Motivation – Soulful Marketing Blog

The Productivity Secret That Will Change Your Life

One of the things I’m constantly struggling with: my plate is incredibly full. I just have way TOO many things on that proverbial plate and it’s constantly weighing me down.

I’m a Strategic Marketer & Product Launch Manager, I help people get things done, and here I am, revealing to you my own challenges with getting things done.

Well, I’ve actually invested good money with experts to help me “organize” my office, my computer, and my life, as well as I got a new desk, bookshelves, and on an on. The interesting thing is after that expert gave me this “system” it wasn’t mine. So I had great difficulty in trying to use it and came across all sorts of obstacles that just reared their ugly heads a few weeks ago.

Before I tell you what happened, I actually would liken it to someone who’s trying to lose weight and just puts the weight back on—it’s because they’re not aligned somewhere with the process, or something just isn’t right.

Well that’s what I felt like, something with my new system just wasn’t jelling with me, it just wasn’t right. And unfortunately I didn’t really see that until the crap hit the fan last week and a few balls I was juggling just crashed—yikes—how did that happen?!

The cool thing is that I did ultimately find a solution, albeit painful to have to do so much learning—As Alex Mandossian has taught me—“You’re either winning or you’re learning!” No such thing as losing or making mistakes—my new lingo is “I’m learning.”

After the balls crashed last week, my wonderful client and mentor Alex Mandossian, pulled me aside and saw that I was obviously having some trouble. He got to the root of it very quickly and explained to me about the benefits of “The Ivy Lee 6.”

In the early 1900’s consultant Ivy Lee approached Charles Schwab, President of Bethlehem Steel (not the investment company) and asked what it’d be worth to him if he could raise the productivity of his managers by at least 20%. Schwab didn’t have an answer but was definitely interested. This is where the “Ivy Lee 6” comes into play. Ivy Lee taught him and his managers this proven technique.

Here’s THE productivity secret that will change your life:

Before you leave your office for the night, write down the 6 most important things to be done the next day and number them in order of importance. Prioritize.

Do the tasks from the most important to least important. I write these on index cards with the date at the top. So have the card on your desk for the next day, and once you’ve finished one, take a highlighter (I like green) and highlight through it so that’s your sign it’s complete. Any unfinished tasks are rolled over to the next day.

It may sound incredibly simple, yet for me it was amazingly effective. After my first week was done—oh my gosh, I had a stack of cards on my desks with lots of green on them. Just being able to visibly “see” what I’d done that week was psychologically empowering. I left my office Friday on a huge high.

The key is picking the 6 things that will give you the most results for the day, and write them down very clearly. For example— Don’t say— “Call several people to connect with them about our product launch.” This is better— “Call Susie to tell her about our product launch” or “Call 3 key people who will promote our product launch…”

Using the “Ivy Lee 6” also utilizes the power of prioritization and requires you to number your tasks in order of importance with your most important tasks done first.

Don’t wait, try this now— I know you will be amazed at how this works and leave me a comment and let me know how I can support you to be more productive.

And if you’ve made it all the way down here to the bottom, thanks for reading, and here’s a gift for you. I want to give you 60 minutes of my time for free, with my compliments. Maybe you’re:

Stuck in your business and not being able to increase your profits fast enough
Frustrated your launch didn’t go as well as you planned
In need of some help and guidance with your launch
Finally ready to create your online marketing funnel and don’t know where to turn
Searching simply for some strategic online marketing help, and hand-holding from an expert who’s got proven experience and helped thousands already….

Well, here’s the deal, you’re in the right place. I can help you! Just click here and check out how I can help you and schedule a free 60 minute call with me. I’d love to see how I can help you create the business you so deserve and helping you help thousands more people.

5 Goals to Achieve This Year

If you’re up for it — I am going to push the envelope a little today and actually give you five goals to try to achieve by the end of the year.

Remember you are never going to know if you are capable of something if you don’t take that first step.

1. Go small

This may be a big one to start with but here goes-Downsize. Look at all aspects of your business whether that includes employees, vendors or service providers. If you find that there is a way for ONE provider to handle multiple jobs than cut back. This may sound strange but sometimes less is more when it comes to project management as well as financial costs.

2. Take Time to Invest Fully

Make this the year that you completely focus on not only getting to know your customers but also their specific needs. Once you make this commitment, find the best way to communicate. Whether that is through a blog, social media, QR codes, or even a weekly newsletter; find out which option works for them. There is no use in spending quality time and content on an area your customers do not even use.

