motivation

    The #1 Struggle Most Entrepreneurs Don’t Know that they have…

    Someone reached out to me last week and needed some help with their business. They’re not getting many leads from their website and are spending money in many places, and nothing seems to be tracking. Hmmmmm. That’s always a puzzle that I’m ready to jump into action to figure out what’s really happening. What’s interesting is how, over the years, my process of helping clients has evolved. Often times when someone comes to me, they think they know the issue and may have ideas about how to fix it. Yet, after our conversation, I discovered that’s not the real issue at all. It’s something totally different. So, let’s back up –…

  • Entrepreneurs,  Motivation,  Uncategorized

    You Are The Guru You’re Looking For….

    Countless times, I’ve had people come to me in a flurry of frustration, having spent a lot of money on an expert or guru and they didn’t have any real results to show for it. That totally frustrates me too. Being a marketer in business for as long as I have, I’ve seen it all. And I definitely feel for them. It frustrates me because out of the many marketing experts out there, not all of them have the integrity, authenticity, and honesty that you deserve when working with them. There’s also something else that happens. Maybe you stumble across an expert/guru, and you end up buying all their courses…

  • Attitude,  Clients & Customers,  Entrepreneurs,  Mindset,  Motivation

    Why did you start your business? (Or why are you working where you do?)

    When I first started my business back in 2006, it wasn’t because I wanted to go out on my own. I was incredibly scared and a bit freaked out. I spent all my life in corporate America. In fact, I had been laid off unexpectedly 2 years earlier and failed miserably as an entrepreneur. So I went back to corporate, and honestly, it was ok. Yet, I felt it in my bones, I was definitely not living my life purpose. There came a point when I was just kind of done with being an employee. So, when they laid me off in 2006, I knew I had to make a choice.…

  • Attitude,  Motivation

    What separates highly successful people from anyone else….

    I just came across another terrific article from Inc.com. They always have good combos of business, marketing, and uplifting short reads that are clickbait worthy. They often talk about Warren Buffett (who just turned 92) and what separates highly successful people from everyone else. It’s something that you probably already know. And it’s definitely something that’s at the core of Soulful Marketing — His classic quote says it all: “In the world of business, the people who are most successful are those who are doing what they love.” ~Warren Buffett The big question for you is — “Are you doing what you LOVE for Income?” And if you’re not doing what you love,…

  • Entrepreneurs,  Goals,  Motivation,  Productivity

    How to set yourself up for success everyday

    It’s officially six months into the year. It’s half over, or as I like to look at it – there’s half the year left. 🙂 It’s also a terrific time to pause for a moment, reflect, and reevaluate where you are regarding your goals this year. The calls I’ve been on lately with clients have been focused on wanting guidance to boost their productivity and being better at meeting their project deadlines. Plus, they also want a better work-life balance. Is that why you became an entrepreneur? To plan your calendar, manage your time as yours, and work on things you love? I’ve written before about productivity. This time, I…

  • Challenges,  Motivation

    The biggest roadblock to your success might be… you

    Have you ever been so stressed out and disorganized that work wasn’t getting done, and you felt like you were constantly disappointing your clients? Some of what you’re feeling may be true, and some may just be your stress and fear of disappointing your clients. Yet, whatever the issue is – you still feel like that – what can you do about it? This was me back when I first started my online strategic marketing and launch business. I was running by the seat of my pants most of the time. And I constantly bought new products, attended live in-person events, and was a learning machine. Yet, a lot of the…