3. Refresh your website

Take the time and really go through your website. Analyze and make notes as you look over what you have currently. Then, go on the Internet and find your biggest competitor. Look at their website and make notes on what things stand out the most. Once you do that, write a plan on what to change and a timeline to get it done.

4. Real Life Social Networking

Put some effort into networking by signing up for an industry conference or seeking out a local meet-up group. These are invaluable ways to develop relationships and share advice with fellow entrepreneurs and small business owners.

5. Put time for you on the calendar

It’s up to you to keep yourself motivated and inspired. Be sure to reward yourself for specific milestones like a big client win, meeting a tough deadline, or working “overtime” for multiple nights on end.

Sticking to all of these 5 goals is a lofty for anyone. Follow the tips that ring true for your situation, and adjust as needed. Do you have other goals for your business this year?

How to Take Bigger Risks This Year

Something fascinating happened to me a few years ago that was worth repeating. I had this experience that totally changed my perspective on how I would think and do things in my business and my personal life.

Here’s what happened—

I had decided to go to the DMV, yes everyone’s favorite place to make jokes about. I had been putting it off for almost a year and I had to finally deal with getting a new title. I actually wanted to cross if off my to-do list! (I had paid off my car loan—yeah, and needed to get the lien holder name off my car title.)

I had a phone meeting that day with a colleague and as we were wrapping up I said that I had to head out to the DMV. It was 11am on December 30 and she thought I was crazy and said good luck; it will probably take a few hours.

Well, I had positive thoughts running through my head as I was driving over there that I’d be in and out in 30 minutes. As I got into the parking lot it was NOT looking good. I found one of the last parking spots. And at this lot, there are no meters you have to go to a central machine to pay for your parking. Now this was a HUGE lot and there was a doubly huge line just WAITING to pay for parking.

Here’s the part of the story to take note of—something just switched on in my brain when I saw that long line. My brain went into high gear calculating how best leverage this situation. And at that split second, I decided to count the number of people in line to pay the machine for parking—there were over 15 people. AND the kicker is as I waited in this line to pay for parking— I thought ALL of these people WILL be ahead of me in the DMV. So I made a mental note of the person in front of me—a young guy with a red hat (this will be important later.) And that’s when I made the rash, big risk decision to leave the line and make a run for the DMV.

When I got into the DMV, there were only 2 people in front of me at the desk—double yeah! The bigger risk I took was I bet big that I would NOT get a ticket because I’d be in and out of the DMV before I would have even reached the head of the line at the parking machine to pay for parking.

Guess what—my taking a bigger risk PAID OFF! I WAS in and OUT of the DMV in 10 minutes, and it was FREE to change my title! I had two options—pay $60 and wait to get a new one issued, or for FREE, they’d make a copy of my title, cross off the lien holder and put it in my file. So of course, I chose the FREE one. No need to get a new title until I sell my car, which won’t be for a long time! The important thing for the DMW was that there was no lien on the title and that I owned the car.

As I walked by the parking machine line, the young guy with the red hat who was in front of me was now #4 in line to pay. So the important lesson is I would have STILL been in line if I had stayed and now I was done and was able to hop in my car and go home! The only thing it cost was gas to get there and 30 minutes of my time! Seriously I was home by 11:30 am. So by me taking a bigger risk, risking getting a parking ticket because I bet I could be in and out of there before I’d even get the chance to pay for parking. AND—looking at that line thinking how would a policeman even be able to tell or bother giving a ticket with SO MANY PEOPLE still in line.

The lesson I’d love for you to take away— is —To Take Bigger Risk’s, think BIGGER for yourself, your life, your business. Don’t be stuck in your old ways. Look for ways to save time, money, and leverage yourself, your time and your people who work with you.

What I want for you is to have an amazing year every year. I keep doubling my business — And I am even more thrilled and I will take even bigger risks moving forward, and the goal is to triple it. And I know I will do it by thinking bigger and taking bigger risks.

Here’s to monetizing yourself and your business and making your business outstanding!

It all Boils Down to Courage- Do You Have What it Takes?

One of my favorite quotes is “Fall down 7 times, get up 8” by Buddha. It’s such a subtle quote and so much where I’ve been these past 8 months. I can’t believe I haven’t written since October of last year! Or maybe I can after I tell you all I’ve been going through—and it really does “all boil down to courage…”

Have you ever had the rug pulled out from under you? Like really pulled hard and you land smack on your rear end in shock of what just happened. Well that’s what happened to me… My relationship of 12 years ended back in September of 2012, and that was the beginning of the rug pulling. Then we sold the house in February, and I had to move out and find a place to live, and then I was just simply exhausted from it all. I had no energy left to work, so I decided to leave the job I was in… I so just needed to take some time off to get my energy back and just simply take care of me—so that’s what I did. March 8 I quit the job and took some time just for me. It had been SOOO long that I took any time for myself, I had no idea what to do. The good news is it didn’t take me long to figure it out. I traveled to Big Sur and did an amazing workshop at the Esalen Institute on Callings- How to figure out what you really want to do with your life, lead by the inspiring Gregg Levoy. It was life changing, and I traveled to be my family and hiked a ton with my dog and read, and read and read- the library was my “go to” place. (Some of the books I read- Broken Open by Elizabeth Lesser, When the Heart Waits by Sue Monk Kidd, Wishes Fulfilled by Wayne Dyer, Soul Money by Lynn Twist and Sacred Contracts by Carolyn Myss.)

So why am I tell you all of this— there are a few reasons— one, I wanted to share with you why I was absent from my blog, and two, the real reason is I want to inspire you to check in with yourself- to inject you with some courage to look and I mean really look hard at your life, your work, your relationships, your spirituality- Are you fulfilled? Are you happy? Is something missing? Does something need to change?

Do you have what it takes to really give a hard look at your life and have the courage to make the changes you need to live a more fulfilled life?

I know it’s not easy, take it from me, it’s REALLY hard. However, I had a really amazing support system I put into place to help me with all of these changes that happened in my life. I had an inspiring and gifted therapist, a wonderful coach, and so many supportive friends. There’s no way I could have made it these past 9 months without them and I’m forever grateful.

So don’t wait until it’s too late, take a good look at your life and make some changes for the better. We all deserve to live a wonderfully, supportive, happy and inspiring life, filled with people who love, care and support us.

5 Steps to Daring Greatly and Living Authentically

I was totally shocked when I realized I hadn’t written in my blog since July—yikes! I thought for sure I had written something in August— nope! So I thought this post would be PERFECT to get me back on track. It’s interesting how life throws these curve balls at you and even more interesting how you respond. One thing I know for sure is that life is ALL about CHANGE—you have to simply just expect it and realize you absolutely have NO CONTROL What we need to do is simply prepare ourselves well with riding the waves… And that’s how this post came to be… the 5 Steps to Daring Greatly and Living Authentically…

It’s funny how things happen—because I certainly don’t believe in coincidences… The whole month of July I was away traveling— only home for 5 days, and they weren’t even consecutive days! And on my last trip working a very stressful 8 day event a friend showed me a TED (Technology, Entertainment and Design) video by Brene Brown— it was so PERFECT—I laughed out loud and even dare I say—cried too… And that’s where this title of my article came from—Brene Brown who just wrote another book called Daring Greatly, How the Courage to Be Vulnerable Transforms the Way We Live, Love, Parent, and Lead

I was lucky enough to be in the audience to see Brene on the new Katie Couric Show which is premiering this week. Her focus is on how we can be vulnerable and how this will transform us. Her background is a researcher and she’s a professor at the University of Houston Graduate College for Social Work School. She’s spent years studying, shame, and vulnerability. She tells her story in the TED video, so check it out I won’t bore you with it here… She also did a follow-up TED talk which was equally inspiring and funny too. Her video is in the top 10 most watched video on TED.

What was even cooler is I was there because a good friend works on the show and surprised me by bringing me backstage to meet her. She was so gracious and as wonderful in person as on the show. They gave us all a copy of her new book, which I had her sign for me and I took a photo with her as well… This was an inspiring experience for me, one that I will always treasure. I connected with her because she’s so left brained like me- we just want strategies and tools, we don’t want to have to deal with emotions, feelings and being vulnerable- yikes… As an aside—If you catch the episode of Brene, you will see yours truly for my 15 seconds of fame in the show- They did a man on the street and asked me a question—I had to answer the question- I feel vulnerable when…. So check out the show to see more…

Well guess what, this is the key to living a full and joyful life, not numbing or stuffing my feelings, but giving them space. In fact I started rereading some terrific books by Pema Chodron, Start Where You Are, The Places that Scare You and When Things Fall Apart. All of her books are about being present, meditating and feeling and being with your emotions, but not letting them run your life…

So here in lies the real core message— these are the 5 things I learned from Brene on Daring Greatly and these are the things I’m striving for in my life so I can live it more fully, not matter what challenges I’m facing or going through…

1) Overcoming Self-doubt

2) Being more Authentic

3) Practicing Self-Compassion

4) Finding More Gratitude and Joy everyday

5) Nurturing creativity, play and rest

If you can work on mastering one or two of these, you will live a much more joyful and full life. Of course mastering more than one, would be ideal. But you don’t have to be that ambitious, just take one step forward and tackle one of these today and let me know how you do!

PLUS– FREE 60 Minute One On One Call with ME!

If you’ve made it all the way down here to the bottom, thanks for reading, and here’s a gift for you. I want to give you 60 minutes of my time for free, with my compliments. Maybe you’re:

Stuck in your business and not being able to increase your profits fast enough
Frustrated your launch didn’t go as well as you planned
In need of some help and guidance with your launch
Finally ready to create your online marketing funnel and don’t know where to turn
Searching simply for some strategic online marketing help, and hand-holding from an expert who’s got proven experience and helped thousands already….
problem or issue isn’t listed here… I know I can help….

Well, here’s the deal, you’re in the right place. I can help you! Just click here. I want to give you a FREE 60 minute call with me. I’d love to see how I can help you create the business you so deserve and helping you help thousands more people.

What Do Your Customers Want to Buy?

I’ve been asked this question over 1,000 times— what do my customers want to buy? And another questions I get is– how can I figure out what product or service to create so that they will buy it from me? And I get a gillion more. Here’s the real scoop on what people want to buy and I want to give you as much information as I can so you can be incredibly successful with creating the best products and services for your clients and customers.

I stumbled upon this book years ago—7 Steps to Freedom II: How to Escape the American Rat Race, by Benjamin Suarez. It’s a rather dated book, published in 1994, and a very BIG hard back book, so I wouldn’t travel with it. This book is awesome if you’re considering doing direct mail and if you want some real insides on how people buy, and what to sell, how to make money formulas to be profitable, it’s a really good step by step- albeit dated.

What I want to share with you was the ONE thing that I got out of this book and it was his whole discussion and presentation of “Why people buy.” So here are some key takeaways for your business:

Generally speaking people buy to spend money, be affluent, feel good and to avoid and solve the problems they’re having. They don’t want to buy things that are hard work, cause risk or that are time consuming. I’m talking about the majority of people, not the 5% of entrepreneurs like you and me. The key is people want “Quick and Easy” solutions.

Here’s a list according to Benjamin Suarez of what people want to buy for:

Immortality and Survival
Power
Love
Money
Recognition
Acceptance
Parental Success
Career Success
Marital Success
Health
Success in Competitive Games
Avoidance of Hardships
Recreational Fun
Avoidance of Unpleasantness

Knowing this list above is hugely important. This gets into the psyche of the REASONS people buy and the “things” they buy for. After I read this list, it made so much sense to me. So the next time you’re gearing up to sell or promote a new product or service, take note of these things above and in your promotion and copy address one or some of these that fit.

Also, take a look at this list and it might also help you figure out which product or service to create. We already know the popular markets like Health and wellness, weigh loss and physical fitness, and of course love. But don’t forget about recognition, immortality, acceptance, fun, and making money!

AND if you need any help with trying to figure out what next product or service to create or offer, check out my latest presentation on the 17 Ways to give your customers exactly what they want—Never Guess Again what your next product or service will be.

What’s Holding You Back From the Success You Deserve?

This question I’ve been asked countless of times from coach’s, mentors, therapists, and many an event speaker. In fact, I just got back from listening to Larry Winget speak at the Glazer Kennedy Super Conference in Dallas and his approach was more like a baseball bat to the forehead, but I think it worked. I know I GOT it- what he was saying… let me explain…

If you don’t know Larry he has several best-selling books out there- one called- Shut Up, Stop Whining & Get a Life, my other favorite is- You’re Broke Because You Want To Be. He has an interesting no holds bar approach to success and creating a better life for yourself. His approach for me was very refreshing and different from other personal development type folks out there.

The real thing that’s holding you back from your success is honestly, well— YOU! I know that, I’ve known that about myself for a while. If I don’t like my life, I have no one to blame but myself, I’ve created it. And I KNOW I will get a lot of people who won’t like this post, but guess what I’m ok with that. I want people to either love me or not. I’m not crazy enough to want everyone to like me, I know that’s not possible, and I’m really ok with that.

So if you’re still reading—here’s a transformative exercise you can do right now to kick your success in high gear— Take about 20 mins and get out 3 sheets of paper.

First piece of paper- Write down where you are in your life right now—in specific areas like finance, physical, spiritual, relationships, business, etc.
Next, write down where you WANT to be
Last, write down what you have to GIVE UP in order get to where you want to be—

The real key here is STEP 3—Writing down what you will GIVE UP. Most people create a plan of HOW they will get there, not realizing that they may need to give up some things in order to get where they want to go. This is how you will reach true success—giving up whatever is making your broke, unsuccessful, unhealthy, and whatever is keeping you from being financially successful. This is huge. Don’t want, do this exercise now and let me know your thoughts and how you do. The last key is you have to really want success bad enough to do WHATEVER it takes to get there. Come join me, let’s do that in 2012 together!

Are You Hard Wired To Fail?

Do you ever set important goals and then find yourself really struggling and not being able to meet them?

I used to have MANY sleepless nights when I first started my business. I would freak out about where my next dollar was going to come from or how I’d finish a project or what to do about x, y and z, it was endless. Worry was taking over my life. Until I was able to read some terrific books on worry and learn about ways that really helped stop me in my tracks and enabled me to push past my worry and fears to create more success for myself. The thing is there was definitely something stopping me and a lot of times I had NO clue what it was.

Have you ever felt like something was stopping you? You may be right: your subconscious mind can influence in you subtle ways to keep you from achieving your goals!

Here’s how it works: when you experienced a challenging event as a child – even something as seemingly small as your third-grade teacher yelling at you for asking a question in class – your subconscious downloads the details of that moment and marks the memory with a trigger. It’s like there’s a trigger in your mind saying, “There’s trouble here!”

If a new event activates that trigger, the creative problem solving part of your brain shuts down – stripping you of all the resources and capabilities you should have. So you stop moving forward. And you may not even understand why you stopped because it isn’t a conscious decision. Your subconscious is the one that decided to shut you down.

Want more information about how past events affect current performance, even without you being aware of it? Join my friends and colleagues Jack Canfield (America’s Number One Success Coach and “Chicken Soup for the Soul” author) and Pamela Bruner (Business Success Coach and EFT tapping expert) for a free video, “Are you Hard-Wired You To Fail: What’s Stopping You From Succeeding.” Details here: http://tinyurl.com/6o3d3u3

How to Give Your Customers Exactly What They Want

Technique #1: Start With Your Outcome, Not Questions

This week I want to challenge you with this thought: “Think Outside of the Box.” The topic of this blog is a little different and will require you to think outside of the box.

Diving right into it, I do not want you to think about all the questions to put into your survey. I want you think about the outcome first! So many people fail before they hit the ground running with their survey because they think “Questions First.”

Think about it…before creating and writing questions, you need to know what you want from them first. Therefore, in hindsight, your first question to ask is: “What is your Outcome.” and “What’s your goal, what information do you need, or what kind of problems in your business will a survey help you with?”

Once you figure out your outcome, the next step is coming up with some objectives. It is very important to limit your objectives to two for the outcome. By limiting your objectives to two, it will help you in the end with coming up with specific questions. Another reason for keeping it to two objectives is to follow my number one rule with surveys:

Less questions is more! No more than 15 Questions!

To help you out, I am going to give you some examples of good outcomes and objectives to get your creative juices flowing.

I want to get new testimonials – at least 10.
I want to find out what keeps my clients awake at night.
I want to know what my client’s biggest challenge is.
I want to know what my customers like and don’t like about my newsletter.
I want to know what kind of topics my customers want to read about in my blogs.

So your homework this week is to take the time and come up with some serious outcomes that you’d like to get for doing a survey to your prospects and customers.

Solving the Mystery of What Your Clients Want

Whether you are an entrepreneur or working directly with clients starting from scratch with a new idea is hard, especially when it comes to creating new products. Knowing exactly what your clients need and are looking for is pretty much like a guessing game.

Unless… you know the secret of predicting exactly what your clients want and are looking for. Today, I am going to share that secret with you.

In fact, it is extremely simple…all you have to do is ASK THEM. The key to this “Secret” is realizing the core of what your clients or prospects want lies in doing a survey—asking a series of questions:

What do they want?
What are their biggest challenges?
What keeps them awake at night?
Based on the above information, what new tools should we create for them?
What is the best format for these products/tools? Online? Printed? Audio/Video?

By doing a survey, it is more than a client asking random questions. It is about the whole survey process, which includes:

Figuring out the goals of your survey and what you want to accomplish with it
Implementing the whole survey process
Getting a Big Response
Using your Results in your business

Over the next few weeks, I will share my secret with you as well as the entire process that goes with it.